• Title/Summary/Keyword: Attitude Change

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A Study of Sexual Attitude of Korean College Students (대학생의 성태도 유형에 관한 연구)

  • Kim, Young-Hae;Eo, Yong-Sook;Lee, Hwa-Za;Choi, So-Young
    • Korean Parent-Child Health Journal
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    • v.6 no.2
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    • pp.115-126
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    • 2003
  • Purpose: The purpose of this study was to measure the sexual attitude in college students in order to provide baseline data for the development of sex education program. Method: For this study, the questionnaires were given to 161 students in the college students and collected during the period from 19th to 31th May, 2003. Data were analyzed by SPSS WINS. Result: The level of sexual attitude was low level of liberal. Sixty seven percent of college students in the study percepted liberal sexual attitude based on the cut-point suggested by Hudson et al.(1983). There were significant difference between general characteristics and sexual attitude in the age. Conclusion: In conclusions, the sexual attitude of college students change liberal, and then it is required to specific and practicable sex education programs.

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Student Nurses' Knowledge and Attitude Related to the Elderly (간호학생의 노인관련 지식 및 태도조사)

  • Lee, Eun-Ja;Kang, Ik-Wha
    • Journal of Korean Public Health Nursing
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    • v.20 no.2
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    • pp.183-194
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    • 2006
  • Purpose: The purpose of this study was to investigate student nurses' knowledge and attitude related to the elderly. Method: The data were collected from 519 student nurses studying in university by means of a structured questionnaire. The data were analyzed using descriptive analysis, t-test, one-way ANOVA, and Pearson correlation analysis by SPSS version 10. Results: The average score of the respondents' knowledge of the elderly was 12.02(${\pm}2.77$) out of 25. The average score of the respondents' attitude toward the elderly was 80.09(${\pm}11.69$) out of 140. There was a statistically significant difference in the respondents knowledge of the elderly depending on their degree of preference for giving nursing care to the elderly (F=7.534, p=.001). There was a statistically significant difference in the respondents attitude toward the elderly depending on their degree of preference for giving nursing care to the elderly (F=23.167, p=.000), possession of living grandparents (F=6.174, p=.002), and degree of interaction with elderly (t=5.661, p=.000). Student nurses' knowledge and attitude related to the elderly were significantly correlated. Conclusion: It is necessary to develop a program for continuous teaching and education that will help increase student nurses' knowledge of the elderly and thereby positively change their attitude toward the elderly.

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Impact of Women in 20s Sensation Seeking Tendency and Clothing Attitudes upon Brand Variety Seeking (20대여성의 감각추구성향과 의복태도가 상표다양성추구에 미치는 영향)

  • 변정선;이선재
    • Journal of the Korean Society of Costume
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    • v.51 no.5
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    • pp.135-145
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    • 2001
  • In this study, investigation into the impact of sensation seeking tendency and clothing attitudes upon brand variety seeking will be made through the presentation of sensation seeking tendency as consumer's motivation of clothing behavior and clothing attitude as parameter. To give goals of this study. First, to help the understanding of consumers by elucidating consumer's psychological characteristics against sensation seeking tendency, clothing attitude and diverse brands seeking. Second, to offer standard for specifying market by presenting theoretical as well as empirical data. Third. to create successful marketing strategy according to consumer groups and moreover to increase sales efficiency. Research results are as follows : As a result of investigating on which factor among sensation seeking tendency affects on seeking various brands, change seeking tendency and aesthetic seeking impact upon seeking various kinds of brands. Change seeking is turned out to be the most influential factor. Fashion leadership, fashion innovativeness, attention concentration, social approval and clothing interest had an impact on diverse kinds of brand seeking: there was a positive relations with fashion leadership. attention concentration. clothing interest and fashion innovativeness, whereas a negative link with social approval. Three factors of sensation seeking tendency, two factors, that is change seeking and aesthetic seeking. have direct and indirect paths that lead to diverse brand seeking, via clothing attitude. that is to say, clothing interest. fashion leadership. social approval and attention concentration. On the other hand, thrill and risk seeking only had indirect path. Aesthetic seeking showed higher significance to indirect effect on diverse brand seeking which takes clothing attitude as a parameter, than that of direct effect. Brand variety seeking was under considerable effect of fashion leadership, clothing interest and attention concentration, in order.

