• 한국의류학회지
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• 제46권2호
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• pp.349-366
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• 2022

The purpose of this study was to reveal the influence of consumers' Hanbok involvement and arousal seeking tendency on their Hanbok preference and purchasing behavior. The survey subjects were male and female consumers ranging in age from teens to those in their fifties. An online survey was conducted, and 627 people were analyzed. Version 26.0 of SPSS was used to perform a t-test as well as frequency, correlation, factor, reliability, and regression analyses. As a result, both Hanbok involvement and arousal seeking tendency derived four factors each. All four factors of Hanbok involvement had a significant effect on Hanbok preference. Two factors of arousal seeking tendency had a significant effect on Hanbok preference. Hanbok preference had a partially significant effect on Hanbok purchasing behavior. Hanbok involvement and arousal seeking tendency had a partially significant impact on Hanbok purchasing behavior. In conclusion, this study is meaningful in that it, for the first time, derived the factor of Hanbok involvement by considering the concept of involvement as it relates to Hanbok and identified that involvement and arousal seeking tendency are variables that affect Hanbok preference and purchasing behavior.

• 한국산학기술학회논문지
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• 제17권3호
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• pp.544-553
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• 2016

본 연구는 중학생의 각성추구성향이 체육수업내적동기 및 체육교과태도에 미치는 영향을 규명하고자 하였다. 이 연구에 참여한 연구대상은 중학생을 대상으로 표집하였다. 표집된 설문자료 중에서 335명의 자료를 토대로 분석하였다. 연구도구는 각성추구검사지, 체육수업내적동기 검사지, 체육교과태도 검사지를 이용하였다. 자료처리는 빈도분석, 상관분석, 신뢰도분석, 탐색적 요인분석, 중다회귀분석을 이용하여 분석하였다. 결과는 다음과 같다. 각성추구성향 중 신기함 추구만이 체육수업내적동기의 재미-노력과 유능감에 정적 영향을 주는 것으로 나타났다. 그리고 각성추구성향 중 신기함 추구는 체육교과태도에 정적 영향을 주는 반면에, 스릴 추구는 건강과 체력에만 부적 영향을 주는 것으로 나타났다. 또 체육수업내적동기의 재미-노력은 체육교과태도에 정적 영향을 주는 반면에, 유능감과 긴장은 부분적으로 영향을 주는 것으로 나타났다. 따라서 체육교과태도와 내적동기를 증진시키기 위해서는 학생들의 각성추구성향 중 신기함 추구를 높여 줄 수 있는 교수학습방안이 요구된다.

• 한국의류학회지
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• 제23권4호
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• pp.609-620
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• 1999

The purpose of the study were first to propose and determine the influence of sensation seeking tendency on exploratory behavior related to clothing would be mediated by consumer's clothing involvement and second to examine whether sensation seeking tendency is applicable variable on segmenting market expecially using underlying factors of sensation seeking tendency. A questionaire was developed and data were collected from 342 women ranged in age from 0 to 34 years. They were conveniently selected as a proper sample for applying and examining sensation seeking tendency. Arousal seeking tendency scale(Mehrabian & Russel 1974) was selected for operationalizing sensation seeking tendency and exploratory behavior related to clothing. As a result of regression the indirect effect mediated by clothing involvement of sensation seeking tendency on exploratory behavior was larger than the direct one. The influences of factors of sensation-seeking tendency behavior was larger than the direct one. The influences of factors of sensation-seeking tendency were also investigated. The influence of change-seeking tendency and new enviornment seeking tendency was considerably mediated by clothing involvement but that of risk-seeing tendency was not. Artistic sensation seeking tendency had little effect on clothing involvement and exploratory behavior related to clothing. As a result of regression the indirect effect mediated by clothing involvement of sensation seeking tendency on exploratory behavior was larger than influence of change-seeking tendency and new enviornment seeking tendency was considerably mediated by clothing involvement but that of risk-seeking tendency was not. Artistic sensation seeking tendency had little effect on clothing involvement and exploratory behavior related to clothing.

