• Title/Summary/Keyword: Analysis of Usage Behavior

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Analysis of Behavior of Seoullo 7017 Visitors - With a Focus on Text Mining and Social Network Analysis - (서울로 7017 방문자들의 이용행태 분석 -텍스트 마이닝과 소셜 네트워크 분석을 중심으로-)

  • Woo, Kyung-Sook;Suh, Joo-Hwan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.48 no.6
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    • pp.16-24
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    • 2020
  • The purpose of this study is to analyze the usage behavior of Seoullo 7017, the first public garden in Korea, to understand the usage status by analyzing blogs, and to present usage behavior and improvement plans for Seoullo 7017. From June 2017 to May 2020, after Seoullo 7017 was open to citizens, character data containing 'Seoullo 7017' in the title and contents of NAVER and·DAUM blogs were converted to text mining and socialization, a Big Data technique. The analysis was conducted using social network analysis. The summary of the research results is as follows. First of all, the ratio of men and women searching for Seoullo 7017 online is similar, and the regions that searched most are in the order of Seoul and Gyeonggi, and those in their 40s and 50s were the most interested. In other words, it can be seen that there is a lack of interest in regions other than Seoul and Gyeonggi and among those in their 10s, 20s, and 30s. The main behaviors of Seoullo 7017 are' night view' and 'walking', and the factors that affect culture and art are elements related to culture and art. If various programs and festivals are opened and actively promoted, the main behavior will be more varied. On the other hand, the main behavior that the users of Seoullo 7017 want is 'sit', which is a static behavior, but the physical conditions are not sufficient for the behavior to occur. Therefore, facilities that can cause sitting behavior, such as shades and benches must be improved to meet the needs of visitors. The peculiarity of the change in the behavior of Seoullo 7017 is that it is recognized as a good place to travel alone and a good place to walk alone as a public multi-use facility and group activities are restricted due to COVID-19. Accordingly, in a situation like the COVD-19 pandemic, more diverse behaviors can be derived in facilities where people can take a walk, etc., and the increase of various attractions and the satisfaction of users can be increased. Seoullo 7017, as Korea's first public pedestrian area, was created for urban regeneration and the efficient use of urban resources in areas beyond the meaning of public spaces and is a place with various values such as history, nature, welfare, culture, and tourism. However, as a result of the use behavior analysis, various behaviors did not occur in Seoullo 7017 as expected, and elements that hinder those major behaviors were derived. Based on these research results, it is necessary to understand the usage behavior of Seoullo 7017 and to establish a plan for spatial system and facility improvement, so that Seoullo 7017 can be an important place for urban residents and a driving force to revitalize the city.

Lifestyle, Dietary Behavior and Snack Preference of Upper-grade Elementary School Students in Cheongju according to the Usage Time of Smartphones (청주지역 일부 초등학교 고학년 학생의 스마트폰 사용시간에 따른 간식 선호도, 식행동 및 생활습관)

  • Kim, Hayeon;Pae, Munkyong
    • Korean Journal of Community Nutrition
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    • v.22 no.1
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    • pp.40-52
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    • 2017
  • Objectives: This study was conducted to examine the length of exposure to smartphone and its association with dietary behavior toward snacks, lifestyle, and nutrition knowledge in elementary school students. Methods: Subjects were 372 5th and 6th grade schoolchildren in Cheongju, Korea, and data was collected by a self-administered questionnaire. They were divided into two groups by the time spent using smartphone: moderate (< 2 hours/day) and overexposure (${\geq}2$ hours/day). Data was analyzed using frequency analysis, ${\chi}^2$-test, and independent t-test as well as analysis of covariance when necessary. Results: Approximately half of subjects (41.4%) reported spending ${\geq}2$ hours/day using smartphone. That habit was more frequent among students in the 6th grade, those who received more monthly allowance, and who has a working mother. 63.4% of the subjects reported that they consumed snacks while watching television, using a computer and/or a smartphone and 48.1% said that they consumed snacks while they use a smartphone. Both situations were most prevalent among those with overexposure to smartphone (${\geq}2$ hours/day). We also observed that a higher percentage of subjects from the overexposure group spent more money on snack foods with the preference for ice cream, fast food, and carbonated drinks. Further, those in the overexposure group consumed more ice cream, cookies, and carbonated drinks. In addition, they had less desirable dietary behavior and health-related lifestyle (sleep duration and frequency of regular exercise) compared to those with moderate smartphone usage (< 2 hours/day). However, there was no statistical difference in nutrition knowledge among children with different degrees of smartphone usage. Conclusions: Our results showed that longer smartphone use was associated with less desirable snack preference/consumption and other dietary behavior in elementary school students. Thus interest and positive attitudes towards healthy snacks and diet should be reinforced in nutrition education programs, especially for those who are prone to use smartphones.

