Ground wave is an acoustic wave propagating at a sediment sound speed in the case that sediment sound speed is constant with depth, which is explained by modal dispersion effects. In this paper, the ground wave in time domain is simulated using the ray-based approach, which is possible because the modal dispersion can be explained by the guiding of energy caused by reflection and refraction in the waveguide geometry. For a Pekeris waveguide, the ground wave can be interpreted as a sequence of head waves, called a head wave sequence [Choi and Dahl, J. Acoust. Soc. Am. 119, 3660-3668 (2006)]. The ground wave is simulated by convolution of the source signal with a channel impulse response of the head wave sequence, which is compared with simulated signals obtained via a Fourier synthesis of a complex parabolic equation (PE) field.
Purpose: The current research investigates historical and future trends of tourist distribution channels in the tourism services business. The research examines historical patterns, current shifts, and new technologies in electricity distribution to offer insight into the distribution dynamics and advice for companies and regulators. Research design, data and methodology: The research in this case specifically employed the PRISMA approach when it comes to the data collection and research methodology. (PRISMA). The process is specifically made up of four steps, such as (1) Identification of Relevant Studies, (2) Screening and Selection Procedures, (3) Data Synthesis and Analysis, and (4) Reporting of Findings. Results: The fast-changing technology offers all opportunities to innovate the sector of tourism services. These upcoming technologies are not just reconstructing the way customers interact and operate but they are also creating room for development. Besides "the utilization of new technologies such as artificial intelligence, augmented reality, virtual reality, and blockchain, the current state of tourism distribution channels also implies some other possible consequences. Conclusions: These research results show that we should not be reluctant about adopting new technologies, we should expand direct booking systems, promote eco-friendly tourism, and use data analytics in order to provide personalized experiences.
Journal of Wellbeing Management and Applied Psychology
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v.7
no.2
/
pp.31-37
/
2024
Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.
International Journal of Computer Science & Network Security
/
v.24
no.5
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pp.119-128
/
2024
The moveable ad hoc networks are untrustworthy and susceptible to any intrusion because of their wireless interaction approach. Therefore the information from these networks can be stolen very easily just by introducing the attacker nodes in the system. The straight route extent is calculated with the help of hop count metric. For this purpose, routing protocols are planned. From a number of attacks, the wormhole attack is considered to be the hazardous one. This intrusion is commenced with the help of couple attacker nodes. These nodes make a channel by placing some sensor nodes between transmitter and receiver. The accessible system regards the wormhole intrusions in the absence of intermediary sensor nodes amid target. This mechanism is significant for the areas where the route distance amid transmitter and receiver is two hops merely. This mechanism is not suitable for those scenarios where multi hops are presented amid transmitter and receiver. In the projected study, a new technique is implemented for the recognition and separation of attacker sensor nodes from the network. The wormhole intrusions are triggered with the help of these attacker nodes in the network. The projected scheme is utilized in NS2 and it is depicted by the reproduction outcomes that the projected scheme shows better performance in comparison with existing approaches.
Journal of the Korean Society of Clothing and Textiles
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v.41
no.2
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pp.254-265
/
2017
This study examines the possibility of a neuro-scientific approach to fashion Visual Merchandising (VM), by researching the brain activation of customers about fashion stores in terms of VM. Study subjects were in 20's-30's residing in Busan and ten ordinary person or fashion industry related individuals, it measures the change of cerebral blood flow on positive/negative photo stimulus in terms of VM using a functional Near Infrared Spectroscopy (fNIRS) device, and then compared the brain activation to the difference of the fashion store VM. Photo stimuli utilized in the experiment were selected through a preliminary study in advance. The results of this study are as follows. First, the brain activation was found in all 16 channels of stimulus ranges of fashion store VM regardless of positive/negative stimulus. This means that the VM of fashion store causes changes to the cerebral blood flow of consumers, which implies that consumer behavior can be affected by store VM. It also shows that the brain is more active in negative VM stimulus than positive VM despite slight differences in the subjects. In terms of VM, this suggests that the negative factors of fashion stores have a greater effect on the brains of consumers compared to the positive factors. Second, the reaction of the brain channel is different according to the positive/negative VM stimulus of the fashion store by product group and confirms that positive/negative VM stimulus can be distinguished by brain-reaction for the three product groups except for the underwear group among four product groups (men's wear store, women's wear store, underwear store, and sportswear store). The results indicate that more objective scientific measure and decision-making are possible through neuro-science in the strategic execution of VM. This study verified the possibility for a neuro-scientific approach to fashion VM; therefore, there are expectations for the various activation of interdisciplinary research and subsequent development of VM that utilize neuroscience in fashion marketing.
