• RED RIBBON
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• s.74
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• pp.23-23
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• 2007

• RED RIBBON
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• s.74
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• pp.38-39
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• 2007

• RED RIBBON
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• s.74
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• pp.44-45
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• 2007

• RED RIBBON
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• s.74
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• pp.46-49
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• 2007

• RED RIBBON
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• s.74
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• pp.32-35
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• 2007

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.1
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• pp.45-61
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• 2022

Despite of the consensus on the critical role of CEO and slack resources for strategic decision making, how they affect in the selection of strategic alliance type is limited. This study investigated the effect of CEO's experiential attributes and the venture firms' slack resource on the selection of strategic alliance type. To this end, this study used multi-variate logistic regression analysis with 1,813 Korean venture firms. The findings indicated that higher education level and large firm experience of CEO positively contributed to form an explorative alliance. And these two experiential attributes has negative effects on the probability of exploitative alliance formation. On the other hand, the entrepreneurial experience has no effect on the selection of strategic alliance type. This study also investigated the effect of slack resource - available slack, recoverable slack, and potential slack-. The more venture firms have available and potential slack, the higher probability of pursuing an explorative alliance. In addition, recoverable slack of venture firms has negative effect only on the selection of explorative alliance. The results of this study are expected to contribute the literatures of strategic management and venture firms by illustrating which CEO and firm-level factors affect the selection of strategic alliance type. This study also extends recent effort to better understand the selection of strategic alliance type with upper echelons theory and slack resource. And this study suggests implications that can increase the probability of successful decision making by venture firms in selection of strategic alliance type.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.4
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• pp.63-79
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• 2011

In this research, we have investigated the impact of servitization on firm value focused on Fortune 500 company's alliance announcement. The Firms are categorized to understand the impact of servitization and productization. The data includes Fortune 500 companies (2009, USA). Samples used for the hypothesis tests consist of 1,057 American companies that are opened on NYSE and NASDAQ, for the years 1990 through 2010. We test four research hypotheses based upon the various theoretical perspectives in servitization. The market is selective in reacting to alliance category; service company ${\rightarrow}$ manufacturing company, service company ${\rightarrow}$ service company. The findings show that alliance is significant between service company and manufacturing company. Also, the result shows significant relationship inter-service company's alliance. We have a significant relationship between company's alliance announcement and the market value of firms and shows significant AR in financial performance. Finally, this study presents implications for manufacturing companies that pursue service-led expansion as a strategic approach and are seeking to improve market value through alliance, partnership and cooperation. Continual effort must be placed to sustain market value of the firms.

• Journal of Korean Institute of Industrial Engineers
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• v.37 no.4
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• pp.311-322
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• 2011

The core of this research studies the strategic alliance of airlines, container shipping liners, and port operators that have shown successful results through the recent differentiated strategic Alliance Network, although a difference of scale exists between these firms and the small and mid-sized International Logistics firms, but because of the worldwide traditional Alliance Network of International Logistics firms, HTFN's(High Tech Forwarder Network) half hearted attitude and the small scale alliance of the small and mid-sized International Logistics firms organized in 1998 cannot breakthrough the present strenuous situation. And these results, creating an attempt to save our country's International Logistics Industry which have fallen into depression, suggests an awakening of a new strategy based on specialized nationals innovative IT-which does not exist in the world market-by categorizing our country's small and mid-sized International Logistics firms which are active worldwide.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.262-269
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• 2009

The public and private sectors have quite different views on the operation of community welfare alliance. Their understanding of the issues has a vast difference, which may lead to twisted operation of the community welfare alliance. In fact, there are many areas that have troubles in the operation of the alliance. This study systematically analyzes limitations that the alliance has and it goals to draw out improvement policies to overcome them. As a study method, a survey is conducted on the leaders of community welfare alliance to suggest an AHP analysis model on the issue awareness and improvement policy. Concentrated on the analyzed results and implications entailed through the analysis, this study suggests improvement policies to overcome such limitations that the community welfare alliance has.

• The Korean Journal of Food And Nutrition
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• v.27 no.2
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• pp.231-239
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• 2014

The purpose of this study was to look into how alliance discount cards affect customers using family restaurants by analyzing and identifying the difference in brand equity and satisfaction according to the propensity of using alliance discount cards. For this purpose, 407 customers who have used family restaurants completed a questionnaire survey. The study findings indicated that (1) there were significant differences in brand equity and satisfaction according to the propensity to use alliance discount cards. Moreover, it was found that groups with a strong propensity to use alliance discount cards had higher brand equity and satisfaction than groups that did not; also, (2) it was found that there were significant differences in brand equity and satisfaction according to the intensity of dependency on alliance discount cards. The group with strong loyalty to alliance discount cards went beyond the level of strong propensity to use alliance discount cards, of preference, and of use, which were previously proposed. This study implied that from mid-to long-term perspectives, it was necessary to operate a policy for more active alliance discounts as well as to ensure sufficient options for partnership benefits. Furthermore, it was essential to maintain the menu and service quality of restaurants, which were intrinsic factors for elevating brand equity and satisfaction in restaurants among dining customers.