• Korean Journal of Childcare and Education
• /
• v.9 no.4
• /
• pp.135-158
• /
• 2013

The purpose of this study was to investigate the relationships between the pedagogical content knowledge in science teaching of pre-service early childhood teachers and their attitude toward science and science teaching efficacy belief. A total of 294 pre-service early childhood teachers responded to a questionnaire that examined their pedagogical content knowledge in science teaching, attitude toward science, and science teaching efficacy belief. The results of this study were as follows: First, teachers had average pedagogical content knowledge in science teaching. The groups of 3rd and 4th grades were significantly higher than the 2nd grade group. Second, the teachers' recognition was below average in attitude toward science and science teaching efficacy belief. The groups of 3rd and 4th grades were significantly higher than the 2nd grade group. Third, a meaningful statistical relationship was found between the pedagogical content knowledge in science teaching of pre-service early childhood teachers and their attitude toward science and science teaching efficacy belief. As the score of pre-service early childhood teachers in pedagogical content knowledge in science teaching became higher, the score in attitude toward science and science teaching efficacy belief became higher.

• Journal of The Korean Association For Science Education
• /
• v.4 no.1
• /
• pp.1-14
• /
• 1984

The student's attitude toward science is generally influenced by their teachers. Therefore, teachers' positive attitudes toward science and science teaching play an important role to change the student's attitude toward science. The purpose of this survey is to investigate the status on attitudes toward science and science teaching among the secondary school science teachers in Korea. The attitudes were surveyed by the questionnaire which was developed by Sung-Jae Pak. The instrument is designed to use Likert type scale and is composed of two kinds of scale: one is the attitudes toward science scale (the AT scale) and the other is the attitudes toward science teaching scale (the AT Kale), which contains 24 questions respectively. Each of them has 6 sub-level areas. The six areas of attitude toward science are as follow: The goals and values, process and method of science, knowledge and the view of nature, social and cultural aspects, scientist and a career in science, the preferences and willingness. The six areas of attitude toward science teaching are as follow: The goals and values, process and method of science teaching, the content and structure, social and cultural aspects, science educator and a career in science teaching, satisfaction and willingness. From 152 teachers' responses, the tendency of total as well as each area and the contrast of their backgrounds at the level of 5% significance were analyzed by SPSS computer program. Some results and conclusion of the study are as follow: 1. The overall attitude of the measured secondary school science teachers shows a positive trend tendency. Also total positive attitude toward science teaching are slightly higher than that of science, which support the fact that the teachers are not scientists but they are directly involved in teaching of science. 2. The attitudes toward science are moderately correlated to the attitudes toward science teaching (r=0.52). 3. The areas of knowledge, nature-view and tile area of social aspects of science show a very negative tendency. Also the two areas are not correlated to some other areal at the level at 5% significance. 4. Female science teachers exhibit just a little more positive attitudes than those of male teachers in science teaching. 5. The science teachers who wanted to have a profession of scholar or educator exhibit a little more positive attitudes than others in science and total attitudes (AS+AT). 6. The more the science teachers have "intellectual delights" the more their attitudes toward science and science teaching are positive. 7. At the level of 5% significance, there are differences which college they graduated from, but there are no differences in multiple comparison at 10% level. 8. The differences in their background dose not appear in such as age; teaching career; academic career; deny the superstition; their onlook for the scientist or educator when they were freshmen; major the basic science; opinions about the U.F.O. and the origin of life. 9. The responses of certain individual statement are quite different from the overall tendencies, which strongly suggest the de1ailed analysis and deeper study. For the continuing study, it is recommendable to revile the measuring tools with the theoretical study for the better validity and reliability, and investigate the status of the attitudes toward science and science teaching among the science teachers with sufficient samples.

• Journal of dental hygiene science
• /
• v.12 no.6
• /
• pp.652-659
• /
• 2012

The purpose of this study was to examine whether senior simulation would bring any positive change to the attitude of dental hygiene students toward the elderly. The experimental group consisted of 58 dental hygiene students at a college. The experimental procedure was to do activities for 40 minutes wearing aging simulation suit. Self administered questionnaires were used to ask the attitude toward the elderly after senior simulation. The data were analyzed with SPSS program. General and aging related characteristics of subjects were analyzed through descriptive statistics. To testify the differences of the attitude after senior simulation, paired t-test was used. An experiment was conducted from May 27 to June 14, 2012, and the findings of the study were as follows: 1. There wasn't any perfect positive change in the overall attitude of the students toward elderly people after senior simulation, but their attitude got a little more positive whereas they took a neutral attitude in the past; 2. The students who had ever lived with elderly people under the same roof and who had ever received education related to the elderly underwent a more positive change in their attitude toward the elderly; 3. To what extent senior simulation was helpful for the understanding of the elderly was checked, and the majority replied that it was very useful or useful for the understanding of their physical aspects. The findings of the study confirmed that senior simulation didn't change the overall attitude of the students toward the elderly in a positive way yet brought about some positive changes in part. Therefore senior simulation is expected to be one of significant educational programs that could encourage students to have a better physical understanding of the elderly, to take a more positive attitude to them and to provide them with quality dental service.

