• 한국의류학회지
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• 제38권3호
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• pp.334-346
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• 2014

Green marketing is efforts to achieve the environmental responsibility in all marketing activities. This study investigates the contribution of SPA fashion brands' green marketing activities to consumers' green behavior and the brands' growth as well as the natural environment. Green marketing activities are classified by product relevance and consumer participation. An online survey is conducted using scenarios developed according to the two (high/low product relevance) by two (high/low consumer participation) research design. Green consuming intention and brand attitude are compared by product relevance and consumer participation. The positive effects of product relevance and consumer participation on green consuming intention are found. The positive effects of consumer participation and the interaction effect of product relevance and consumer participation on brand attitude. Based on the results, this study suggests effective green marketing activities for fashion brands.

• 한국학교보건학회지
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• 제22권2호
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• pp.49-59
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• 2009

Purpose : The purpose of this study was to evaluate the effects of regular health education by school nurses on middle school student's health related knowledge, attitude and behavior. Methods : A quasi-experimental design with pretest and posttest measures was used. Questionnaire survey was conducted to middle school students(1st, 2nd year). The participants of the study were composed two groups : 274 in health education group and 336 in control group. Results : After seventeen-week of receiving regular health education, differences were observed between the experimental group and the control group to health knowledge(F=7.901, p=.005), health attitude(F=4.174, p=.042) and health behavior(F=7.675, p=.006). Conclusion : The regular health education by school nurses on middle school students improve their health related knowledge, attitude and behavior. So it is recommended to develop standardized manual and educational materials for providing systematic and effective health education.

• 한국의류학회지
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• 제36권7호
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• pp.677-689
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• 2012

This research examines the impact of brand personality dimensions on store attitude and store loyalty for department stores. A total of 431 customers participated in the online survey. The participants were women in their 20's to 50's with experience of purchasing apparel from four major department stores. The data were analyzed using factor analysis, reliability test, and structural equation modeling with PASW 18.0 and AMOS 18.0. Analyses revealed three dimensions of the brand personality of department stores: prestige, passion, and sincerity. Among the three dimensions of brand personality, 'passion' and 'sincerity' were shown to be the most influential factors affecting department store attitude. The results suggest that passionate and sincere customers tend to exhibit favorable store attitudes. Customers with more favorable store attitudes then are more likely to express great store loyalty than those with less favorable attitudes. An analysis of the effect of brand personality on attitudes toward department stores provides implications for department store brand management strategies.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2007년도 춘계학술대회
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• pp.149-161
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• 2007

This study aims to examine the relationships between job attitude and leadership styles perceived by employees in venture firms. This study have the two purposes, 1) to investigate the relationship between leadership styles and job attitudes(Organizational Commitment and Turnover Intention), 2) to verify the effective leadership style in venture companies. We examined the impact of critical leadership styles on the job attitude of employees in venture firms. Hypotheses on four factors were tested for 26 organizations. In order to test these hypotheses, survey questionnaires were sent to employees of venture firms in Gumi. As a result, the 184 available data were collected from venture companies. Correlation analysis, ANOVA, and regression gad been performed and the results supported first, second, and third hypotheses. However, fourth hypothesis was not supported.

• 대한가정학회지
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• 제48권2호
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• pp.23-38
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• 2010

The objectives of this study were 1) to classify survey respondents according to vanity scales, and 2) to identify price attitude among the classified groups. The participants were 276 university students who were residents in Seoul. Data were analyzed by factor analysis, cluster analysis, and one-way ANOVA. The vanity scales consisted of four factors; physical concern, physical view, achievement concern and achievement view. Based on these four factors, the respondents were classified into three clusters(interested, vain, and self-confident) as an attached group name. There were significant differences in the dimensions of materialism, price attitude and store choice behavior among the clusters. Marketing implications are discussed.

• 복식문화연구
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• 제22권2호
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• pp.240-257
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• 2014

In this study, we identified the characteristics of mobile fashion shopping and verified the path model of effects of these characteristics on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. We conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows: Mobile fashion shopping characteristics (enjoyment, credibility, instant connectivity, security, and personalization) had positive effects on perceived usefulness and perceived usefulness influenced attitude toward purchase and purchase intention positively. Attitude toward purchase affected purchase intention in a positive way and perceived usefulness had indirect effect on purchase intention through attitude toward purchase. In conclusion, we proposed the marketing strategies of the mobile fashion shopping businesses.

• 기본간호학회지
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• 제8권1호
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• pp.95-104
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• 2001

This study was done to develop an euthanasia attitude scale. Subjects who participated in the study were a convenience sample of 234 Korean nurses. Data were collected through a survey over a period of three months. The analysis of the data was done using SPSS PC for descriptive statistics, factor analysis and Cronbach's Coefficient Alpha. Initially 63 items were generated from interview data from eighteen nurses and from a literature review. This preliminary scale was analyzed for a reliability and validity. The results are as follow: 1, Crombach's Coefficient alpha for the 19 items was .8804. 2. Factor analysis was done in order to confirm construct validity and four factor were extracted from the results. These contributed 56.6% of the variance in the total score. 3. Each factor was labled 'qualify of life', 'respect of life, 'client's right', 'medical ethics'. The author suggests that this scale could be used in assessing the attitude of Korean nurses toward euthanasia.

• 항공우주시스템공학회지
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• 제4권3호
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• pp.6-16
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• 2010

After the first successful Apollo program, many countries around the world launched their own programs for exploring the moon. This paper surveys various navigation and attitude control systems of several past lunar exploration programs for the purpose of preparing a program for the first Korean lunar probe. For this first we investigate successful programs by introducing the sensors and actuators used for these programs, particularly focusing on those of Clementine and SMART-1 of USA and EU, respectively. Then based on the study, we suggest the necessary components of navigation and attitude control systems suitable for our lunar probe program.

• International journal of advanced smart convergence
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• 제10권4호
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• pp.14-21
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• 2021

The purpose of this study is to investigate the effect of consumers' engagement through SNS sports advertisements on purchase intention through advertising attitudes and product trust for the disabled. In other words, it was intended to investigate how the disabled people's intention to purchase products is formed by acting on various sports product advertisements that are seen during SNS activities. Accordingly, a survey was conducted on 300 people with disabilities participating in sports for the disabled. As a result, it was found that functional engagement had a positive effect on both advertising attitude and product trust, and advertising attitude and product trust had a positive effect on purchase intention. However, emotion engineering and communal engineering were found to have a negative effect on advertising attitudes and not on product trust.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.160-167
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• 2022

In this study, an attempt was made to provide basic data for the development of programs that can improve safety care practices in the future by identifying factors that influence childcare teachers' safety care practices. 134 childcare teachers participated, and the survey results were analyzed using SPSS WIN 21.0 statistical program. As a result of this study, there was a significant positive correlation between safety knowledge and attitude. There was no significant correlation with knowledge and safety care practices. It was found that safety attitude had a significant positive correlation with safety care practice.. The factor influencing safety care practice was attitude toward safety, and the explanatory power of the model was 46.1%. In order to improve the level of safety care practices of childcare teachers, a program that can be practically utilized through customized education tailored to the needs of childcare teachers and each field rather than simply imparting knowledge is absolutely essential.