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A case study of learning attitude change according to programming learning experience (프로그래밍 학습 경험에 따른 학습 태도 변화 사례 연구)

  • Lee, Kyung-Sook
    • Journal of the Korea Convergence Society
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    • v.12 no.9
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    • pp.93-98
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    • 2021
  • The change of programming language learning experience on learning motivation was analyzed. Learning a programming language is generally evaluated as a difficult process even for majors. Measuring psychological changes related to programming learning at this point in expanding to non-majors is necessary for learner analysis. The overall learner attitude change was investigated by measuring achievement goals, academic interest, academic self-efficacy, cognitive involvement, and academic self-regulation, which are motivation-related factors. All factors related to learning attitude showed a decrease in the post-test results. This result is interpreted that the difficulty of the learning process decreased the motivation to learn programming. It was found that the greater the difficulty perceived by the learner, the greater the decrease in the motivation to learn. Based on the results of this study, it has implications that a learning environment and learning process that can give feedback and a situation that can reduce the level of learning difficulty felt by learners should be systematically given.

Dynamic Control Allocation for Shaping Spacecraft Attitude Control Command

  • Choi, Yoon-Hyuk;Bang, Hyo-Choong
    • International Journal of Aeronautical and Space Sciences
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    • v.8 no.1
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    • pp.10-20
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    • 2007
  • For spacecraft attitude control, reaction wheel (RW) steering laws with more than three wheels for three-axis attitude control can be derived by using a control allocation (CA) approach.1-2 The CA technique deals with a problem of distributing a given control demand to available sets of actuators.3-4 There are many references for CA with applications to aerospace systems. For spacecraft, the control torque command for three body-fixed reference frames can be constructed by a combination of multiple wheels, usually four-wheel pyramid sets. Multi-wheel configurations can be exploited to satisfy a body-axis control torque requirement while satisfying objectives such as minimum control energy.1-2 In general, the reaction wheel steering laws determine required torque command for each wheel in the form of matrix pseudo-inverse. In general, the attitude control command is generated in the form of a feedback control. The spacecraft body angular rate measured by gyros is used to estimate angular displacement also.⁵ Combination of the body angular rate and attitude parameters such as quaternion and MRPs(Modified Rodrigues Parameters) is typically used in synthesizing the control command which should be produced by RWs.¹ The attitude sensor signals are usually corrupted by noise; gyros tend to contain errors such as drift and random noise. The attitude determination system can estimate such errors, and provide best true signals for feedback control.⁶ Even if the attitude determination system, for instance, sophisticated algorithm such as the EKF(Extended Kalman Filter) algorithm⁶, can eliminate the errors efficiently, it is quite probable that the control command still contains noise sources. The noise and/or other high frequency components in the control command would cause the wheel speed to change in an undesirable manner. The closed-loop system, governed by the feedback control law, is also directly affected by the noise due to imperfect sensor characteristics. The noise components in the sensor signal should be mitigated so that the control command is isolated from the noise effect. This can be done by adding a filter to the sensor output or preventing rapid change in the control command. Dynamic control allocation(DCA), recently studied by Härkegård, is to distribute the control command in the sense of dynamics⁴: the allocation is made over a certain time interval, not a fixed time instant. The dynamic behavior of the control command is taken into account in the course of distributing the control command. Not only the control command requirement, but also variation of the control command over a sampling interval is included in the performance criterion to be optimized. The result is a control command in the form of a finite difference equation over the given time interval.⁴ It results in a filter dynamics by taking the previous control command into account for the synthesis of current control command. Stability of the proposed dynamic control allocation (CA) approach was proved to ensure the control command is bounded at the steady-state. In this study, we extended the results presented in Ref. 4 by adding a two-step dynamic CA term in deriving the control allocation law. Also, the strict equality constraint, between the virtual and actual control inputs, is relaxed in order to construct control command with a smooth profile. The proposed DCA technique is applied to a spacecraft attitude control problem. The sensor noise and/or irregular signals, which are existent in most of spacecraft attitude sensors, can be handled effectively by the proposed approach.