• 경영과정보연구
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• 제34권3호
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• pp.215-230
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• 2015

모험스포츠 산업은 점점 더 성장하고 있으며 이론적 관심도 꾸준히 성장하고 있다(김영재 2001; 한상덕 2004; Clifford and Clifford 1967; Rohnke 1989). 모험스포츠는 극복스포츠라고도 불릴만큼(McIntosh 1963), 장벽과 밀접하게 관련되지만, 기존 연구는 주로 모험스포츠 참여자의 성향(김영재 2001; 박동규 2008)이나 몰입에 영향을 주는 요인(김건철 1999; 문태영, 박승환 2003; 이상덕, 전민주 2004)에 초점을 맞추고 있다. 따라서 본 연구에서는 이러한 기존연구의 결핍을 보완하고자 모험스포츠의 장벽-장비상의 장벽, 시간상의 장벽, 장소상의 장벽, 지식 기술상의 장벽-이 몰입경험에 주는 영향과 감각추구성향과 반항성향의 조절영향을 가정하였다. 이러한 가정들을 검증하기 위해 모험스포츠 참여자들을 대상으로 171부의 데이터를 수집하였고, 조절회귀분석을 이용하여 검증하였다. 연구결과, 장비상의 장벽을 제외한 시간상의 장벽, 장소상의 장벽, 지식 기술상의 장벽이 몰입경험에 영향을 주는 것으로 나타났으며, 감각추구성향은 시간상의 장벽과 장소상의 장벽의 영향을 조절하며, 반항성향은 지식 기술상의 장벽이 몰입경험에 주는 영향을 조절하는 것으로 나타났다. 이러한 연구결과는 모험스포츠에 있어 장벽의 중요한 역할과 성향에 따른 차이를 보여줌으로써 기존 연구의 결핍을 보완하고, 장벽에 관한 연구를 확장하고 있다.

• Safety and Health at Work
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• 제6권4호
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• pp.338-344
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• 2015

Background: The present study aims to investigate job stressors and stress relievers for Korean emotional laborers, specifically focusing on the effects of work conditions and emotional labor properties. Emotional laborers are asked to hide or distort their real emotions in their interaction with clients. They are exposed to high levels of stress in the emotional labor process, which leads to serious mental health risks including burnout, depression, and even suicide impulse. Exploring job stressors and relieving factors would be the first step in seeking alternatives to protect emotional laborers from those mental health risks. Methods: Using the third wave data of Korean Working Conditions Survey, logistic regression analysis was conducted for two purposes: to examine the relations of emotional labor and stress, and to find out job stressors and relievers for emotional laborers. Results: The chances of stress arousal are 3.5 times higher for emotional laborers; emotional laborers experience double risk-burden for stress arousal. In addition to general job stressors, emotional laborers need to bear burdens related to emotional labor properties. The effect of social support at the workplace is not significant for stress relief, unlike common assumptions, whereas subjective satisfaction (wage satisfaction and work-life balance) is proven to have relieving effects on emotional laborers' job stress. Conclusion: From the results, the importance of a balanced understanding of emotional labor for establishing effective policies for emotional laborer protection is stressed.

• 한국응용약물학회:학술대회논문집
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• 한국응용약물학회 2004년도 Annual Meeting of the Korean Society ofApplied Pharmacology
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• pp.18-34
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• 2004

This paper will review data obtained primarily from our preclinical investigations that show that exposure to stress has a significant impact on drug taking. Stress increases reward associated with psychomotor stimulants, possibly through a process similar to sensitization, and a growing clinical literature indicates that there is also a link between substance abuse and stress in human addicts. One explanation for the high concordance between stress-related disorders and drug addiction is the self-medication hypothesis, which suggests that a dually-diagnosed person often uses the abused substance to cope with tension associated with life stressors or to relieve symptoms of anxiety and depression resulting from a traumatic event. However, another characteristic of drug self-administration is that drug delivery and its subsequent effects on the HPA axis are under the direct control of the individual. This controlled activation of the HPA axis may result in the production of an internal state of arousal or stimulation that is actually sought by the individual (i.e., the sensation-seeking hypothesis). During abstinence, however, exposure to stressors or drug-associated cues can stimulate the HP A axis to remind the individual about the effects of the abused substance, thus producing craving and promoting relapse. Stress reduction, either alone or in combination with pharmacotherapies targeting the HPA axis may prove beneficial in reducing cravings and promoting abstinence in individuals seeking treatment for addiction. Of primary importance is to reduce the impact of cocaine-associated environmental stimuli on the HPA axis so that they no longer function as triggers for relapse.

• 가정과삶의질연구
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• 제26권1호
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• pp.95-105
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• 2008

This paper identifies current status and key determinants of participation in multimedia UCC as a web2.0 paradigm. Significant factors composed of IT digital convergence environments and young generation's value, attitude to connecting to web (human relation, visual expressionism, arousal, et al). This paper analyze multimedia UCC service status & current status of participation level of UCC users. The research implemented to analysis customer click streaming data (inter-temporary page-view, unique user)of small-mid multimedia UCC Company and to 2nd data(ww.rankey.com) for page-view and unique user to participation tendency by age and sex about total participation amount of multimedia UCC. In case of young generation be familiar with new internet service, Internet web space meaning important information seeking media and 1 person media able to connect to new web network as prosumer. In UCC centered internet business, web based customers implemented the role of prosumer as generate web contents and consuming to net-working.

