• 유통과학연구
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• 제14권6호
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• pp.45-52
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• 2016

Purpose - This study was conducted to present a study on the perception and satisfaction with the brand agricultural products targeted at consumers who use a lot of local products. According to the data of 2011, the total number of the brand agricultural products of Korea is 5,291 with various kinds. Research design, data and methodology - The survey shows that the brand agricultural products are being used by some specific people. However, it can be a useful idea which can help the consumption of brand agricultural products to be expanded if we understand how consumers' recognitions are different between various groups. For an empirical Analysis, the response data of 110 adult patients residing in the metropolitan area were used and conducted with a factor analysis, frequency analysis in order to ensure the validity and conducted a regression analysis and correlation analysis using SPSS statistical program. Results - According to the analysis, it showed consumers with an interest in brand agricultural products are 40-50 age housewives and the middle class of about 5 million won in monthly income more than 3 million won with a college education. As for consumers' purchasing status, all the subjects said that they had experienced buying brand agricultural products and the level of satisfaction for them was very high. Relatively, consumers' satisfaction level with high income and education is high. And recognition of the brand agricultural products was found mainly goes through word of mouth. The age and income are very important factors in customers' repurchase for brand agricultural products. The result of the analysis for the influences on brand agricultural products of customer satisfaction suggests even if the recognitions for safety, quality, and value are vital factors, the recognition of quality doesn't influence on brand agricultural products statistically and significantly. It was analysed if there were any differences between recognitions by group to brand agricultural products, that is to say recognition of safety, quality and value and the result can be summarized as follows. There are all statistical significant differences depending on their age, educational background and income. In the case of 30 or 40 aged, as they got the education level of college and graduate school and earned relatively high income, most customers have positive recognition on the brand agricultural products. This implies the group which can buy and consume the brand agricultural more easily has much more positive recognition. Conclusion - The results of this study shows consumers' brand awareness and satisfaction with brand agricultural products are affected by their age and income level. The purpose of this study is to find the information that can help brand agricultural products markets to be expanded by understanding the factors which encourage consumers to behave repurchase as well as customers' various levels of recognition to the brand agricultural products. The survey says that brand agricultural products are being used by some specific people.

• 한국유기농업학회지
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• 제30권4호
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• pp.517-528
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• 2022

This study analyzed the factors influencing the demand for processed products of ugly agricultural products targeting 300 consumers. First, the awareness of the problem of the disposal of ugly agricultural products was very high at 72%. In other words, it can be seen that consumers are highly interested in environmental issues caused by the disposal of ugly agricultural products. Second, the experience of purchasing ugly agricultural products is high at 73%, which is proof that consumers are highly aware of and likely to purchase ugly agricultural products. Third, 77.6% of the respondents said they were willing to purchase processed ugly agricultural products. In other words, it was found that the intention to consume ugly agricultural products was sufficient. Finally, the conjoint analysis was applied to analyze the attribute value of ugly agricultural products. As a result of calculating the total utility of the optimal properties and optimal properties of the ugly fruit fermented, the total utility of the optimal properties was 0.778, the price was 0.481, the eco-friendly certification was 0.004, and the fruit syrup ratio was 0.294.

• 한국유기농업학회지
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• 제15권2호
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• pp.151-169
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• 2007

By the environment-friendly(hereafter EF) agricultural policy and toward the safety food of consumers, there is much glowing supply and demand fur EF agricultural products, in Korea. But, in general, EF agricultural products are blown as unique, unreasonable and high price system. This study aims to make clare the main bodies and competition structure in EF agricultural products and the different from the agricultural products. The mail results of this study are summarized as follows. Firstly, farmers and consumers directly participate in the distribution, and the major distributors participate in the market of EF agricultural products after the certification system is got ready. Because EF agricultural products is not dealt and the price system is not built up in agricultural wholesale market. Secondly, the distribution route of EF agricultural products is organized the unified organization by the main bodies such as farmers, consumers co-op, and special distributors. In any step of distribution, the main body of distribution surely deals with the contracted farmers, consumers co-op, and special distributors. Accordingly, it is said that EF agricultural products has the competition structure between the distribution route organized the unified organization rather than between main bodies in the each steps of distribution.

