• 복식문화연구
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• 제11권4호
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• pp.591-605
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• 2003

The purpose of this study was to examine the comprehensive relationships among personal characteristics, shopping orientations, and attitude which impact department store patronage behavior of apparel shopping. The data were collected via questionnaires from convenient samples of 290 female college students. Statistical analysis of factor analysis and multiple regression analysis were performed in analysing the data. The shopping orientations seemed to be the most important variable in predicting both attitude toward and patronage behavior of department store for apparel shopping. In predicting shopping orientations, material value and income found to be the important variables.

• 한국산업정보학회논문지
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• 제14권1호
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• pp.73-89
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• 2009

본 연구는 은행 산업에서 소비자가 기존의 대면 서비스에서 셀프서비스 테크놀로지로 전환하는데 영향을 주는 요인을 도출 하는데 목적이 있다. 본 연구에서는 선행연구를 바탕으로 고객의 전환의도에 영향을 미치는 선행요인으로, 기존의 서비스에 대한 태도, 은행에 대한 태도, 그리고 전환에 따라 예상되는 결과를 제시하였고, 이들의 관계를 구조방정식모델을 통해 실증하였다. 분석결과 은행직원, 인터넷뱅킹, 그리고 현금입출금기기에 대한 소비자의 태도가 은행에 대한 태도에 유의미한 영향을 주는 것으로 나타났다. 특정 셀프서비스 기기에 대한 태도와 예상 결과 관계에서는, 인터넷 뱅킹과 자동 현금입출금기기에 대한 태도는 유용성과 즐거움의 대한 기대에 영향을 주는 것으로 나타났고, 인터넷뱅킹과 은행직원은 사회적 수용에 대한 기대에 영향을 주는 것으로 나타났다. 은행에 대한 태도도 역시 즐거움이 직접적 관련이 있는 것으로 나타났다. 특정 셀프서비스 기기에 대한 태도와 전환의도와의 관계에서, 인터넷 뱅킹에 대한 태도는 전환의도에 정의 영향을 미치는 반면, 자동 현금입출금기기에 대한 태도는 전환의도에 부의 영향을 미치는 것으로 나타났다. 예상되는 결과에 대한 기대에서 즐거움과 사회적 수용성은 전환의도에 정의 영향을 미치는 반면, 유용성은 부의 영향을 미치는 것으로 나타났다.

• 대한간호학회지
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• 제50권3호
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• pp.431-443
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• 2020

Purpose: This study aimed to investigate health behavior related to particulate matter (PM) in older adults and examine the factors affecting it. Methods: A cross-sectional survey design was used. Data were collected from 150 voluntary older adult participants from Songpa-gu in Seoul. The survey questions measured service perception and experience related to PM, risk perception related to PM, attitude toward risk of PM, and health behavior related to PM. Results: The average score for health behavior related to PM was 79.37, ranging from 51 to 115. There was a significant positive correlation between health behavior related to PM and risk perception related to PM (r=.58, p<.001) as well as between health behavior related to PM and attitude toward risk of PM (r=.70, p<.001). Multiple linear regression revealed that health behavior related to PM was predicted by levels of the existence of disease related to PM (β=.14, p=.019), service experience related to PM (β=.20, p=.021), risk perception related to PM (β=.20, p=.019), and attitude toward risk of PM (β=.44, p<.001). The model including these variables accounted for 47.0% of health behavior related to PM. Conclusion: Korean older adults have the low level of health behavior related to PM. The findings of this study emphasize that risk perception and attitude toward risk of PM should be evaluated, and the underlying diseases related to PM and their service experience should be considered in developing intervention to improve health behavior related to PM.

• 가족자원경영과 정책
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• 제13권3호
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• pp.17-30
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• 2009

This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

• 여성건강간호학회지
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• 제15권4호
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• pp.312-319
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• 2009

Purpose: The purpose of this study was to determine the discriminant factors of attitude pattern toward sexual violence of college women. Methods: A cross-sectional research design with non-probability samples was conducted. A total of 292 college women participated. The instruments were Attitude Pattern toward Sexual Violence, Self-Esteem Scale, Gender Role Scale, and Attitude toward Sexuality. Dependent variable is Attitude Pattern toward Sexual Violence, which is composed of two groups; cases either harmer blame or sufferer blame. Independent variables were self-esteem, attitude toward gender role, and attitude toward sexuality. Data were analyzed by SPSS WIN program and descriptive analysis, $x^2$-test, and discriminant analysis. Results: To assess the adequacy of classification, the overall hit ratio was 68.5%, and the significant predictor variable was attitude toward sexuality. Conclusion: Replication of the study needs to be considered to further enrich the specific knowledge base regarding attitude toward sexual violence among college women.

