• Title/Summary/Keyword: Agricultural Information Services

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Differential Skills and Competencies Required of Agricultural Extension Educators on Web-based Services (웹담당 농촌지도요원의 직무수행능력과 문제점 인식에 대한 연구)

  • Yu, Byeong Min
    • Journal of Agricultural Extension & Community Development
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    • v.8 no.1
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    • pp.15-23
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    • 2001
  • As Internet and World Wide Web become more popular in our society, the interests in effective application to the field of rural development and agricultural extension service are increasing. The potential in Web-based agricultural extension service is expressed in many areas, such as agriculture information, Web-based training and education, and virtual rural community for rural development and agricultural extension service. The research on the Web and its related issues has been conducted in many ways, but the interests in the competencies and skills of staff who are in charge of Web developing and managing have not been exposed yet. The purpose of this study was to investigate the important competencies and skills for Web developing and managing for enhancing the effectiveness of rural development and agricultural extension service. Twelve extension service staff and on staff in the extension service support center were interviewed. The results of study showed that there were eight essential competencies; competencies to understand rural community and agricultural extension service, to understand the farmers as Web users, to design and develop effective Web sites, to understand the nature of hypertext, to utilize instruction theories, to absorb new technology, to manage projects, and to utilize external sources. The results of study also showed that there was lack of support systems for Web development and information. Overall, the findings of this study suggest that establishing long-term education and training system for technology, electronic performance support systems, and cooperation with universities and colleges for technology are of particular importance for promoting Web-based extension services.

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Food Business Marketing Strategy Through Social Network Service (소셜 네트워크 서비스를 통한 식품산업 마케팅전략)

  • Sohn, Jeong Woong;Purevjav, Solongo;Kim, Jin Ki
    • Agribusiness and Information Management
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    • v.1 no.2
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    • pp.81-94
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    • 2009
  • Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.

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Economic Feasibility Analysis of Nationwide Expansion of Agro-meteorological Early Warning Service for Weather Risk Management in Korea (농업기상재해 조기경보서비스의 전국 확대에 따른 경제적 타당성 분석)

  • Sangtaek Seo;Yun Hee Jeong;Soo Jin Kim;Kyo-Moon Shim
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.25 no.3
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    • pp.236-244
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    • 2023
  • The purpose of this study was to examine the economic feasibility of providing services according to the nationwide expansion of early warning services. The net present value method, one of the cost-benefit analysis methods, was applied to the analysis. As a benefit item that constituted the net present value, the damage reduction amount using crop insurance data and the willingness to pay for the use of early warning services were used. The cost items included system construction and maintenance costs, and text transmission costs. As a result of the analysis, it was found that the nationwide expansion of early warning services had economic feasibility, and its economic effect varied depending on the level of text message use (10 % to 40 %, 10 %p interval) of participating farmers. In the future, the economic effect of early warning services is expected to increase further due to the increase in the number of farmers participating in early warning services and the increase in crop damage caused by climate change. It is necessary to further enhance the economic effect of early warning services by actively utilizing information delivery means through apps or the web as well as text messages.

A Strategy for Developing Agricultural Service Model Toward Industrial Innovation (산업 혁신을 위한 농업 서비스모델 구축에 관한 연구)

  • Kwon, Hyeog-In;Ryu, Gui-Jin;Kim, Man-Jin;Park, Jong-Seok
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.293-304
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    • 2012
  • Externally, there is urgent need Strengthening the competitiveness of agriculture in terms of production, processing and consumption. And development of high-quality services is particularly essential for provide safe food to consumers, internally. We studied the concept of service science, service models and service development methodology, then researched strengthening agricultural competitiveness through analysis of service viewpoint. After then, in the service level and service science, we elicit the service components for the defined new business, which is composed of private service and supporting service for Mungyeong omija industry. In this research, we evaluate the possibilities that agriculture is not primary industries but service industries for competitiveness. We suggest four key service composition for win-win strategy in Mungyeong omija industry. That is authenticity service, decision price service, decision rating service, establish infrastructure for year-round sale.

Awareness of Agricultural Technology Center's Role and Function in Urban and Rural Complex City - Focusing on Comparison of Awareness between Agriculturalist and Nonagriculturalist - (도농복합시 농업기술센터의 역할 및 기능에 대한 인식 연구 - 농업인과 비농업인의 인식 비교를 중심으로 -)

