• 문화기술의 융합
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• 제4권3호
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• pp.127-132
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• 2018

본 연구는 부산시 아파트 분양광고의 내용분석을 통하여 광고 표현의 메시지 지향성에 관하여 조사하였다. 부산지역 신문광고를 대상으로, 아파트 분양광고의 광고소구 방식 및 메시지 유형을 분석하였다. 브랜드(전국기반 브랜드, 지역기반 브랜드)에 따라 광고소구 방식(이성적 소구, 감성적 소구)과 메시지 지향성(환경지향성, 감성지향성, 투자지향성, 기능지향성)으로 분류하여 조사하였다. 연구결과, 부산시 대부분의 아파트 분양 광고가 이성적 소구를 사용한 것으로 나타났다. 전국기반 브랜드는 이성적 소구와 감성적 소구가 비슷하게 사용된 것에 비해 지역기반 브랜드는 이성적 소구의 사용이 큰 비중을 차지하였다. 광고 메시지 지향성은 투자지향성과 감성지향성의 비중이 가장 높은 것으로 나타났다. 경제적 이익이나 프리미엄을 나타내는 투자지향성 메시지의 사용이 가장 많은 것으로 나타났으며 그 다음으로 자부심, 행복을 나타내는 감성지향성 메시지의 사용이 높은 것으로 나타났다. 이러한 결과는 광고 표현 전략의 차이가 브랜드 간에 존재하는 것으로 해석된다. 이와 같은 연구 결과들은 아파트 분양광고의 메시지 전략에 유용한 실무적 시사점을 제공할 것으로 기대한다.

• KIEAE Journal
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• 제13권2호
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• pp.21-26
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• 2013

Due to the increasing concerns about the buildings which have affected the global environment, most countries have enacted a regulation for the sustainability of domestic buildings. In 2008, the Korean government started to enact a regulation of apartment and office buildings for energy saving. Many research on the sustainable apartment building focuses on $84m^2$ or larger type in response to market demand; therefore, small size type such as $46m^2$ type needs to be researched. In addition, the research on the orientation and window to wall ratio of the building have been separately studied as a means of energy reduction; therefore, the research on correlation of the orientation and window to wall ratio hasn't been fully explored yet. This paper analyzes the energy demand of the apartment building as the change of orientation and window to wall ratio among $46m^2$ and $84m^2$ type. In conclusion, when reducing the window to wall ratio, energy demand was reduced, except when the orientation of the building was between from +10 to -20 from the south.

• 가정과삶의질연구
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• 제20권6호
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• pp.69-79
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• 2002

The deteriorated apartments make a social problem in now a days. After all, a new alternative plan for deteriorated apartments such as the remodelling concept must be considered. This study aims to survey the perception levels among residents in deteriorated apartments relating to remodelling. It might be provide the basic data which could be used for the analysis of consumers in the future implementation of deteriorated remodelling projects. The analytical methods adopted in this study were factor analysis, 1-test, one-way ANOVA, post-hoc estimation(Scheffe test) by the SPSS 10.1 for Windows program. Through the factor analysis for the perception types regarding remodelling, the factors were named ‘function improvement orientation’ , ‘property value orientation’, ‘individual-household improvement orientation’, and ‘negative attitude to remodelling’. The analysis of the perception types regarding remodelling, by the family characteristics, socio-economic characteristics, residence characteristics, apartment block variables, resident's value orientation, and resident's satisfaction level, indicated that the perception degree of the ‘property value orientation’was the highest, followed by the ‘function improvement orientation’.

• 한국주거학회논문집
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• 제15권2호
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• pp.87-96
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• 2004

In this study, we analyzed the state of outdoor-space use and green-environment development for apartment residents, and investigated their ways of thinking on nature orientation and green environment. The results are as follows. 1) The ways of thinking and actual use of outdoor space by apartment residents appear different. 2) Due to the difference of apartment locations and complex environments, the state and reason of green environment construction are different between the residents of high-rise and low-storied apartments. 3) The residents of the low-storied apartments are more satisfied with the green environments of the complex than those of the high-rise apartments. In addition, constructing the green environment in a balcony and outdoor space enhances the satisfaction level of the apartment residents. 4) The residents of the low-storied apartments are passive in nature orientation, while those of the high-rise apartments are active. 5) Depending on the types of nature orientation, the apartment residents are grouped as 'people of nature experience', 'nature appreciators', or 'people of living-thing contact'. These groups show different patterns on the ways of thinking for outdoor space and green environment.

• 설비공학논문집
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• 제17권3호
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• pp.277-284
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• 2005

The purpose of this study is to analyze the effect of sunshine on the heating energy consumption of apartment houses by a field investigation in Haeundae, Busan. In the field, heating energy consumption of every household is researched by reading a calorimeter and the duration of sunshine of every household is calculated by Sunlight V1.0. Then, the duration of sunshine and heating energy are done regression analysis by SPSS 10. According to this study the apartment houses by orientation spend more energies order of east, west, southeast, southwest, and south. When apartment houses are same orientation, there is difference of $29{\sim}58\%$ in heating energy consumption by the duration of sunshine. And the heating energy consumption in worst condition of sunshine increases $67\%$ on the best condition of sunshine.

