• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.221-231
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• 2020

This research investigates the relationship among product risk, financial risk, security risk, privacy risk, perceived satisfaction, and purchase intention. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 306 customers using confirmatory factor analysis and structural equation modeling. The results showed that product risk, financial risk, security risk, and privacy risk impacted on perceived satisfaction. Besides, product risk, privacy risk, and perceived satisfaction influenced purchase intentions. Thus, this study focused on the influences of product risk, financial risk, security risk, and privacy risk on their cognitive attitudes toward websites. That means the more consumer perceive security, the more they avoid shopping online. The study is important to show how perceived risk affects online shopping behaviors, and it invites marketers to make necessary adjustments to prevent perceived risks to increase and online shopping to decrease. The findings of this study suggest the creation of a framework on the effect of perceived risk types on online shopping. Managers need to take perceived risks into account when designing their electronic marketing channels. In addition, shopping websites should strengthen their transaction security by appropriately using various available resources and new information technologies.

• Culinary science and hospitality research
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• v.24 no.3
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• pp.25-34
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• 2018

The purposes of this study were to examine the effect of Home Meal Replacement (HMR) selection attributes on attitude and repurchase intention and to investigate the moderating role of brand trust between attitude and repurchase intention. This study surveyed the customers who have purchased HMR in Seoul and Gyeonggi area using a convenience sampling method. The survey was conducted from September 15, 2017 to October 25, 2017. A total of 250 questionnaires were distributed, and 237 copies were collected. Of these, 228 copies were used as valid data. The results of the analysis were as follows. First, convenience of the HMR selection attribute had a significant effect on attitude, and food quality and packaging had no significant effect on attitude. Second, attitude toward HMR had a significant effect on repurchase intention. Third, brand trust played a moderating role between HMR attitude and repurchase intention. Therefore, it is necessary for HTMcompanies to understand consumers' attitudes and consumption behaviors accurately by recognizing the selection attributes that consumers consider important By gaining strong brand trust, companies could increase repurchase intention.

• Journal of Korean Academy of Nursing
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• v.4 no.3
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• pp.13-32
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• 1974

본 연구는 한국의 학사과정에 등록한 간호학생의 정신질환에 대한 태도를 조사 연구하는데 주목적이 있고, 연구 결과에 의한 학생들의 태도와 학생들의 종교, 지역사회의 크기, 장래에 정신과 간호를 그들의 근무영역으로 삼을 것인가에 대한 관련도를 조사하는데 두번째의 목적이 있고, 세번째의 목적은 미국에서 발표된 정신질환에 대한 태도 연구와 본 연구의 결과에서 나타나는 한국 학생들과의 태도를 비교해 보는 데에 있겠다. 본 연구의 대상은 서울대학교 의과대학 간호학과 4학년생(1972년도) 이었으며, 미국과외 비교 연구를 위해서 Morris의 간호학생 태도 연구를 사용했다. 본 연구에 사용된 도구는 Cohen과 Straining이 발달시킨 51항으로 구성된 Opinions About Mental Illness (O.M.I) Scale이며, 학생들로부터 개인적인 자료를 얻기 위 해 4항이 더 첨 가되었다. 연구 결과를 보면 간호학생들의 정신질환에 대한 부정적인 태도가 보여졌다. 즉, 높은 권위의식 (요소, A)과 사회적 제한성 (요소, D)을 표현했고, 자비심 (요소, B)은 낮게 표현되었으니. 이는 정신질환에 대한 부정적인 태도를 보여주었다. 또한 본 연구에서 학생들의 종교와 졸업 후 정신과 간호 영역에서 근무할 취향이 O.M.I.에서 보여지는 태도면에 영향을 줌이 밝혀졌다. 즉 기독교인과 졸업 후 정신과간호원 지망생이 비 기독교인과 비 정신과간호원 지망생보다 정신질환에 대한 태도에 보다 긍정적인 반응을 보였다. 학생들이 살고있는 지역 사회의 크기와 O,M,I. 척도에서 보여지는 태도 면에 통계학적인 유의의 차이는 없었다. 본 연구의 결과로 보여진 정신질환에 대한 간호학생들의 부정적 인 태도는 간호교육의 단면적인 평가도 되겠지만 정신과 간호교육과정이나 다른 교육과정의 내용 면의 재 고려와 아울러 긍정적인 방향으로의 태도변화를 위해 보다 많은 연구가 필요하겠다.

• Journal of Korean Academy of Nursing
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• v.32 no.3
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• pp.355-363
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• 2002

The purpose of this study was to examine the level of intention to quit smoking and to identify factors influencing intention to quit among patients with coronary heart disease. Method: The subjects consisted of 80 male patients with coronary heart disease (angina pectoris, myocardial infarction) at three hospitals in Seoul. The data were collected with self reporting in a structured questionnaire. Stepwise multiple regression was used to identify predictors of intention to quit. Included variables were attitudes toward smoking cessation, subjective norms, perceived behavioral control, usefulness of smoking cessation, and previous attempts to quit. Result: 1. The mean score for intention to quit was 11.1($\pm$6.1) which was lower than median score of the scale. 2. There were significant correlations between the all predictive variables and the intention to quit(r=.24-.48, p<.05). 3. usefulness of smoking cessation, perceived behavioral control, and previous attempts to quit explained 34.6% of the variance for intention to quit. Conclusion: usefulness of smoking cessation, perceived behavioral control, and previous attempts to quit were identified as important variables in explaining the intention to quit smoking among patients with coronary heart disease. Thus, it is necessary to try to enhance this factors for increasing intention to quit among patients with coronary heart disease.