• 한국식생활문화학회지
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• 제23권3호
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• pp.328-335
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• 2008

The objective of this study was to evaluate the causal relationships among environmental belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. A structural equation model was employed to assess the causal effects of constructs. The results of the study demonstrated that the structural analysis results for the data also indicated excellent model fit. The effects of environmental belief, ambivalence, and subjective norm on attitude were statistically significant. The effects of environmental belief, subjective norm and attitude on meat consumption were statistically significant. The effects of attitude on intention were statistically significant. As had been expected, intention exerted a significant effect on meat consumption. Moreover, environmental belief and ambivalence exerted significant indirect effects on meat consumption through attitude. Subjective norm exerted a significant indirect effect on meat consumption through attitude and intention. Subjective norm also exerted a significant indirect effect on intention through attitude. In developing and testing conceptual models which integrate the relationship among behavioral belief, attitude variable, behavioral intention and meat consumption, this study may approach a deeper understanding of the complex relationship among meat consumption behavior-related variables. Greater understanding of the complex relationship among meat consumption behavior-related variables can improve the practical or managerial diagnosis of the problem and opportunities for different marketing strategies including meat production and meat product development and marketing communication.

• 지역사회간호학회지
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• 제14권2호
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• pp.242-252
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• 2003

Purpose: To examine the effect of a smoking prevention program on changing the knowledge and attitude toward smoking behavior of male middle school students. Method: A total of 69 male middle school students participated in this study. Each of them was assigned to either smoking prevention program (n=35) or to a control group (n=34). The intervention for the experiment group was developed by the investigator. The questionnaires for assessing knowledge and attitude were created by modifying scaled employed in previous studies. Result: 1) The experimental group with smoking prevention program showed higher scores in knowledge for smoking harmfulness in comparison with the control group (F=18.782, p=.000). 2) The experimental group with the smoking prevention program showed lower scores in attitude toward smoking behavior in comparison with the control group (F=17.483. p=.000). Conclusion: The results showed that the smoking prevention program was effective on improving knowledge and attitude toward smoking behavior in male middle school students. More studies on development of comprehensive smoking prevention programs for adolescents need to be conducted in the future.

• 한국간호교육학회지
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• 제21권2호
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• pp.168-181
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• 2015

Purpose: This study was conducted to determine the factors affecting the prevention of needle stick injury. Methods: Data collection was conducted during the period July 15-31, 2013 by a self-administered questionnaire involving 220 nurses working in 7 hospitals. The data was analyzed by SPSS v18 and AMOS v18. Results: Actions by nurses to prevent needle stick injury were directly and indirectly influenced by perceived benefits, attitude toward the behavior, perceived behavioral control, and intention underlying the behavior. Specially, perceived behavioral control is verified to have not only direct influence but also indirect influence on the performance of preventive action through the intention underlying the behavior. Also, perceived benefits indirectly influence the intention toward the behavior and performance of preventive action through attitude toward the behavior and perceived behavioral control. The predictor variables in this model are 52% explicable in terms of intention of prevention action against needle stick injury, and 66% explicable in terms of performance of preventive action. Conclusion: To ensure high performance of preventive action against needle stick injury, constructing not only the solution that inspires the intention toward behavior but also a system that can positively solve and improve obstructive factors in behavioral performance is of primary importance.

• 한국보건간호학회지
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• 제28권3호
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• pp.633-643
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• 2014

Purpose: The purpose of this study is to identify protective factors associated with school adjustment of victims in school bullying. Methods: Data were collected from 114 victims among 825 middle school students. The measurements were the self-report questionnaire on resilience, and the Childrearing Behavior Questionnaire, measurements of relationship with friends, and attitude of teachers toward bullying. Descriptive, Pearson correlation, and multiple regression analyses were used. Results: A significant relationship was observed between school adjustment of victims and resilience (r=.355, p<.01), warmth-acceptance parenting behavior (r=.482, p<.01), rejection-restriction parenting behavior (r=-.213, p<.01), and teacher's attitude toward bullying (r=.381, p<.01). The result of multiple regression analysis showed significant association of school adjustment with resilience (${\beta}$=0.247, p<.05), warmth-acceptance parenting behavior (${\beta}$=0.302, p<.001), and teacher's attitude toward bullying (${\beta}$=0.285, p<.01). Conclusion: Comprehensive interventions designed to enhance the resilience of students, improve warmth-acceptance parenting behaviors and teacher's attitude toward bullying may be helpful in promoting school adjustment of victims.

• 한국가정과학회지
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• 제6권1호
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• pp.1-13
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• 2003

This study attempts to investigate attitude toward internet shopping. internet purchase behavior. and purchase satisfaction of college student consumers. The data used for this study were collected from 361 college students who is living the southern part of Korea. and purchased goods and services on the internet at least one time during the previous 12 months. in Autumn, 2001. Data analysis were carried out using SAS package. Statistics used for data analysis were Cronbach'$\alpha$, Pearson's correlation analysis, and multiple regression. The results were summarized as follows : First, college student consumers in general are favorable to the internet shopping. The variable that has significant influence on the attitude toward the internet shopping was the web searching competence. Second, the variables that have significant influence on the internet purchases were the number of site visits, internet using time, credit card possession. personal income, and web searching competence. Third, the variables that have significant influence on the amount of internet purchases were personal income, internet using time, number of site visits. and credit card possession. Fourth, the variables that have significant influence on the satisfaction with internet shopping were internet shopping attitude and web searching competence.