• 농촌지도와개발
• /
• 제4권2호
• /
• pp.443-452
• /
• 1997

All kinds of environmental problems are related to each local environment. For solving these problems, it is necessary to change regional people's Environmental Attitude in their particular community. In order to provide methods of the regional people's attitude change for solution to the environmental problems, the suggestions of this study are : 1) the systematical and continuing education about environmental problems for inhabitants 2) the persuasion process for regional people, 3) the inducement of their actions toward environmental problem solution, and 4) the social pressure through laws and institutes.

• 한국수학교육학회지시리즈D:수학교육연구
• /
• 제17권3호
• /
• pp.199-220
• /
• 2013

The main objective of this study is to explore the relationship between psychological factors (i.e. math anxiety, attention, attitude, Working Memory Capacity (WMC), and Field dependency) and students' mathematics problem solving based on Revised Bloom Taxonomy. A sample of 169 K11 school girls were tested on (1) The Witkin's cognitive style (Group Embedded Figure Test). (2) Digit Span Backwards Test. (3) Mathematics Anxiety Rating Scale (MARS). (4) Modified Fennema-Sherman Attitude Scales. (5) Mathematics Attention Test (MAT), and (6) Mathematics questions based on Revised Bloom Taxonomy (RBT). Results obtained indicate that the effect of these items on students mathematical problem solving is different in each cognitive process and level of knowledge dimension.

• 한국수학교육학회지시리즈A:수학교육
• /
• 제43권1호
• /
• pp.51-74
• /
• 2004

During cooperative learning in small group, we investigate what characteristics children in elementary school show at several fields of mathematics and through communicating activity etc., what influence the cooperative learning does on children's attitude, thinking, problem solving, recognition. To know them, we observe the process of children's communication and evaluate children's attitude, thinking, problem solving, recognition with checklist at each lesson. Through this research, we conclude that the figure part is the most effective when we teach with cooperative learning type, and the cooperative learning evoke the vivid communication, and make progress in affirmative attitude, thinking etc. Also, in this thesis we suggest the points which teacher should consider when he/she use cooperative learning in small-group.

• 제어로봇시스템학회:학술대회논문집
• /
• 제어로봇시스템학회 2004년도 ICCAS
• /
• pp.1392-1395
• /
• 2004

In order to successfully develop attitude and orbit control subsystem(AOCS), AOCS engineer performs hardware selection, controller design and analysis, control logic and interface verification on electrical test bed, integrated system test, polarity test, and finally verification on orbit after launching. Attitude and orbit control subsystem for KOMPSAT-2 consists of standby mode, sun mode, maneuver mode, science mode, and power safe mode to stabilize and to control the spacecraft for performing the mission. The sun mode is usually divided into sun point submode, earth search submode and safe hold submode. The maneuver mode is divided into attitude hold submode and ${\triangle}$ V submode, while the science mode divided into science coarse submode and science fine submode. Moreover, it is added to back-up mode which uses wheels as an actuator for sun mode and maneuver mode. In this paper, we describe the controller design process and the performance of the design results with respect to the sun mode and the maneuver mode based on thrusters as an actuator using on flexible model.

• 한국항공우주학회지
• /
• 제45권6호
• /
• pp.463-472
• /
• 2017

관성항법장치(Inertial Navigation System)는 항법 수행 전 동체 좌표계(body frame)와 항법 좌표계(navigation frame)사이의 좌표 변환 행렬(Direction Cosine Matrix: DCM)을 결정하여 초기자세를 구하는데 이 과정을 정렬(alignment)이라 한다. 정렬을 시작하기 위해서는 INS의 초기 위치 정보가 필요한데 해당 정보가 INS에 미리 입력되어 있지 않거나 당장에 초기위치를 모를 경우 이로 인해 INS에 전원이 인가된 후 정렬에 진입하기까지의 대기시간이 존재한다. 이러한 대기시간을 제거하기 위하여 본 논문에서는 INS 전원 인가 즉시 현재위치와 상이한 가상의 초기위치 값을 장입하여 스트랩다운 INS 정렬을 시작하고 추후에 정확한 위치를 INS에 입력하여 자세오차를 보상하는 정렬 알고리즘을 제시하였다. 항법 좌표계에서의 INS 센서 오차가 시간이 지남에 따라 자세오차에 미치는 영향성을 분석하여 가상의 초기위치 값 입력 시 발생하는 자세오차 만큼을 보상하는 폐루프 정렬 알고리즘의 성능을 검증하였다.

