• Journal of Korean Library and Information Science Society
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• v.43 no.4
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• pp.139-159
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• 2012

The purpose of this research is to increase understanding about 'an attitude' and to develop the contents of the reading attitude survey questionnaire through the analysis and comparison of reading attitude models. An attitude has an individual's perception and feeling about events, problems, people or things, and it also includes the state prepared for reaction. An attitude consists of emotion, cognition and behavior and it is formed by experience, learning or value judgment. Reading attitudes are composed of cognitive factors that represent beliefs or opinions about reading, emotional factors that represent evaluation and emotion about reading, and behavioral factors that represent intentions or behavior to reading. The analysis of the components of the reading attitude models shows the fact that the influencing factors of reading attitude formation are the reading experience, beliefs of reading results, beliefs about others' expectations and reading environments. Thus, the contents of reading attitude survey questionnaires should include such contents as reading experience, beliefs of reading results, beliefs about others' expectations, and reading environments.

• Journal of the Korean Society of Safety
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• v.29 no.4
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• pp.97-102
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• 2014

The aim of this study is to survey and analyze the safety perception and attitude of the construction managers for the purpose of contributing to the construction industry accident prevention by inducing safety behaviors of managers. The data analysis found that there were significant differences on safety perception and attitude depending on job positions. This survey found that job position and career affect the safety perception and attitude of manager. Further analysis revealed job position has more an effect on it than career. Therefore, in order to improve the safety perception and attitude of managers, it is effective to put managers more responsibility on safety.

• The Journal of Korea Robotics Society
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• v.4 no.1
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• pp.10-16
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• 2009

This paper is concerned with Korean students' attitudes towards robots, presenting two survey studies. The first study was concerned with a group of college students, taking the perspective of international comparison. Data were collected by administering an online survey, where 106 volunteer students had participated. In the survey, the Negative Attitude towards Robot Scale(NARS) was adopted to compare the Korean students' scores with those of multi-national groups (U.S.A, Germany, Netherland, Japan, Mexico, and China) who responded to the same scale in Bartneck et al.'s research. The analysis of the data reveals that Korean students tend to be more concerned about social impacts that robots might bring to future society and are very conscious about the uncertain influences of robots on human life. The second study investigated factors that may affect K-12 students' attitudes towards robots, with survey data garnered from 298 elementary, middle, and high school students. The data were analyzed by the method of multiple regression analysis to test the hypothesis that a student's gender, age, the extent of interest in robots, and the extent of experiences with robots may influence his or her attitude towards robots. The hypothesis was partially supported in that variables of a student's gender, age, and the extent of interest in robots were statistically significant with regard to the attitude variable. Given the results, this paper suggests three points of discussions to better understand Korean students' attitudes towards robots: social and cultural context, individual differences, and theory of mind.

• International Journal of Costume and Fashion
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• v.12 no.1
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• pp.1-10
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• 2012

This study is to examine whether those who have experiences of living abroad are influenced by overseas culture in their seeking of clothing benefits and brand attitude, to analyze and summarize the differences from those who have no such experience, and to ultimately present marketing opportunities and directions based on the analysis. Based on respected previous studies, factors affecting cloth ing benefits sought were selected and sub-factors were developed, Then, a survey questionnaire was prepared based on the selected factors/sub-factors, along with questions to ask responders to evaluate their experiences of living abroad. Men and women aged from 18 to 39 participated in the survey. According to the survey result, one's experience of living abroad had influences on their self-expression, brand attitude, and domestic and overseas brand preference as she experienced cultural diversity and developed more flexible attitude. The brand attitude was also influenced by the country in which a responder lived, but not by the staying period.

• The Korean Journal of Food And Nutrition
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• v.30 no.2
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• pp.326-335
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• 2017

This study investigates what consumption values affect attitude and behavioral intentions toward a premium lunch box at a convenience store using VAB(Value-Attitude-Behavior) model. The main survey was conducted by a research company by means of an online survey in the form of a self-administered questionnaire. The samples were limited to customers who had tried the premium lunch box before. The survey was conducted in October 2016. The collected data were analyzed by using SPSS 21.0 for Windows and AMOS 21.0. A structural equation model(SEM) was used to verify the proposed relationships among the study variables. Three factors representing the value of the premium lunch box were identified: social & functional value, economic value, and epistemic value. The finding showed that these values had a positive effect on attitude toward the premium lunch box and that attitude had a positive effect on behavioral intentions.

