• 디지털융복합연구
• /
• 제11권12호
• /
• pp.287-294
• /
• 2013

최근 들어 대학들은 취업률에 총력을 기울이고 있다. 특히, 취업분야와 관련한 실무지향적 학과들의 교육과정 및 환경에 대한 논거는 취업이라는 가치관에 그 성과를 측정하고 있는 실정이다. 이는 기업인재 지향적 학습 및 교육이 취업으로 이어지는 결과에서 지인한 것이다. 항공서비스과는 대표적인 예이다. 이에 본 연구는 국내대학 항공서비스과 학생들을 대상으로 물리적 교육환경이 자긍심 및 기업애호도에 미치는 영향을 알아보고자 한다. 분석결과 물리적환경이 높을수록 자긍심이 올라가는 것으로 나타났으며, 이러한 자긍심은 기업애호도에 긍정적인 영향을 미치고 있는 것으로 나타났다.

• 한국IT서비스학회지
• /
• 제17권3호
• /
• pp.1-16
• /
• 2018

There exist a number of studies pertaining to the determinants of customer satisfaction between low-cost and full-service carriers in the airline industry. Most studies measured service quality using SERVQUAL based on a survey method. This study offers a new perspective by employing a big data analytic approach using SNS data, which reflects the immediate response of customers as well as trends in real time. This study chose eight factors from TripAdvisor's customer review site as determinants of customer satisfaction and compared the differences between low-cost and full-service airlines. The factors analyzed were seat comfort, customer service, cleanliness, food and beverage, legroom, entertainment, value for money, and check-in and boarding. Additionally, ratings from domestic and foreign customers were compared. The findings show that customer service and value for money are significant factors in satisfaction with low-cost airlines while all variables except legroom and entertainment are significant for full-service airlines. The results show that SNS-based data and analysis of big data are important for improving decision-making effectiveness and increasing customer satisfaction in the airline industry.

• 품질경영학회지
• /
• 제44권4호
• /
• pp.813-831
• /
• 2016

Purpose: The purpose of this study is to assess the service quality attributes of Korean airlines service for Chinese passengers and suggest revised model to count potential improvement. Methods: Using the Kano and Timko models based on survey questionnaire to classify the quality attributes and to calculate the customer satisfaction index for each service attributes. And the revised potential customers satisfaction index(R-PCSI) are used to access the improvement possibilities by Kano model's attributes. Results: The attributes by Kano model, the relative importance, and the priorities for improvement for 30 airline service quality characteristics are identified. The most important item for improvement is 'Loses and delays compensations service'. Conclusion: According to the PCSI calculation results, this paper can help for Korean Airlines to improve customer satisfaction for Chinese passengers. And R-PCSI model suggested by this paper can be used for other service quality analysis.

• 유통과학연구
• /
• 제15권2호
• /
• pp.111-120
• /
• 2017

Purpose - Service employees who work at airline check-in counters in airport are typically employed to undergo emotional labor. Emotional labor of airport service employees is an important managerial issue that must be solved. This study attempts to examine the underlying mechanism of emotional labor on turnover intention. It focuses on the consequences of emotional labor of service employees. The purpose of this study is to examine and empirically test how the two-types of emotional labor(deep-acting & surface-acting) of service employees differently affect the level of their job satisfaction and job stress. It also investigates the relationship between job satisfaction, job stress, and turnover intention. For this purpose, first, this study identified the structural relationship between emotional labor, job satisfaction, job stress, and turnover intention. Second, it investigated the mediating effects of job satisfaction between deep-acting and turnover intention. Research design, data, and methodology - To empirically test these structural relationships among research variables, data were collected by a interview from service manager of domestic airline companies and survey from 179 service employees who are working at single domestic airline check-in counters in airports in Korea using a self-rating questionnaire with total 19 items dealing with emotional labor, job satisfaction, job stress, and turnover intention. To test the research hypotheses, collected data were analyzed by confirmatory factor analysis (CFA) and structure equation model (SEM). Results - This study obtains meaningful research results. The results from this study are as follows. First, deep-acting has a positive effect on job satisfaction, whereas, deep-acting has a negative effect on job satisfaction. Second, surface-acting has a positive effect on job stress, whereas, the effects of surface-acting on job satisfaction did not show statistically significant result. Also, job satisfaction has partial mediating roles to the relationship between deep-acting and turnover intention. Conclusions - Based on the results of this empirical study, emotional labor of service employees is one of the key factors influencing their job satisfaction and job stress. In particular, deep-acting is the important factor in emotional labor to increase job satisfaction and reduce job stress. Finally, theoretical, managerial implications, and research limitations are mentioned in discussion parts.

• 한국콘텐츠학회논문지
• /
• 제16권3호
• /
• pp.575-585
• /
• 2016

본 연구는 항공사의 서비스과정 중 발생하는 대기를 항공기 탑승 전, 후로 나누어 물리적 환경과 인적 환경이 지각된 대기시간 및 항공사의 서비스품질에 미치는 영향에 대해 다룬다. 여러 항공서비스를 이용한 승객을 대상으로 300부를 배포한 뒤 유의한 총 231개의 설문지를 통해 분석 한 결과 서비스 과정 중의 대기 환경은 지각된 대기시간과 서비스품질에 유의한 영향을 미치며, 특히, 항공기 탑승 전(기내 서비스 전)에는 물리적 환경이, 항공기 탑승 후(기내 서비스 중)에는 인적환경이 더 영향을 미친다는 결과가 도출 되었다. 조절변수로 설정 한 수용가능성의 경우 항공서비스 특성상 대기나 예상이 가능함을 사전 인지하고 있어 조절효과가 나타나지 않았으나 지각된 대기시간은 서비스 품질에 유의한 영향을 미친다는 결론에 도달했다. 본 연구 결과로부터 항공사의 대기관리 전략에 있어 실무적인 시사점을 도출할 수 있었다.

