• Journal of Distribution Science
• /
• v.17 no.8
• /
• pp.87-97
• /
• 2019

Purpose - This study focuses on the effectiveness of the athlete endorsement on the purchase intention of customers and investigates the attributes of the athlete identification. The Athlete Identification is defined by the expertise, trustworthiness, attractiveness, toughness and transgression. Athlete identification and athlete endorsement help marketers with a thorough look at the trend of using famous sports player to promote products. Research design and methodology - 450 questionnaires were delivered to respondents in Ho Chi Minh city and 433 were returned completed. Descriptive statistics, reliability, exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted to test the relationship between independent and dependent variables. Results - The expertise, trustworthiness, attractiveness and toughness exert positive impacts on athlete identification. Transgression affects negatively athlete identification and athlete endorsement. This research confirmed results of previous studies. Conclusions - The athlete first needs to create their own Identification from a set of attributes in order to be out-standing in the sport and leisure industry before becoming an endorser for a particular product. From the company's perspectives, decision makers should choose an acclaimed sports player to boost the purchase intention of consumers.

• CELLMED
• /
• v.13 no.9
• /
• pp.35.1-35.4
• /
• 2023

Objective: A case report on the improvement of athlete's foot using Ortho-Cellular Nutrition Therapy (OCNT). Methods: A Korean male in his 50s is suffering from athlete's foot for 10 years. Results: Keratinization of the soles and deformity of the toenails were alleviated after undergoing OCNT. Conclusion: Application of OCNT to patients with athlete's foot can help protect the skin barrier and improve symptoms.

• The Journal of the Korea Contents Association
• /
• v.14 no.9
• /
• pp.450-462
• /
• 2014

The main purpose of this study was to explore the causal relationships among transactional leadership, coaches' emotional intelligence, and athlete satisfaction in soccer teams. High school, university, and semi-professional soccer players(N=495) in Korea participated in a survey. Transactional leadership inventory, emotional intelligence test, and athlete satisfaction questionnaire previously developed to investigate was performed to utilize. The data were analyzed by structural equation model of the AMOS 18.0. The results were as follows; transactional leadership have meaningful influence on emotional intelligence and athlete satisfaction, and emotional intelligence have significant influences on athlete satisfaction. The mediating effect of leader's emotional intelligence between transactional leadership and athlete satisfaction was confirmed. Findings of this study can enhance our understanding of the emotional leadership to increase athlete satisfaction in Soccer players.

• Journal of Sport and Applied Science
• /
• v.8 no.1
• /
• pp.1-10
• /
• 2024

The purpose of this study was to examine the structural relationship among organizational justice, athlete satisfaction, team commitment, and organizational citizenship behavior toward college athletes. To achieve this purpose, this study employed a convenience sampling method via a questionnaire dissemination. A total of 285 responses were collected from college athletes. Among those, 21 responses were excluded as they were not completed, leaving 264 usable data. The data was computed in SPSS 28.0 and AMOS 28.0, and analyzed with correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling analysis. Overall, organizational justice had a positive influence on athlete satisfaction, team commitment, and organizational citizenship behavior. Athlete satisfaction had a positive influence on team commitment and organizational citizenship behavior. However, there was no relationship between team commitment and organizational citizenship behavior. These findings provided empirical foundational data on the impact of organizational justice on psychological and behavioral outcomes and the overall efficiency and effectiveness of organizations, with a focus on college athletes who played a central role in the context of college sports setting.

• 한국체육학회지인문사회과학편
• /
• v.55 no.1
• /
• pp.221-233
• /
• 2016

The purpose of this study was to prove a development and initial validation of the korean version of coach-athlete relationship maintenance scale that originated from the work of Rhind & Jowett(2012) in pro baseball. The items were then administered to 132 Participants(29 coaches and 103 athletes) completed the questionnaires of the coach-athlete relationship maintenance in First preliminary investigation. Maximum likelihood estimate was used to identify the latent underlying structure. In order to verify the validity of Korean version of coach-athlete relationship maintenance was administered to an independent sample of 273 coaches and athletes. Pro baseball coach-athlete relationship maintenance is consisted of six factors(25 items) with conflict management, motivational, preventative, openness/assurance, support, and social network. SPSS18.0 and AMOS16.0 were used to analyze the exploratory factor analysis, confirmatory factory analysis and internal consistency, test-retest with bootstrapping using of the data in this study. The results of the pro baseball coach-athlete relationship maintenance scale had six factors with 25 items, and each six factor was positively correlated. Overall, this study verified pro baseball coach-athlete relationship maintenance questionnaire. Thus, suggest that path of comparing the differences between the first division and farm team by using the test of the structural model invariance across the groups.

