• Science of Emotion and Sensibility
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• 제12권2호
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• pp.205-214
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• 2009

This paper addresses analyzing affective color data for emotional interior design. Both the physical and psychological patterns for spatial colors were tested on thirty subjects, of which fifteen were male. All subjects participated in both the physiological and psychological experiments. The data on the reflecting subjects' affective moods is gathered through EEG physical experiments and SD (Semantic Differential Scale) method surveys. This research has suggested the relation of both experiments through affective color response. The methods of SPSS 10.0 and TeleScan Version 2 are used for analyzing response data to coordinate the colour palette with changeable moods. From the analysis of statistical data, all of the visual stimuli related emotional keywords and physiological responses. Finally, the initial goal of this research is to construct an affective colour database that is tested through human color perception by physical and psychological experiments.

• Culinary science and hospitality research
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• 제23권6호
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• pp.153-160
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• 2017

This study was intended to examine the influence of health consciousness on health/taste inferences, affect-based inferences, and perceived conflict between taste and health in food decision making. Seven hundred and fifty-four participants completed the survey. Structural equation modeling with a maximum likelihood method was used to test the relationships among constructs, following the two-step approach. The results of this study showed that more health-conscious consumers have a higher perceived healthfulness of food items but lower anticipated taste. In addition, this study also found consumers' cognitive responses influenced affective responses. Results suggested that when restaurants promote menu items as both healthy and tasty, consumers' positive hedonic emotions (such as pleasure) increased and negative self-conscious emotions (such as guilt) decreased, and consumers' efforts to balance health and taste were supported. At last, the implications both for academia and marketing were also established and discussed.

• Journal of the Korean Society of Costume
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• 제57권4호
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• pp.95-109
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• 2007

After defining the determining factor of an attitude on clothing web-site as cognitive responses and affective responses, this study was to investigate how it affects against web-site attitude, brand attitude and purchase intention. To accomplish research subject, this study had an analysis on web-site attitude, brand attitude and purchase intention after selecting 3 department stores having mega fashion malls which run web-sites. Aad(Attitude toward an advertisement) was defined as cognitive responses and affective responses. This research analyzed it by multiple regression analysis after collecting a date from 265 customers who use 3 department stores selected The findings are as follows. First, Aad had a significance impact on web-site attitude across the department stores. Second, Aad had a significance impact on brand attitude across the department stores. Third, Aad had a significance impact on purchase intentions across the department stores. At the end of this paper, discussion, managerial implications, limitations, and future research directions were suggested.

• Proceedings of the Acoustical Society of Korea Conference
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• 한국음향학회 1998년도 학술발표대회 논문집 제17권 1호
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• pp.291-296
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• 1998

In the experiment carried out on 20 college students, recorded were frontal, temporal and occipital EEG, skin conductance response, skin conductance level, heart rate and respiration rate during listening to two music fragments with different affective valences and white noise administered immediately after negative visual stimulation. Analysis of physiological patterns observed during the experiment suggests that affective auditory stimulation with music is able to selectively modulate autonomic and cortical activity evoked by preceding aversive visual stimulation and to restore initial baseline levels. On other hand, physiological responses to white noise, which does not possess emotion-eliciting capabilities, evokes response typical for orienting reaction after the onset of a stimulus and is rapidly followed by habituation. Observed responses to white noise were similar to those specific to attention only and had no evidence for any emotion-related processes. Interpretation of the obtained data is considered in terms of the role of emotional and orienting significance of stimuli, dependence of effects on the background physiological activation level and time courses of attention and emotion processes. Physiological parameters are summarized with regard to their potential utility in differentiation of psychological processes induced by auditory stimuli.

• KIPS Transactions on Software and Data Engineering
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• 제3권10호
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• pp.451-456
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• 2014

The correlations between electroencephalographic (EEG) spectral power and emotional responses during affective sound clip listening are important parameters. Hemispheric asymmetry in prefrontal activation have been proposed in two decades ago, as measured by power value, is related to reactivity to affectively pleasure audio stimuli. In this study, we designed an emotional audio stimulus experiment in order to verify frontal EEG asymmetry by analyzing Event-related Spectral Perturbation (ERSP) results. Thirty healthy college male students volunteered the stimulus experiment with the standard IADS(International Affective Digital Sounds) clips. These affective sound clips are classified in three emotion states, high pleasure-high arousal (happy), middle pleasure-low arousal (neutral) and low pleasure-high arousal (fear). The analysis of the data was performed in both theta (4-8Hz) and alpha (8-13Hz) bands. ERSP maps in the alpha band revealed that there are the stronger power responses of high pleasure (happy) in the right frontal lobe, while the stronger power responses of middle-low pleasure (neutral and fear) in the left frontal lobe. Moreover, ERSP maps in the theta band revealed that there are the stronger power responses of high arousal (fear and happy) in the left pre-frontal lobe, while the stronger responses of low arousal (neutral) in the right pre-frontal lobe. However, the high pleasure emotions (happy) can elicit greater relative right EEG activity, while the low and middle pleasure emotions (fear and neutral) can elicit the greater relative left EEG activity. Additionally, the most differences of theta band have been found out in the medial frontal lobe, which is proved as the frontal midline theta. And there are the strongest responses of happy sounds in the alpha band around the whole frontal regions. These results are well suited for emotion recognition, and provide the evidences that theta and alpha powers may have the more important role in the emotion processing than previously believed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.15-25
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• 2000