• Journal of Korean Academic Society of Home Health Care Nursing
• /
• v.17 no.1
• /
• pp.36-44
• /
• 2010

Purpose: The purpose of this study was to examine nurses' knowledge and attitude toward the elderly in medical welfare facilities for old people and identify the predictors of nurses's knowledge and attitude toward the elderly. Methods: The data were collected from 110 nurses by means of structured questionnaires. The structure survey was conducted to get the data from 83 medical welfare facilities for old people in Gwangju, Jeonnam and Jeonbuk provinces from December 15, 2006 to February 5, 2007. The collected data was analyzed with SPSS WIN 12.0, which uses descriptive statistics, t-test, ANOVA, Scheffe test and Pearson's correlation coefficient. Results: The average knowledge score was $8.13{\pm}2.65$ out of 20. The average attitude score was $87.62{\pm}13.74$ out of 140. This score was classified as a neutral range. Respondents statistically showed significant differences in their knowledge of the elderly on their co-living experience and co-living period. Respondents statistically showed significant differences in their attitude of the elderly on their age, religion, work experience, work place and significant co-living experience. Conclusion: Nurses' knowledge and attitude toward the elderly were not significantly correlated.

• The Research Journal of the Costume Culture
• /
• v.22 no.2
• /
• pp.240-257
• /
• 2014

In this study, we identified the characteristics of mobile fashion shopping and verified the path model of effects of these characteristics on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. We conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows: Mobile fashion shopping characteristics (enjoyment, credibility, instant connectivity, security, and personalization) had positive effects on perceived usefulness and perceived usefulness influenced attitude toward purchase and purchase intention positively. Attitude toward purchase affected purchase intention in a positive way and perceived usefulness had indirect effect on purchase intention through attitude toward purchase. In conclusion, we proposed the marketing strategies of the mobile fashion shopping businesses.

• Korean Management Science Review
• /
• v.33 no.2
• /
• pp.65-74
• /
• 2016

The present study applies the TAM (Technology Acceptance Model) to investigate the factors that affect the intention to use the mobile payment services. For this purpose five potential variables (perceived usefulness, perceived convenience, ubiquity, innovativeness, and safety risk) that are expected to affect the intention to use the mobile payment services were selected. An online survey was administered, and 339 questionnaires were analyzed. Structure Equation Model (SEM) Analysis revealed that TAM variables (perceived usefulness and perceived convenience) partially influenced the attitude. The perceived usefulness predicted the attitude while perceived convenience did not predict the attitude toward the mobile payment service. Personal characteristics variable (innovativeness) and mobile nature variables (ubiquity, and security risk) were identified as the predictors of the attitude toward the mobile payment service. While innovativeness and ubiquity affected the attitude positively, security risk affected the attitude negatively. Finally, the analysis substantiated the influence of attitude toward the mobile payment services on the intention to use the services. On the basis of findings, managerial implications and suggestions for further studies were discussed.

• Journal of Korean Public Health Nursing
• /
• v.20 no.2
• /
• pp.183-194
• /
• 2006

Purpose: The purpose of this study was to investigate student nurses' knowledge and attitude related to the elderly. Method: The data were collected from 519 student nurses studying in university by means of a structured questionnaire. The data were analyzed using descriptive analysis, t-test, one-way ANOVA, and Pearson correlation analysis by SPSS version 10. Results: The average score of the respondents' knowledge of the elderly was 12.02(${\pm}2.77$) out of 25. The average score of the respondents' attitude toward the elderly was 80.09(${\pm}11.69$) out of 140. There was a statistically significant difference in the respondents knowledge of the elderly depending on their degree of preference for giving nursing care to the elderly (F=7.534, p=.001). There was a statistically significant difference in the respondents attitude toward the elderly depending on their degree of preference for giving nursing care to the elderly (F=23.167, p=.000), possession of living grandparents (F=6.174, p=.002), and degree of interaction with elderly (t=5.661, p=.000). Student nurses' knowledge and attitude related to the elderly were significantly correlated. Conclusion: It is necessary to develop a program for continuous teaching and education that will help increase student nurses' knowledge of the elderly and thereby positively change their attitude toward the elderly.

• Journal of Distribution Science
• /
• v.11 no.12
• /
• pp.63-69
• /
• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

• Journal of Gifted/Talented Education
• /
• v.18 no.3
• /
• pp.443-464
• /
• 2008

This study analyzes the surveys of attitudes toward science, the peer relationship, the achievement motivations, and the parents' attitudes to science gifted education. It have been conducted to 53 scientifically gifted and 120 non-gifted students. The findings from the analyses suggest that there exist few meaningful differences in the attitude toward science, the motive for achievements and the peer relationship except in the parents' attitude to the gifted student education. This means that the recognition and the attitude of the parents have great influences on non-gifted students especially female students in the process of resolving to take future directions to science fields and choosing the gifted education center. Accordingly, we are in dire need of the changes in the social recognition of science and it is strongly recommended to seek for the ways of promoting science and supporting engineering graduates at the level of nation, thereby establishing legal and institutional foundations to make effective human resource arrangements.

• Journal of Science Education
• /
• v.38 no.2
• /
• pp.415-429
• /
• 2014

The purpose of this study was to develop the 'airplane' science program based on Renzulli's Enrichment Triad Model for the gifted elementary students and investigate the effects of the program on attitude toward self-directed learning attitude, attitude toward laboratory work, and creative personality. Participants were 37 gifted students of local elementary school gifted classrooms. The results of this study were as follows: First, self-directed learning attitude was improved significantly including all sub-areas. Second, the attitude toward laboratory work was improved significantly including all sub-areas. Third, creative personality was improved significantly including all sub-areas. Finally, students' satisfaction about program had an average of 4.52 out of 5 points. Boys showed higher satisfaction on 'program management' and 'teacher's activities' than girls.