• 융합경영연구
• /
• 제11권5호
• /
• pp.15-27
• /
• 2023

Purpose: Taking Tesla Motors as a case study object, this research aims to summarize the management strategy of Tesla Motors through an evaluation of its business models in Korea and China then helps other new energy automobile enterprises in formulating strategic directions in a targeted manner. Research design, data and methodology: Using the case study method, this study conducts in-depth research on the business model of Tesla, a representative enterprise of the new energy automobile industry. This study mainly uses secondary data obtained from the official websites to support our research. Results: With its top-level innovative technology, distinctive marketing model, and extensive strategic model, Tesla holds the largest share of the new energy vehicle market. Local market brands such as BYD and Hyundai-Kia still have a considerable competitive advantage, and there is a need to learn from each other for further development. Conclusions: To adapt to the needs of economic transformation and environmental development, implementing business strategies related to new energy automobile enterprises is a topic worthy of study. Enterprises such as BYD and Hyundai-Kia have unique advantages in their home markets. However, as sustainable development progresses, these advantages will gradually weaken, and further measures are necessary to maintain their competitive advantage.

• International Journal of Advanced Culture Technology
• /
• 제12권1호
• /
• pp.175-181
• /
• 2024

The paper examines the impact of digital media art on urban creative products, analyzing opportunities and challenges in the digital era. It emphasizes the development of urban cultural and creative products, highlighting their significance and future growth potential. The digital media era provides unprecedented innovation opportunities, utilizing advanced tools for efficient design, production, and marketing. Trends like personalization, customization, AI, and big data offer new expressions and market prospects. Cultural products evolve in design, marketing, and sales channels due to digital media, with tools like social media and e-commerce platforms opening new promotion avenues. Case studies illustrate digital media's role in driving innovation and enhancing user experiences. The paper addresses challenges in market competition, copyright, and technological renewal, while recognizing opportunities from AI and big data. The creative industries must adapt and innovate to remain relevant. Looking ahead, urban creative products will evolve under digitalization, relying on digital means to attract consumers and enhance brand value. Cultural products, beyond economic entities, disseminate urban culture and creative spirit. In the digital era, urban creative products demonstrate potential and necessity, prompting a reevaluation of digital technology's role. Through continuous innovation, this field contributes to cultural and economic levels, impacting urban characteristics and heritage. Urban creative products play an increasingly vital role in the global cultural and creative economy.

• 항공우주정책ㆍ법학회지
• /
• 제27권1호
• /
• pp.123-156
• /
• 2012

본 연구는 국내위성산업에 관련된 위성면허와 위성에 필요요소인 전파(spectrum) 관리(할당방식)방안에 대해 발전된 다른 여러 나라들과 비교, 분석하여 앞으로 국내 위성산업정책의 미흡점과 보완을 위한 제안을 서술하였다. 위성산업은 나라의 주력산업이며, 국방, 안보 등에 의해 서로 다른 특성을 보인다. 또한 이것은 서로의 시장의 규모나 국제관계에 의해 결정되기 때문에 미국, 일본 ITU와 같은 우주선진국 혹 국제기구 등의 정책과 사례들의 검토를 통해 단순한 정책의 도입보다는 국내의 여건에 맞게 정책을 융합하는 방안을 검토하였다. 연구의 방법은 각 나라(미국, 일본)의 유사 정책들을 알아보며 국내의 필요정책을 찾아 보완, 연구한 것이며 타국정책과의 비슷한 사례를 찾아 타국과의 정책에 대한 결과를 비교분석하여 보완점을 연구하였다. 단순한 다른 나라의 정책도입이 아닌 국내의 여건을 분석하여 국내정책의 최상의 합의점을 찾고자 하였다. 국내의 위성면허허가 방식은 다른 나라들과는 특별한 차이점이나 보완점이 필요하지 않지만 타국면허위성(non-Korean license satellite)을 이용하는 경우에 비교대상인 미국이나 일본과 다르게 국내시장의 여건에 맞게 보완되어야 한다. 또한 위성산업의 핵심적인 스펙트럼(Spectrum) 관리(할당방식)는 국내의 효율적인 우주자원의 확보를 위해 유한자원으로서 빠르게 발전, 변화하는 국제수요와 국내시장의 특성에 맞는 새로운 개선방안을 위한 연구다. 할당방식을 미국의 경매와 같은 시장에 의한 방식(market based approach)과 유한자원의 희소성을 고려한 자원의 공유, 임대, 재배치 등 자유화를 통한 배타적 점유방식을 피하는 방식을 상황에 맞게 사용하는 새로운 형식의 정책이 국내시장을 위한 대안이라고 생각되었다.

