• 한국생활과학회지
• /
• 제17권3호
• /
• pp.493-500
• /
• 2008

The purposes of this study were to investigate the factors of affect induced by fashion advertising and to analyze the effects of affect on advertising effects: advertising preference, brand preference, and purchase intention. A total of 400 college students were surveyed in September, 2006, using 4 TV fashion advertisements(Bean pole, Bang bang, Nike, and Adidas). The data were analyzed with factor analysis, multiple regression analysis, ANOVA, Scheffe Test, Cronbach's $\alpha$, and path analysis, using the SPSS 12.0. The results were as follows; 1) Two factors of affect were identified: 'pleasure' and 'domination and arousal'; 2) There were differences of induced affect factors, advertising preference, brand preference, and purchase intention among 4 TV fashion advertisements; 3) Advertising preference was more affected by 'pleasure' than by 'domination and arousal'; 4) Brand preference was affected by advertising preference, 'domination and arousal' and 'pleasure' in order of significance; and 5) Purchase intention was affected by brand preference, 'domination and arousal', advertising preference, and 'pleasure' in order of significance.

• 한국환경복원기술학회지
• /
• 제2권4호
• /
• pp.9-15
• /
• 1999

The purpose of this study was to investigate factors and variables which have significant effects on visual preference of urban stream in Taejon city and to suggest design & management information for urban stream. These works consist of two phases. First, we tested the Hyechon college students' visual preference for 36 spots of urban stream slide and then selected 10 spots slide by the Sturges' formula. Second, we analyzed factors and variables of visual preference of urban stream using the semantic differential scale method and then processed using descriptive analysis, factor analysis and multiple linear regression analysis. The major findings of this study can be summarized as follows. 1. The difference of landscape adjectives between the highest score of visual preference slide (No.10) and the lowest score of visual preference slide (No.2) was cleanness. 2. Three factors, the nature, the cleanness and the movement, were derived from the factor analysis. 3. Factors covering the visual preference of urban stream have been found to be the landscape of urban stream, the nature, the cleanness, and the movement. The visual preference factors of urban stream need to be considered in creating or restoring the ecological urban stream landscape.

• 한국식생활문화학회지
• /
• 제3권1호
• /
• pp.57-66
• /
• 1988

The results obtained by survey on 599 respondents of different age groups for preference of 84 prepared foods were subjected to statistical principal component analysis, factor analysis, analysis of variance, scheffe verification, and discriminant analysis so as to find a structure of preference for foods. The results may be summarized as follows: 1. The results of the factor analysis indicate that 84 prepared food items may be classified into 3 groups and that by knowing an indvidual's preference to one prepared food, one can presume his preference to the others in the same group without carrying out actual test. 2. The results from an analysis of variance showed that most of primary school children extremely liked snacks, seniors liked Korean cooking, primary school children and collegians had weaknesses for western cookings while kindergarden children and adults over 50 years old disliked them.

• 디지털산업정보학회논문지
• /
• 제9권4호
• /
• pp.189-199
• /
• 2013

The goal of this study was to contemplate the impact of emotional elements of motion graphics on the brand preference in websites of TV products. To attain the goal, the emotional elements of motion graphics in websites of TV products, i.e., color, graphic image, typography, and layout, were set as independent variables and the brand preference as a dependent variable. The variables were analyzed objectively. Samples were collected from selected design students attending technical colleges. Among 282 samples collected, 15 were discarded as unfeasible and the remaining 267 were used in the analysis. Statistical analysis techniques used in the study included factor analysis, reliability analysis, correlation analysis, and multiple regression analysis; and 'SPSS Win. 11.5' was used to perform the statistical analysis. From the analysis, the following two results were obtained. First, it appeared that emotional elements of motion graphics appeared in websites of TV products exerted statistically significant impacts on the brand preference. Second, the element exerting the most significant impact on the brand preference among the emotional elements were appeared as 'graphic image' and 'color'. Thus, it was concluded that it is necessary to give priority in 'graphic image' and 'color' to enhance the brand preference.

• 한국의류학회지
• /
• 제26권8호
• /
• pp.1165-1176
• /
• 2002

This study intended to provide more refined information on color preferences by systematizing the concept of the color preference(general color preference, apparel color preference) and revealing different trends in the color preference and the actual possession of apparels. We collected data from 303 females in the ages between 20 and 40 in Seoul and analyzed by paired t-test. The results were as follows: 1. The analysis on general color preference, apparel color preference, and apparel possession color revealed that the cold colors such as blue and violet marked higher, and the warm colors such as yellow and orange marked lower in general color preference. For apparel color preference, neutral and brown were among the highest and the rest of the colors were in the same trend as general color preference. Apparel possession color showed defined accordance with apparel color preference. In terms of tones, pale tone marked the highest in general color preference and was followed by vivid, dull, and dark tones in decreasing order. For apparel color preference, pastel, dul1, and dark tones were among the highest. 2. Comparison between general color preference and apparel color preference in terms of hue showed that, except for orange, every hue showed disagreement in general color preference and apparel color preference. Neutral and brown hues marked higher in apparel color preference than in general color preference where as a]1 the other hues marked higher in general color preference. Comparison between apparel color preference and apparel possession color in terms of hue revealed that in most hues, apparel possession color was lower than apparel color preference. In terms of tones, vivid and pale tones marked higher in general color preference than in apparel color preference while dull and dark tones marked higher in apparel color preference than in general color preference.