Cardiac, respiratory, electrodermal and frontal (F3, F4) EEG responses were analyzed and compared during to slides of International Affective Picture System (IAPS) in the study on 42 students. Physiological responses during 20s of exposure to slides intended to elicit happiness (nurturant and erotic), sadness, disgust, surprise, fear or anger emotions were quite similar and were expressed in heart rate (HR) deceleration, decreased HR variability (HRV), specific SCR, increased non-specific SCR frequency (N-SCR), and EEG changes exhibited in theta increase, alpha-blocking and increased beta activity, and frontal asymmetry. However, some emotions demonstrated variations of the response magnitudes, enabling to differentiate some paris of emotions by several physiological parameters. The profiles showed higher magnitudes of HRV and EEG responses in exciting (i.e., erotic) and higher cardiac and respiratory responses in surprise. The most different pairs were exciting-surprise (by HR, HRV, theta, and alpha asymmetry), exciting-sadness (by theta, alpha, and alpha asymmetry), and exciting-fear (by HRV, theta, F3 alpha, and alpha asymmetry). Nurturant happiness yielded the least differentiation. Differences were found as well within negative emotions, e.g., anger-sadness were differentiated by HRV and theta asymmetry, while disgust-fear by N-SCR and beta asymmetry. Obtained results suggest that magnitudes of profiles of physiological variables differentiate emotions evoked by affective pictures, despite that the patterns of most responses were featured by qualitative similarity in given passive viewing context.

• English Language & Literature Teaching
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• 제11권3호
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• pp.89-112
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• 2005

This study investigated the effects of collocation-based vocabulary instruction for the experimental group (G2). It was compared to the traditional wordlist-based vocabulary instruction for the control group (G1). This results reflect the development of low level high school EFL learners' vocabulary learning strategy use and the positive change in the affective domain. In the analysis of the survey responses, G1 and G2 did not differ significantly on the first questionnaire. They did, however, differ significantly on the second questionnaire. G2 used more strategies to discover and to consolidate the meaning of the words by means of combining words. In terms of the affective domain, G2 participated more actively in the learning activities, which had a significant effect on vocabulary growth, memory, self-confidence, motivation, and cooperative learning. This is attributable to the fact that G2 was more inquisitive, interested, challenged, participatory, cooperative, and attentive than G1 in performing the vocabulary task activities. Moreover, the data collected from the questionnaire showed that G2 performed more interactive and dynamic activities in solving the given tasks.

• East Asian mathematical journal
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• 제38권2호
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• pp.215-240
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• 2022

In this study, we proposed a learning-centered DIY mathematics instruction for students to actively design instructions and developed important competencies. The research problems of this study were as follows. First, how did learning-centered DIY mathematics instruction affect math academic achievement? Second, how did learning-centered DIY mathematics instruction affect the affective domain? Third, what was the reaction of students to the implementation of the learning-centered DIY mathematics instruction? For this purpose, this study was conducted with 58 students in 2 classes of 2nd grade of 00 High School located in 00 Metropolitan City. As a result of the study, first, it could be seen that the study group that taught the learning-centered DIY mathematics instruction was very helpful in the change of mathematics academic achievement compared to the comparative group who taught the explanatory instruction based on traditional textbooks. Second, the research group showed a significant improvement in the affective domain compared to the comparison group. Third, the responses of the students in the research group through the learning-centered DIY mathematics instruction improved in a positive direction, and there were some negative responses.

• Journal of Distribution Science
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• 제22권7호
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• pp.95-106
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• 2024

Purpose: This study explores the effect on supply chain agility and logistics performance of building mutual trust between manufacturing companies that have adopted supply chain management. Previous studies have categorized trust into affective and cognitive types, and speed, flexibility, and responsiveness are recognized as subfactors of supply chain agility. Methodology: A survey gathered responses from employees of domestic manufacturing firms with supply chain management implementations. 254 valid responses underwent statistical analysis using structural equation modeling (SPSS 23.0 and AMOS 23.0). Results: Affective trust positively influences speed and responsiveness but not flexibility. Cognitive trust positively affects speed, flexibility, and responsiveness. Supply chain agility positively impacts logistics performance. However, neither affective nor cognitive trust significantly influences logistics performance. Conclusions: The study suggests that cognitive trust based on capabilities is more important than affective trust for flexibility in corporate relationships, a subfactor of supply chain agility. However, trust alone cannot enhance corporate performance. This research is significant as it examines the roles of trust and agility in the context of the COVID-19 pandemic, which has exacerbated the manufacturing business environment.

• Journal of the Korean Dietetic Association
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• 제25권3호
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• pp.178-187
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• 2019

This study examined the effects of social identity (cognitive, affective, and evaluative social identity) on affective commitment and behavioral intention in premium food markets. Data were collected from customers who had visited the premium food markets within three months prior to the time of the survey. A total of 247 responses were analyzed using SPSS 25.0 for Windows. The three attributes of social identity (cognitive, affective, and evaluative social identity) had a significant positive effect on the affective commitment, while affective commitment had a positive effect on the behavioral intention in premium food markets. On the other hand, only evaluative social identity had a significant positive effect on the behavioral intention in premium food markets. These results revealed the mediating effect of affective commitment in the relationship between social identity and customers' behavioral intention. This suggests a positive affective commitment as a key factor for customers in premium food markets. The results would be applied to marketing strategies based on the attributes of premium food market customers.