• 한국인구학
• /
• 제20권2호
• /
• pp.135-159
• /
• 1997

한국여성의 노동시장참여에 대한 교육의 미약한 효과는 한국여성 교육의 인적자본(human capacity)으로서 의미에 의문을 제기하게 된다. 오늘날 인적자본으로서 교육의 의미는 점점 중요해지고 있다. 여성의 취업에 대한 열망이나 여성인력이 낭비되고 있다는 사회의 지적은 여성 스스로나 일반인들에게 교육이 인적자본으로서 인식되고 있다는 것을 반영하고 있다. 그러나 실제 노동시장에서 여성의 교육은 인적자본으로서 기능을 제대로 하고 있지 못하는 것 같다. 여성의 교육이 인적자본 차원에서 어느 정도 의미가 있는가를 검토하려고 할 때, 여성의 노동시장참여 가능성과 함께 여성이 일할 경우에 나타나는 경제적 보상의 정도를 고려해야 한다. 기존의 연구에서는 한국여성의 노동시장참여에 대한 교육효과는 미흡한 것으로 나타났지만 일하는 여성을 대상으로 했을 경우에는 임금에 대한 교육효과는 명백한 것으로 지적되었다. 그러나 위의 두 경우를 함께 고려해서 여성 전생애에 걸쳐 나타난 경제적 보상에 대한 교육효과를 검토하려는 시도는 없었다. 1980년대 중반에 이르기까지 비농업부문에서 여성경제활동의 변화가 거의 없었던 점을 염두에 두면서 본 연구에서는 횡단적 자료를 이용해 여성 전생애에 걸쳐 교육의 인적자원으로서의 의미를 검토해 보려고 했다. 연구결과에 따르면, 노동시장참여에 대한 교육효과는 거의 존재하지 않으며 여성이 일하는 기간은 아주 짧은 것으로 나타났다. 일하는 여성을 대상으로 한 임금에 대한 교육효과는 젊은 여성에게서는 잘 나타나는 편이었지만 나이 든 여성의 경우에는 미미한 편이었다. 젊은 여성의 경우 임금에 대한 교육효과가 크게 나타나지만, 그들의 취업기간은 극히 짧고 노동시장참여에 대한 교육효과가 거의 존재하지 않기 때문에 인적자본으로서 교육의 의미는 작은 편이라고 할 수 있다.

• 한국산학기술학회논문지
• /
• 제11권4호
• /
• pp.1449-1457
• /
• 2010

침입방지시스템 솔루션은 차세대에 각광받는 보안시스템으로 국내 외 시장에서 매우 활발한 보안 분야 시장을 형성할 것으로 전망된다. 아울러 국제 시장에 진출하고자 하는 국내 업체들은 검증된 제품임을 증명하는 품질 평가를 요구하고 있으며, 일반 사용자들도 검증된 제품을 선호하고 있다. 본 연구에서는 침입방지시스템 솔루션이 갖추어야할 보안성 품질평가 항목을 도출하여 분석을 통해서 품질평가항목을 세분화하고 침입방지시스템에 대한 보안성 품질평가 모델을 구축하였다. 도출된 품질평가 모델은 침입방지 시스템의 품질을 평가하고 향상시키는데 중요한 역할을 하게 된다.

• 무역상무연구
• /
• 제61권
• /
• pp.165-190
• /
• 2014

The purpose of this study is to measure the trade insurance's macroeconomic effects by analyzing the causality between major economic variables(GDP per capita, market interest rate, inflation, unemployment rate, exchange rate) and trade insurance variable. I conducted empirical analyses using First-difference GMM(Generalized Method of Moments), System GMM and Panel-VAR Model, with panel data from 11 countries(Korea, United States, Japan, BRICs, Indonesia, Singapore, Hong Kong, Vietnam) between 1992 and 2011. There are several important findings. Above all, Trade insurance is positively and significantly related to GDP. This results show that trade insurance serves to increase economic growth. In other words, trade insurance leads to economic growth by helping increase GDP per capita. Especially, trade insurance negatively related to unemployment rate, it is for sure that trade insurance contribute to decrease unemployment rate. And trade insurance helps control of inflation. It is also confirmed that trade insurance contributes to price stability, which in turn serves to stabilize the overall economy. And this research finds as uncertainty in the market increases, seen it as increase of exchange rate, increasing trade insurance supply is stabilize the exchange rate.

• 유통과학연구
• /
• 제20권2호
• /
• pp.19-29
• /
• 2022

Purpose: Understanding the distribution channel is a foundational element of successful hotel revenue management. This study aims to assess hotel distribution network partnerships and develops a model that can be utilized to ensure hoteliers are not becoming increasingly reliant on a single channel, optimize their market exposure, and maximize their portion of the overall worth of the network. Research design, data and methodology: This study utilizes a grounded theory approach to form a theoretical model by analyzing and examining the current practice of hotel distribution management through interviews with 15 stakeholders in Indonesia, such as hoteliers, online travel agents, wholesalers, and connectivity managers. Results: Based on data analysis, we describe hotel distribution elements, revenue team, managed channels, and channel prioritization for a different type of hotel. Finally, we propose a distribution channel model that comprises hotel teams, customer types, indirect channels, and direct channels. Conclusions: The model contributes to the literature by exploring the options of distribution channels for various hotel types to support hotel revenue management practice. By utilizing our model, practitioners can have a complete picture regarding the strategic choice of the channel by considering their hotel capacity and market target.

