• Journal of Information Technology Applications and Management
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• v.14 no.1
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• pp.21-36
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• 2007

We face with numerous situation of decision making. In this situation, we would make decision through individual's own information, or others' decision making with ignoring private information, Also we would make decision through compromise of private information and others' information. like this, we call situation to imitate information of previous decision maker, with disregarding private own information,'information cascades' Also, anchoring effects are results of insufficient adjustment from an arbitrary value. In this paper, we examined how information cascades effects and anchoring effects would be generated in the people who use IT technique as instant poll of website. And this paper presents alternatives to decrease information cascades effects and anchoring effects. This exercise provides facts anchoring effects occur when voters can see poll result. And this paper shows that more degree of output difference is deepened, and more anchoring effects occur. Also this paper shows that when website gives positive payoff, more anchoring effects occur.

• Korean Journal of Forensic Psychology
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• v.11 no.3
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• pp.329-347
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• 2020

When a person suggests an estimate under uncertainty, (s)he tend to rely on the information and number provided in advance. As a result, their final estimate would be assimilated to the initial value. This phenomenon is called "anchoring effect". The present research examined anchoring effects observed in law courts. Sentencing decision of jurors can be influenced by the sentence demanded by the prosecutor. Specifically, this study demonstrated the condition in which anchoring effect would be stronger and practical solutions for lowering anchoring effect. Study 1 demonstrated whether gravity of criminal cases and levels of anchor influenced anchoring effects. As expected, anchoring effect was stronger in a heavier criminal case than in a lighter one. When a low anchor was provided in a lighter case, anchoring effect was stronger compared to when a high anchor was provided. Study 2 examined how emotion affects anchoring effects. The results showed that anchoring effect appeared to be significantly stronger with feelings of anger than of sadness. Study 3 examined the solution for reducing anchoring effects in a court. When activation of selective-accessibility model was prevented, anchoring effects significantly decreased. These results can help solve the problems about juror judgmental bias and contribute to the development of Korean jury trial.

• Safety and Health at Work
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• v.15 no.3
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• pp.300-309
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• 2024

Background: Risk perception plays a crucial role in workers' unsafe behaviors. However, little research has explored why workers generate biased risk perceptions, namely underestimating or overestimating the risks of unsafe actions. Cognitive biases in risk perception arise from uncertainties about the dangers of unsafe behaviors. As a typical heuristic strategy, the anchoring effect is critical in decision-making under uncertain conditions. Consequently, this study empirically analyzed the influence of anchoring effects on workers' risk perception. Methods: In 2022, a survey was conducted with 1,418 coal mine workers from Shanxi Province, China. The survey instruments assessed workers' risk perception of unsafe behavior, anchoring effects, need for cognition, and safety knowledge. Multivariable linear regression models were employed to analyze the associations among these variables. Results: The findings verified the proposed anchoring effects. Specifically, experimenter-provided high-risk anchors led workers to overestimate unsafe behavior risks, thus reducing their tendency to engage in such behavior. In contrast, experimenter-provided low-risk anchors and accident-injury experiences (self-generated anchors) decreased workers' risk perception, increasing their propensity to engage in unsafe behavior. Additionally, workers' safety knowledge and need for cognition significantly affected anchoring effects. Conclusion: This research enhances workplace safety studies by applying the anchoring effect from psychology to risk perception research. Suggestions for improving risk perception encompass implementing hazard warnings, fostering safety education, and providing training. Furthermore, managers should give special attention to workers with accident-injury experience and promptly correct their accident fluke mentality, thereby improving overall risk awareness.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.77-88
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• 2018

In this study, we conducted an experiment with the 219 undergraduates to find out the controlling effects of the verbal anchoring (low, high, non) in the nostalgia ads and the consumers' responses according to the product types (emotional/rational). The results suggest the higher the standards of the effects of the verbal anchoring are, the more favorably the preferences to the ads and the purchasing intention are formed regardless of the existence of the nostalgia. The following reveals that the controlling effects of the verbal anchoring in the nostalgia ads have differences between the purchasing intention and the preferences to the ads as to both the nostalgia familiarity and the product types. In the preferences to the ads in case that the standards of the effects of the verbal anchoring are low, the differences between familiarity group and non familiarity one are not noticeable but in the purchasing intention the differences between the low case and non of the standards of the effects of the verbal anchoring are a little more noticeable.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.12 no.1
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• pp.69-74
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• 1999

We have investigated that the high pretilt angle of the NLC, 4-n-pentyl-4-cyanobiphenyl (5CB), was observed on rubbed polythiophene (PTP) surfaces with alkyl chains with more than 10 carbon atoms; it is attributed to the surface-excluded volume effect by the alkyl chain lengths between the LCs and the PTP surfaces. Next, we investigated that the odd-even effect of the polar anchoring strength in 5CB on rubbed PTP surfaces with alkyl chain lengths has been successfully evaluated. The anchoring strength of 5CB for rubbed PTP surfaces with odd-number is weak compared with even-number up to the 6 carbon atoms in the alkyl chain; however, odd-number is strong compared with even-number above 7 carbon atoms. The weak anchoring strength of 5CB is approximately $1\times10^{-3} (J/m^2$) on rubbed PTP surface with 7 carbon atoms; it is relatively strong anchoring strength. Consequently, we conclude that the odd-even effects of the polar anchoring strength in NLCs are strongly related to the characteristics of the polymer and observed clearly for short alkyl chain lengths.

