• The Journal of Fisheries Business Administration
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• v.53 no.3
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• pp.27-41
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• 2022

The purpose of this study was to conduct a comparative study between Korea and the United States to examine anglers' motivations, consumptive orientation, and the relationship between these two concepts. The following two research questions were explored: (1) whether there are significant differences in anglers' motivations and consumptive orientation between Korea and the United States; and (2) what differences exist in the effects of anglers' motivations on consumptive orientation between these two countries. The main research results are as follows. First, Korean anglers showed a higher level of consumptive orientation than American anglers. Second, a positive relationship between activity-general motivation and consumptive orientation was reported for Korean anglers while the relationship was opposite for American anglers. Study results imply that national angler surveys as well as public education and outreach programs are necessary to help anglers engage in sustainable fishing behaviors for effective fishery resources management.

• The Journal of Fisheries Business Administration
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• v.50 no.3
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• pp.43-57
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• 2019

Recreation specialization and consumptive orientation are two important constructs to understand anglers' attitudes and behaviors. Although theoretical explanations and previous studies in different countries addressed the relationships between the two constructs, limited support has been provided in a context of anglers in Korea. This study developed a conceptual model explaining the causal relationships between recreation specialization, anglers' preferences (activity-specific and activity-general) and consumptive orientation. An on-site survey was conducted to anglers in the city of Busan and Gyeongnam province in 2018. A total of 614 data were analyzed using Structural Equation Modeling The study results showed that recreation specialization positively and indirectly influenced consumptive orientation via anglers' activity-specific and activity-general preferences. Theoretical and practical implications are further discussed.

• The Journal of Fisheries Business Administration
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• v.48 no.2
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• pp.67-82
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• 2017

The study intends to examine the effects of the fishing license system on fisheries resources in order to reduce the adverse effects of recreational fishing, such as fishery resource reduction and environmental pollution. In doing so, the research question of the study is to determine what factors influence anglers' willingness to support fishing licenses. Based on the extended theory of planned behavior, we further included explanatory variables such as recreation specialization and motivations besides anglers' attitudes, norms and self-efficacy towards the environment and proposed six research hypotheses. The data were collected through on-site and online surveys in Gwangju and Cheonnam province and a total of 337 effective questionnaires were collected for data analysis. Three different binary logit models were employed with the dependent variable of anglers'willingness to support fishing licenses to assess the effects of explanatory variables. Study results show that social norms, the level of recreation specialization, motivation factors related to environmental experiences positively affected anglers'willingness to support fishing licenses. However, anglers'consumptive orientation attitudes such as catching big fish, motivation factors related to activity general experience preferences and previous fishing experience had negative effects on the dependent variables. Study results indicate that public outreach and education programs are essential to successfully introduce the fishing license system. Managerial and policy-related implications are further discussed to make recreational fishing a more environment-friendly recreational activity. This study investigated the effects of diverse variables derived from anglers' social-psychological characteristics on their support for fishing licenses and suggest diverse policy-related and managerial implications.