This Paper presents a novel approach to single channel microphone speech enhancement in noisy environments. Widely used noise reduction techniques based on the spectral subtraction are generally expressed as a spectral gam depending on the signal-to-noise ratio (SNR). The well-known decision-directed(DD) estimator of Ephraim and Malah efficiently reduces musical noise under the background noise conditions, but generates the delay of the a prioiri SNR because the DD weights the speech spectrum component of the Previous frame in the speech signal. Therefore, the noise suppression gain which is affected by the delay of the a priori SNR, which is estimated by the DD matches the previous frame rather than the current one, so after noise suppression. this degrades the noise reduction performance during speech transient periods. We propose a computationally simple but effective speech enhancement technique based on the sigmoid type function for the weight Parameter of the DD. The proposed approach solves the delay problem about the main parameter, the a priori SNR of the DD while maintaining the benefits of the DD. Performances of the proposed enhancement algorithm are evaluated by ITU-T p.862 Perceptual Evaluation of Speech duality (PESQ). the Mean Opinion Score (MOS) and the speech spectrogram under various noise environments and yields better results compared with the fixed weight parameter of the DD.
The emergence of new communication media, digital, is something of a wonder, as well as a cultural tension. The industrial technologies that dramatically expand human abilities are being developed much faster than the speed of adaptation by humans. Without an exception, it creates new contents and form of the culture by shaking the very foundation of the notion about human beings. Korean broadcasting environment has stepped into the era of multi-media, multi-channel as the digital technology separated the media into network, cable, satellite and internet. In this digital culture, broadcasting, as a medium of information delivering and communication, has bigger influence than ever. Such changes in broadcasting environment turned the TV viewers into new consumers who participate and play the main role in active communication by choosing and using the media. This study is trying to systemize the question about the core identity of broadcasting through brand as the consumers stand in the center of broadcasting with the power to select channel. The story schema theory can be applied as a cognitive psychological tool to approach the active consumers in order to explain the cognitive processes that are related to information processing. It is a design with stories, which comes up as a case of a brand's story telling. The range of this study covers the current issue and educational programs in network TV during the period of May and August of year 2005. The cases of Korean and foreign programs were compared by the station each program is broadcasted. This study concludes that it is important to take the channel identity into the consideration in the brand strategy of each program. Especially, the leading programs of a station must not be treated as a separate program that has nothing to do with the station's identity. They must be treated to include the contents and form that builds the identity of the channel. Also, this study reconfirmed that building a brand of the anchor person can play as an important factor in the identity of the program's brand.