  • Choi, Soo-Ho;Lee, Seung-Hyun;Kang, Eun-Jee;Kim, Young-Geun
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.1
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    • pp.79-92
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    • 2015
  • Agricultural Technology Center is an education center to provide agriculturalists with information and technology related with agriculture. As domestic and international environment of agriculture and rural area is changing, functions and roles of Agricultural Technology Center are evolving according to stream of times. In 1995, a new urban and rural complex city was created for symbiotic relationship between city and rural area, As a result, user group of Agricultural Technology Center expanded to nonagriculturalists. Though the change of agricultural extension service is necessary to perform extended functions of rural area and to satisfy needs of new group of users, it is difficult to find enough studies on new functions and roles of Agricultural Technology Center to manage the service change. Therefore, this study is aimed to suggest new functions and roles of Agricultural Technology Center according to stream of times. This study were surveyed through questionnaire targeting users of Namyangju Agricultural Technology Center to compare user group awareness of Agricultural Technology Center in urban and rural complex city. According to this study result, while main purpose of agriculturalists' visiting at Agricultural Technology Center was participating in education programs related with agriculture. In contrast, nonagriculturalists usually visited the center for agricultural understanding, leisure activities, and children education, participating in field work programs. From the survey result of required functions of the center, it was revealed that nonagriculturalists expected urban agriculture, research for living improvement in rural area, adjustment education for returning farmer, and function of farming promotion, comparing agriculturalists. It is verified that this difference of user group awareness reflects the necessity that Agricultural Technology Center should change services and accept increasing use of nonagriculturalists with new functions and roles.

Design on Integrated Land and Water Resources Management System Based on Remote Sensing and GIS in Shehezi City

  • Zhu, Gaolong;Chen, Xiuwan
    • Proceedings of the KSRS Conference
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    • 2002.10a
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    • pp.500-505
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    • 2002
  • Based on the real-time monitoring by remote sensing and dynamic management by GIS on agricultural land and water resources in arid area, we solved the practicability and popularization of small-scale spatial information service system. Through demonstration, the standards of spatial information service database of agricultural land and water resources is set up, and the agricultural land and water resources management system in Shehezi City of Xinjiang Autonomy is established, which provides periodically the spatial information services needed by agricultural production to support for sustainable development in arid area.

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Determination factors of Purchase Expansion for Environment friendly Agricultural Products on Consumers (소비자의 친환경농산물 구매확대 결정요인 분석)

  • Ro Chae Yeong;Ahn Pyong Ryol
    • Journal of Family Resource Management and Policy Review
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    • v.9 no.1
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    • pp.1-15
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    • 2005
  • This study was designrd to determination factors of purchase expansion for environment-friendly agricultural products on consumers. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, descriptives, T-test and logistic regression by SPSS WIN 10.0. The results were as follows : First, it is proved that degree of cognition, standard of information acquisition, basis of valuation were significant variables, Second, it is revealed that the producer and the direct deal, the consumer organization's co-op and the food floor of large-sized discount hoarded goods for purchase places of environment-friendly agricultural products were significant variables. Third, it is proved that reduction in a price the improvement matter for purchase expansion of environment-friendly agricultural products was determination factors. Forth, it is proved that age and income for purchase expansion of environment-friendly agricultural products was determination factors. Accordingly, we should find the positive factors of purchase and consumption that it will become an important subject for environment-friendly agricultural products on consumers.

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An Analysis on Usability of Oriental Melon Production Technology for Back-from-City Farmers (귀농인 참외재배 교육시스템 마련을 위한 생산기술 활용도 분석)

  • Choi, Don-Woo;Jang, Won-Cheol;Kim, Dong-Chun;Kim, Tae-Kyun
    • Journal of Korean Society of Rural Planning
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    • v.20 no.4
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    • pp.45-54
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    • 2014
  • The main purpose of this study is to provide the back-from-city farmers with the information about the melon cultivation technology by surveying 268 farm houses in the major melon producing districts such as Seongju and Chilgok. For the purpose, this study classifies the essential technologies that the melon experts think as most important into 6 categories: size of plastic film house, covering film, varieties of oriental melon, lagging cover, ventilation method and ways to reduce repeated-cultivation damage. The result of the study shows that the back-from-city farmers should consider the following items when they choose to cultivate oriental melons. For the size of plastic film house, the ventilation method and the covering film of plastic film house, it is better to choose the latest technology. Even though it may require larger initial investment, the latest technology can increase the production and lower the cost. In case of variety, it is better to choose popular or the most widely grown ones rather than the new ones. The lagging cover should be selected in consideration of climate conditions such as average temperature and humidity, transplant time and harvest time of the farming region.

A Study on Determinants Factors of Urban-to-rural Migrants (도시민 귀농결정요인에 대한 연구)

  • Choi, Don-Woo;Kim, Dong-Choon;Lee, Hang-Ah;Lim, Cheong-Ryong
    • Journal of Korean Society of Rural Planning
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    • v.25 no.3
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    • pp.29-36
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    • 2019
  • The purpose of this study was to analyze affecting factors to consider and make decision on the urban-to-rural migrants using survey data. In the consideration model of urban-to-rural migrants, it was found that the more interest in "urban-to-rural migrants concern" was, the higher probability to consider about urban-to-rural migrants. The lower the age and income level, the higher probability to consider about the urban-to-rural migrants. In the decision making model of urban-to-rural migrants, the more interest in "urban-to-rural migrants concern" was, the higher probability to decision making of urban-to-rural migrants. The higher of stable pension income and the lower of the expected living cost, the higher probability of decision on urban-to-rural migrants. The results of this analysis show that it is necessary to continuous education to increase "interests and information about rural areas", and A number of safeguards are needed to ensure stable income after urban-to-rural migrants to increase the population of the urban-to-rural migrants.