Internet Shopping Attitude, Shopping Behavior, and Shopping Satisfaction according to Purchasing Frequency of Internet Shoppers for Children's Clothing (인터넷 아동복 구매자의 인터넷 쇼핑 태도, 인터넷 쇼핑 행동, 인터넷 쇼핑 만족도 - 인터넷 구매 빈도를 중심으로 -)

  • Nam, Eun-Kyung;Chang, Soo-Kyung
    • The Research Journal of the Costume Culture
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    • v.14 no.6
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    • pp.1027-1041
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    • 2006
  • The purpose of this study was to identify the differences of internet shopping attitude, shopping behavior, and shopping satisfaction according to purchasing frequency of internet shoppers for children's clothing. Data were collected from 170 female internet users who had purchasing experiences of children's clothing. For data analysis, factor analysis, one-way ANOVA, Duncan test, cross tabulation, regression analysis, t-test, frequency and multi- response analysis were conducted. The results are as follows: The internet shoppers for children's clothing were classified by purchasing frequency. Factors of internet shopping attitude were convenience, reliability, and safety. Significant differences were found on internet usages, internet attitudes, and shopping behaviors between two groups. Heavy purchasers used internet longer, had more positive attitude toward convenience and safety, and paid more money than light purchasers. Significant differences were found on internet attitudes according to age and internet usage. Convenience and safety factors had impact on internet shopping satisfaction.

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A Study on Consumer Sharing Economy Service Usage Attitudes and Usage Intentions (소비자의 공유경제 서비스 이용태도 및 이용의도에 대한 연구)

  • Lee, Seung Sin
    • Human Ecology Research
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    • v.55 no.2
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    • pp.105-124
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    • 2017
  • The recent global economic crisis has resulted in increased discussion and attention on the sharing economy, a form of economic activity where individuals share currently available products. This study investigates consumer sharing economy usage attitudes and usage intentions by applying rational choice theory. For this study, an investigation that had 400 adult consumers from across Korea answer a structured questionnaire was conducted. A statistical approach using SPSS ver. 22.0 was used to analyze the data. The study found that the consumer's sharing economy value and participation levels were higher than usual. Higher than usual consumption patterns were seen for the construct of rational behavior theory. An analysis of the relative influence of variables regarding sharing economy usage intention also found that usage intention was higher for those who had experienced using a sharing economy services rather than those who did not have experience. In addition, the sharing economy usage intention also increased along with the values for subjective norms, sharing economy usage attitudes, sharing economy participation, sharing economy emotional benefits, and increased values. This study found that fundamental materials for consumer education should be made to eliminate difficulties that consumers have when they use sharing economy services. It is also expected that economic policy will develop to stimulate the sharing economy in a stable manner, that sharing economy-related information will be provided to consumers, and that consumer policies will be prepared to prevent consumer problems before they occur.

A Study on Characteristics of Koreans' Housing Life Living in China (중국 거주 한국인의 주생활특성 연구)

  • Cho, Sung-Heui;Son, Jin-Hee
    • Journal of the Korean housing association
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    • v.16 no.6
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    • pp.9-19
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    • 2005
  • It is possible to explain the design, the meaning, and the use of domestic space by comparing different cultures. The characteristics of Koreans' housing life living in western cultures has already been studied extensively. Because of political reasons, however, the characteristics of Koreans' housing life living in Chinese culture has hardly been studied at all. The purpose of this study was to find out the characteristics of succession and transformation of domestic housing culture. The data was collected by questionnaire methods from fifty Korean households and eleven Chinese households. Individual interviews and actual surveys, including taking pictures were also used for data collection. The results of this study were as follows (1)An analysis of heating system usage behaviors showed the importance of heated floors, known as Ondol, is one of the enduring characteristics of domestic habits. (2)In the sitting style, the traditional sitting on the floor was shown in living room. (3)Regarding room usage behavior, Korean households were centered around the living room in chinese houses. (4)An analysis of space organization preferences with respect to common spaces revealed that Korean households tend to prefer the open plan of common spaces.

Analysis of Usage Behavior for the Educational and Academic Information of Part-time Instructors (시간강사들의 교육학술정보 이용행태 분석)

  • Oh, Seon-Kyung
    • Journal of the Korean Society for Library and Information Science
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    • v.54 no.3
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    • pp.237-262
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    • 2020
  • Part-time instructors are contributing to the production of excellent human resources through education and research, strengthening research competitiveness, and national and social knowledge and academic development. Therefore, academic and research information services for part-time instructors are essential for their educational and research activities. In this study, researcher suggested various methods for providing efficient educational and academic information services by surveying and analyzing their information environment, information needs, and educational and academic information recognition and usage behavior by applying the survey method to part-time instructors.

A Study on the Survey of the Sightseeing Excursion and Information Usage Behavior in the Tourists Area (관광지 주유행동과 정보이용행동조사에 관한 연구)

  • Kim, Hyun;Kwon, Young In;Jung, Byung Doo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.6D
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    • pp.909-916
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    • 2006
  • This study investigates tourists' sightseeing excursion behaviors and their information usage patterns at Fuji five lakes Area. This paper aims to empirically analyze the relationship between a sightseeing excursion behavior and use of tourist information applying a cluster analysis and a quantitative regression model. The main results are summarized as follows: (1) Tourists' information need is high about 90% of all tourists get information, 80% get the information before travel, 70% on the journey, 60% at the same time. (2) The patterns of information usage are categorized into 3 groups by the timing when tourists try to get the information.(3) There exists a difference among the time-spatial characteristics of excursion's behaviors such as the time after arriving time at sightseeing area, the time till go to home, duration time, and the total travel time between spots, the number of spots, and the size of excursion scale. (4) The quantitative regression model shows that information usage which constrained by time and space significantly determines both the number of the sightseeing spots and the duration time.

