• Title/Summary/Keyword: Alternative affirmation

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Combating Identity Threat of Machine: The effect of group-affirmation on humans' intellectual performance loss (기계의 정체성 위협에 대항하기: 집단 가치 확인이 인간의 지적 수행 저하에 미치는 효과)

  • Cha, Young-Jae;Baek, Sojung;Lee, Hyung-Suk;Bae, Jonghoon;Lee, Jongho;Lee, Sang-Hun;Kim, Gunhee;Jang, Dayk
    • Korean Journal of Cognitive Science
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    • v.30 no.3
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    • pp.157-174
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    • 2019
  • Motivation of human individuals to perform on intellectual tasks can be hampered by identity threat from intellectual machines. A laboratory experiment examined whether individuals' performance loss on intellectual tasks appears under human identity threat. Additionally, by affirming alternative attributes of human identity, researchers checked whether group-affirmation alleviate the performance loss on intellectual tasks. This research predicted that under high social identity threat, individuals' performance loss on the intellectual tasks would be moderated by valuing alternative attributes of human identity. Experiment shows that when social identity threat is increased, human individuals affirmed alternative human attributes show higher performance on intellectual tasks than individuals non-affirmed. This effect of human-group level affirmation on performance loss did not appear in the condition of low social identity threat. Theoretical and practical implications were discussed.

A Study on Decision Making Process of Impulsive Buying on the Internet (인터넷 환경에서의 충동구매 의사결정과정에 관한 연구)

  • Oh, Jong-Chul;Yoon, Sung-Joon
    • Journal of Information Technology Services
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    • v.7 no.4
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    • pp.1-19
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    • 2008
  • This study began with the proposition that, compared to the impulse buying in the conventional offline market, consumers will exhibit a different process of decision-making for impulse buying on the Internet as it has become easier to acquire information and purchase goods which are offered online like digital contents goods. To verify this roposition, this study attempted to find out the external and internal factors as that affect the impulse buying behavior by incorporating Theory of Planned Behavior In addition, this study seeks to confirm the role of alternative's attractiveness in terms of mediating between internal and internal factors affecting impulse buying. The major purpose of this study was to understand Impulse Buying Intention(IBI) for digital contents on the internet. The results of the this study showed that the behavior of impulse buying can be explained with the information searching in which the external factors for the marketing of digital contents affect the internal stimulation factors. It was also found that the impulse buying of digital contents on the Internet starts with non-planned impulse at the problem recognition stage, but planned decision-making will take over when it is proven to be effective with information searching.

Demonstration of UAS Image-Based Intellectual Demarcation in Cadastral Reexaminationy (지적재조사에서 UAS 영상 기반 지적 경계확정 시범 연구)

  • Kim, Dal-Joo;Kang, Joon-Oh;Han, Woong-ji;Lee, Yong-Chang
    • Journal of Urban Science
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    • v.7 no.1
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    • pp.29-38
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    • 2018
  • The cadastral rehabilitation project, which has been implemented since 2012, is a project to re-examine the national land that is not in conformity with the cadastral map, There is a lot of trouble in securing financial resources for business execution. This study examines the utility of UAS(Unmanned Aerial System) image - based cadastral demarcation as an alternative to budget reduction in the current state of cadastral rehabilitation, reasonable boundary adjustment, UAV(Unmanned Aerial Vehicles) is used to create 3D models and orthoimages of business districts, and to check accuracy by superimposing and comparing with digital maps of NGII(National Geographic Information Institute). As a result of the study, the accuracy of the 3D model and the orthoimage through the SfM(Structure-from-Motion) - based image interpretation of the digital map of the NGII were derived. In particular, we confirmed the similarity of UAS-based orthoimage with the cadastral boundaries affirmation, It is anticipated that the cost saving effect of current survey and boundary survey can be expected. In addition, it is easy to prepare a report to reduce civil complaints, which is a problematic element of the adjustment.