• 한국가정과학회지
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• 제1권2호
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• pp.75-88
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• 1998

This study designed to explore the patterns of housing life-styles and the characteristics of apartment housing residents and to examine the relationships between housing life-styles and the characteristics of apartment-housing residents. The data for this study was collected by questionnaires administered to 278 homemakers living in apartment housing over 20s pyong(66$m^2$) in the Kwangju area. The major findings of this study can be summarized as follows; 1. Housing life-styles were grouped into 9 sub-categories : the Anbang-centered, the dining-centered, the pursuit of conspicuosness and conformity, orientation to change, the pursuit of orderliness, the pursuit of decoration, orientation to community, pursuit of individuality and the orientation to a natural environment. 2. Housing life-styles were significantly different according to age, educational background, and employment status of homemakers, occupation of the primary income provider, family-life cycle stage, total household income, and housing size. (Korean J Human Ecology 1(2):75~88. 1998)

• 환경영향평가
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• 제20권2호
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• pp.175-185
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• 2011

It is usual for energy consumption in accordance with facing and sitting direction of tower-type apartments to be calculated by the official statistics or computer simulation. Previous studies for energy consumption appear to be very limited due to the dependence on flat type of apartment. Acknowledging these constraints, an empirical study for a tower type apartment was conducted to demonstrate how a on-site indoor temperature measurement in spring can be used to assist in estimating the total energy consumption in terms of facing and sitting orientation specific settings. The results indicate that maximum temperature difference in spring was identified as $1.16^{\circ}C$ between south and eastern direction. It is known that raising $1^{\circ}C$ indoor temperature require 7% more energy consumption than normal. The $1.16^{\circ}C$ difference means that sitting direction of tower type apartment is a crucial explanatory variable as unit of analysis for energy consumption. It was demonstrated that the indoor temperature could be used effectively as an indicator to estimate energy consumption among various sitting direction of tower type apartments. It is anticipated that this research output could be used as a valuable reference to support more scientific and objective decision-making for facing and sitting orientation of tower type apartments.

• 한국주거학회논문집
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• 제12권2호
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• pp.45-54
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• 2001

The purpose of this research was to analyze the correlation between the Apartment Purchase Price Decision Factor and Amenity decision Factor with cognition of the Consumer. The result are as follows; 1. The correlation coefficient between the Apartment Price Decision Factor and Amenity decision Factor with cognition of the Consumer was 0.587. 2. The ranking of the purchase price factor which it prefers were analyzed orientation > sunlight > view > the rising price expectation > natural environment etc. And the ranking of the amenity were analyzed orientation > natural environment > view > sunlight > noise etc. 3. Consumer group was classified the location, sex, year of ages and unit scale. The rank correlation coefficient of (the significant was below 0.05) sex was 0.617~0.644, year of ages was 0.62~0.771 and unit scale was 0.762~0.852. This research proved the fact that the amenity correlated with the apartment purchase price decision factor, so amenity contained an economic value. And this result will be used in decision-making-process of apartment construction.

• KIEAE Journal
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• 제17권3호
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• pp.69-74
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• 2017

Purpose: The apartment complex constructed recently is composed of very various types of building, plan, and orientation etc. However, it is difficult to remark conclusively that these various types of buildings are designed energy-effectively, since it is difficult for architects to find useful energy design guideline for decision making. By the preceding study, the present condition and problem about this subject was grasped, apartment building types were examined and representative types were extracted. Method: Large apartment building complex having 1940 households, located in haengbok-dosi, sejong city, Korea is used as an example to conduct this study. Representative building types are extracted first. Then, heating and cooling load of households is analyzed. Lastly, effect of outdoor air cooling is investigated by computer simulation. Result: Results of this research are summarized as follows: 1. Besides solar gain, household layout of building, orientation, and plan have compositive effects on heating and cooling load. 2. The effect of outdoor air cooling in apartment can be improved by arranging windows of households.

• 디자인학연구
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• 제14권1호
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• pp.159-166
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• 2001

과반수 이상의 국민이 살게 된 아파트 환경은 거주자의 요구 특성이 충분히 반영되지 못한 상황에서 물량공급적 측면만이 강조되어 왔다고 할 수 있다. 하지만 조만간 주택보급률이 100%에 육박할 것으로 전망되고 전반적인 생활수준의 향상과 함께 수요자의 다양한 거주 환경에 대한 욕구변화가 이루어지고 있다. 따라서 거주자의 욕구 특성을 파악하고 현 거주 환경에 대한 만족도 및 선호경향의 변화를 분석해 보는 것은 거주자의 주요구를 파악할 수 있는 지표로서 바람직한 주거환경 창조를 위한 필수 선행과제이다. 본 연구는 설문조사를 통해 아파트 거주자들을 중심으로 아파트 주거환경에 대한 만족도 및 선호도를 조사 분석함으로써 거주자 요구충족을 중심으로 한 아파트 공간계획의 방향을 제시하고자 한다.