• Title/Summary/Keyword: Analysis of User Behavior

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Recommendation System Based on Correlation Analysis of User Behavior Data in Online Shopping Mall Environment (온라인 쇼핑몰 환경에서 사용자 행동 데이터의 상관관계 분석 기반 추천 시스템)

  • Yo Han Park;Jong Hyeok Mun;Jong Sun Choi;Jae Young Choi
    • KIPS Transactions on Computer and Communication Systems
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    • v.13 no.1
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    • pp.10-20
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    • 2024
  • As the online commerce market continues to expand with an increase of diverse products and content, users find it challenging in navigating and in the selection process. Thereafter both platforms and shopping malls are actively working in conducting continuous research on recommendations system to select and present products that align with user preferences. Most existing recommendation studies have relied on user data which is relatively easy to obtain. However, these studies only use a single type of event and their reliance on time dependent data results in issues with reliability and complexity. To address these challenges, this paper proposes a recommendation system that analysis user preferences in consideration of the relationship between various types of event data. The proposed recommendation system analyzes the correlation of multiple events, extracts weights, learns the recommendation model, and provides recommendation services through it. Through extensive experiments the performance of our system was compared with the previously studied algorithms. The results confirmed an improvement in both complexity and performance.

A Study on the Investigation of Users Guide of One-Way Coupled Analysis for Performance-Based Structural Fire Resistance Design (성능기반 구조내화설계를 위한 단방향 연성해석 사용자가이드 조사에 관한 연구)

  • Kwon, Young-Jin
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2021.11a
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    • pp.96-97
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    • 2021
  • In the Building Act, performance-based fire safety design is being promoted for institutionalization. The behavior of the structure against fire conditions can be predicted by using the advanced numerical analysis method based on the FEM (Finite Element Method) to predict the entire structural behavior including the behavior of the structure, but there is a limit to expressing the fire properties of the space and predicting the fire properties It is difficult to determine the variables to be transmitted to the FEM (Finite Element Method) model from the fire simulation results using FDS (Fire Dynamics Simulator). Accordingly, the purpose of this study is to introduce the code user's manual for FDS and FEM unidirectional coupling analysis.

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Analysis of Determinants and Moderator Effects of User Age and Experience for VoIP Acceptance (인터넷전화 수용 결정요인과 사용자 연령 및 경험 변수의 조절효과 분석)

  • Kim, Ki-Youn;Lee, Duk-Sun;Seol, Jeong-Seon;Lee, Bong-Gyou
    • The KIPS Transactions:PartD
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    • v.16D no.6
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    • pp.945-960
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    • 2009
  • The purpose of this study is to define determinants of VoIP user acceptance and to verify significant causality among latent variables - performance expectancy, effort expectancy, cost expectancy, social influence, facilitating conditions, behavioral intend, use behavior - based on UTAUT model. We presented the expanded hypotheses including the new factor, cost expectancy and analyzed the moderating effect of user age, gender and usage experience variables. For a accuracy of predicted results, we focused on survey analysis with 641 real user samples. Compared to previous studies, it is meaningful that this research verified the conceptual difference between behavioral intention and usage behavior. As a result, all proposed hypotheses accepted and moderating effects are supported significantly in age and use experience moderating variables.

Analysis of Behavior Patterns from Human and Web Crawler Events Log on ScienceON (ScienceON 웹 로그에 대한 인간 및 웹 크롤러 행위 패턴 분석)

  • Poositaporn, Athiruj;Jung, Hanmin;Park, Jung Hoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.6-8
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    • 2022
  • Web log analysis is one of the essential procedures for service improvement. ScienceON is a representative information service that provides various S&T literature and information, and we analyze its logs for continuous improvement. This study aims to analyze ScienceON web logs recorded in May 2020 and May 2021, dividing them into humans and web crawlers and performing an in-depth analysis. First, only web logs corresponding to S (search), V (detail view), and D (download) types are extracted and normalized to 658,407 and 8,727,042 records for each period. Second, using the Python 'user_agents' library, the logs are classified into humans and web crawlers, and third, the session size was set to 60 seconds, and each session is analyzed. We found that web crawlers, unlike humans, show relatively long for the average behavior pattern per session, and the behavior patterns are mainly for V patterns. As the future, the service will be improved to quickly detect and respond to web crawlers and respond to the behavioral patterns of human users.

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A Study on the Behavior of the User according to the Distribution Development of Online Travel Agency

  • MIN, So-Ra;LEE, Sun-Mi
    • Journal of Distribution Science
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    • v.18 no.6
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    • pp.25-35
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    • 2020
  • Purpose:Travel agencies have use digital tools in order to shift the paradigm in how business is conducted. Online travel agencies provide the same services as a normal travel agency, including hotels, transportation, guided tours, reservations, and related services, but using an "online platform. Travelers planning a trip can use a lot of forms to collect information and have access to a larger amount of information, so the factors that influence the user's behavioral intention are very important. This research has the conducted to find what factors lead to the attitudes of consumers in using OTA using the UTAUT model. Research design, data and methodology: The object of this study were respondents of a google survey using convenient sample extraction method, chosen among consumers who gathered information, or purchased a product. A total of 217 of the 235 questionnaires Google survey answered were used in the final analysis, excluding insincere responses. Using PSS v.21 and AMOS v.21, frequency analysis, feasibility and reliability analysis, path analysis was performed. Results: UTAUT affects OTA use satisfaction and trust, and OTA satisfaction and trust affect behavior intention. Conclusions: Research was conducted using the UTAUT model to explore factors that affect the attitudes of users of online travel agencies (OTA).

