• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• 2007.11a
• /
• pp.722-727
• /
• 2007

As the world construction market is rearranged by the level of technological capability, recently the technological capability in construction industry is developing rapidly. The important of measuring and analyzing technological capability in construction industry is gaining more and more emphasis. It enables to grasp the past and present situation of construction industry as well as to foresee changes in the future. However the concept of technological capability cannot be identified easily, as well as it is hard to compare that capability of construction industry among different countries. Although there have been numerous studies conducted on the technological capability of construction industry, most of the studies were in formsof surveys of specialists or industry professionals which lacked objectivity and sound basis for data. This study will be focused on investigating the methodology in exploiting and measuring surface of the earth and developing indicator and process to understand technological capability in construction industry through quantitative and statistical analysis. Then it will verify them through a case study.

• The Journal of Economics, Marketing and Management
• /
• v.12 no.3
• /
• pp.23-33
• /
• 2024

This study aims to enhance the accuracy of effective demand analysis for publicly supported private rental housing by integrating the RIR into the traditional Mankiw-Weil (MW) model. Traditional models like the M-W model, which account for household income, housing costs, and household size, often fall short in estimating demand driven by large-scale development projects. By integrating the RIR factor, this study introduces a more accurate and practical approach to analyzing effective housing demand. Findings show that the modified M-W model incorporating RIR predicts effective demand with greater precision than traditional methods. This advancement allows developers to plan projects more efficiently and aids governments and local authorities in implementing more effective housing policies. Furthermore, the study assesses the real housing cost burden on households, elucidating their capacity to pay housing costs based on household size and income quintile. This information enables policymakers to design targeted housing support policies for specific demographic groups. Additionally, the research provides comprehensive policy recommendations tailored to various regions and housing types. Overall, this study lays a vital groundwork for the long-term analysis of the effects of economic changes and housing market trends on effective demand.

• Fashion & Textile Research Journal
• /
• v.1 no.4
• /
• pp.397-405
• /
• 1999

For proper communication among manufacturers in many countries and for consumer's convenience in purchasing garments imported from foreign countries, the ISO revised the size designation system in 1969. Since 1970's many countries have revised their standard sizing system by adopting the ISO system. The purpose of this study is to satisfy domestic consumer's needs by developing a sizing system based on that of ISO for Korean men in their twenties, and to contribute to entering the international fashion market by manufacturing high quality apparel products. The results were as follows: By measuring and analyzing of men in their twenties, average height is 172 cm, average chest girth is 92.8 em, average hip girth is 93.4cm and average drop is 15.8. According to the result to analyzing body type of this study, athletic type(drop 18) is 47.8%, regular type (drop 12) is 37.3%, the 2 types covers 85%.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.14 no.3
• /
• pp.185-190
• /
• 2014

With the fast increment of smart phone users and extension of wireless internet the number of SNS user is also increasing. Twitter among lots of SNS takes the lead in SNS market. Twiter users express their thinking and feelings. In this paper, by analyzing twitts near the distribution enterprise using opinion mining. And by analyzing concern degree using the number of twitts and positive, neutral, negative degree we deliver marketing message to marketer. As the result, we propose that marketing and management of this distribution enterprise can reflect the demand of customer who is near there.

• International Commerce and Information Review
• /
• v.12 no.1
• /
• pp.403-428
• /
• 2010

This research is about global investment for managing the important position, what Korea is doing in World's main market. Considering there are some differences between developed countries' model and developing countries' model in doing direct overseas investment, they target to get political agreement and develop the new invest plan and strategy by understanding changes of Korean manufacturing companies in direct overseas investment between 2001 and 2008 and analyzing the change of yearly investment motivation. The result from this result let us know that company should develop their own idea for their competitive advantage by doing direct overseas investment. And, the overseas investment, which was already done in other countries, 1. Review its realities and tendency in terms of investing countries, industries, and its scale and then Set up an actual model, based on strategic combination of investing location select and determination of Korean manufacturing companies. 2. Analyze how the situational factors have influenced and what factors would be considered for direct overseas investment. From the analyzing result, even though it is fairly true that raising wage and getting resources, and developing alternating industries for export had influenced at the beginning, overseas investing companies' policy will be influenced by the results from studying marketing-pursuit type, local producing and manufacturing by using low-wage people for local sale, and situation for changing investing tendency as service industry.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2006.05a
• /
• pp.179-182
• /
• 2006

