• 패션비즈니스
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• 제11권6호
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• pp.75-86
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• 2007

This study investigated the differences of consumers' perception toward immoral shopping behavior when they shop in apparel retail stores by consumer characteristics such as ethical ideology and gender. Forsyth's(1980) ethical ideology measuring idealism and relativism was used. Three hundred twenty-five college students enrolled at a large university located in a metropolitan area participated in the study. These students were divided into four groups on the basis of their ethical ideology: situationist, subjectivist, exceptionist, or absolutist. A series of factor analyses revealed three factors of immoral shopping behaviors: shoplifting, active immoral shopping behaviors, and passive immoral shopping behaviors. The four groups significantly differed in regard to their perceptions toward active immoral shopping behaviors and passive immoral shopping behaviors. T-tests revealed that females tended to perceive shoplifting and passive immoral shopping behavior factor worse than males. The results of this study would be used for developing consumer educational programs and retail training programs.

• 패션비즈니스
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• 제12권3호
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• pp.72-86
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• 2008

This study was aimed at providing some information about Chinese adult women's body measurements and standard body types to the Korean apparel businesses who have advanced into the Chinese apparel markets, while endeavoring to localize their businesses, and thereby, conducing to development and production of women's apparel well fitting the Chinese consumers in terms of measurements and shapes. To this end, the researchers sampled the Chinese adult women in Beijing and Shanghai aged between 19 and 20 and therewith, surveyed their upper body measurements and changes over time and thereupon, determined their standard body types.

• 한국의류학회지
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• 제23권1호
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• pp.42-53
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• 1999

Global sourcing strategy is the one that apparel firms adopt in order to improve efficiency. Souring statesgies are not limited to the decision of sourcing country or vertical integration of sewing process Sourcing strategies include all the ecision of marketing process from the acquisition of fabric to distribution of products. The present study aims to analyze the soucing strategies of Korea apparel industry in global perspectives by applying transaction cost approach and aims to provide the implications for the future. The results are as follows ; (1) sourcing strategies in the dimension of domestic versus offshore soucing are determined by the experience in foreign business and the degree of fashionability of the product. (2) Firms tend to increase affshore soucing as they accumulate the experience in foreign business because they can decrease transaction costs as the perceived risks decrease (3) Also firms tend to source their products in foreign countries when the products are more fashionable. Brand loyalty of the product is a additional factor that increases the proportion of domestic sourcing. (4) Degree of vertical integration of sourcing is determined by the fashionability brand loyalty and the experience in foreign business. That is firms decrease the transaction costs by avoiding the investment to short life fashion products. However firms increase the control over the high reputation product by in house production. As the apparel firms tend to more marketing oriented and the national boundaries of business envrionment becomes permeable more efficient global sourcing strategies should be stablished, Besides the production costs nonproduction costs should be equallly considered in order to analyze the total costs.

• 패션비즈니스
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• 제19권4호
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• pp.183-199
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• 2015

This study aimed to systematize the apparel vendor work processes and provide useful information to future employees of clothing export units by analyzing the processes of vendors' manufacturing tasks. A survey of 20 apparel vendors servicing mainly U.S. buyers was conducted on employees of overseas business departments working for more than five years. buyers. Based on the results, vendors mainly manufactured cut-and-sew knit products. Regarding the production method, OEM was used more frequently than ODM. Fourteen (70%) companies used the ODM method. This suggests that vendors are expanding their production method from OEM to ODM. In order to summarize the work of each business based on the clothing production process research results, buyers were in charge of planning products and the vendors were in charge of sampling. Production of materials and the approval of material tests were out sourced. Overseas factories of vendors were in charge of bulk (mass) production and garment finishing, as well as packaging and shipping the completed products. Even though the vendors' head offices do not directly produce clothes, they play a pivotal role in ensuring planning and management progress in clothing production. As buyers prefer direct contracts for cost reduction, the vendor additionally performs the role of an agent. Also, with the increase in ODM production ratio, the work area of the vendor is expanding. If Korean clothing exporters improve their global competitiveness by investing in the R&D of materials and design to enhance the ODM method, the development of Korea's clothing and export industry will benefit significantly.

