• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권1호
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• pp.391-406
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• 2015

Social media have emerged as new communication channels between consumers and companies that generate a large volume of unstructured text data. This social media content, which contains consumers' opinions and interests, is recognized as valuable material from which businesses can mine useful information; consequently, many researchers have reported on opinion-mining frameworks, methods, techniques, and tools for business intelligence over various industries. These studies sometimes focused on how to use opinion mining in business fields or emphasized methods of analyzing content to achieve results that are more accurate. They also considered how to visualize the results to ensure easier understanding. However, we found that such approaches are often technically complex and insufficiently user-friendly to help with business decisions and planning. Therefore, in this study we attempt to formulate a more comprehensive and practical methodology to conduct social media opinion mining and apply our methodology to a case study of the oldest instant noodle product in Korea. We also present graphical tools and visualized outputs that include volume and sentiment graphs, time-series graphs, a topic word cloud, a heat map, and a valence tree map with a classification. Our resources are from public-domain social media content such as blogs, forum messages, and news articles that we analyze with natural language processing, statistics, and graphics packages in the freeware R project environment. We believe our methodology and visualization outputs can provide a practical and reliable guide for immediate use, not just in the food industry but other industries as well.

• 유통과학연구
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• 제18권10호
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• pp.65-75
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• 2020

Purpose: This study aims to examine how to review contents of experiential and utilitarian products (e.g., skincare products) and how to affect review helpfulness by applying natural language processing techniques. Research design, data, and methodology: This study uses 69,633 online reviews generated for the products registered at Amazon.com by 13 Korean cosmetic firms. The authors identify key topics that emerge about consumers' use of skincare products such as skin type and skin trouble, by applying bigram analysis. The review content variables are included in the review helpfulness model, including other important determinants. Results: The estimation results support the positive effect of review extremity and content on the helpfulness. In particular, the reviewer's skin type information was recognized as highly useful when presented together as a basis for high-rated reviews. Moreover, the content related to skin issues positively affects review helpfulness. Conclusions: The positive relationship between extreme reviews and helpfulness of reviews challenges the findings from prior literature. This result implies that an in-depth study of the effect of product types on review helpfulness is needed. Furthermore, a positive effect of review content on helpfulness suggests that applying big data analytics can provide meaningful customer insights in the online retail industry.

• 정보화연구
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• 제10권3호
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• pp.387-397
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• 2013

본 연구는 전화통화에 의해 생성된 데이터에 대한 빅데이터 분석 접근을 제안한다. 전화통화 데이터의 분석모형은 자연어의 어휘식별을 위한 PVPF(Parallel Variable-length Phrase Finding) 알고리즘과 키워드의 사용빈도 측정을 위한 워드 카운트 알고리즘으로 구성된다. 제안한 분석모형에서는 먼저 PVPF 알고리즘에 의해 연계 단어 추출을 통해 어휘를 식별하며, MapReduce의 워드 카운트 알고리즘을 사용하여 식별된 어휘 및 단어의 사용빈도를 측정한다. 그 결과는 다양한 관점에서 해석될 수 있다. 제안 분석모형의 효과성을 보이기 위해 HDFS(Hadoop Distributed File System)를 기반으로 분석모형을 설계 구현하였으며, 전화통화 데이터를 실험 적용한다. 실험결과, 키워드 상관관계 분석 및 사용빈도 변화 분석을 통해 유의미한 결과를 도출한다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2019년도 춘계학술대회
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• pp.83-86
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• 2019

본 연구는 공동연구성과를 고려하여 링크 분석 및 학습을 통해 기대효과가 높은 논문의 공저자 협업관계를 예측하는 방법론을 제시한다. 기존의 공저자 관계는 높은 정확도로 예측됨에도 불구하고 예측된 관계가 얼마나 좋은 관계인지 고려하지 않는 한계점을 보이고 있다. 따라서 본 연구에서는 위의 문제를 해결하기 위해 기대성과에 도움이 되는 공저자 관계 예측 방법을 다음과 같이 3가지 단계로 제안한다. (1) 서지정보 이종 그래프(Heterogeneous graph)를 구축하여 공동연구성과를 측정한다. (2) 공동연구성과를 기반으로 링크를 분석 및 학습한다. (3) 기대성과가 높을 것으로 전망되는 링크를 예측한다. 공동연구성과를 고려한 본 연구는 예측된 공저자 관계에 신뢰도를 높일 수 있을 것으로 기대한다.

• 유통과학연구
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• 제20권12호
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• pp.89-98
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• 2022

Purpose: Due to the rapid growth of e-commerce in Thailand, the operational excellence of distribution service providers has been elevated. Thus, this research investigated the key drivers of operational performance of e-commerce distributors in Thailand. The research contains key variables: the analytics capabilities of an organization, supply chain disruption orientation, innovation capability, and operational performance. Research design, data, and methodology: An online survey is administered to top managers and key personnel (N=425) employed for at least one year in Thailand's top five e-commerce distributors. The sampling methods were conducted using purposive sampling, quota sampling, and convenience sampling. Confirmatory Factor Analysis and Structural Equation Model were applied to analyze and confirm the model's goodness-of-fit and hypothesis testing. Results: The findings reveal that an organization's analytics capabilities significantly affect supply chain disruption orientation and supply chain resilience. Furthermore, operational performance is affected by supply chain disruption, supplier quality management, and innovation capability. Nevertheless, supply chain resilience and digital supply chain have no significant effect on operational performance. Conclusions: The results imply that supply chain digitalization could drive higher operational performance. Distribution businesses are encountering transformation and disruption, which should address the high level of a digital supply chain, innovation, and quality management to maximize their profit margin and delivery service quality.