• 마케팅과학연구
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• 제20권2호
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• pp.179-187
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• 2010

对营销和广告经理来说, 理解消费者的偏好和使用的媒体类型是非常有必要的, 尤其是在如今市场细分的情况下. 清晰的理解能帮助经理更有效的选择合适的媒体. 而且由于性格特征的不同, 个人对媒体类型的选择和使用都不相同. 本文测试了一个性格特征, 即感知追求. 这是在测试 "新" 媒体偏好和使用的文献中尚未出现的. 感知追求是被定义为 "一种对变化, 新颖和复杂的感觉的需要和经历. 以及为承担这些经历愿意承受生理的和社会的风险" (Zuckerman 1979). 根据文献回顾, 我们提出了6个假设. 我们尤其关注使用与满足理论(Katz 1959), 这个理论解释了为什么人们选择媒体类型和他们使用不同媒体类型的动机的原因. 目前的理论表明高感知追求者(HSS), 由于他们对新颖, 激励和非传统的内容和想象的需要, 他们会更多的使用新媒体. 因此, 我们假设高感知追求者比低感知追求者(LSS)(H2a)或中等感知追求者(MSS)(H2b)会更多的使用网络而不是广播(H1a)或印刷媒体(H1b). 另外, 高感知追求者有更多的社交活动及朋友, 因此他们会比低感知追求者(a) 和中等感知追求者(b)更多的使用社交网络网页例如Facebook/MySpace(H3) 以及聊天室(H4). 感知追求者可以显示出一系列的行为包括抑制解除. 我们认为具有高水平去抑制的人们比低水平或中等水平的人们会更多的使用社交网络如Facebook/MySpace (H5) 和聊天室(H6). 我们的数据来源于对参加极限运动的参与者的网上调查. 为得到这个群组的信息, 我们使用雪球样本技术的提高版, 即连锁推荐方法来选择应答者. 这种方法被认为是对隐藏人群进行有效估算的方法(Heckathorn, 1997). 最终的有效样本包括1108名应答者. 主要是年轻人(56.36%在34岁以下), 男性(86.1%)和中产阶级(58.7%的家庭收入超过50,000美元). 我们用这个样本来进行感知追求的研究. 我们用简要感知追求量表来测试感知追求(Hoyle et al. 2007). 我们用自我报告使用过的不同媒体类型来测量媒体使用. 结果并不支持H1a和b. 高感知追求者并没有更多的使用网络这样的媒体. 事实上, 同其他的媒体类型相比, 这个平均水平是较低的. 高感知追求者使用最多的媒体类型时印刷媒体, 这说明了一种对主流的反抗. 结果支持H2a和b. 高感知追求者比低感知或中等感知追求者更多的使用网络. 进一步的分析揭示了在高感知和低感知追求者之间在使用印刷媒体方面有显著不同. 高感知追求者在他们感兴趣的极限运动方面会追求更专业的印刷出版物. 假设3a和b 揭示了高感知追求者比低感知或中等感知追求者更多的使用Facebook/MySpace. 在使用聊天室方面低感知和高感知追求者之间没有显著差距. 所以结果也不支持假设H4a, 但是H4b的结果是显著的. 不同抑制解除水平的应答者被认为使用Facebook/MySpace 和聊天室的水平也不同. 去抑制水平高比低水平或中等水平的使用Facebook/MySpace的水平高. 所以H5a和b 被支持. 类似的, H6b也被支持. 去抑制水平高的人们使用聊天室的概率显著多于中等水平的但并不多于低水平的人们(H6a). 这些结果为管理者提供了一些有趣的见解. 第一, 尽管高感知追求者比低感知或中等感知追求者更多的使用在线媒体, 但他们使用在线媒体仍然少于印刷或广播媒体. 广告执行者们不应该对这个重要的客户群过分的强调在线媒体. 第二, 社交媒体, 例如Facebook/MySpace和聊天室会是接近这个群体的有潜力的方法. 最后, 对去抑制水平高的群体, 有公共关系方面的启示. 这些个体更倾向于一些社会风险的行为. 这些直接的启示包括因特网捕食者和未来的雇主. 本研究的一个不足是受访者都是参与极限运动的. 这本身就是一个高感知追求者活动. 更大范围的人群需要被测试.