• 패션비즈니스
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• 제2권1호
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• pp.12-24
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• 1998

The purpose of this study is to investigate the efficiency of systematic color combination for apparel and textile design. We planned the new color systems, HUE AND TONE COLOR SYSTEM 277 and HUE AND TONE COLOR SYSTEM 253 USED KOREAN TRADITIONAL COLORS. In order to emprove the efficiency, this study aims to explore the development of systematic color combination by computer graphics. With this purpose, this study progressed in the following order and we obtained these results. 1. First, we considered the possibility of the development of the systematic color combination used the new color system, HUE AND TONE COLOR SYSTEM 277. We considered the possibility of the development of the systematic color combination by graphic computer SDS-480. Through the experimental regulation of the RGB (Red, Green, Blue) and HLS (Hue, Lightness, Saturation) we obtained an approximation of the colors of the HUE AND TONE COLOR SYSTEM 277 on the CRT display of SDS-480. 2. We planned the new color system, HUE AND TONE COLOR SYSTEM 253 USED KOREAN TRADITIONAL COLORS for systematic color combination. 3. In a practical application, we tried five principal types of color combination in apparel and textile design, monochromatic combination, tone on tone combination, moderate combination, tonal combination, and contrast combination. 4. Furthermore, we applied the systematic color combination for the textile patterns by tone on tone combination. By using the systematic color combination for apparel and textile design, we realized the efficiency and utility of the systematic color combination.

• 패션비즈니스
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• 제19권6호
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• pp.1-13
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• 2015

This study aimed to determine the relationship between consumer regulatory focus and impulse buying of apparel products and the mediating effect of consumer fashion innovativeness. A large portion of consumer buying behavior is based on impulse. However, impulse buying is difficult to predict; moreover, factors that explain consumers' impulse buying tendencies are not yet fully identified. In this study, consumer regulatory focus was considered as a factor that explains consumers' impulse buying tendencies. The purpose of this study was to examine how fashion innovativeness and impulse buying tendencies differ, based on the consumer regulatory focus. A structural equation modeling was conducted to validate the research model. A questionnaire agency conducted online survey for 1 week and of the 400 copies distributed, total of 400 were collected. Promotion-focus and fashion innovativeness were positively correlated, which in turn had an effect on rational, emotional, and situational impulse buying. The promotion-focus had a negative effect on fashion innovation, but a positive effect on emotional impulse buying. On the other hand, prevention-focus had negative effect on emotional impulse buying, and situational impulse buying. Consumer regulatory focus and fashion innovativeness were useful predictors different consumer tendencies of impulse buying of apparel.

• 패션비즈니스
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• 제15권5호
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• pp.103-114
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• 2011

During a wearer's movement, the apparel fabric layers collide each other in a highly complicated manner. The collision involves cloth-cloth, and cloth-body collision. The diversity of the textile fabrics, including silk, wool, cotton, and other synthetic fibers, together with the complex details of the apparel construction, makes the collision and other calculation procedure involved in the 3-dimensional clothing software system much more complicated. Therefore, there is a need to measure the behavior of the fabrics during the fabric collision cycles. In this study, as a first step, static measurements pertinent to the factors governing the appearance of the apparel fabrics were implemented. The drape profile, stiffness(Sd and Sf), tensile properties, thickness, and the air permeability were measured. The correlation between the parameters were calculated and reviewed. It is found that there is a high correlation of 0.97 between the actual fabric drape parameters and the 3D virtual fabric drape parameters. The measured drape coefficients of the fabrics show relatively good correlation with the measured fabric stiffness.

