• Title/Summary/Keyword: Alternative Media

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Analyses on the Relationship Between SNS use and Media use time using Structural Equation Modeling (SNS이용과 미디어 이용시간 간의 관계 분석 : 이용제한 및 대안활동을 매개변인으로)

  • Kim, Ju-Kyoung;Lee, Seong-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.7
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    • pp.395-406
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    • 2014
  • This research observes how an adolescent's usage of social network services is related with media use time, and also tries to verify how a parent's participation in acting to limit usage time serves as a mediating effect. For this analysis, data from The Korean Information Society Development Institute [Korea Media Panel Research] was used, being a survey conducted on 1,572 students from primary to secondary and high schools nationwide. The subjects' gender in the final analysis was 818 male students and 754 female students. In addition, primary school students consisted of 672 individuals, 416 were from secondary and 484 from high schools. To verify the appropriateness of the model proposed in this research, analyzed through the structural equation, using social network services(SNS) was not shown to have an effect on media usage time. However, there was an indirect effect from the use of alternative activities. In addition, the parent's limitation of usage showed no effect on media use time. This research attempts to identify the reasons why parents' limiting the usage time, along with alternative activities, do not have any significant effect in reducing media usage time in this era of smart media evolution. Further, this research hopes to suggest meaningful and political implications for the nation and society to understand and resolve media addiction.

Studies on Conditioned Media in Human Cells: Evaluation Using Various Cell and Culture Conditions, Animal Disease Models

  • Kim, Keun Cheon;Lee, Eun Ju
    • Journal of Embryo Transfer
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    • v.33 no.1
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    • pp.41-48
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    • 2018
  • In the last several decades, cell therapy research has increased worldwide. Many studies have been conducted on cell therapy, and have revealed that transplanted cells did not survive for long, and implanted cells remained inactive causing immune rejection depending on the patient's condition. Therefore, studies on cell-free therapy need to be conducted. To overcome these limitations, an alternative is the use of supernatant from cells, called "conditioned media (CM)." During in vitro cell culture, culture media supply nutrients to maintain cell characteristics and viability. In the culture, cells not only consume nutrients but also release beneficial proteins and substances, which are called "secretome." CM from cells can be stored for a long time and is easy to handle. Moreover, secretome in CM can also be measured; exact amount of secretome is important to set the standard value for disease treatment. Here, we reviewed studies on CM and confirmed that various secretomes from CM were identified in these studies. Moreover, these findings could benefit cell and animal studies in future. In conclusion, CM could be a potential candidate for an alternative to cell therapy.

Media Sentiment Towards Chinese Investments in Malaysia: An Examination of the Forest City Project

  • Wang, Yicong;Reagan, James
    • Asian Journal for Public Opinion Research
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    • v.8 no.3
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    • pp.197-221
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    • 2020
  • We collected national newspaper articles on the largest Chinese investment project in Malaysia, Forest City, and examined media sentiment polarity using alternative automated sentiment analysis tools. We further checked the robustness of these results using content analysis, and consistently found that sentiment polarity for mainstream news is more volatile than independent online journalism. We also found that the sentiment polarity of Malaysian mainstream media towards Chinese investments is aligned with government interactions between the two countries. This suggests that the sentiment of Malaysian mainstream media towards Chinese investments complies with local government attitudes, while independent online media are less constrained by government control. In light of this, foreign investors looking to more effectively estimate risks should monitor both independent and mainstream media to calculate the sentiment of the host country towards their foreign direct investment projects.

A study on the enjoyment of transmedia and the reconstruction of alternative audiences from a cultural and political perspective (트랜스미디어 향유와 문화정치적 관점에서의 대안적 수용자의 재구성에 관한 연구)

  • Kwon, Hochang
    • Trans-
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    • v.10
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    • pp.31-50
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    • 2021
  • Media audiences are defined in a complex relationship with a comprehensive media environment, and are structured and reconstructed according to changes in the media environment. Today, with the changes in the media environment represented by convergence and transmedia, discussions on audiences are actively developing, and debates between positive and negative views on the cultural and political characteristics continue. This paper aims to systematically examine the complexity and ambivalence of new audiences beyond the binomial confrontational debate, and to understand the conditions and mechanisms under which the progressive possibility can be actualized. First, it looks at the changes in today's media environment and contents, and examines the changing patterns of audiences in connection with them based on related research. In addition, it examines the debate on the cultural and political characteristics of new audiences, and explores ways to construct /reconstruct alternative audiences based on Jacques Ranciere's discussion. In conclusion, the characteristics and contents of the utopian and dystopian moments of the transmedia audience were examined, and the necessary works for realizing the former were identified.

