• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.885-895
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• 2005

The purpose of this study was to find out the most pursuasive social stratification variables affecting the attitude toward foreign luxury goods and the purchase frequency and examined the difference in the attitude toward foreign luxury goods and the purchase frequency among groups divided by age and social stratification variables. The subjects were 521 married women over 25 years old living in Seoul and Kyong-gi province areas. The data were analyzed by multiple regression, ANOVA, Duncan's multiple range test, frequency and percentage. Social stratification was measured by family's monthly income, educational and occupational levels of married women's and their husbands' for an objective method while economic levels, social status, consumption levels, and cultural levels were used fer a subjective method. The results were as follows; first, the most explainable variables influencing the attitude toward foreign luxury goods and the purchase frequency were age and women's educational levels examined by the objective method of social stratification. Second, according to the subjective method of social stratification, the attitude toward foreign luxury goods and the purchase frequency were affected by age, economic levels, consumption levels, and cultural levels. Consumption levels which showed actual expense per family were the most explainable variable in the purchase frequency.