• Journal of Information Technology Services
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• v.18 no.5
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• pp.1-16
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• 2019

This work tries to empirically validate the effect of influencers' product-usage videos upon brand attitude and purchase intention of consumers. More specifically, we choose 3 attributes of product-usage videos of influencers such as expertise, trustworthiness, and attractiveness from our literature review. We collect 200 survey questionnaires in 2019 using Google survey forms from subjects who have watched influencers' usage videos of fashion items. Our results suggest that expertise and trustworthiness of influencers' videos positively affect brand attitude of consumers, which in turn positively influence their purchase intention. However, we have not found significant effect of attractiveness of the videos upon brand attitude. We also confirm that brand attitude positively affect purchase intention as proposed in the literature. The practical implications of this work is that firms should focus and strengthen expertise and trustworthiness of videos rather than attractiveness in order to enhance purchase intention of consumers and eventually lead to their purchase behavior.

• Journal of the Korean Home Economics Association
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• v.40 no.5
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• pp.53-62
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• 2002

The purposes of this study were to examine: 1)the dimensions of online store attitude; 2)the differences in the online store attitude by product category and store type; and 3)the effects of online store attitude on store satisfaction and store loyalty. Data were obtained from an online questionnaire survey to 850 online shoppers who were randomly selected from the panel of an online survey agency, and 615 responses were analyzed. Factor analysis extracted 5 dimensions of store attitude including: process and security; service; promotion and presentation; price and quality; and merchandise. MANOVA revealed a significant difference in the price and quality factor by product category and store type. Multiple regression showed that the effects of price and quality, service, and process and security on store satisfaction were significant. Also, price and quality had a significant direct effect on store loyalty which was also affected by store satisfaction.

• The Korean Journal of Food And Nutrition
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• v.12 no.3
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• pp.300-305
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• 1999

The purpose of this survey was to study nutrition knowledge dietary attitude purpose value of meal and monthly food expenditure in the house wives. The survey was conducted from September 1 to October 20 in 1998. The results were summarized as follows. Nutrition knowledge of the 30s and 40s group were higher than that of the other group. Dietary attitude of the 20s group was lower than that of the other wives. House wives tended to choose food for the pleasure of its taste and intake of nutrients. There was a significant positive correlation between nutrition knowledge and dietary attitude. The diet-ary attitude and nutrition knowledge were significant positive correlations with food diversity. There was negative correlation between age and nutrition knowledge.

• Journal of the Korean Society of Food Science and Nutrition
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• v.27 no.5
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• pp.1000-1006
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• 1998

The purpose of this survey was to study nutrition knowledge, dietary attitude, residences and purpose value of meal in the college freshmen. The survey was conducted from May 1 to May 25 in 1997. The results are summarized as follows. The female students showed higher scores than male students in nutrition knowledge score, but there was no difference in dietary attitude. Dietary attitude of the students living in home were higher than that of the other students. Female students tended to choose food for the pleasure of its taste. On female students, no difference was founded on nutrition knowledge and dietary attitude with purpose value of meal. The male students who have purpose value of meal on intake of nutrients showed the highest score in nutrition knowledge.

• Journal of Educational Research in Mathematics
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• v.9 no.1
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• pp.333-350
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• 1999

The purpose of this study is to define performance assessment of mathematics, to make a model of performance task of mathematics for the first grade middle school students in higher group, to examine validity and reliability of performance task and to investigate the effects on the students' achievement and attitude. It first defines performance assessment and exanmines its main features and scoring methods. Based on these, nine performance assessment tasks and scoring criteria were designed for the first grade middle school students in higher group. The validity of performance tasks were examined by experts. The loaming achievement and mathematical attitude test between two groups were performed as pre and post test. The thinking of students about performance assessment was investigated by attitude survey. The results of this study are as follows: First, the validity of the performance tasks is very high. Second, The control group. Forth, there is a difference in student's attitude about mathematics between scorer reliability was high due to the scorer training. Third, there is little difference in teaming achievement between experimental and experimental and control group in 5% meaningful levels. That is, student's of both groups attitude about mathematics comes negatives, but the width of change of negative attitude in experimental group is less than control group. In the trend of negative attitude of mathematics as grade comes higher, this results showed that performance assessment of mathematics had positive influence on attitude of mathematics. The result of survey about mathematical performance assessment experience showed that students have positive attitude to performance assessment and recognized effectiveness of the performance assessment of mathematics.