• KIEAE Journal
• /
• 제8권2호
• /
• pp.65-70
• /
• 2008

Recently, there has been growing interest in barrier-free design which makes safe and convenient space for every pedestrian, not only the non-disabled but also the disabled. The purpose of this study is to suggest the data on the pavement materials of barrier-free pedestrian environment in view of universal design. In order to this, the research is focused on evaluating the visual preference and preference factors for pavement scenery, which can be changed by pavement materials. And this research is also comparing the visual preference and preference factors of the disabled with that of the non-disabled. A multi-regression analysis method is adopted to analyse the correlation between the visual preference for pavement scenery and preference factors in this study. The result of this analysis is as follows. Firstly, there are some differences of visual preference for the pavement material between the disabled and the non-disabled. Secondly, independent variables influencing on preference are similar between two groups. Thirdly, there are some differences in the priority of preference between the disabled and the non-disabled. This study will contribute to the field of barrier-free design and sustainable development projects in order to maximize the human being's satisfaction.

• 한국생활과학회지
• /
• 제14권4호
• /
• pp.665-671
• /
• 2005

This study aims to examine the effect of structural properties, subjective textures, sensibilities, and objective handle on the preference for weft knit fabrics, and then to provide useful information in planning and designing knit fabrics through predicting the preference. We made 20 plain knit fabrics, as specimens, with a combination of 5 kinds of wool/rayon fiber contents and 4 kinds of stitch loop length. For the subjective evaluation of textures, sensibilities, and preference, we used the questionnaire that had been developed in the previous study. The data analysis was conducted with Pearson's correlation analysis, ANOVA, Duncann multiple range test and regression analysis. The results are as follows: In relationship of structural properties and preference, we could not recognize any difference in whole ranges of wool/ rayon fiber contents and in 7.5mm and less stitch loop length. On the other hand, we could find the decrease of preference in over 7.5mm stitch loop length. As to subjective textures and sensibilities, a multiple regression analysis of preference indicated a higher determination coefficient by sensibilities than by textures. But there were little correlation between a objective handle and preference of weft knit fabrics.

• KIEAE Journal
• /
• 제6권4호
• /
• pp.3-10
• /
• 2006

To preserve scenic-view of Gwanak Mountain from the urban development, the viewshed component ratio and the scenic-view preference are investigated and analyzed by selecting view points at Nangokro. After 16 candidate view points are selected from the site, sight component ratio is measured through visual structure analysis and preference are measured by using the Likert scale. In addition, factor analysis, and regression analysis were conducted to examine the relationship between influencing factors and preference. As a result of the regression analysis of the 9 factors to influence the scenic-view preference, two factors such as degree of natural landscape and degree of arrangement around the site are chosen to influence the scenic-view preference. Through the preference factor analysis, two preference factors are selected as follows; 1) The factor of the landscape formation - Existence and nonexistence of the scenic-view conservation, degree of the landscape opening, and degree of natural landscape, degree of the landscape originality, and degree of the landscape sequence, degree of the landscape intimacy 2) The factor surrounding the landscape - Degree of arrangement around the site, degree of the landscape complexity, and atmosphere around the site.

• 경영과학
• /
• 제27권3호
• /
• pp.149-160
• /
• 2010

This paper focuses on frequent flyer programs (FFPs), which have long been used by most airlines as a powerful marketing tool. Since the preference for FFPs reward services and the customer perceived values of mileage points differ among FFPs members, airlines should design a customer-oriented reward service based on customer preference to motivate the use of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reword items, consuming mileage points for rewards and time of usage. In this paper, we focus on evaluating customer perceived values of attributes of FFPs reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFPs strategies.

• 한국컴퓨터정보학회논문지
• /
• 제24권4호
• /
• pp.83-90
• /
• 2019

Is this paper, We propose to examined the relationship between advertising attributes and brand preference, consumer psychological repulsion, and consumer happiness. Due to the infinite competition between the companies, they are experiencing significant difficulties in operation. In this situation, effective advertising is obviously a very important means to overcome the difficulties of operation. Therefore, in order to maximize the advertising effect, sufficient awareness of the advertisement property and the production and exposure of the advertisement based on it can be very important. As such, the purpose of this study is to verify the effect of indirect advertising appearing on entertainment programs on consumers' preference for brands and their psychological resistance, and to verify the effect of consumers' preference for brands and psychological backlash on consumer happiness. In addition, the exposure pattern of indirect advertisement is intended to verify whether there is a control effect between the nature of the advertisement and the brand preference and psychological backlash. A total of 209 questionnaires were distributed to consumers who viewed program in order to achieve the purpose of this study. For empirical analysis, exploratory factor analysis, confirmatory factor analysis, frequency analysis, reliability analysis, structural equation model, and multimodal simultaneous comparison analysis were performed using SPSS V. 22.0 and AMOS V. 22.0. The results of the empirical analysis of this study are as follows. First, advertising attributes have a significant effect on brand preference. Second, the hypothesis that advertising attributes have a significant effect on psychological repulsiveness of consumers is partially adopted. Third, brand preference and psychological repulsion have a significant effect on consumer happiness. Fourth, we confirmed the moderating effect of PPL expression form in ad property, brand preference, and psychological repulsion. Based on these findings, we presented the implications, limitations and future research directions of the study.