• The Academic Congress of Korean Shoulder and Elbow Society
• /
• 2002.10a
• /
• pp.23-38
• /
• 2002

[ ${\cdot}$ ] Instability in the overhead athlete complicated ${\cdot}$ Consider other pathologies: Internal Impingement SLAP ${\cdot}$ Diagnose by Hx, Px, MRI, EUA, and arthroscopy

• Nutrition Research and Practice
• /
• v.11 no.1
• /
• pp.51-56
• /
• 2017

BACKGROUND/OBJECTIVES: The purpose of this study was to assess the accuracy of a dietary reference intake (DRI) predictive equation for estimated energy requirements (EER) in female college tennis athletes and non-athlete students using doubly labeled water (DLW) as a reference method. MATERIALS/METHODS: Fifteen female college students, including eight tennis athletes and seven non-athlete subjects (aged between 19 to 24 years), were involved in the study. Subjects' total energy expenditure (TEE) was measured by the DLW method, and EER were calculated using the DRI predictive equation. The accuracy of this equation was assessed by comparing the EER calculated using the DRI predictive equation ($EER_{DRI}$) and TEE measured by the DLW method ($TEE_{DLW}$) based on calculation of percentage difference mean and percentage of accurate prediction. The agreement between the two methods was assessed by the Bland-Altman method. RESULTS: The percentage difference mean between the methods was -1.1% in athletes and 1.8% in non-athlete subjects, whereas the percentage of accurate prediction was 37.5% and 85.7%, respectively. In the case of athletic subjects, the DRI predictive equation showed a clear bias negatively proportional to the subjects' TEE. CONCLUSIONS: The results from this study suggest that the DRI predictive equation could be used to obtain EER in non-athlete female college students at a group level. However, this equation would be difficult to use in the case of athletes at the group and individual levels. The development of a new and more appropriate equation for the prediction of energy expenditure in athletes is proposed.

• 대한정형외과스포츠의학회:학술대회논문집
• /
• 2004.09a
• /
• pp.61-61
• /
• 2004

• 한국체육학회지인문사회과학편
• /
• v.54 no.3
• /
• pp.31-43
• /
• 2015

The purpose of this study was to find out the dance sports athlete's factor that presents performance problems and performance enhancing for competitions. To achieve purpose of study carried out open-ended question and structural inquiry of succession in the dance sports athlete of 25 people, the open-ended questions data were examined through inductive content analysis procedure, conducted preliminary investigation to 100 people. Preliminary investigation and main survey were verified to the dance sports athlete of 137 people through exploratory factor analysis, and confirmatory factor analysis was conducted. On the basis of the results, the conclusions were drawn as follows; First, hinders factors to athletic performance is discord with partner, condition, contest environment, limit of physical strength, limit of economic strength. Second, the measurement scale of dance sports athlete's performance enhancing to competition with 23 items which are consisted of 7 main factors. The determination factors of dance sports athlete performance were partnership, ability to invest, spiritual factors, training factors, ability of physical factors, the leader, environment of competition.

• Genomics & Informatics
• /
• v.17 no.1
• /
• pp.11.1-11.7
• /
• 2019

Athletic performance is a complex multifactorial trait involving genetic and environmental factors. The heritability of an athlete status was reported to be about 70% in a twin study, and at least 155 genetic markers are known to be related with athlete status. Mitochondrial DNA (mtDNA) encodes essential proteins for oxidative phosphorylation, which is related to aerobic capacity. Thus, mtDNA is a candidate marker for determining physical performance. Recent studies have suggested that polymorphisms of mtDNA are associated with athlete status and/or physical performance in various populations. Therefore, we analyzed mtDNA haplogroups to assess their association with the physical performance of Korean population. The 20 mtDNA haplogroups were determined using the SNaPshot assay. Our result showed a significant association of the haplogroup F with athlete status (odds ratio, 3.04; 95% confidence interval, 1.094 to 8.464; p = 0.012). Athletes with haplogroup F ($60.64{\pm}3.04$) also demonstrated a higher Sargent jump than athletes with other haplogroups ($54.28{\pm}1.23$) (p = 0.041). Thus, our data imply that haplogroup F may play a crucial role in the physical performance of Korean athletes. Functional studies with larger sample sizes are necessary to further substantiate these findings.