• 농촌계획
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• 제4권1호
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• pp.40-55
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• 1998

The objectives of this study are to 1)research the importance of direct trade of agricultural products between farmers and consummers, 2)invest the trade process of agricultural products, 3)survey the patterns of direct trade of agricultural products, 4)find out the situations of direct trade of agricultural products, 5)suggest the directions to improve the direct trade of agricultural products. The data were collected from Taegu city, Taechun city and Kyungsang poop do for this study. The major findings of this study to improve the direct trade of agricultural products between urban and rural are as follows; First, it is very important that producers and consummers have common sense to the direct trade between urban and rural. Second, local government related the trade of agricultural products should positively take parts in the direct trade of agricltural products between producers and consummers in administration and finance. Thirth, non-profit organizations above other organizations in urban and rural must lead the direct trade of agricultural products between urban and rural. Fourth, the markets for direct trade of agricultural products are to be opened according to basing on consummers'needs to agricultural products. Fifth, the engaged farmings between producers and consummers are to be more positive by significant relationship( promised brothers and sisters) between rural and urban. Sixth, people who moved to urban from rural should be finked out in each community(in rural), they can buy the agricultural products in the community that they were born. Seventh, The communities in rural must produce the specific agricultural products in each community.

• 한국유기농업학회지
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• 제12권1호
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• pp.45-66
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• 2004

The objectives of this study are to analyze the producer's behaviors and characteristics of environmentally friendly agricultural products(organic agricultural products and non-chemicals agricultural products, low-chemicals agricultural products excluded). Firstly the present situation of environmentally-friendly agriculture is analyzed. Secondly the producer's behavior and attitude is analyzed tabularly and the social and economic characteristics of producers is analyzed by logit model with thc results of sample surveys on 341 farmers who have been producing quality-certificated environmentally friendly agricultural products. Thirdly based on the results of this study, problems and alternatives means in order to activate production of environmentally friendly agricultural products are finded and showed.

• 유기물자원화
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• 제27권4호
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• pp.71-81
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• 2019

본 연구는 비료자원으로 이용 가능한 국내 부존자원인 농업부산물의 활용성 제고를 위해 발생량을 추정하고, 주요 비료 성분 (질소, 인산, 칼리) 함량을 선행연구 및 자료들을 수집하여 향후 수입 유박 대체를 위한 국내 자원 발굴 및 활용에 관한 기초자료로 활용하고자 하였다. 2018년 농작물 생산량과 환산계수를 활용하여 주요 34종의 농작물 부산물의 연간 발생량을 추정하였다. 전체 농업부산물 중 볏짚이 50.3%로 가장 많이 발생하였으며 그 다음 왕겨가 8.7%로 벼 재배 후 발생되는 부산물이 전체 59.0%로 대부분을 차지하였다. 또한 농촌지역에서 발생되는 부산물 40종에 대한 비료 성분 (질소, 인산, 칼리)의 함량을 목록화 하였으며, 농업부산물의 질소, 인산, 칼리 성분의 평균 함량은 각 1.43%, 0.59%, 1.90%로 나타났다. 2018년 기준 26종의 농업부산물의 연간 질소공급 잠재량을 추정한 결과 44,911톤의 질소를 공급할 수 있는 것으로 조사되었다. 조사된 농업부산물들은 질소, 인산, 칼리 등 비료 성분을 함유하고 있으나 유기질 비료의 주원료로 사용되는 아주까리 유박의 비료 성분 함량에 비해 대체적으로 낮게 나타났다. 농업부산물은 발생하는 시기나 장소, 양분 함량이 매우 다양하기 때문에 이를 효율적으로 활용하기 위한 관리방안 수립이 필요하며 국내 농업부산물을 활용한 비료 및 퇴비 연구를 통하여 수입 유박을 대체하는 자재 개발 및 보급이 요구된다.