Social Media as a Technology for Being : The Qualities of Being on Social Media and the New Problematics of Social Media Research

  • Juhn, Sunghyun
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.41-65
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    • 2016
  • What prevails in the today's research on social media is a functional view of technology. Technology is regarded as a set of technical devices used to conduct specific social functions, such as personal communication, social networking, public posting, and corporate advertising, among others. This paper proposes that such a functional view of technology renders social media research unduly limited and constrained in its scope, level, and direction of inquiry. Problematizing on some representative social media research efforts in the field of IS, this paper provides an alternative perspective, that is, to view social media as a technology-for-being that exerts a deeper level of influence on our existence, molding and shaping the nature and mode of being itself. Such a technology-for-being perspective has been rarely explored or subscribed to in the present IS social media research. Building upon the new conception of social media as a technology-for-being, this essay explores the quality of being in the context of social media. Five such qualities are discussed, including virtuality, materiality, externality, liquidity, and hybridity. The essay also explores the deep structural problems of research to guide future social media research. Six of such problems include Problematize-the-Natural, Follow-the-Actor, Welcome-the-Frankenstein, Weber-meets-Frankenstein, Freud-meets-Frankenstein, and Marx-meets-Frankenstein. The essay concludes with discussions on the implications of the essay, its limitations, and suggestions for future work.

Competing-Complementarity of Social Media on News Organizations

  • Palekar, Shailesh;Sedera, Darshana
    • Asia pacific journal of information systems
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    • v.25 no.2
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    • pp.370-402
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    • 2015
  • The dynamic capabilities of social media are changing the nature of contemporary news by allowing users to communicate and create content, deliver and share newsworthy information, and consume news. News organizations engage with social media because this computer-mediated tool provides an alternative platform for delivering news and connecting with global audiences. This role of social media is conceptualized as its complementarity. However, when mass user-generated-content is constantly shared with other users, more users are attracted to indulge in news-seeking activities on social media. This phenomenon potentially fulfills users' news requirements on social media, which is contrary to what news companies envisioned when they began engaging with social media. This dichotomous role of social media, providing complementarity and showing the potential for becoming a superior news medium, is conceptualized as its competing-complementarity. This paper offers preliminary evidence of competing-complementarity by analyzing the news consumption of individuals. Such consumption is explained through the theoretical perspective of punctuated equilibrium by conceptualizing news consumption as a deep structure radically impacted by a disruptive technology. Although social media benefit news organizations, its competing potential poses serious challenges to their monopolistic controls on news production, distribution, readership, and revenue generation.

A Study on Switching Intention of Broadcasting Service to MCN Service by Migration Theory (새로운 방송 서비스로의 이전 : 이주 이론을 통한 MCN으로 전환의도 연구)

  • Kim, Yonghee
    • The Journal of Industrial Distribution & Business
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    • v.10 no.1
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    • pp.59-67
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    • 2019
  • Purpose - The Millennial Generation, which grew in the wake of the spread of the Internet and rapid changes in the media environment, is rapidly moving from the traditional broadcasting environment to the Internet-broadcasting environment in terms of content acceptance. With the emergence of UGC (User-generated content), the change in the status of single-person content creators enables the growth of multi-channel networks (MCN), a new content-distribution platform and an agency concept for single creators. Youtube-based MCN produces multiple single star producers and casts and provides its own video series through Youtube. It is also emerging as a major M&A target for global media providers in terms of providing content to a wide range of consumers with the same interests and consumption characteristics. In addition, for the Millennials generation, which are part of their lives, MCN is becoming the most suitable media for TGIF (Twitter, Google, i-phone, Facebook). Accordingly, this study defines newly emerging MCNs and analyzes the factors for accepting MCN-produced content based on the push-pull-mooring (PPM) model. Research design, data, and methodology - An empirical analysis is performed through a questionnaire survey. For this purpose, 204 people who have experience of watching MCN were studied. Collected data is processed through analysis of a structural equation model using R to test the hypothesis. Results - For the MCN service to become an alternative to existing media, it is necessary to continuously promote cultural diversity and diversity of attempts that conventional media cannot provide. It is the attractiveness of the alternative that has the greatest influence on the intention to switch to a MCN service. When we look at MCN content so far, certain patterns such as game progress, introduction, food, and chat rooms have already appeared. We need to overcome this and develop a completely new conceptual content that we have never seen before. This requires a more generous viewer perception of the topics covered. For diversity, linguistic and verbal violence should be tolerant in common sense to provide a foundation for securing cultural diversity. Conclusions - In this study, we tried to develop a comprehensive approach to the substitution effect of MCN. In terms of academic achievement, the PPM model is used to enhance the utilization of media and broadcasting. Practical implications are to provide an analytical framework for verifying alternative or complementary effects when viewers switch to MCN.