• 패션비즈니스
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• 제1권2호
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• pp.55-64
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• 1997

This study adapted OSL (Optimum Stimulation Level) to induce the customer's behavior, especially customer's fashion behavior. The purpose of the fashion advertisement was to accelerate the purchasing desire for the clothes by catching the customer's attention. OSL is one of the methods. OSL can satisfy customers' desires using the new stimulation that reveals a customer's individual characters. In general, women are more concern about fashion and sensitive to the clothes of new fashion than men. But nowadays, many of the men are also concern about their appearance and fashion. The differences between men and women in fashion behavior and in each factor, of OSL, especially a relationship between OSL factor and fashion behavior are researched in this study. Such differences analyzed to find the sources that can satisfy their various desires. This study was expected to provide good information to plan advertising strategy in unpredictable market situation. The subjects for this study were 308 male and female university students. Mehrabian and Russell (1974),s ASTS(Arousal Seeking Tendency Scale) was adapted to measure the OSL, and twenty questions regarding fashion leadership and clothing importance released by Kwon, Shin, Lee, are adapted to measure the fashion behavior. An ANOVA was used as statistical analyzing method to find out the difference between men and women in fashion behavior. The relationship between fashion behavior and difference between men and women in OSL factors were measured by MANOVA. Conclusions were as follows; 1. In consciousness degree of fashion leadership and clothing importance in the fashion behavior, women were higher than men. 2. There was a difference between men and women in OSL's each factors in "unusual stimuli" and "sensuality", but there is no significant statistical difference in factors of "change", "risk", "new environment". Therefore women are higher than men in the stimulation level of "unusual stimuli" and" sensuality". 3. Low element of OSL relating to fashion behavior is from "change" and "unusual stimuli". 4. For the relationship between OSL and fashion behavior, fashion leadership and clothing importance were recognized better in the group of higher level of "change" and "unusual stimuli" irrespective of sex. In the case of "change" which is one of OSL factors, High OSL groups were higher than low OSL groups in the consciousness level of the fashion leadership and clothing importance. In men's case, High OSL-Change groups were higher than Low OSL-Change groups in the fashion leadership, but there was no difference between two groups in the consciousness of the clothing importance. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no significant difference between two groups in the clothing importance. In women's case, High OSL-Change groups were superior to Low OSL-Change groups. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no difference between two groups in the clothing importance.

• 마케팅과학연구
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• 제18권2호
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• pp.147-187
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• 2008

온라인 게임에서의 경험을 설명하는 대부분의 이전 연구들이 플로우의 역할을 강조하고 있으며, 플로우의 선행요인과 결과요인을 밝히는데 초점을 두었다. 플로우는 온라인상의 몰입경험을 설명하는데 타당한 것으로 기존 연구에서 검증되었고 성과와 직결된다는 점에서 중요한 변수임은 분명하지만, 쾌락적 경험으로서의 온라인 게임을 설명하는 데 있어서는 부족하다. 이러한 기존 연구의 부족한 점을 보완하고자, 본 연구는 음악과 영화분야에서 연구된 쾌락적 반응 연구를 온라인 게임에 적용하여 온라인 게임에서의 다차원적인 경험과정을 보여주고자 하였다. 또한 기존에 쾌락적 반응에 관한 연구를 보완하여 감각적 반응, 상상적 반응, 분석적 반응이 감정적 반응에 주는 영향을 검증하였으며, 플로우를 대신해 쾌락적 반응들이 게임 만족에 주는 영향, 게임 만족이 충성도에 주는 영향을 규명하고자 하였다. 그리고 쾌락적 선호를 조절하거나 매개하는 변수로 알려진 지각된 복잡성에 따른 조절 영향을 확인함으로써, 자극의 차이에 따른 쾌락적 반응의 영향차이를 보지 않았던 기존연구를 확장하였다. 연구결과, 감각적 반응, 상상적 반응, 분석적 반응의 감정적 반응에 대한 유의한 영향, 각각의 쾌락적 반응의 만족에 대한 유의한 영향, 만족의 충성도에 대한 영향이 검증되었다. 그리고 이러한 영향은 지각된 복잡성이 다른 집단 별로 달랐는데, 예상한 바대로 지각된 복잡성이 높은 집단에서는 분석적 반응이 전반적으로 강한 영향을, 그리고 낮은 집단에서는 감각적 반응이 감정과 만족에 강한 영향을 주는 것으로 밝혀졌다. 연구 마지막에는 이러한 결과들에 대한 요약 및 해석, 시사점 및 한계점이 논의되었다.