Design Technique of Steel Structures using Practical Nonlinear Inelastic Analysis (실용적인 비선형 비탄성해석을 이용한 강구조 설계기술)

  • Kim Seung-Eock;Lee Dong-Ho;Jang Eun-Seok
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 2006.04a
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    • pp.971-976
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    • 2006
  • This paper presents a design technique of steel structures subjected to static and dynamic loadings using practical nonlinear inelastic analysis software. The beam-column approach using the stability functions and the plastic hinge concept enables the software to suitably predict second-order effects and inelastic behavior of beam-columns. For dynamic analysis. the incremental from of the equation of motion is solved by the use of a step-by-step numerical integration procedure in which the assumption of constant acceleration over a small time step is employed. The accuracy of the analysis program is validated using the results of ABAQUS program and experimental tests. A user-friendly graphic interface of the software is developed to facilitate the modeling process and result interpretation of the problem. A design example of large span bridge is presented to detail the direct design process using the practical advanced analysis software.

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Analysis of Podcast User Behaviors and Classification of Users (팟캐스트 콘텐츠 이용자 행태분석 및 유형 파악)

  • Kang, Minjeong
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.94-104
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    • 2022
  • As the audio content market grows due to the spread of the AI speaker market and the influence of connected cars, the demand for podcast service is increasing. Therefore, in this study, the behaviors of podcast users were identified and the user types were classified. In the background study, podcast usage motives and user types were studied, and they were referred to when making the questionnaire. In the survey, preferred audio content was identified according to the situation, and in the in-depth interview, the user type and insights were derived by identifying the audio service usage behavior. As a result of the survey, there was little difference between preferred content for single listening and multitasking, but the difference in preferred content according to time period was statistically significant. The three user types derived from the in-depth interview were divided into users who listen alone for the purpose of study, find and listen to useful information quickly while on the go, and multitask and listen to the light and comfortable contents. It is expected that the results of this study will be an important reference for designing an audio content platform to improve user experience.

Development of Computer Program for Analysis of Mechanical Vibrations (기계진동학 문제 해석을 위한 전산프로그램 개발)

  • Lee, Sang Soon
    • The Journal of Korean Institute for Practical Engineering Education
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    • v.3 no.2
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    • pp.83-92
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    • 2011
  • The computer program for analysis of mechanical vibration has been developed using visual C++. This program is organized in a format similar to most standard texts on the mechanical vibration. This program consists of a number of menus to perform various calculations as well as a set of dedicated graphical user interfaces. Solutions to problems are given in both graphical and numerical forms. Numerical examples show the effectiveness and applicability of the program. This program can be utilized to analyze the vibration behavior of mechanical systems.

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Development of Strength Analysis Modules for TiNi/Al 6061 Shape Memory Alloy (TiNi/Al 6061 형상기억 복합재료의 강도해석 모듈 개발)

  • 이동화;박영철;박동성;이규창
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2001.04a
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    • pp.692-696
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    • 2001
  • Thermo-mechanical behavior and mechanical properties of intelligent polymer matrix composite with SMA fiber are experimentally studied. It is found that increments of compressive thermal strain is observed as the pre-strain and TiNi volume fraction increase. The smartness of the SMA is given due to the shape memory effect of the TiNi fiber which generates compressive residual stress in the matrix material when heated after being prestrained. In the paper, alloy is based on the general purpose commercial code ANSYS. And for the purpose of easy and fast user's analysis, it is developed the Graphical User Interface by using Tcl/Tk language.

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Usage Pattern Analysis and Comparative Analysis among User Groups of Web Sites Using Process Mining Techniques (프로세스 마이닝을 이용한 웹 사이트의 이용 패턴 분석 및 그룹 간 비교 분석)

  • Kim, Seul-Gi;Jung, Jae-Yoon
    • The Journal of Bigdata
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    • v.2 no.2
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    • pp.105-114
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    • 2017
  • Today, many services are supported on the web sites. Analysis of usage patterns of web site visitors is very important to optimize the use and efficiency of the web sites. In this study, analysis of usage patterns and comparative analysis of user groups were conducted by analyzing web access log provided by BPI Challenge 2016. This data provides access logs to the web site in the IT system of a Dutch Employee Insurance Agency (UWV). The customer information, and the click data describing the customers' behavior when using the agency's web site. In this study, we use process mining techniques to analyze the usage patterns of customers and the characteristics of customer groups, and ultimately improve the service quality of customers using web services.

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