• 한국정보디스플레이학회:학술대회논문집
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• 2005.07a
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• pp.515-518
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• 2005

In this paper, we report on our theoretical study on the effect of surface anchoring. Molecular dynamics as well as optical characteristics of PVA cell are computer-simulated with 3D-FEM numerical solver, TechWiz $LCD^{(R)}$. Although simulation parameters are the same except for the consideration of surface anchoring, the simulation reveals that optical transmittance is improved by more than 8% for the weak anchoring case with comparison to the strong anchoring case. Moreover, capacitance between pixel and common electrode is 7% lower for the strong anchoring than that for the weak anchoring. This implies that there exists an appreciable difference between the strong anchoring case and the weak anchoring case. It is very important to take the effect of surface anchoring into account in order to figure out the optical characteristics of an LCD cell more accurately.

• Proceedings of the KIEE Conference
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• 1996.07c
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• pp.1453-1455
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• 1996

The odd-even effect of the alkyl chain length of rubbed polyimide Langmuir-Blodgett (LB) surfaces on the extrapolation length of 5CB has been successfully evaluated for the first time by measuring polar anchoring strength. The extrapolation length of 5CB for rubbed PI-LB surfaces with even-numbers is small compared with odd-numbers for alkyl chain lengths of greater than 7 carbons. The extrapolation length of 5CB on rubbed PI-LB surfaces with odd-numbers increases gradually as the temperature increases but tends to diverge near the clearing temperature (Tc=$35.3^{\circ}C$). The extrapolation length diverges because of rapidly decreasing surface order near $T_c$. We suggest that the polar anchoring strength on rubbed PI-LB surfaces with even-number is strong because of relatively high surface ordering caused by more crystalline surfaces. Finally, we conclude that the odd-even effects of the polar anchoring strength in NLCs are strongly related to the character of the polymer and observed clearly for long alkyl chain lengths.

• Korean Journal of Cognitive Science
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• v.33 no.1
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• pp.77-93
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• 2022

Previous studies have reported that a plausible reference point has a greater anchoring effect than an extreme reference point. It is also known that the anchoring effect decreases when the individual's level of knowledge related to a given item is high. However, there has been no study examining the interaction of the plausibility of the reference point and the difficulty of the given question. Therefore, in this study, the effect of the reference plausibility and the difficulty of the questions on the anchoring effect were examined. The relationship between the response confidence and the anchoring effect was also examined. To do so, easy and difficult questions, plausible and extreme reference points were selected through preliminary research. The experiment was conducted following the 'standard anchoring task procedure'. As results, the extremity of the reference point and the difficulty of the question affected the size of the anchoring effect respectively. The difficulty of the question also affected the confidence of the response. Specifically, when a plausible reference point was presented and when a difficult question was presented, the anchoring effects were increased. In addition, the lower the confidence in one's performances, the greater the influence of the reference point when an extreme reference point was presented. These results show that the plausibility of the given reference point and the difficulty of the item have different effects on the magnitude of the anchoring effect and the degree of confidence. The results of this study support the attitude change perspective regarding the anchoring effect, which suggests that the anchoring effect varies depending on the characteristics of the reference point and the individual's knowledge.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.11 no.12
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• pp.1128-1132
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• 1998

We have investigated the relationship between the polar anchoring energy and the surface order parameter in nematic liquid crystal (NLC), 4-n-pentyl-4-cyanobiphenyl (5CB), on the two kinds of the weakly rubbed polyimide (PI) surfaces. The observed polar anchoring energy of 5CB is approximately 2${\times}10^{-4}(J/m^2$) and then increases with increasing the rubbing strength (RS) on weakly rubbed surface (RS=57mm) with side chain at $30^{\circ}C$; same results are obtained on weakly rubbed PI surface without side chain. The surface order parameter of 5CB on rubbed PI surfaces increases with increasing the RS at a weak rubbing region. The surface order parameter of 5CB is strongly related to the characteristics of PI material. Consequently, we suggest that the polar anchoring energy of NLC is strongly attributed to the surface order parameter on rubbed PI surfaces.

• Geomechanics and Engineering
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• v.19 no.6
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• pp.485-498
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• 2019

Pre-tensioned rock bolts can be classified into fully anchored, lengthening anchored and point anchored bolts based on the bond length of the resin or cement mortar inside the borehole. Bolts in varying anchoring methods may significantly affect the supporting effect of surrounding rock around a tunnel. However, thus far, the theoretical basis of selecting a proper anchoring method has not been thoroughly investigated. Based on this problem, 16 schemes were designed while incorporating the effects of anchoring length, pretension, bolt length, and spacing, and a systematic numerical experiment was performed in this paper. The distribution characteristics of the stress field in the surrounding rock, which corresponded to various anchoring scenarios, were obtained. Furthermore, an analytical approach for computing the active and passive strengthening index of the anchored surrounding rock is presented. A new fully anchoring method with pretension and matching technology are also provided. Then, an isolated loading model of the anchored surrounding rock was constructed. The physical simulation test for the bearing capacity of the model was performed with three schemes. Finally, the strengthening mechanism of varying anchoring methods was validated. The research findings in this paper may provide theoretical guidelines for the design and construction of bolting support in tunnels.