• Journal of Digital Convergence
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• v.17 no.9
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• pp.47-54
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• 2019

This study confirms the polarity of news articles on apartment prices using Opinion Mining which has widely been used for a big data analysis. The analyses were carried out utilizing internet news articles posted on the Naver for two years: 2012 and 2018. We proposed a sentiment analysis model and modeled a topic-oriented sentiment dictionary construction methods. As a result of analyzing the proposed sentiment analysis model, it was confirmed that there was a difference according to the tendency of the media companies in selecting social issues at the time of rising apartment prices. At the same time, we were able to find more affirmative articles in the media companies which share similar sentiment with the government in charge. In this paper, we proposed a sentiment analysis model that can be used in real estate field and analyzed the polarity of unformatted data related to real estate. In order to integrate them into various fields in the future, it is necessary to build the sentiment dictionaries by themes, as well as to collect various unformatted data over extended periods.