• Title/Summary/Keyword: Airlines

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A Study on the Outsourcing of Aircraft Maintenance Contracts

  • Cho, Kyung Rak
    • Journal of Aerospace System Engineering
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    • v.15 no.6
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    • pp.66-71
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    • 2021
  • With the exception of some large domestic airlines with adequate maintenance capability, most low-cost and small airlines do not have the facilities, equipment/tools, or manpower to perform periodic inspections over "C check." They are repaired according to maintenance programs specified by manufacturers. The outsourcing (domestic or overseas) of maintenance contracts is thus crucial to achieve good quality service at low cost, and these contracts therefore need to be signed with a full understanding of what is to be expected. This study aims to determine the requirements to be considered prior to finalizing such contracts.

The Role of Color Identity on Building Airlines's Brand Image (브랜드 연상 형성에 미치는 항공사 컬러 아이덴티티의 역할)

  • Yoon, Moon-Sun;Yang, Guen-Ae;Jin, Chang-Hyun
    • The Journal of the Korea Contents Association
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    • v.15 no.8
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    • pp.119-129
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    • 2015
  • The purpose of this paper is to improve efficiency in establishing brand identity by researching the effect of local airlines' use of color identity on consumer's brand awareness. Case analysis on color image has first been implemented. And then an empirical study has been carried out in order to measure the effects of consumer's brand awareness based on color image and correlation of an airline company's image with its color image on formation of brand image. Airline's use of color identity, associated with color image, plays an important role in consumer's brand association. Also, the importance of color application will be raised identifying that it has a positive impact in establishing domestic airline's brand identity. This will contribute to the domestic airlines in emerging as global leaders with distinct brand identities and competitive edge. Furthermore, this study will suggest continuing research focusing on new aspects in sensuous consumption behavior given that existing researches on airline's brand have been limited to human services, system, and flight operation.

Study on Research Trends in Airline Industry using Keyword Network Analysis: Focused on the Journal Articles in Scopus (키워드 네트워크를 이용한 항공관련 글로벌 연구동향 분석: 스코퍼스(Scopus)게재 논문을 중심으로)

  • Lee, Ju-Yang;Jang, Phil-Sik
    • Journal of the Korea Convergence Society
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    • v.8 no.5
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    • pp.169-178
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    • 2017
  • In various research fields, it is important to identify the trends and meaningful patterns in large volumes of text data. We examined the research trends and patterns in global journal articles related to aviation and airlines from 1997 to 2016 using keyword network analysis. Keyword network models were constructed, and centrality (degree and betweenness) analysis was performed using 25,959 articles from the Scopus database. The results suggested that the recent research trends in aviation and airlines could be quantitatively described through keyword network analysis. The engineering and social science fields were the most relevant fields with keywords related to aviation and airlines. In addition, it was shown that betweenness centrality increased with the degree centrality of keywords. The results of this study could be applied to establish policies and suggest further research topics in the field of aviation and airlines based on empirical data.

An Analysis on the Efficiency of Low-Cost Air Lines in Korea (국내 저가항공사 노선 효율성 평가)

  • Choi, Ki-Seoun;Kim, Woo-Jae
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.46 no.5
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    • pp.436-444
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    • 2018
  • The purpose of this research is to assess the efficiency of the airline's route. The revenue source of low cost airline carriers is not various unlike regular airline carriers, because they are operating only domestic and international flights for a country of close proximity. In particular, domestic low-cost airlines in Korea can't provide cargo transport services but rely on passengers and additional services to generate profits. Therefore, it is absolutely important to maintain a low cost and effective passenger transport line. This study will suggest the way to improve efficiency of route operated by low-cost airlines. Analysis method is DEA. The input parameters and output results were selected by existing research. Based on the results of this study, it will be able to assist establishing routes and selling strategies of the low-cost airlines.