• International Journal of Computer Science & Network Security
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• 제22권11호
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• pp.204-212
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• 2022

In this paper, a contribution is presented covering the data set in improving and developing electronic services provided to citizens through e-government services based on business intelligence in government agencies in the Republic of Sudan. The Business Intelligence Concept Survey was conducted from the perceptions of information department employees in government agencies. The survey was conducted from April to June 2021 using questionnaires. The dataset contains responses about the factors that influence the use of business intelligence and the barriers and limitations to the use of business intelligence. A five-point Likert scale was used to analyze the quantitative data. The opportunities and challenges associated with it were also discussed and explored. As evidenced by the results, the information department employees agree that business intelligence improves the government decision-making process, which helps decision makers and decision-makers to find alternatives and opportunities that contribute to making more accurate and timely decisions. The results also indicate that creating the infrastructure for applying business intelligence in the e-government work model contributes to the successful implementation of business intelligence in Sudan.

• International Journal of Computer Science & Network Security
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• 제23권7호
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• pp.71-78
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• 2023

Employee turnover is one of the most important challenges facing modern organizations. It causes job experiences and skills such as distinguished faculty members in universities, rare-specialized doctors, innovative engineers, and senior administrators. HR analytics has enhanced the area of data analytics to an extent that institutions can figure out their employees' characteristics; where inaccuracy leads to incorrect decision making. This paper aims to develop a novel model that can help decision-makers to classify the problem of Employee Turnover. By using feature selection methods: Information Gain and Chi-Square, the most important four features have been extracted from the dataset. These features are over time, job level, salary, and years in the organization. As one of the important results of this research, these features should be planned carefully to keep organizations their employees as valuable assets. The proposed model based on machine learning algorithms. Classification algorithms were used to implement the model such as Decision Tree, SVM, Random Frost, Neuronal Network, and Naive Bayes. The model was trained and tested by using a dataset that consists of 1470 records and 25 features. To develop the research model, many experiments had been conducted to find the best one. Based on implementation results, the Neural Network algorithm is selected as the best one with an Accuracy of 84 percents and AUC (ROC) 74 percents. By validation mechanism, the model is acceptable and reliable to help origination decision-makers to manage their employees in a good manner.

• Asia pacific journal of information systems
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• 제33권3호
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• pp.677-701
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• 2023

With the rapid advancement of social media analytics and artificial intelligence, many studies have used online customer reviews as an important source to measure service quality in many industries, including the hotel industry. However, these studies have failed to identify the relative importance of different dimensions of service quality and their role in customer satisfaction. To fill this research gap, this study aims to identify the effects of service quality on hotel customer satisfaction from the multidimensional perspectives using sentiment analysis with self-training on online reviews. Additionally, the moderating role of the brand of origin for each service quality dimension is also investigated. Drawing on the SERVQUAL model and brand of origin concept, this study develops 12 hypotheses and empirically tests them using 30,070 online customer hotel reviews collected from TripAdvisor.com. The results indicated that overall service quality and each dimension of SERVQUAL significantly influenced customer satisfaction of hotels. The results also confirmed the moderating effects of brand of origin on overall service quality. However, the moderating effects of brand of origin for the tangible, reliability, and empathy dimensions of service quality were significant, whereas the effects for responsiveness and assurance were not. This study sheds new light on service quality measurement by analyzing the multidimensional features of service quality and the role of brand of origin in the hotel service context.

• 한국항행학회논문지
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• 제18권5호
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• pp.524-531
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• 2014

본 논문에서는 클라우드 컴퓨팅 자원을 이용하여 빅데이터의 일종인 LOD (linked open data)를 가공 및 분석하는 방법을 제안한다. LOD는 공공 데이터를 공유 및 재활용하기 위한 웹기반의 오픈 데이터이다. 특히 BA(business analytics)와 Info-graphic을 위한 시각화 (visualization) 기술을 제공하는 새로운 SaaS (software as a service) 비즈니스 영역을 InforgraaS (Info-graphic as a service)라고 정의한다. 본 연구의 목표는 시각화 및 비즈니스 전문가 없이 비전문가 또는 초보자가 사용할 수 있도록 하는 것이다. 데이터 시각화 (data visualization)는 데이터 분석 결과를 쉽게 이해할 수 있도록 시각적으로 표현하고 전달되는 과정을 말한다. 데이터 시각화의 목적은 챠트와 그래프를 통해 정보를 명확하고 효과적으로 전달하는 것이다. 공공기관의 빅데이터를 클라우드 컴퓨팅 자원과 오픈 소스인 하둡, R, 기계학습, 데이터 마이닝 등을 이용하여 다양한 처리 결과를 이해하기 쉬운 그래픽 또는 챠트로 표현하고 공유한다.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.1-13
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• 2020

This study analyzes the key drivers (commitment, integration of big data, green supply chain management, and green human resource practices) of sustainable capabilities and the influence to which these sustainable capabilities impact the banks' environmental and financial performance. Additionally, this study analyzes the impact of green management practices on the integration of big data technology with operations. The theory of dynamic capability was deployed to propose and empirically test the conceptual model. Data was collected through a self-administrated survey questionnaire from 319 participants employed at 35 banks located in six ASEAN countries. The findings indicate that big data analytics strategies have an impact on internal processes and banks' sustainable and financial performance. This study indicates that banks committed towards proper data monitoring of its clients achieve operational efficiency and sustainability goals. Moreover, our results confirm that banks practising green innovation strategies experience better environmental and economic performance as the employees of these banks have received advance green human resource training. Finally, our study found that internal and external green supply chain management practices have a positive impact on banks' environmental and financial performance, which confirms that ASEAN banks contributing in reduction of environmental impact through its operations will ultimately experience increased financial performance.