• 패션비즈니스
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• 제13권3호
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• pp.99-108
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• 2009

The purpose of this study is to analyze the middle-aged British women's apparel purchase behavior. The results of this study can be used to present the tendency of Korean middle-aged women's apparel purchase behavior when they become the old-aged by comparing and analyzing the British women's purchase behavior. We found that they prefer to choose and purchase their clothes by their own decision-making and search for actively the new brands for old age. Strong willingness was showed that their level of consumption amounts for clothing would be the same level between middle-aged and old-aged. It was also presented that they like to see a old-aged fashion model for fashion advertisement rather than a younger one and prefer to use the expression of 'mature' rather than a stereotypical expression such as a silver, gray and gold. The segmentation of fashion market by age can not be simply standardized. We expect that the propensity for clothing purchase behavior pattern of middle-aged women will not be changed and keep the same tendency by the time of their old-aged. We expect that this research results can be used as a basic material for another study and setting up the product developments and marketing strategies.

• 복식
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• 제64권5호
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• pp.125-140
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• 2014

This study aims to investigate the effects of ethical consumption consciousness on the attitude of consumers toward purchasing recycled apparel and suggest guidelines to improve awareness and induce purchase on recycled and eco-friendly apparel. The following steps were taken: 1) examination of the status of consumer consciousness on recycled apparel and their usage 2) investigation of how ethical consumption consciousness affects purchase attitude of recycled apparel 3) finding out whether purchase experience of recycled apparel makes a difference in ethical consumption consciousness and purchase attitude. 311 males and females living in the Daegu region were used as subjects. Questionnaires were distributed for around 2 weeks for data collection. A total of 298 surveys were used for analysis due to the other thirteen being excluded for not having quality responses. Collected data were used to perform frequency analysis, factor analysis, reliability analysis, descriptive, regression analysis by using SPSS 18.0 Korean version. Results are as follows: First, regarding the status of consumer consciousness on recycled apparel and their usage, respondents considered convenience as an important factor. On the contrary, factors such as usage, participation intention and positive attitude on recycled apparel were relatively high. Second, regarding how ethical consumption consciousness affects purchase attitude on recycled apparel, the analysis result showed that having consciousness for environmental protection and volunteering significantly affected purchase attitude toward recycled apparel whereas business ethics did not affect it. Third, the responses from the consumers with purchase experience of recycled apparel and consumers without it showed that being conscious of environmental protection significantly affected both groups.

• 복식
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• 제52권2호
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• pp.139-150
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• 2002

The purpose of this study was to explore the effects of meteorological factors on sales of apparel products. Basic fiat came out daily meteorological data and sales data of apparel products in department store from 1998 to 2000. Four factors(the average temperature, rainfall, wind velocity, sunshine duration) from the nine meteorological factors were selected and were collected with Korea Meteorological Administration. Sales data were collected with business strategy department of H (department store in Seoul. The sales data were divided into six classifications, which are woman's wear, men's wear, children's wear, golf wear, sports wear, and inner wear. The results of this study were as follows: 1) Sales of apparel products were significantly correlated with the average temperature, rainfall, wind velocity, sunshine duration. Among the meteorological factors, temperature turned out to be the most influential in apparel sales and then the amount of rainfall, sunshine duration affected sales according to apparel classifications differently. 2) There were some differences among the apparel classifications in the effect of meteorological factors on the sales of apparel. In the spring. the higher the temperature was, the higher the sales of women's wear and golf wear were, but the lower the sales of children's wear, sports wear and inner wear were. In the summer, The higher the amount of rainfall was, the lower the sales of all the apparel classification were. The higher the temperature was, the higher the sales of sports wear were. In the fall, the lower the temperature was, the higher the sales of all the apparel classification except snorts wear were. In the winter, the meteorological factors had little effect on the sales of women's wear, men's wear and children's wear. The higher the temperature was, the higher the sales of golf wear were. The lower the temperature was, the higher the sales of sports wear were.