The relationship of quality of sleep, fatigue and job stress of airlines international flight attendants in full service carriers (대형항공사 국제선 객실 승무원의 수면의 질, 피로 및 직무스트레스간의 관계)

  • Hwang, Hye Min;Kim, Mo Ran
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.10
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    • pp.7013-7020
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    • 2015
  • The purpose of the study was to explore quality of sleep, fatigue and job stress and to identify related factors in airlines international flight attendants. The major findings of this study were as follows: 1) Significant factors of job stress by Subject Characteristics were gender(t=-4.14, p<.001), position(F=3.47, p=.011), monthly flight time(F=3.70, p=.028), health supplements(t=3.66, p<.001), sleeping pills(t=4.27, p<.001). 2) A statistically significant relationship between quality of sleep(r=-.57, p<.001), fatigue(r=.61, p<.001) and job stress. 3) The results of the regression analyses showed that fatigue, sleeping pills, gender, quality of sleep were statistically significant in predicting airlines international flight attendants' job stress. The result of this review provide a better understanding of quality of sleep, fatigue and job stress in airlines international flight attendants.

The Influence of Customer Satisfaction on Customer Loyalty and the Moderating Effect of Gender (항공서비스에 대한 고객만족이 거래지속의도에 미치는 영향에 있어서 성별의 역할)

  • Kim, Moon-Seop
    • Journal of Distribution Science
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    • v.14 no.10
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    • pp.73-79
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    • 2016
  • Purpose - Customer satisfaction has been considered important as a way to retain current customers. Specifically, the retention of current customers through customer satisfaction has been considered important in an industry where competition between companies is fierce. Major Korean airlines have confronted fierce competition with the growth of low cost carriers (LCCs). In order to survive, these airlines need to retain their customers. This research aims to investigate the relationships between customer satisfaction and the customer intention to remain loyal. Moreover, this study examines how the influence of customer satisfaction on customer loyalty is moderated by gender. Research design, data, and methodology - A regression model is developed in which customer satisfaction, gender, and an interaction of satisfaction and gender are predictors and the customer's intention to remain loyal is a dependent variable. To analyze this research model, data were collected from 402 university students taking a marketing class in universities in Seoul, Chung-Cheong province, and Kangwon province. After eliminating data from students who had never flown and data with missing values, a final sample of 201 was analyzed. The hypotheses were tested using SPSS 21.0. Internal reliability was supported by the results of Cronbach's α. Multiple regression was performed. Results - Empirical results showed that customer satisfaction toward the airline's service had a positive influence on the customer intention to remain loyal to the airlines. Moreover, this influence was moderated by gender. More specifically, a male customer's intention to remain loyal was more determined by his satisfaction toward airline service than a female customer's. Conclusions - This research contributes to the aviation service marketing literature by showing how customer satisfaction influences customer intention to remain loyal and how this influence is moderated by gender. More specifically, male customer loyalty is more determined by airline service satisfaction than female customers. These results have manager implications for major Korean airlines in terms of customer satisfaction and gender as ways to enhance customer retention.

Impact of Switchover Barrier, Switchover Intention and Willingness to Revisit on Customer's Characteristics - Comparison between Travel Agency and Airlines - (고객특성이 전환장벽, 전환의도와 재방문의사에 미치는 영향 - 여행사.항공사간 비교분석을 중심으로 -)

  • Chung, Ung-Young;Moon, Hye-Young
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.259-273
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    • 2008
  • This study aims to identify of customer features control the effect on revisit intention and switching intention. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis and moderate regression analysis, which are based on structural model From the effect that customer features control the effect on switching barrier by switching intention, travel agencies has a control effect on 'financial switching costs' and 'relational switching costs', and airlines show they have control effect on 'relational switching costs.' In diversity pursuit factors, 'financial switching costs' and 'attractiveness of alternatives' have a meaningful control effect for travel agencies customers, while 'procedural switching costs' for airlines customers. In the analysis result of the effect that customer features control the effect on revisit intention by switching intention, 'percept' and 'diversity pursuit' have a meaningful control effect in travel agencies customers and airlines one, respectively.

