• 제목/요약/키워드: Association Service

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Cross-cultural Service Variation: Airline Service Quality

  • Nam, Sung-Jip
    • 유통과학연구
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    • 제13권9호
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    • pp.19-27
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    • 2015
  • Purpose - In a global economy, marketers are required to understand service quality from an international consumer viewpoint. Despite the increased need for cross-cultural research, few studies have developed service quality research international in scope. The present research aims to shed light on variations in airline service quality among international consumers. Research design, data, and methodology - Conducting crosscultural research, this study compares airline service quality variations, investigating an international consumer group and a Korean consumer group. T-test and factor analyses are applied to examine mean scores and factor structure of the airline service dimensions. Results - The results indicate there are significant differences in mean comparisons between the groups. The international consumers indicate significantly higher service perception scores than the Koreans. Further, we find that the factor structure of airline service quality diverges between the groups. The international group considers airline service quality in four dimensions, while Koreans consider it in two. Conclusions - The study sheds new light on international service variations and suggests that the field of airline service quality may differ by nations and/or cultures.

개인의 가치성향이 레스토랑 서비스실패의 허용수준에 미치는 영향 (Effects of Personal Value Attitude on the Forgiveness of Service Failures in a Restaurant Context)

  • 정현영
    • 한국콘텐츠학회논문지
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    • 제8권6호
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    • pp.222-231
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    • 2008
  • 서비스 실패는 서비스 상품의 본질적인 특성 때문에 불가피하게 일어나게 마련이다. 서비스 기업들은 고객의 불만족을 초래하는 서비스 실패를 관리하기 위하여 서비스회복의 다각적인 노력을 하고 있다. 본 연구는 고객 개개인이 갖고 있는 가치 성향에 따라서 서비스 실패를 허용하는 수준이 다를 것이라고 가정하고 연구를 진행하였다. 실증적 연구를 통하여 밝혀낸 결과는 서로 다른 개인들의 가치 성향이 서비스 실패에 대하여 용인하는 정도에 차이가 있으며 이로 인하여 불만족의 수준도 달라진다는 것이다. 따라서 고객 성향의 효과적인 파악은 고객만족의 수준을 높이거나 최소한 고객 불만족의 수준을 낮출 수 있을 것이다.

모바일 u-health 서비스 플랫폼 설계 (Design of u-Health service platform)

  • 민병원;오용선;한동수;구종영
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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    • pp.797-801
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    • 2009
  • 제안된 u-health 서비스 플랫폼은 바이오 데이터 채집과 저장, 그리고 바이오 데이터 분석 및 결과 통보의 일련의 과정을 모바일u-health 서비스 프로세스로 해석하였다. 모바일 환경에서 건강관리 시스템 구축을 지원하는 서비스 플랫폼은 모바일 u-health 응용 서비스를 쉽게 탑재하여 운영할 수 있도록 설계 되었으며, 서비스 플랫폼의 효용성 및 유용성을 고려함으로써 u-health 사용 서비스의 기틀을 마련하였다.

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글로벌헬스케어산업 활성화에 따른 방한 무슬림환자의 의료서비스에 관한 개관 -영양서비스를 중심으로- (Review of Medical Services for Inbound Muslim Patients Associated with Global Healthcare Industry Activation - Focus on Nutrition Service -)

  • 배영희
    • 대한영양사협회학술지
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    • 제21권4호
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    • pp.333-341
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    • 2015
  • This article aimed to investigate problems relating to medical tourism based on a review of medical tourism reports and statistics in the global healthcare industry. To be a leading nation in the global healthcare industry, the needs and culture of many peoples, including Muslims, should be considered. Qualified medical services by JCI certification, including nutrition services, will provide opportunities to participate in the international and Asia medical tourism markets. In this article, the definitions of medical tourism, medical service, Halal and Haram, nutrition service for inbound Muslim patients, and Halal food supply in Korea were examined for medical service improvement. Mutual assistance between the government and private enterprise, sharing of medical service information, and construction of a cooperative network system are needed and should be supported by the government.

유통업체의 고객서비스에 관한 연구 -의류제품을 중심을- (A Study on the Consumer Service of Retailing - focusing on the Apparel Product -)

  • 이은숙
    • 한국의상디자인학회지
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    • 제4권2호
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    • pp.31-45
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    • 2002
  • The purpose of this study was designed to investigate if self-monitoring variable among various individual trait theories and demographic variable would be variables which can explain about the importance differences of consumer service level of retailing in the garment product. The survey was conducted from Feb, 6 to 16, 2002. For this survey, the 118 data were analysed with spss window 9.0 version and Cronbach's, Factor analysis, one-way ANOVA, Duncan test, Frequency, mean, percentage were applied. The results of this study were as follows; 1. Consumer service was classified in attitude/confidence/expert knowledge of salesperson, product display, product information, product assortment, shopping environment, lighting setup. 2. As a result of analyzing the importance differences per consumer service dimension depending on self-monitoring levels, it was not significant differences. 3. As a result of analyzing the importance differences per consumer service dimension depending on demographic variables, it was not significant differences.

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Identifying the Service Quality Factors for Web site: A Comparison of Web site Types

  • Fan, Qing-Ji;Kim, Won-Kyum
    • International Journal of Contents
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    • 제5권1호
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    • pp.9-14
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    • 2009
  • The purpose of this study is to investigate the impacts of e-service quality factors on customer satisfaction and behavior intention by Web site types. Difference and moderating effect resulting from the type of web site users about an association with reaction of satisfaction and those component concepts are also one of the aims in the study. As a result, the study found that factors of web site service quality variables had positive impacts on customer satisfaction. And customer satisfaction also had a positive impact on relationship intention and word of mouth intention. Furthermore, through the comparative analysis, we found that the service quality differed on the effects of customer satisfaction by web site types. According to those results, marketing managers should develop different service strategies based on different web site types.

효율적인 모바일RFID 응용 개발을 위한 객체정보서비스 시스템 (Object Information Service System for Efficient mobileRFID Application Implement)

  • 최영상;오정진;최한석
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2008년도 춘계 종합학술대회 논문집
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    • pp.99-103
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    • 2008
  • 최근 모바일에 RFID 시스템을 결합한 mRFID가 이동통신의 인프라를 이용하여 객체정보 서비스가 다양한 형태로 제공되어 지고 있다. 현재 많은 객체정보 서비스 시스템이 존재한다. 그러나 그러한 시스템은 객체 정보를 서비스함에 있어서는 특정 영역에 포함이 되어 다른 영역에서의 연계하기 어려운 문제점이 있다. 본 논문에서 기존의 객체정보서비스 시스템의 단점을 보안하여 mRFID의 응용개발에 적합한 객체정보 서비스 시스템을 구현하였다.

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클라우드 서비스 품질·성능 관리체계의 개선방안 (Improvement of Cloud Service Quality and Performance Management System)

  • 김남주;함재춘;서광규
    • 반도체디스플레이기술학회지
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    • 제20권4호
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    • pp.83-88
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    • 2021
  • Cloud services have become the core infrastructure of the digital economy as a basis for collecting, storing, and processing large amounts of data to trigger artificial intelligence-based services and industrial innovation. Recently, cloud services have been spotlighted as a means of responding to corporate crises and changes in the work environment in a national disaster caused by COVID-19. While the cloud is attracting attention, the speed of adoption and diffusion of cloud services is not being actively carried out due to the lack of trust among users and uncertainty about security, performance, and cost. This study compares and analyzes the "Cloud Service Quality and Performance Management System" and the "Cloud Service Certification System" and suggests complementary points and improvement measures for the cloud service quality and performance management system.