• 한국조리학회지
• /
• 제20권6호
• /
• pp.159-174
• /
• 2014

본 연구는 외식업체에 관한 SNS 정보를 접한 기혼여성 소비자가 지각하는 생동감, 동의성, 신뢰성, 동질성, 유대관계와 구전정보수용, 소비자 태도, 구전정보의 SNS 재전달, 구전정보의 오프라인재전달, 방문의도 간의 영향관계를 살펴보고자 하였다. 본 연구는 부산지역의 방송국, 백화점, 대형마트, 관공서 등의 문화센터를 중심으로 기혼여성을 중심으로 설문조사를 실시하였다. 조사는 2014년 3월 1일부터 2014년 3월 31일까지 실시하였다. 최종분석에는 304부가 사용되었다. 분석결과, 생동감과 신뢰성 있는 SNS글이 구전정보수용 수준을 높이고, 신뢰성이 소비자태도를 긍정적으로 만들며, 동질성이 구전정보수용수준과 소비자태도, SNS 재전달과 오프라인 재전달의도를 긍정적으로 높이는 것으로 나타났다. 또한, 구전정보수용은 소비자태도와 오프라인재전달에 유의한 영향을 미치는 것으로 나타났고, 소비자태도는 SNS 재전달과 오프라인재전달 및 방문의도에도 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 SNS 재전달과 오프라인재전달은 방문의도에 유의한 영향을 미치는 것으로 나타났다.

• Asia Marketing Journal
• /
• 제25권2호
• /
• pp.45-60
• /
• 2023

The present study examines the role of the script used for the graphical representation of a brand name in creating brand meaning. The study results demonstrate that each script contributes to forming different aspects of the brand meaning in multi-script environments. However, the process of meaning transfer is also influenced by the context of the product category, which can impact some of the aspects of meaning related to norms and familiarity. Furthermore, the study indicates that if the brand meaning aligns with the product category schema, it positively impacts brand attitude. This study adds to the branding literature by introducing the script concept as a brand name characteristic and demonstrating its significant effect on brand meaning.

• 산업경영시스템학회지
• /
• 제30권1호
• /
• pp.89-95
• /
• 2007

In general, reliability of AHP(Analytic Hierarchy Process) depends on pairwise comparison of evaluators. In addition, human judgment on the importance of alternatives or criteria is always imprecise and vague. To cope with these shortcomings, Fuzzy AHP is suggested and used widely recently. But in Fuzzy AHP, it cannot deal with the evaluator's various attitudes towards risk and confidence owing to evaluator's different expertise and experience. This paper proposes a method for consideration of evaluator's confidence and risk attitude in Fuzzy AHP. And suggested methods are applied various scenarios to verify the meaningfulness. The result shows that the priority of alternatives can be change through the consideration of evaluator's confidence and risk attitude.

• 유통과학연구
• /
• 제17권8호
• /
• pp.77-85
• /
• 2019

Purpose - The use of celebrity endorsers is a strategy long-since used by companies to improve the persuasive impact of their company's advertising. However, much like anyone else, celebrities are flawed human beings, and therefore often find themselves involved in scandals. Companies must consider the potential of scandals when using a celebrity endorser to represent their brand or product. This research focuses on the process consumers use to justify scandals involving celebrity endorsers. Specifically, this research divides the justification processes used by consumers to maintain support for celebrities involved in a scandal into moral decoupling and moral rationalization and proposes antecedents and consequences for these processes. Methodology - To verify the hypotheses suggested by this study, an online survey was conducted, and data was analyzed using a structural equation model. Result - Results showed that consumer empathy for the celebrity endorser and external attribution of the scandal presented were positively related to moral decoupling and moral rationalization. In addition, moral rationalization was positively related to consumers' attitude towards the celebrity endorser, which also enhanced brand attitude. However, the relationship between moral decoupling and the consumer's attitude toward the celebrity endorser was not statistically significant. Conclusion - This research serves to expand the scope of available research on the persuasiveness of celebrity endorsers and provides practical guidelines for marketers.

• 복식문화연구
• /
• 제26권3호
• /
• pp.409-426
• /
• 2018

This study explores the effect of moral identity on attitude toward and purchase intention of upcycled fashion products by comparing purchasers and non-purchasers. Data from 127 purchasers and 307 non-purchasers collected through a survey was analyzed using descriptive statistics, confirmatory factor analysis, model invariance check, and multiple-group comparison tests using Amos 23.0. Results indicate consumers with purchase experiences of upcycled fashion products showed a higher level of moral identity (internalization and symbolization), positive attitude toward upcycled fashion products, and purchase intention than did consumers with no purchase experience. In model tests, internalization affected attitude toward purchasing upcycled fashion products, whereas symbolization affected purchase intention, regardless of purchase experience. The effect of symbolization on purchase intention was consistent with prior studies focusing on charity behaviors that are highly visible to others. These findings demonstrate that fashion products are visible and symbolic, so it should be carefully considered in ethical consumption studies. From these results, researchers may obtain insights on the process of how consumers apply moral identity to their purchase intention regarding upcycled fashion products. Likewise, marketers may enhance satisfaction of consumers with a high level of symbolization by putting special tags and logos that clearly highlight the products' upcycled nature.