• 한국유기농업학회:학술대회논문집
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• 한국유기농학회 2009년도 상반기 학술대회
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• pp.399-421
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• 2009

• 농촌지도와개발
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• 제19권4호
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• pp.1067-1094
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• 2012

농촌테마전시관은 농촌지역개발사업의 활성화로 새롭게 조성되고 있는 체험관광 시설 중 하나로 지역의 어메니티자원을 방문객들에게 집중적으로 소개할 수 있는 중요한 시설이다. 이는 어메니티자원에 기초한 지역활성화라는 지역개발 기조에 맞추어 마을을 발전시키는 데 핵심 시설이 될 수 있는 중요한 자원임에도 불구하고, 현재까지 조성되어 온 농촌마을의 전시관은 유사한 주제와 단순 나열방식의 전시가 주를 이루고 있으며, 관리상태도 열악한 실정이다. 테마전시관을 통해 적극적으로 마을의 중심 어메니티자원을 알리고, 관련 체험프로그램을 제공하여 방문객들의 만족도를 높이기 위해서는 방문객의 욕구를 충족시킬 수 있는 체험요소를 두루 갖춘 전시관의 체계적 계획이 필요하다. 이에, 본 연구에서는 Pind 과 Gilmore(1998)의 체험경제이론을 고찰하여 체험요소(4Es)로 제시된 교육적, 심미적, 현실도피적, 엔터테인먼트적 요소를 활용한 농촌체험전시관 계획 방향을 설정하고, 이를 철원군 이길리 마을에 계획중인 두루미 테마전시관에 적용함으로써, 방문객과 소통하며 어메니티자원을 부각시킬 수 있는 테마전시관 계획방안을 제시하였다. 이 연구 결과는 향후 농촌관광마을에서 농촌체험전시관이 어메니티특성화와 마을활성화에 촉매제로서 역할을 할 수 있도록 기초자료로 활용될 수 있을 것이다.

• 농촌계획
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• 제25권1호
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• pp.99-111
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• 2019

To analyze main factors of size planning of community facilities that were created as part of development of a rural area, the present condition of factors deciding size of community facilities was analyzed, factors that influence size planning by the type of community facility were drawn with Delphi anaysis. The results of analyzing the present condition of size planning factors of community facilities show that facilities have been generally planned as multi-purpose and multi-functional facilities. And on the basis of the purpose of facilities, their functions and organization, and their operation programs, facilities are classified into community-centered, agritourism-centered, and combined ones. Using Delphi analysis, major factors that could affect size planning of community facilities were drawn on 26 community-centered, 28 agritourism-centered, and 30 combined. And the factors tended not to be applied well for size planning of community facilities.

• 농촌지도와개발
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• 제22권4호
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• pp.395-404
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• 2015

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

• 한국지역사회생활과학회지
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• 제22권1호
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• pp.5-20
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• 2011

It is very important that the development of rural tourism resources and contents for agritourism increases rural household income and vitalizes local economy. In this sense, accelerating the rural traditional food materials into resources plays significant roles for the local economy. The farm-restaurant project, as a part of a development of rural traditional foods can not only help popularize the rural food-culture, but it also promote the consumption of local products by urban customers. It is difficult to manage both types of restaurants which are the dining type and the experience-centered farm restaurants as a farmer. In particular, the managers of the farm restaurants have some operational problems in developing a new menu and an experiential-program using their local farm products. The purpose of this study was to present steps that can be used for the existing menu-improvement and developing new menu processes of the farm restaurants that have been in operation for more than two years. By the purpose of menu developing for a restaurant, this research is designed for the case study. For collecting date for the study, we gained knowledge about the issues concerning menus from in depth interviews with the managers in two subject farm restaurants. The results suggested that a new menu, such as table d'h$\^{o}$te, $\`{a}$ la carte meals, specialties, kids meal, various dressing, are based on solving issues such as a limitation of food materials and the necessity of a kids meal in dining type of farm restaurants. Also, the suggested new menu, such as seasonal specialties and side dishes, are based on solving issues such as urgent development of various experiential programs and necessity of seasonal specialties in experiential type of farm restaurants.

• 농촌계획
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• 제24권1호
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• pp.11-19
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• 2018

The purpose of this study was to analyze the participant's perception of importance and performance of rural tourism network products that are linked with local resources, and propose the implications on the development direction of such products. The focus is on helping rural tourism network products acquire competencies that will help them evolve their business and differentiate themselves. To reach these objectives, a survey was designed through theoretical research on the motive of rural tourism and on agritourism networks. The survey was carried out on visitors to rural communities that produce rural tourism network products from November, 2015, to January, 2016 using 165 copies of a questionnaire after distributing 175 copies. The first quadrant continue and sustain', an area of high importance and high performance, included trial program components, stress reduction, getting away from daily routines, gaining new experiences, comfort, experiencing rural culture, travel expenses, and making memories with family. The second quadrant 'requires intensive improvement', an area of high importance but low performance, included having diverse trial programs, refreshment, experiencing agriculture, and education of children. Therefore, continuous interest is required for the area of 'maintenance' just as it is for activating educational farms in rural communities and a more fundamental improvement in the operation should be made for the area of 'intensive management'.