The Factors related to Long Hours of Smartphone Usage and the Characteristics of High-risk Group in Female Middle School Students (중학교 여학생의 스마트폰 장시간 사용 관련요인 및 고위험군 특성)

  • Park, Sung Hee;Yi, Jee Seon
    • Journal of the Korean Society of School Health
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    • v.31 no.3
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    • pp.135-145
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    • 2018
  • Purpose: The study aimed to investigate the factors associated with long hours of smartphone usage and to identify the characteristics of the high-risk group among female middle school students in South Korea. Methods: The study analyzed the data of 13,648 female middle school students using their own smartphone extracted from the 13th Youth Health Behavior Online Survey (2017). The factors related to using smartphones for a long time was analyzed by binomial logistic regression. The characteristics of the high-risk group was defined by a decision tree analysis. Results: The average hours spent on smartphone usage was 269.54 minutes per day. The significant factors associated with the long hours of smartphone usage were grade, living with parents, perceived household economic status, perceived academic achievement, stress, sadness and hopelessness, the main purpose of smartphone usage, drinking, body mass index, breakfast, and satisfaction with sleep quality. The subjects showing low academic performance and having breakfast four times a week or less were more likely to use their smartphone for a long time. Conclusion: Based on the results of the research, we need to establish intervention strategies focusing on the factors influencing long-time usage of smartphone. Particularly, the subjects who show poor academic performance and skip breakfast frequently should be considered as the high-risk group for spending long hours on smartphone usage.

An Analysis of the Effects of Luxury Brand Consumers on the Re-purchase Intentions, Behavioral and Risk Perception (명품브랜드 소비자의 재 구매의도에 미치는 영향 분석 -온라인 해외직업구매 이용동기, 행동의도, 위험지각을 중심으로-)

  • Yoon, Seonyoung;Lee, Seunghee
    • Journal of Fashion Business
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    • v.22 no.5
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    • pp.1-14
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    • 2018
  • The purpose of this study was to define the purchase behavior of online luxury fashion brand consumers that soon became new luxury consumption trends. To investigate online luxury fashion brand consumer's purchase behavior, three variables were suggested based on advanced researches. These variables include economic value, item variety and pleasure. Purchasing luxury online was not common but as cross-border online shopping market became popular, consumers began to purchase luxury items through online shopping platforms. Preliminary surveys was conducted on 20~40-year-old consumers who have experience in online shopping for luxurious items. Total 238 questionnaires were used for analysis. By using SPSS, frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, t-test and ANOVA were conducted. The results of the study were as follow; first, consumer's purchase behavior appeared to be influenced by the order of pleasure of shopping, economic value and item variety. Repurchase intention appeared to be affected by the order of economic value, item variety, and pleasure of shopping. Second, online luxury fashion consumers perceived that risk does not affect purchase intention and repurchase intention. Third, as purchase intention increases, repurchase intention also increases. Fourth, shopping value, age and channel risk also indicated meaningful differences. As an early study of luxury fashion brand products purchased directly online, the academic significance can facilitate an overall understanding of consumer behavior such as usage motive, risk perception, behavioral intention.

An Empirical Study on the Effects of Personal and Systematic Characteristics on the Acceptance of Technologically Innovative Products - With Focus on Cloud Computing - (개인특성 및 시스템특성이 기술혁신제품의 수용에 미치는 영향 연구 - 클라우드 컴퓨팅을 대상으로 -)

  • Park, Cheol-Woo;Jeong, Hae-Joo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.2
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    • pp.63-76
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    • 2012
  • The possibility of successful commercialization of technologically innovative products depends on the degree to which consumers select and utilize the product. Therefore, the research that endeavors to find the usage behavior and the acceptance intention of users of technologically innovative products is a very important quest. This study empirically analyzes the factors that influence commercialization of a technologically innovative product: cloud computing. Existing studies examined acceptance intentions by expanding the TAM model and excluded attitude and usage behavior. This study determined attitude, usage behavior and personal characteristics of consumers to be important influencing factors. The results of the empirical analysis are as follows: First, the self-efficacy of personal characteristics had a significant effect on ease of use and acceptance intention and perceived costs had a significant influence on the factors of perceived usefulness and perceived ease of use. Second, research on the systematic characteristics of cloud computing confirmed that security was an important factor affecting acceptance intention while innovativeness was critical to ease of use. Third, of the usage characteristics among users of technologically innovative products, perceived usefulness had an effect on the acceptance and usage behavior of cloud computing, and perceived ease of use had an important influence on perceived usefulness. Currently, when cloud computing services have not yet become widespread to the public, this study proposed meaningful results for policy direction and commercialization strategies by revealing variables that influence acceptance and usage behavior.

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