Many companies have recently become interested in using social networking sites such as Twitter and Facebook as a new channel to communicate with their customers. For example, companies often offer "special deals" (e.g., coupons, discounts, free samples, etc.) to their customers who participate in promotions or events on social networking sites. Companies often make important announcements on their products or services on social networking sites. By doing so, customers are encouraged to continue to have relationships with companies on social networking sites and to recommend the companies' presence on social networking sites to other potential customers. Moreover, customers who keep close relationships with companies on social networking sites often provide the companies with valuable suggestions and feedback. For instance, Starbucks has more than 2 million followers on Twitter, and often receive suggestions and feedback for their product offerings and services from the followers on Twitter. Although companies realize potential benefits of using social networking sites as a channel to communicate with their customers, it appears that many companies have difficulty forging long-lasting relationships with customers on social networking sites. It is often reported that many customers who had followed companies on Twitter later stopped following them for various reasons. Therefore, it is an important issue to understand what motivates customers to continue to keep relationships with companies on social networking sites. Nonetheless, due attention has yet paid to this issue until recently. This study intends to contribute to our understanding on customers' intention to continue to follow companies on Twitter and to spread positive word-of-mouth about companies on Twitter. Specifically, we identify seven potential factors that customers perceive as important in evaluating their experience with companies on Twitter. The seven factors include similarity, receptivity, interactivity, ubiquitous connectivity, enjoyment, usefulness and transparency. We posit that the seven perception factors can affect the two types of satisfaction, emotional and cognitive, which can in turn influence on customers' intention to follow companies on Twitter and to spread positive word-of-mouth about companies on Twitter. Research hypotheses formulated in this study were tested with data collected from a questionnaire survey administered to customers who had been following companies on Twitter. The data was analyzed with the partial least square (PLS) approach to structural equation modeling. The results of data analysis based on 177 usable responses were generally supportive of our predictions for the effects of the seven factors identified and the two types of satisfaction. In particular, out results suggest that emotional satisfaction was strongly influenced by perceived similarity, perceived receptivity, perceived enjoyment, and perceived transparency. Cognitive satisfaction was significantly influenced by perceived similarity, perceived interactivity, perceived enjoyment, and perceived transparency. While cognitive satisfaction was found to have significant and positive effects on both continued following and word-of-mouth intentions, emotional satisfaction had a significant and positive effect only on word-of-mouth intention.
Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
/
2009.06a
/
pp.137-137
/
2009
Thin-film transistors (TFTs) that can be prepared at low temperatures have attracted much attention due to the great potential for flexible electronics. One of the mainstreams in this field is the use of organic semiconductors such as pentacene. But device performance of the organic TFTs is still limited by low field effect mobility or rapidly degraded after exposing to air in many cases. Another approach is amorphous oxide semiconductors. Amorphous oxide semiconductors (AOSs) have exactly attracted considerable attention because AOSs were fabricated at room temperature and used lots of application such as flexible display, electronic paper, large solar cells. Among the various AOSs, a-IGZO was considerable material because it has high mobility and uniform surface and good transparent. The high mobility is attributed to the result of the overlap of spherical s-orbital of the heavy pest-transition metal cations. This study is demonstrated the effect of thickness channel layer from 30nm to 200nm. when the thickness was increased, turn on voltage and subthreshold swing were decreased. a-IGZO TFTs have used a shadow mask to deposit channel and source/drain(S/D). a-IGZO were deposited on SiO2 wafer by rf magnetron sputtering. using power is 150W, working pressure is 3m Torr, and an O2/Ar(2/28 SCCM) atmosphere at room temperature. The electrodes were formed with Electron-beam evaporated Ti(30nm) and Au(70nm) structure. Finally, Al(150nm) as a gate metal was evaporated. TFT devices were heat treated in a furnace at $250^{\circ}C$ in nitrogen atmosphere for an hour. The electrical properties of the TFTs were measured using a probe-station to measure I-V characteristic. TFT whose thickness was 150nm exhibits a good subthreshold swing(S) of 0.72 V/decade and high on-off ratio of 1E+08. Field effect mobility, saturation effect mobility, and threshold voltage were evaluated 7.2, 5.8, 8V respectively.
Lee Joong-Woo;Lee Hak-Seung;Lee Hoon;Yang Sang-Yong
Journal of Navigation and Port Research
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v.30
no.1
s.107
/
pp.97-104
/
2006
Recently the first stage qf construction for Busan new port emerged over the sea surface at the north container terminal site. With this, there are lot of discussions and debates on increasing the water depth at the approaching channel and mooring basin from the existing 15m to 18m by dredging work in order to be able to serve 12,000TEU containership, and at the same time, correction to the reclamation plan of hinterland at the part of Undong Bay qf the new port site. Since the attack of typhoon 'Maemi' in 2003, it is expected that the design wave parameters for coastal and harbor structures in this area would be somewhat changed and so the extreme wave condition at each terminal and tranquility of berthing area does, and therefore, it is necessary to analyze the tranquility at each berth Hence in this study, we constructed a wave model for these conditions and performed simulation together with the circulation model simulation, compared with the field data collected The result showed the increase of the harbor response throughout the basin but not severe condition However, a certain location needs to be prepared for the rough sea condition when a severe typhoon hit the site.
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