• 오리마을
• /
• 통권54호
• /
• pp.74-75
• /
• 2007

• 오리마을
• /
• 통권54호
• /
• pp.76-81
• /
• 2007

• 오리마을
• /
• 통권54호
• /
• pp.85-85
• /
• 2007

• 오리마을
• /
• 통권44호
• /
• pp.80-80
• /
• 2007

• 오리마을
• /
• 통권44호
• /
• pp.83-83
• /
• 2007

• 복식문화연구
• /
• 제23권3호
• /
• pp.523-536
• /
• 2015

Corporate association-which refers to consumers' beliefs, knowledge, perceptions, and evaluations of a corporation -can affect consumers' purchasing intentions. Corporate association consists of corporate ability association and corporate social responsibility association. Corporate ability association refers to a company's product quality, corporate innovation, productivity, consumer orientation, and after service. Corporate social responsibility association, which refers to the social perspective a company has of its responsibility to society, can affect corporate image and consumers' purchasing intentions. Eco-labeling for protecting and sustaining the environment is one of the important green marketing strategies in the fashion business that can influence corporate association and consumers' purchasing intentions. The purpose of this study was to investigate the effect of consumers' eco-label recognition on their corporate association and intentions to purchase eco-friendly fashion products. Questionnaires were distributed to consumers. The 263 usable questionnaires that were returned were analyzed by descriptive statistics, Cronbach's alpha, factor analysis, regression analysis, and t-test. The results were as follows: There was a significant effect of eco-label recognition on corporate association (ability association and social responsibility association). Eco-label recognition and corporate association were found to significantly affect consumers' purchasing intentions. Regarding the eco-friendly fashion product buying experience, there was no significant difference on corporate association and buying intention, but there was significant difference on eco-label recognition.

• Journal of applied mathematics & informatics
• /
• 제5권3호
• /
• pp.633-642
• /
• 1998

The isomorphism classes of association schemes with 18 and 19 vertices are classified. We obtain 95 isomorphism classes of association schemes with 18 vertices and denote the representatives of the isomorphism classes as subschemes of 7 association schemes. We obtain 7 isomorphism classes of association schemes with 19 vertices and six of them are cyclotomic schemes.

• Journal of the Korean Data and Information Science Society
• /
• 제19권2호
• /
• pp.569-576
• /
• 2008

Association rule mining searches for interesting relationships among items in a given database. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. Association rule is an interesting rule among purchased items in transaction, but the negative association rule is an interesting rule that includes items which are not purchased. Boolean Analyzer is the method to produce the negative association rule using PIM. But, PIM is subjective. In this paper, we present statistical objective criterion in negative association rules using Boolean Analyzer.

• 한국데이터정보과학회:학술대회논문집
• /
• 한국데이터정보과학회 2006년도 추계 학술발표회 논문집
• /
• pp.145-151
• /
• 2006

Association rule mining searches for interesting relationships among items in a given database. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule support and confidence and lift. Association rule is an interesting rule among purchased items in transaction, but the negative association rule is an interesting rule that includes items which are not purchased. Boolean Analyzer is the method to produce the negative association rule using PIM. But PIM is subjective. In this paper, we present statistical objective criterion in negative association rules using Boolean Analyzer.

• 한국정보통신학회:학술대회논문집
• /
• 한국해양정보통신학회 2010년도 추계학술대회
• /
• pp.655-656
• /
• 2010

색의 연상이란 색의 인상에 의해 그것과 관계있는 사물이나 사건 또는 경험을 떠올리는 것을 말한다. 이러한 연상의 종류에는 크게 구체적 연상과 추상적 연상이 있다. 본 논문에서는 구체적 연상과 추상적 연상의의 특징과 예를 살펴보고 대표적인 색들이 갖는 구체적 연상과 추상적 연상들을 살펴보도록 한다. 또한 색채 연상의 공통점과 난이도에 대해 알아보도록 한다.