Since the middle of 1990's, domestic apartment building suppliers have set up brand images to overcome the difficulties in financial situation after IMF foreign exchange crisis. The main trends in recent apartment buildings could be classified generally into several types, such as 'Ubiquitous Intelligent(standing for High-tech)', 'Walkable Community(community-friendly)', 'Eco-friendly', 'Ergonomic Humanity(Human Engineering)', 'e-easy Home through Internet(Digital Home)'. With those brand images, construction enterprises have been making inroads into local apartment markets, especially one of the region around Dae-gu. It is meaningful and worth researching and analyzing the local residents' preferences and tendencies to form marketing strategies of brand images. Here, this research and analysis is of pre-examination before getting down the study of this subject.

• Korean small business review
• /
• v.41 no.1
• /
• pp.53-73
• /
• 2019

Recently, as the number of shopping facilities has increased, such as complex shopping malls, warehouse type superstores, large fashion outlets, and so on, the conflicts over the opening of large stores between neighboring municipalities are increasing. However, current regulations on the opening of large-scale stores, such as the impact analysis on commercial area, do not adequately reflect the characteristics of new type shopping facilities. In this study, we tried to suggest a rational policy alternative with more realistic suitability by analyzing the characteristics of 'regional shopping facilities' beyond the scope of the municipalities, and analyzing the impact on the regional merchants. The main results of the study are summarized as follows. First, unlike previous researches, which are limited to small business sector, this study presents the results of comprehensively comparing and analyzing the impact on the detailed sectors of the whole distribution market, including the large distribution sector and online distribution sector. Second, in this study, we calculated the total (average) amount of market penetration rate of existing shopping facilities by the entire regional shopping facilities in the Seoul metropolitan area, and this is considered to be of great value in relation to the recognition of problems at the whole level of the metropolitan area and the search for alternative solutions.

• Korean Journal of Agricultural Science
• /
• v.33 no.1
• /
• pp.43-56
• /
• 2006

In this thesis we aim at analyzing international competitive power of Chinese ginseng in comparison with Korean ginseng and searching policy direction for Korea to compete Chinese ginseng industry. We summarized the research results as follows; First, we examine the structural change of ginseng industry of China. Second, we review the theories for international competitiveness and apply the method of analyzing competitiveness to ginseng industry. Third, we compared the international competitive power of the ginseng industry between China and Korea and found that Chinese ginseng, estimated by Revealed Comparative Advantage(RCA) at about 15, still remains high competitiveness in terms of cost and price but lowering price competitiveness recently. Based on the research results, we suggest export promotion strategies of the Korean ginseng as follows; 1) Korean government should enforce trade cooperation with China so as to register Korean root ginseng an importable medicine. 2) Korean ginseng producer should develop various products such as capsules, powders and etc. according to China's consumer purchasing power and taste. 3) Korean ginseng should be sold as an differentiated commodity so that it will contribute to building consumer loyalty to Korean ginseng, makes market share superior to other cheaper ginseng products in China. 4) In order to be effective brand marketing and product advertisement, there should be established reliable networks to process and distribute Korean ginseng products exclusively.

• Korean Journal of Construction Engineering and Management
• /
• v.2 no.2 s.6
• /
• pp.81-89
• /
• 2001

Construction industry has particular properties of non-continuity of production, and non-stability of market comparing to other industries. Because of them, the practical construction cost is more difficultly recognized than in manufacturing industry, so, that is various according to many projects. Therefore, it is very hard work to standardize construction cost, and it is worthy of analyzing and measuring exactly construction cost. On this study, the trouble in producing expected construction cost with original cost calculation method is progressed by the data of cost items in complete works. On the basis of analyzing data, as expected cost of practical construction is measured, it can be referred to the method and the standard of indirect labor cost rate in construction.

• The Journal of the Korea Contents Association
• /
• v.7 no.9
• /
• pp.127-138
• /
• 2007

Due to the development of internet technology and the steady increase of turnover at B2C market many companies put a lot of work into maintaining a good relationship with internet customers. Particularly, analyzing and understanding specific customer groups are essential for effective CRM and marketing strategy Thus, this paper proposes the method to define the customers of online bookstore into several meaningful groups. Five important factors and factor scores for each respondent are obtained by Factor Analysis. Six groups are classified by Cluster Analysis and Analysis of Variance(ANOVA) is used to verify the difference between each group.