• Title/Summary/Keyword: Analysis of Network Centrality

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Product Network Analysis to Analyze the Purchase Behavior of Customers (제품 네트워크 분석을 이용한 고객의 구매제품 특성 비교 연구)

  • Choi, II-Young;Kim, Jae-Kyeong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.4
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    • pp.57-72
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    • 2009
  • As development of information technologies, customer retention has been an important issue in the competing environment. A lot of researches focus on prediction of the churning customers and seeking their characteristics. However, relationships among customers or products have not been considered in existing researches. In this study, product networks are proposed and analyzed to investigate the differences of network characteristics of products purchased by potential churning customers and those of loyal customers. The product networks are constructed from real product purchase data collected from a Korean department store. We investigated the characteristic differences, such as the degree centrality, degree centralization, and density, of two product networks constructed by potential churning customers and the loyal customers. The results indicate that degree centrality, density and degree centralization of the product network of the loyal customers are higher than those of the potential churning customers. And the promotional products of the department store are resulted to be effective in attracting the loyal customers.

An Analysis on Keywords in the Journal of Korean Safety Management Science from 2018 to 2021 (2018년부터 2021년까지 대한안전경영과학회지의 주제어에 관한 분석)

  • Byoung-Hak Yang
    • Journal of the Korea Safety Management & Science
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    • v.25 no.1
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    • pp.1-6
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    • 2023
  • This study tried to analyze the keywords of the papers published in the Korea Safety Management Science by using the social network analysis. In order to extract the keywords, information on journal articles published from 2018 to 2021 was extracted from the SCIENCE ON. Among the keywords extracted from a total of 129 papers, the keywords with similar meanings were standardized. The keywords used in the same paper were visualized by connecting them through a network. Four centrality indicators of the social network analysis were used to analyze the effect of the keyword. Safety, Safety management, Apartment, Fire hose, SMEs, Virtual reality, Machine learning, Waterproof time, R&D capability, and Job crafting were selected as the keywords analyzed with high influence in the four centrality indicators.

Generation of Collaboration Network and Analysis of Researcher's Role in National Cancer Center (협업네트워크 구축과 연구자 역할 분석 -국립암센터 사례 중심으로-)

  • Jang, Hae-Lan
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.387-399
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    • 2015
  • Recently collaboration network is generated to find out experts in their field as potential collaborators in health care sector. In this paper, the co-author network of a National Cancer Center researcher was generated for identifying each researcher's role and collaborative research pattern. The co-author network of 2,437 authors was extracted from 1,194 SCI(E) publications from 2000 to 2010 and author's role was analyzed by author's centrality value. Centrality reflecting only the number of papers and centrality weighted by the paper number, impact factor, and authorship contribution was evaluated. On the comparison with simple degree centrality value and the weighted degree centrality, difference of value was statistically significant(t=11.66, p=0.00). Co-author network considering various variables of the paper provides more objective figure of researcher's role. This suggests that co-author network could be more effective in identifying potential collaborators.

A Betweenness Centrality Analysis Method in Valued Workflow-supported Social Networks (가중치 워크플로우 소셜 네트워크의 사이중심도 분석방법)

  • Kim, Mee-sun;Kim, Kwang-hoon
    • Journal of Internet Computing and Services
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    • v.17 no.1
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    • pp.65-71
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    • 2016
  • In this paper, we propose a novel analysis method and its algorithms to perform the betweenness centrality measurements on a valued and directed workflow-supported social network. The conventional workflow-supported social network model is to represent the existences of task transferring relationships among their performers by using a binary social network. However, it is necessary to consider not only the existences of task transferring relationships but also their quantities and directions in order to obtain much more effective and sophisticated analysis results. In conclusion, this paper newly defines a concept of valued and directed workflow-supported social network, and its betweenness centrality analysis method and algorithms. Especially, to verify the proposed method and algorithms, we try to apply the conventional method and the proposed method to an example workflow model respectively, and compare their betweenness centrality analysis results.

Curve Estimation among Citation and Centrality Measures in Article-level Citation Networks (문헌 단위 인용 네트워크 내 인용과 중심성 지수 간 관계 추정에 관한 연구)

  • Yu, So-Young
    • Journal of the Korean Society for information Management
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    • v.29 no.2
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    • pp.193-204
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    • 2012
  • The characteristics of citation and centrality measures in citation networks can be identified using multiple linear regression analyses. In this study, we examine the relationships between bibliometric indices and centrality measures in an article-level co-citation network to determine whether the linear model is the best fitting model and to suggest the necessity of data transformation in the analysis. 703 highly cited articles in Physics published in 2004 were sampled, and four indicators were developed as variables in this study: citation counts, degree centrality, closeness centrality, and betweenness centrality in the co-citation network. As a result, the relationship pattern between citation counts and degree centrality in a co-citation network fits a non-linear rather than linear model. Also, the relationship between degree and closeness centrality measures, or that between degree and betweenness centrality measures, can be better explained by non-linear models than by a linear model. It may be controversial, however, to choose non-linear models as the best-fitting for the relationship between closeness and betweenness centrality measures, as this result implies that data transformation may be a necessary step for inferential statistics.