• 농촌의학ㆍ지역보건
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• 제31권1호
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• pp.63-79
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• 2006

Korea's self-sufficient food ratio on a quantity basis remained a low 27.6 per cent for cereals in year 2004. Even the public auction of imported rice from the United States kicked off a couple of days ago to allow foreign rice to be sold directly to consumers on the Korea market for the first time. Therefore the safety of imported food must be a great concern of Korean consumers. All imported agricultural products are supposed to be quarantined for controlling the insect and inspected for the potent risk like residual pesticides, aflatoxin, sulfur dioxide and genetically modified. agricultural products. The 12 percent of agricultural products contained the insects detected by National Plant Quarantine was fumigated with methyl bromide or aluminum phosphide and entered the custom. The most large portion of violated agricultural products (24 cases in 2004) inspected by Korea Food and Drug Administration was dried herbal medicinal foods contaminated by sulfur dioxide which must be treated when they were dried in China. The second factor made the imported agricultural products to be criminals (19 cases in 2004) was residual pesticides. Genetically modified agricultural products like soybean and corn are under control by labelling in Korea. Genetically modified soybean and corn have been used for oil expression mostly. It is the time to set up realistic risk assessment system for our consumer with the pouring imported agricultural products.

• 디지털산업정보학회논문지
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• 제10권3호
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• pp.273-283
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• 2014

Imported and exported agricultural products are facing a very difficult time due to the rising distribution costs spurred by the increasing labor and oil prices. High empty transfer rates, which take place on a return route after the regular transportation of imported and exported agricultural products, are especially a major cause of the rising distribution costs. In an effort to overcome those limitations, this study set out to examine the transportation stages connecting harbor warehouses, processing plants, and central distribution centers on the circulation route of such imported grains as wheat, barley, corn, and soybean and the transportation route from the warehouses devoted to exported agricultural products to harbors for such exported agricultural products as apple, pear, and persimmon in order to develop a model on the creation of a compound logistics complex for processing plants and transshipment of imported and exported agricultural products. The study also promoted the logistic rationalization of imported and exported agricultural products by creating a compound logistics complex that would combine processing plants for imported agricultural products and transshipment functions for exported agricultural products.

• 대한지역사회영양학회지
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• 제12권6호
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• pp.742-751
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• 2007

The purpose of study was to investigate the utilization of environment-friendly agricultural products of the college students attending nutrition education. The subjects were 387 college students (male 53.2%, female 46.8%) at universities in the Seoul and Incheon areas. A cross-sectional study was conducted by a self-administered questionnaire. The percentage of subjects who purchased environment-friendly agricultural products was 37.2%. The most purchased environment-friendly agricultural products were vegetables. The main reason for preferring the environment-friendly agricultural products was good for health (53.7%). Also, the main motive of purchasing the environment-friendly agricultural products was for health (87.5%). For the quality of the environment-friendly agricultural products, they answered 'safety' (4.19), 'freshness' (4.03) and 'nutrition' (3.90), respectively. For college students' right choices of environment-friendly agricultural products, information and consumer education on these products are necessary.

• 한국유기농업학회지
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• 제22권1호
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• pp.25-46
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• 2014

Since organized living cooperative associations sold their environment-friendly agricultural products directly to independent consumers in the past, the general distribution channels such as wholesalers had difficulty in handling these products. However, the ratio of distribution via wholesale channel has been gradually increased as consumption of environment-friendly agricultural products has expanded. This study is to address vitalization of wholesale distribution for environment-friendly agricultural products by gathering previous statistical data and analysis. In addition, statistical analysis are conducted by utilizing surveys on forwarders, consumers for environment-friendly agricultural products. As a result, the products producers ship are distributed through dealers at producers sites, producers cooperatives, or food process companies, food companies, internet shopping malls, large-scale distribution companies, consumer groups such as living cooperative associations, direct outlets at consumers sites, or exports. Among the channels, the large-scale distribution companies and franchised special shops account for 47%, the general supermarkets 15.7%, and living cooperative associations 14.6% respectively. By utilizing the research results on producers and consumers, and the distribution weight by channels for environment-friendly agricultural products, the distribution channels for living cooperative associations, wholesale markets, and large scale distribution companies are compared and evaluated. As a result, the level of producers' and consumers' satisfaction for them is the lowest since the low selling price for producers and high distribution margins.