Systematic Review of Changes in the Perception and Attitude of Medical Doctors toward Traditional Korean Medicine (한의학에 대한 의사들의 인식과 태도 변화에 관한 체계적 문헌 고찰)

  • Kim, Sukkyung;Moon, Soyoung;Kim, Bumsu;Yun, Youngju
    • Journal of Society of Preventive Korean Medicine
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    • v.17 no.3
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    • pp.31-46
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    • 2013
  • Objective : To find a collaboration strategy between western medicine and traditional Korean medicine (KM), this study aims to figure out the changes in the perception and attitude of medical doctors toward KM through systematic review. Method : Systematic literature searches were performed on six Korean databases. Studies were categorized according to the respondents and question items and analyzed by the context of questions, similarity of respondents and measurement scale. And we analyzed the changes of response regarding to medical doctors' and medical students' perspective and attitude to KM. Results : Eighteen survey studies including attitude of medical doctors and medical students toward KM were selected, which were conducted from 1993 to 2011. Although the attitude toward KM did not show any positive change, medical doctors have had more interest in acupuncture than herbal medicine and appreciated KM's treatment effect for musculoskeletal disease. In spite of little KM education experience, they had intentions for acupuncture education at least. Many medical doctors have listed the unscientific aspect as a major reason why they cannot trust KM. Medical doctors working for cooperative practice showed more positive attitude than other medical doctors and medical students had more positive attitude in general than medical doctors Conclusion : Though the growth of KM service and cooperative practice since 1990s, medical doctors' attitude toward KM seems to become more negative. To improve their attitude, making scientific evidences for KM is required as well as giving more education and treatment experience.

The Effect of Brand Hearsay of Franchised Bakery Stores on Brand Attitude and Brand Loyalty (프랜차이즈 베이커리 전문점의 브랜드 풍문이 브랜드 태도와 브랜드 충성도에 미치는 영향)

  • HAN, Sang Ho
    • The Korean Journal of Franchise Management
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    • v.13 no.4
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    • pp.13-22
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    • 2022
  • Purpose: Brand hearsay refers to information that can be acquired from advertisement, media publicity, and word-of-mouth prior to experiencing products or services of brands. Previous information about brands obtained through brand hearsay affects consumer behavior in choosing brands. Moreover, brand hearsay is an effective communication method in promoting brands to consumers. Thus, bakery franchises need to improve strengths and differentiate characteristics of their brand, thereby attracting more consumers. Therefore, this study investigates relationships the effect of brand hearsay on consumers' brand attitude and brand loyalty in the context of franchised bakery brands. Research design, data, and methodology: A research model was proposed to examine structural relationships between brand hearsay (advertising, publicity, word-of-mouth), brand attitude, and brand loyalty. An online survey was conducted to consumers who had an experience of visiting a franchise bakery. A total of 513 responses were used for data analysis. SPSS 22.0 was used for analyzing general demographics, and SmartPLS 4.0 was used to test validity and reliability of the proposed model. Result: Among attributes of brand hearsay, advertisement and word-of-mouth had positively significant effects on brand attitude, but no significant effect was found between publicity and attitude. Advertisement had a positively significant impact on brand loyalty, while publicity had a negative effect on brand loyalty opposite to hypothesis. Moreover, brand attitude had a statistically significant effect on brand loyalty. Conclusions: In the context of franchise bakeries, brand hearsay contents may change consumers' attitude toward brands but does not increase brand loyalty. Though media publicity does not affect consumers' attitude toward brands, it may decrease brand loyalty when consumers are too exposed to it. In addition, it is necessary to enhance brand attitude to increase brand loyalty of customers. This study provides bakery franchisors and franchisees information about which type of brand hearsay (e.g., advertisement, word-of-mouth, media, publicity) is effective in enhancing brand attitudes and loyalty of consumers. Further studies may include other variables (e.g., trust) in addition to attitude and loyalty, or compare findings based on brand characteristics (e.g., low-to-medium/high prices, store size).