A Calculation Method of Closeness Centrality for High Density Wireless Sensor Networks

  • Dehkanov, Shuhrat;Kim, Young-Rag;Lee, Bok-Man;Kim, Chong-Gun
    • 한국정보컨버전스학회:학술대회논문집
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    • 2008.06a
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    • pp.43-46
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    • 2008
  • Centrality has been actively studied in network analysis field. In this paper we show a calculation method of closeness centrality for WSN. Since nodes in a sensor network are very scarce in energy and computation capability the calculation of the closeness is done in two tiers by dividing network into clusters. In first step closeness centrality for cluster heads is calculated. In the second step closeness of member nodes of the chosen cluster is computed in respect to that cluster itself.

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The Relationship between Centrality and Winning Percentage in Competition Networks (경연 네트워크에서 중심성과 승률의 관계)

  • Seo, Il-Jung;Baik, Euiyoung;Cho, Jaehee
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.127-135
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    • 2016
  • We identified a competition network which has never been studied before and investigated the relationship between centrality of participants in singing competition and their winning percentage within the competition network. We collected competition data from 'Immortal Songs: Singing the Legend', which is a Korean television music competition program, and constructed a competition network. We calculated centrality and winning percentage and analyzed their relationship using correlation analysis, regression analysis, and visualization. There are four main findings in this research. First, a competition network is a scale-free network whose degree distribution follows a power law. Second, there is a logarithmic relationship between the count of competition and closeness. Third, winning percentage converges to approximately 60% for players who have participated in more than 20 competitions. Lastly, a strength of opponents affects approximately 23% of winning percentage for players with less than 20 competitions. The academic significance of this study is that we pioneered the definition of the competition network and applied social network analysis method. Another significant contribution of this paper is that we found explicit patterns between the centrality and winning percentage, suggesting ways to improve social relationship in competition network and to increase winning percentage.

Analysis of Articles Related STEAM Education using Network Text Analysis Method (네트워크 텍스트 분석법을 활용한 STEAM 교육의 연구 논문 분석)

  • Kim, Bang-Hee;Kim, Jinsoo
    • Journal of Korean Elementary Science Education
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    • v.33 no.4
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    • pp.674-682
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    • 2014
  • This study aims to analyze STEAM-related articles and to look into the trend of research to present implications for research directions in the future. To achieve the research purpose, the researcher searched by key words, 'STEAM' and 'Convergence Education' through the RISS. Subjects of analysis were titles of 181 articles in journal articles and conference papers published from 2011 through 2013. Through an analysis of the frequency of the texts that appeared in the titles of the papers, key words were selected, the co-occurrence matrix of the key words was established, and using network maps, degree centrality and betweenness centrality, and structural equivalence, a network text analysis was carried out. For the analysis, KrKwic, KrTitle, UCINET and NetMiner Program were used, and the results were as follows: in the result of the text frequency analysis, the key words appeared in order of 'program', 'development', 'base' and 'application'. Through the network among the texts, a network built up with core hubs such as 'program', 'development', 'elementary' and 'application' was found, and in the degree centrality analysis, 'program', 'elementary', 'development' and 'science' comprised key issues at a relatively high value, which constituted the pivot of the network. As a result of the structural equivalence analysis, regarding the types of their respective relations, it was analyzed that there was a similarity in four clusters such as the development of a program (1), analysis of effects (2) and the establishment of a theoretical base (1).

A Study on the Collaboration Network Analysis of Document Delivery Service in Science and Technology (과학기술분야 원문제공서비스의 협력 네트워크 분석)

  • Kim, Ji-Young;Lee, Seon-Hee
    • Journal of Korean Library and Information Science Society
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    • v.44 no.4
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    • pp.443-463
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    • 2013
  • Korea Institute of Science and Technology Information(KISTI) provides domestic researchers with science and technology information through NDSL Information Document Service(NIDS) network to improve research productivity in Korea. University libraries and information centers of research institutes are playing a major role in the NIDS collaboration network. In this study, we examined the relationship among the participating organizations for document delivery service using the social network analysis(SNA) method. Centrality of each organization in the NIDS network was analyzed with the indexes such as degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The research results show that KISTI, KAIST, POSTECH, and FRIC are located at the center of the NIDS network. Based on the research results, this paper suggests several directions for improvement of document delivery service.

The Professors' Perception of Blended Learning through Network Analysis of Keyword: Focusing on Reflective Journal (키워드 네트워크 분석을 통한 블렌디드 러닝 수업에 대한 인식연구: 성찰일지를 중심으로)

  • Lee, Jian;Jang, Seonyoung
    • Journal of Information Technology Services
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    • v.21 no.3
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    • pp.89-103
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    • 2022
  • The purpose of this study is to explore professors' perception of blended learning. For this purpose, the reflective journals written by 56 university professors was analyzed using the keyword network analysis method. The results of this study are as follows: First, as a result of keyword frequency analysis for the blended learning, the keywords showed the highest frequency in the order of (1) 'instructional design', 'student', 'instructional method', 'learning objective' in the area of learning, (2) 'importance', 'instruction', 'feeling', 'student' in the area of feeling, and (3) 'semester', 'plan', 'weekly', and 'instruction' in the area of action plan. Second, the results of analyzing the degree, closeness centrality, and betweenness centrality of network connection are as follows. (1) The keywords 'instruction', 'instructional method', 'instructional design', and 'learning objective' in the area of learning, (2) the keywords 'instruction', 'importance', and 'necessity' in the area of feeling, and (3) 'instruction', 'plan', and 'semester' in the area of action plan showed high values in degree, closeness centrality, and betweenness centrality. Based on the research results, implications for blended learning and professors' perception were discussed.