• Asia Marketing Journal
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• v.11 no.3
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• pp.205-224
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• 2009

Social responsibility which a corporation should be aware of is increasing as it plays a more important role in society. Corporate Social Responsibility (CSR) was taken by some huge entrepreneurs in the past. Conversely, CSR is prized one of important business activities for every corporate nowadays. Cause-related marketing draws particularly special attention among various CSRs, because it has a direct and positive effect on purchasing behavior. Marketing activity of Amway Korea is an excellent example of the cause-related marketing in Korea. Mid 2000s, some multilevel marketing firms had evaded the law, customer had negative attitude towards Amway Korea. Amway Korea, however, has overcome the difficulties by cause-related marketing, which is called campaign for Nutrilite's kid health. Present case examines the cause-related marketing, which Amway Korea has been doing for 10 years. Especially, we investigate specific factors, which differentiated CSR of Amway Korea from one of other firms. Lastly, we discuss a future action for Amway Korea's cause-related marketing and implications.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.48 no.3
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• pp.245-254
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• 2022

In this study, we tried to investigate the efficacy of combined light therapy using low-power lasers at 655 nm and LEDs emitting wavelengths at 625 ± 5 nm and 850 ± 10 nm in hair loss and scalp. A total of 33 subjects were enrolled in this clinical trial. Each subject used the LLLT and LED device on the scalp for 10 min on a daily basis for 12 weeks. After 12 weeks of LLLT and LED device use, there were significant improvements in redness, elasticity, and hydration of the scalp. Additionally, hair luster and tensile strength were improved. A remarkable decrease in total shed hairs was observed in all subjects at 4, 8, and 12 weeks without any serious adverse event. Combined light therapy using LLLT and LEDs proved to be an effective treatment for reducing hair loss and improving scalp condition.

• Food Science and Industry
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• v.40 no.4
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• pp.3-9
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• 2007

• Food Science and Industry
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• v.48 no.2
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• pp.25-28
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• 2015

• Journal of Food Hygiene and Safety
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• v.39 no.2
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• pp.180-180
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• 2024

• The Journal of Information Systems
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• v.26 no.4
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• pp.379-400
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• 2017

Purpose The purpose of this study is to investigate the effects of ICT on multilevel marketing organizations (MLMs) whose members are both salespeople and consumers. This study explores the effects of the latest ICT convergence on the direct selling, which is the oldest sales method, and suggests the direction for the development of network marketing. Therefore, we will propose the changes in direct sales brought by ICT and predict the future direction of network marketing in preparation for the 4th Industrial Revolution era. Design/methodology/approach Exploratory case study was the methodology selected for this paper. The case study enables the use of multiple methods for data collection and analysis. This study applies qualitative case-study methodology on Amway Korea, which is the top seller of MLM organizations, to better understand the impact of ICT. This study conducted an in-depth interview with four different levels of MLM members (e.g. membership, ruby, emerald, diamond) which are based on the qualification system of MLM organizations and observed their behaviors. Findings This study revealed that the ICT impact on network marketing organizations(MLMs) could be summarized as follows : new membership growth, easier communication with customers, increase in work efficiency, increase in organizational trust, change in educational environment, and increase in the use of social media. Based on the interview, we propose the changes of network marketing organizations in the fourth industrial revolution era and the future strategy of Amway Korea as follows: (1) retention of royal ABOs, (2) harmony with SMEs, (3) utilization of Big Data, (4) creation of IoT business model, and (5) construction of successful O2O business platform.

• CRM연구
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• v.1 no.1
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• pp.87-108
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• 2006

This study presents how the sharing of values and philosophies in Customer Relationship Management (CRM) links the customer with the enterprise, thereby enhancing its performance. Using channel integration, customer experience management, and partner relationship management, this i-focus case suggests a number of improvements for local corporations that have adopted CRM, but have not succeeded in enterprise-wide integration. Successful execution of CRM strategy is found to require the sharing of values and philosophies not only within the organization, but also with its customers. Furthermore, the study concludes that CRM is an ongoing process which requires continuous evolution through reflection of past activities and dynamic adjustment of objectives in order to reach customer cenricity.

• Journal of Food Hygiene and Safety
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• v.37 no.2
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• pp.114-120
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• 2022

In this study, a comparative dissolution experiment was conducted between an immediate-release and a controlled-release vitamin C tablet applied with a technology to control the dissolution of vitamin C to maintain the vitamin C level in the human body. In order to confirm the dissolution rate (%) of vitamin C tablets, HPLC determination was conducted based on the dissolution test methods in the 'Korean Pharmacopoeia (No. 2020-88),' 'Guidelines on Specifications of Dissolution Tests for Oral dosage Forms,' and 'Standard and Specifications for Health Functional Foods (No. 2020-63)' from Ministry of Food and Drug Safety (MFDS). In addition, the dissolution pattern between the immediate-release tablet and the controlled-release tablet was comparatively analyzed. The analysis result confirmed that the immediate-release vitamin C tablet was 100% dissolved after 45 minutes, while the controlled-release vitamin C tablet was 100% dissolved after 480 minutes (8 hours). Furthermore, the dissolution rate (%) at 60 minutes was slower than that of the immediate-release vitamin C tablet. Based on these results, this study confirmed that the dissolution rate (%) test and development of controlled-release tablets containing vitamin C as the main component a re possible.

• Proceedings of the SCSK Conference
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• 2003.09a
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• pp.491-497
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• 2003

The use of both an Alpha Hydroxy Acid, Citric Acid, and a Skin Moisturizer, Glycereth-26, formulated into a hand dishwashing detergent have been shown to be synergistic in their effects on certain skin health parameters. Each ingredient was evaluated alone and together in a hand dishwashing detergent via a 9-week use test. Panelists washed dishes using the sponge method commonly used in Asian markets and a 1:7 dilution of the concentrated dish detergent. Panelist's hands were evaluated initially and at 3-week intervals for nine weeks. After nine weeks panelist's hands showed significant improvements in Moisture Absorption and Transepidermal Water Loss (TEWL). A synergistic effect on TEWL was found between the AHA and the Moisturizer. These effects, showing an improvement in the condition of the panelist's skin are impressive, particularly since they were observed from a dishwashing product that is highly diluted and at near neutral pH during the washing process.

• Proceedings of the SCSK Conference
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• 2003.09b
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• pp.417-423
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• 2003

The use of both an Alpha Hydroxy Acid, Citric Acid, and a Skin Moisturizer, Glycereth-26, formulated into a hand dishwashing detergent have been shown to be synergistic in their effects on certain skin health parameters. Each ingredient was evaluated alone and together in a hand dishwashing detergent via a 9-week use test. Panelists washed dishes using the sponge method commonly used in Asian markets and a 1:7 dilution of the concentrated dish detergent. Panelist's hands were evaluated initially and at 3-week intervals for nine weeks. After nine weeks panelist's hands showed significant improvements in Moisture Absorption and Transepidermal Water Loss (TEWL). A synergistic effect on TEWL was found between the AHA and the Moisturizer. These effects, showing an improvement in the condition of the panelist's skin are impressive, particularly since they were observed from a dishwashing product that is highly diluted and at near neutral pH during the washing process.