• 한국항행학회논문지
• /
• 제16권2호
• /
• pp.340-350
• /
• 2012

본 연구는 항공기 상위클래스를 이용하는 고객의 기내서비스에 대한 서비스품질과 고객가치 및 관계유지의도와의 영향 관계를 규명하고자 함에 목적이 있다. 이를 위해 기내서비스품질을 물적 서비스품질과 인적 서비스품질요인으로 선정하였고 고객가치를 매개변수로 종속변수인 관계유지의도간의 인과관계를 나타내는 연구모형과 연구가설을 설정하였다. 분석결과, 항공기 상위클래스 물적 서비스품질요인과 인적 서비스품질요인 모두 고객가치와 관계유지의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으며 상위클래스 서비스품질에 대한 고객의 가치는 관계유지의도에 정(+)의 유의한 영향을 미치는 것으로 나타나 해당 항공사와 지속적인 관계를 유지할 가능성이 높은 것으로 나타났다. 이러한 연구결과에 의해 항공기 상위클래스를 이용하는 상용고객의 로열티 확보와 선호도 등을 파악하여 고객이 특별함을 느끼게 하는 서비스전략이 필요하며 항공사는 조직의 내부점검과 고객감동의 가치실현을 위해 승무원 서비스교육에 투자와 정성이 요구된다.

• 융합경영연구
• /
• 제9권2호
• /
• pp.21-31
• /
• 2021

Purpose: This study aims to provide marketing implications for training and face-to-face service employee communication by analyzing how communication by Korean crews at foreign airlines affects passengers' perception and how this perception relates to airline service quality and customer satisfaction. Research design, data: The collection of questionnaires for the demonstration in this study has collected 300 questionnaires for about a month for Korean passengers who are aware of the presence of Korean crew on board aircraft. Results: The study analyzed the relationship between the communication ability, customer satisfaction, and reuse intention of foreign airlines. An empirical analysis of the relationship between quality of airline service, customer satisfaction, and intention of re-use can suggest the following implications based on the language and non-verbal communication capabilities of the Korean crew working for foreign airlines. Conclusions: We studied the impact of communication between Korean crews working for foreign airlines on the quality of airline service, customer satisfaction and reuse intention. The Korean crew should also work for overseas airlines and consider communication as important and expand their overall foreign language education and communication skills to have a positive impact on not only Korean passengers but also their own citizens.

• 유통과학연구
• /
• 제21권4호
• /
• pp.21-33
• /
• 2023

Purpose: To study, analyze, and investigate how to improve the service quality distribution and perceived value of passenger loyalty in low-cost airlines in Thailand. Research Design, data, and methodology: The data was collected from low-cost airline passengers who had used low-cost airlines within Thailand more than twice in the last 12 months. In total, 632 questionnaires were received, representing 97.32%, and in-depth interviews were done using the semi-structured technique. The key informants were either executives or representatives from 4 low-cost airlines operating in Thailand. We utilized structural modeling techniques to examine the data relevant to the investigation. Results: The results show that low-cost airline passengers in Thailand have strong opinions about the perceived value of the passenger loyalty of low-cost airlines within this sector of the Thai air travel industry. The variables were sorted in order of importance and included passenger loyalty, satisfaction, trust, perceived value, and service quality distribution. The relationship between the service quality distribution variables and the significance in relation to passenger loyalty according to low-cost airlines in Thailand showed that service quality distribution had a positive effect on perceived value and that passenger satisfaction has a direct positive effect on passenger loyalty. Conclusions: The 8 QPSTL strategy is successful in terms of service quality distribution and passenger satisfaction, therefore it is an important aspect of low-cost airlines in Thailand.

• 한국항행학회논문지
• /
• 제13권5호
• /
• pp.619-629
• /
• 2009

본 연구는 항공사 콜센터의 내부서비스품질요인이 상담원의 직무만족에 유의한 영향을 미치는지와 상담원의 직무만족은 이직의도에 유의한 영향을 미치는지를 실증 분석하여 텔레마케팅 운영 및 설계와 관련하여 항공사 관리자들에게 중요한 시사점을 제공하는 데 그 목적이 있다. 실증분석결과, 내부서비스품질 요인 중 유형성, 신뢰성, 권한성, 리더십이 상담원 직무만족에 정(+)의 영향을 미치는 것으로 나타났으며 상담원의 직무만족 요인 중 직무자체, 경제적 보상, 교육훈련, 조직문화가 높을수록 이직의도가 낮아짐을 확인할 수 있었다.

• 한국항공운항학회지
• /
• 제31권2호
• /
• pp.95-99
• /
• 2023

As our whole society has become increasingly aware of safety and emphasizes the importance of preventing safety accidents, the airline cabin service sector is also facing a strong demand to improve practical system for aviation safety education. In this regard, the development of appropriate safety education programs and the getting of human resources who can develop and operate such programs are becoming key issues. This study aims to provide academic and practical implications for safety education and training in airline cabins by reconfirming the importance and direction of safety education in the context of airline cabin services, and by specifying and establishing qualification requirements for personnel who develop and operate such safety programs. To this end, we review the content that should be included in safety training programs, the qualifications required of developers, managers, instructors, and examiners who develop or operate such programs, and how safety training programs can be continually improved as relevant conditions change in the future. In addition, we have also suggested ways to train appropriate managers, instructors, and examiners, including improving the compensation system for them, and how to effectively manage trainees. In order to secure a higher level of aviation safety in the future, it will be necessary to continue research on the development of more diverse and high-quality aviation safety education programs and the training of related personnel.