• Asian Journal of Business Environment
• /
• 제14권2호
• /
• pp.31-40
• /
• 2024

Purpose: This study aims to explore the factors affecting the willingness to pay for chicken delivery services targeting college students. The results of this study provide insights for improving food delivery market services and developing effective marketing strategies. Research design, data and methodology: A survey employing a questionnaire was administered to students at Chungbuk National University over a 10-day period from May 15 to May 24, 2023. Out of 232 distributed surveys, 218 were considered suitable for analysis. Binomial logistic regression analysis was conducted with the willingness to pay for delivery fees contingent on chicken price, serving as the dependent variable. Results: The main findings are following. First, as the price of chicken increases, the percentage of individuals willing to pay more than 2,000 won for delivery services decreases. Second, regardless of chicken price, males exhibit a lower tendency to bear higher delivery service fees compared to females. Lastly, those who lack awareness of their recent delivery fees or have previously paid charges exceeding 3,000 won demonstrate a greater propensity to pay higher delivery service fees compared to those who have paid fees below 3,000 won. Conclusions: It is essential for chicken sellers to identify key customer segments such as single-person households, and offer pricing and services tailored to their needs and preferences.

• 한국의류산업학회지
• /
• 제26권3호
• /
• pp.273-278
• /
• 2024

Consumer preferences for food are influenced by personal values and personalities. Social, economic, and cultural developments in modern society have influenced consumer lifestyles and brought about multiple changes in consumption patterns. In the beauty market, consumers are now more interested in specialized offerings, and an increasing number of people are opting for customized products in a market structure where mass production has led to mass consumption. Hair products are now manufactured as functional cosmetics designed to maintain and improve scalp health and hair growth by removing waste from the scalp and adding fragrance for cleanliness, breaking away from the concept of general cosmetics. Many studies have focused on personalized products in the cosmetics industry. This study aimed to accurately determine scalp types and further diagnose individual scalp conditions using a scalp diagnostic device. Based on the diagnoses, it recommended and provided personalized shampoos in order to understand how these shampoos improved scalp health. By objectively analyzing and comparing scalp conditions before and after using customized shampoos, the study demonstrated a significant effect on scalp health. The results of this study confirmed the perception and effectiveness of personalized shampoos.

• 유통과학연구
• /
• 제12권10호
• /
• pp.67-74
• /
• 2014

Purpose - This study analyzed how image affects customer trust and satisfaction in the online shopping mall market, which is becoming more competitive; future implications for customer management in online shopping malls were presented. Consumers visit and prefer a few shopping mall sites instead of many sites. Consumers do not visit sites that cannot provide trust and satisfaction. Therefore, establishing trust and satisfaction with differentiated image is essential for survival and growth. Specifically analyzing company image, shop image, and brand image, I studied how symbolic image, functional image, and empirical image affect satisfaction mediated by trust in the online shopping malls of hypermarket retailers. Research design, data, and methodology - To investigate the relationship between image and satisfaction of big box retailers' shopping malls in the online market, the study is based on analyzed data from questionnaires involving advanced research. From May 1st to 20th in the year 2014, a questionnaire survey targeting university students using big box retailers' shopping malls in Seoul was conducted. A total of 282 questionnaires were conducted, and 276 questionnaires were used for empirical analysis, excluding invalid data. Using the SPSS 21.0 statistics package, factor analysis and regression analysis were implemented, and effects of image on trust and satisfaction were presented. Results - First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Conclusions - As I classified the image of hyper market retailers' online shopping malls into symbolic, functional, and empirical image, I analyzed the effects of image on trust and satisfaction empirically. The results of the study and strategic implications are as follows. First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. The establishment of a distinctive symbolic image, such as the online shopping mall's loyalty, level of awareness, and special service, is needed. With the establishment of symbolic image, trust and satisfaction could be improved. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Especially, as functional image affects trust more than empirical image, setting and implementing a strategy for empirical image based on the right price, service, and convenience could raise trust and satisfaction. Empirical image affects trust and satisfaction substantially. Even though empirical image's influence on trust is lower than that of other three image factors, empirical image's influence on satisfaction is higher than symbolic image. Therefore, it requires a strategy for providing joyful use, and information research functions and distinctive use experience are important to improve satisfaction. This study analyzed image characteristics of hyper-market retailers' online shopping malls in the fast-growing online market; future strategic implications were presented.