The Effect of Both Organizational Change Awareness of Public Agency Relocation and Public Service Motivation on Job Attitude : Focused on the Employees of Electric Power Public Enterprise to be Relocated (공공기관 지방이전이라는 조직변화에 대한 인식과 공공봉사동기가 직무태도에 미치는 영향 : 전력공기업의 지방이전 대상자를 중심으로)

  • Lee, Joon Tae;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.5
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    • pp.205-219
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    • 2014
  • To follow the government policy on 'balanced development of county', the employees of public agencies to be relocated should get used to the new working and living environments such as changing their homes or living away from their family. This study aims to figure out the awareness of the employees of public agencies to be relocated on such organizational change with Person-Organization fit concept and then to find out the effect of positive or negative awareness on job attitude such as organizational commitment and turnover intention. It is expected that public service motivation, the intrinsic motivation for public employees, positively acts as a medium between the awareness of organizational change and job attitude, which this study confirms through an empirical analysis of the employees of electric power public enterprise to be relocated. This study proves that firstly the awareness on organizational change is not directly related to organizational commitment, however, it affects directly turnover intention and public service motivation as an immediate cause and secondly public service motivation has a positive correlation to organizational commitment but it doesn't affect turnover intention and lastly organizational commitment has a negative correlation to turnover intention. Besides, this study empirically finds out that public service motivation has mediating effect which is significantly affects the awareness of organizational change, organizational commitment and turnover intention, and organizational commitment has mediating effect between public service motivation and turnover intention as well.

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Effects of Hospice and Palliative Care Education on Knowledge of Hospice and Palliative Care and Attitude toward Death in Nursing Students (호스피스 교육이 간호대학생의 호스피스 지식과 죽음에 대한 태도에 미치는 영향)

  • Lee, Young-Eun;Choi, Eun-Joung;Park, Jung-Suk
    • Journal of Korean Public Health Nursing
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    • v.26 no.2
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    • pp.280-288
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    • 2012
  • Purpose: The purpose of this research was to determine the effects of hospice and palliative care education on knowledge of hospice and palliative care and attitude toward death in nursing students. Method: Subjects of this study included 49 nursing students. Using a one-group pretest-posttest quasi-experimental research design, we conducted experiments to determine the effects of a hospice and palliative care education during a period of seven weeks from August through November 2009. The program was composed of seven sessions (total: 28hrs). The SPSS/Win 18.0 program was used for analysis of collected data. Results: A significant change in knowledge of hospice and palliative care and attitude toward death was observed after the intervention. Conclusion: The hospice and palliative care education was effective for nursing students in improving their attitude toward death and in increasing knowledge of hospice and palliative care. Therefore, I recommend generous application of this program to nursing students in order to improve knowledge of hospice and palliative care and attitude toward death.

A Comparison of Customers' Perceived Value on Electronic Commerce and Traditional Commerce (전자상거래와 전통적 상거래에서 고객이 지각한 가치 비교)

  • Jang, Si-Young;Lee, Chung-Seop
    • Asia pacific journal of information systems
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    • v.10 no.3
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    • pp.159-180
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    • 2000
  • As the importance of electronic commerce(EC) increases, some people argue that traditional commerce(TC) will ultimately give way to EC in the near future. Regardless of the type of commerce, however, it is the value factors of the customer that would formulate the direction of change in the market. This study investigates the influence of those value factors upon the attitude towards the type commerce and the repurchase intention of products and service. It also addresses the impact of the customer's risk disposition and level of confidence. A number of customer's value factors are hypothesized to affect the attitude, and the attitude in turn is expected to be related to the repurchase intention. Based on two hundred and ninety responses from the computer survey, the hypotheses are tested. The convenience, cost reduction, and information satisfaction factors affect EC attitude and repurchase intention. Similarly, the reliability, personal interaction, and shopping enjoyment factors affect TC attitude and repurchase intention. The comparison between EC and TC factors indicates the significant difference in the time saving factor in favor of EC. The personal characteristics such as risk disposition and level of confidence also influence the attitude and repurchase intention. The implications and limitations of this study are discussed. The value factors identified in this study may serve as important checklists for those firms already in EC and those intending to enter the market.

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