A Study on the User Participatory Communication Tools of National Archives Websites (국가 기록관 웹사이트에 나타난 이용자 참여 커뮤니케이션 도구에 관한 연구)

  • Park, Dukran;Sakong, Bok Hee
    • Journal of Korean Library and Information Science Society
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    • v.45 no.2
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    • pp.261-281
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    • 2014
  • In light of the recent advancement in networking and information technology, the direct information request through website has increasingly proven to be the preferred means over visiting physical archives. Thus, the proper utilization of a communication tool capable of sufficiently capturing user feedback and requests is an absolute necessity. This paper examines the availability and utilization of alternative user participatory communication tools in government websites with particular focus on the archives in South Korea, the United States, the United Kingdom, Canada, China, and Japan. In assessing the use of alternative user participatory communication tools in these archives, we examined the availability of communication mediums other than the online forums, email, and telephone with particular focus on social media tools that may offer a degree of familiarity for the user. Our research indicates that the most frequently utilized social media tool is Facebook while the archive offering the greatest variety of alternative user participatory communication tools was the United States archive.

Reference Functions for Synthesis and Analysis of Multiview and Integral Images

  • Saveljev, Vladimir;Kim, Sung-Kyu
    • Journal of the Optical Society of Korea
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    • v.17 no.2
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    • pp.148-161
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    • 2013
  • We propose one- and two-dimensional reference functions for processing of integral/multiview imaging. The functions provide the synthesis/analysis of the integral image by distance, as an alternative to the composition/decomposition by view images (directions). The synthesized image was observed experimentally. In analysis confirmed by simulation in a qualitative sense, the distance was obtained by convolution of the integral image with the reference functions.

Application of two different synthetic sequential media for the human IVF-ET program: a prospective, randomized, and comparative study

  • Yoon, Jeong;Yoon, Hye-Jin;Juhn, Kyoung-Mi;Ko, Jin-Kyung;Yoon, San-Hyun;Ko, Yong;Lim, Jin-Ho
    • Clinical and Experimental Reproductive Medicine
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    • v.38 no.4
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    • pp.186-192
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    • 2011
  • Objective: Since IVF program was first established, various types of media and culture systems have been developed either in-house or commercially. The aim of this study was to compare the efficacy of in-house Maria Research Center (MRC) media to that of commercially available Sydney IVF media in human day 3 embryo transfer cycles. Methods: Three hundred sixty nine couples were included in this prospective, randomized, and comparative study. All couples undergoing IVF treatment at the Maria Fertility Hospital were randomly assigned to either Sydney IVF (n=178) or MRC (n=191) media. Results: No difference was observed between the MRC media and Sydney IVF media groups with respect to fertilization rate (74.4% vs. 75.5%). The clinical pregnancy and implantation rates of MRC media (47.1% and 20.0%, respectively) were also similar to those of Sydney IVF media (44.4% and 19.4%, respectively). However, the proportion of embryos with good quality on day 3 was significantly higher in the MRC media group than the Sydney IVF media group (50.2% vs. 43.2%) ($p$ <0.05). Conclusion: MRC media were as effective as Sydney IVF media for sustaining embryo development and pregnancy rates. The present study implies that MRC media can be a suitable alternative to commercially available media for human IVF-ET program.