• Fashion & Textile Research Journal
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• v.14 no.6
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• pp.941-951
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• 2012

As smartphones permeate the consumer lifestyle, branded application and mobile shopping have also received increased attention as an important marketing channel. This study identifies the general information about the use of smartphones, attitudes toward fashion applications, and mobile shopping intentions for smartphone users. Focus group interviews were conducted and 22 interviewees participated. The age of the participants ranged from 21 to 45 years old (55% were females). When examining the motivation to adopt a smartphone, respondents presented the comparable characteristics of early adopters and late adopters according to the time of adoption. Most respondents over the age of 30 showed some troubles to use a smartphone; however, participants in their 20s tended to enjoy exploring the new technology. More than half of respondents were aware of fashion applications, but were dissatisfied with fashion apps and used them infrequently. Respondents pointed out that fashion related apps were not too practical because they were not updated regularly, provided only limited information, and focused on brand promotions. In order to increase the intention to adopt mobile shopping, the price and payment security system needs to be considered. This was an exploratory study to identify the possibility of fashion branded apps as a major distribution channel. The findings of this study provide fundamental information to formulate marketing strategies for fashion businesses that have developed fashion apps.

• Archives of design research
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• v.18 no.2 s.60
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• pp.335-344
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• 2005

This paper aims to examine how the history of modern design has been described and what has been turned out to be shortcomings and limitations in its description. Traditionally, description of the history of modern design shows over generalization, which means that it suppresses or distorts various and individual designs, stressing on the mainstream of design history. Also it, focusing on some selected designs in hegemony, depicts their characteristics and relations too lineally, and regards a hero-centered history as universal or absolute one. As this tradition is generalized, we are ofter reminded of 'modern design' when touched by ‘design,’ and of colonial heroes and heroism when touched by ‘modern design.’ In this context, this paper will argue that we need to accept various design histories, keeping the subjective attitudes toward history.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.287-304
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• 2016

This study examines the influence of product classification standards and structure on user perception as well as their attitude towards online shopping sites. The causal relationships of variables are also examined. The analysis was based on an online survey with 247 responses. Four types of internet shopping sites were developed and used as a stimulus. The results of the mean comparison analysis indicated that perceived variety, information overload, perceived shopping value and attitude towards the site varies significantly with product classification standards and structure. There was also of a marginally significant interaction between the classification standard and structure on perceived variety and information overload. The causal relationship analysis revealed that perceived variety positively influenced hedonic and utilitarian shopping value. However, information overload had a negative effect on hedonic and utilitarian shopping value. Both the hedonic and utilitarian shopping value positively influenced attitudes towards the sites. This study demonstrates that classification method influences customer perception and attitude. It offers interesting insights on a product classification method as a strategic tool for online shopping.

• Asian Pacific Journal of Cancer Prevention
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• v.16 no.3
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• pp.1097-1103
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• 2015

Background: Few studies have explored the knowledge and attitudes of adolescents toward cancer prevention and treatment. This lack of research and its potential utility in the development of new educational initiatives and screening methods, or the reconstruction of existing ones, provided the impetus for this study. The primary research aim was to assess secondary school student knowledge of cancer and determine whether or not they possessed basic knowledge of cancer symptoms, risk factors, and treatments and to determine the relationship between cancer knowledge and key demographic factors. Materials and Methods: The Management and Science University conducted a cross-sectional study analyzing responses through cross-tabulation with the socio-demographic data collected. Results: The findings of our quantitative analysis suggest that Malaysian youth generally possess a moderate knowledge about cancer. Quantitative analyses found that socioeconomic inequalities and bias in education present as important factors contributing to cancer awareness, prevention, and treatment among Malaysian adolescents. Conclusions: The findings indicate that Malaysian youth generally possess a moderate knowledge about cancer but the current deficiencies in initiatives directed to cancer awareness continue to hinder the improvement in prevention of cancer among Malaysian adolescents.

• Journal of Korean Academy of Nursing
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• v.34 no.5
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• pp.771-780
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• 2004

Purpose: The purpose of this study was to explore how older adults kept their health good at a doctorless farm village. Method: Data was collected through in-depth interviews with 32 participants who were over 65 years old and analyzed in terms of Strauss and Corbin's (1990) grounded theory methodology. Result: The Core Category of health care of older adults was identified as 'enduring physical changes by themselves'. The process of this could be divided into 4 stages: the stage of bearing, the stage of managing daily living activities, the stage of passively collecting information and the stage of minimally utilizing health care services. Older adults accepted the aging process positively but health sources limitation passively, so they managed daily living activities and used natural food for health. In addition, they collected information related to health care and used health care services minimally. Conclusion: We found that participants managed their health passively because of negative attitudes toward active health behaviors of older adults by themselves and the difficulty of access to health care services. Therefore, various community health services for older adults need to be developed to empower older adults in the community.