Development of Airline EBT Program Model (항공사 EBT 프로그램 모델 개발)

  • Jihun Choi;Sung-yeob Kim;Hyeon-deok, Kim
    • Journal of Advanced Navigation Technology
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    • v.27 no.5
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    • pp.528-533
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    • 2023
  • Airlines tried to introduce training programs in connection with practical work in order to provide more effective education and training. To this end, airlines have been conducting evidence-based training(EBT) to strengthen the practical capabilities of aviation personnel and enhance safety culture. Airlines can systematically evaluate the capabilities and practical capabilities of aviation personnel by analyzing operational data and case studies for effective EBT model development. In addition, EBT models can be constructed by applying technical methods such as crew resource management (CRM) and a holistic approach that includes human factors. Due to the introduction of EBT, airlines will establish diagnostic and feedback systems for pilots' practical work, provide personalized education, and establish an education and training system that verifies the effectiveness of education through educational outcomes.

The Legal Nature and Problems of Air Mileage (항공마일리지의 법적 성격과 약관해석)

  • Kim, Dae-Kyu
    • The Korean Journal of Air & Space Law and Policy
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    • v.25 no.2
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    • pp.163-199
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    • 2010
  • A frequent flyer program is a loyalty program offered by many airlines. Typically, airline customers enrolled in the program accumulate frequent flyer miles corresponding to the distance flown on that airline or its partners. There are other ways to accumulate miles. In recent years, more miles were awarded for using co-branded credit and debit cards than for air travel. Acquired miles can be redeemed for free air travel; for other goods or services, such as travel class upgrades, airport lounge access or priority bookings. The first modern frequent flyer program was created Texas International Airlines in 1979. This program was also adopted in Korean Air in 1984. Since then, the mileage programs have grown enormously. As of June 2009, the total member of two national airlines in Korea had been over thirty million. However, accumulated miles could be burden of airlines, because the korean corporations should record the annual financial report the accumulate mileage on a liability account by 'the international financial report standards(IFRS)' next year. The korean airlines need to minimize the accumulated miles, so that for instance Korean Airlines SKYPASS-miles expire 5 years after being earned. It means that miles earned on or after July 2008 will expire after five years if unredeemed. Thus, this paper attempt to analyze the unfairness of the mileage rules of korean airlines by examining a specific portion of the conditions relating to consumer protection, because many mileage users has difficulties using mileage programs and complained the amendment of the mileage rules. In conclusion, the contemporary mileage rules in Korea are rather unsatisfactory, because airlines is not only recognizing a mileage into a kind of benefit but also denying inheritance of mileage and the legal nature of mileage as a property right. It is necessary to amend relevant mileage rules in view of consumer protection, because air mileage is not simple benefit but a right of mileage user.

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A Study on the Image of Male Flight Attendant on Customer Satisfaction

  • Kim, Min-Ji;Park, Hye-Yoon;Park, So-Yeon
    • Journal of Distribution Science
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    • v.15 no.8
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    • pp.37-46
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    • 2017
  • Purpose - Many studies have shown the effects of the external images of female flight attendants on the customers' satisfaction. Recently, the perception of male flight attendants has become more important and positive, and airlines are hiring a significant number of male flight attendants every year. Due to the lack of research on the male flight attendant, however, the images of male flight attendants were investigated for this study. Research, design, data and methodology - Using survey techniques with 204 respondents, this study used analytical data based their resulting analysis. Results - The study examined whether the image of the male flight attendant affects the cognitive and emotional perceptions of customers. The focus of the present study is the external image of the male flight attendant, and the following image-component divisions were formed: hairstyle, body type, uniform, speech, and facial expression. Conclusions - The study purpose sought to determine whether the image of the male flight attendant exert effects on the emotional and cognitive images of airlines, and if these images have a positive effect on the customers' satisfaction and loyalty for an airline, so that airlines can use the external image of the male flight attendant to help with its own image reinforcement.