• Title/Summary/Keyword: Affective Words

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Context Modulation Effect by Affective Words Influencing on the Judgment of Facial Emotion (얼굴정서 판단에 미치는 감정단어의 맥락조절효과)

  • Lee, Jeongsoo;Yang, Hyeonbo;Lee, Donghoon
    • Science of Emotion and Sensibility
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    • v.22 no.2
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    • pp.37-48
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    • 2019
  • Current research explores the effect of language on the perception of facial emotion as suggested by the psychological construction theory of emotion by using a psychophysical method. In this study, we hypothesize that the perception of facial expression may be influenced if the observer is shown an affective word before he/she judges an expression. Moreover, we suggest that his/her understanding of a facial emotion will be in line with the conceptual context that the word denotes. During the two experiments conducted for this project, a control stimulus or words representing either angry or happy emotions were briefly presented to participants before they were shown a target face. These target faces were randomly selected from seven faces that were gradually morphed to show neutral to angry (in Experiment 1) and neutral to happy (in Experiment 2) expressions. The participants were asked to perform a two-alternative forced choice (2AFC) task to judge the emotion of the target face (i.e., decide whether it is angry or neutral, or happy or neutral). The results of Experiment 1 (when compared with the control condition) showed that words denoting anger decreased the point of subjective equality (PSE) for judging the emotion of the target as anger, whereas words denoting happiness increased the PSE. Experiment 2, in which participants had to judge expressions on a scale from happy to neutral, produced a contrasting pattern of results. The outcomes of this study support the claim of the psychological construction theory of emotion that the perception of facial emotion is an active construction process that may be influenced by information (such as affective words) that provide conceptual context.

Emotional Palette: Mapping Affective User experience Elements based on Trend (Emotional Palette: Trend에 따른 감성적 사용자 경험 요소 매핑)

  • Jeon, Myoung-Hoon;Lee, Ju-Hwan;Yang, Jung-Min;Heo, U-Beom;Lim, Tae-Hoon;Ahn, Jung-Hee;Kim, Jin
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.451-455
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    • 2008
  • Emotional design gets more and more important. However, the systematical approaches to integration of user experience elements in product design have been rarely tried. This study consists of three parts. We extracted affective words fitting to design direction based on trend analysis. Then, user experience elements were matched with affective words. Finally, a prototype system was made to guide designing affective factors in electronic products. In the present study, user experience elements were defined as color, material & finishing, and sound. Through various documents analysis and trend analysis, trend analysis experts and user experience designers extracted 31 affective keywords which could fully reflect current trend. After paired-comparison of selected keywords, 2 sensibility dimensions were obtained by multidimensional scaling. Trend affective keywords could be explained by 2 dimensions of human-centered' vs. 'techno-centered' and 'warm vs. cool'. Next, user experience elements stimuli were matched with each keyword by user direct positioning on the 2 dimensions affective map. Based on the result of the experiment, the prototype system was developed for the product designers. The results of the current study could guide designers to design emotionally satisfactory products.

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A Study on the Pain in Patients with Temporomandibular Disorders using Korean Pain Rating Scale (측두하악장애환자에서 한국어 통증척도를 이용한 통증에 관한 연구)

  • Yoing-Gyu Bae;Kyung-Soo Han
    • Journal of Oral Medicine and Pain
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    • v.19 no.2
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    • pp.169-180
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    • 1994
  • The aim of this study was to compare pain descriptions in common dental patients with those in patients with Temporomandibular disorders(TMDs). The study sample consisted of 104 common dental patients and 74 patients with TMDs, and their chief complaint was pain, Subjects were classified common dental pain group and TMDs pain group, respectively. All the subjects completed Korean Pain Rating Scale(KPRS) on first visit. KPRS contains 90 pain terms, which divided into 20 subclasses in 3 dimensions. Each subclass contains 3-6 pain terms. each patient had chosen only one term from each subclass. If there was no proper term, subject could pass the subclass without completion. Words chosen were categorized into sensory, affective, miscellaneous and total dimension. Thereafter they were processed and analyzed by SPSS/PC+ statistical package program with respect to rank values, scale values, number of words chosen and frequency of each subclass. The obtained results of this study were as follows : 1. Total mean number of words chosen was 7.6. 2. Chronic patients groups with Temporomandibular disorders had chosen more freuently from the subclasses in affective dimension than the patients in acute common dental pain group. 3. Frequency of affective dimension was higher in chronic patients groups with Temporomandibular disorders than that of acute patients group with Temporomandibular disorders. 4. Chronic patients group with Temporomandibular disorders had higher frequency in constrictive pressure pain, traction pressure pain, dull pain and fatigue-related pain terms than acute common dental patients group. 5. Acute patients group with Temporomandibular disorders had higher frequency in traction pressure pain and dull pain terms but had lower frequency in chemical pain, peripheral nerve pain and cold pain terms than acute common dental patients groups. 6. There were high positive correlation between the scale- and rank-value in the pain rating index.

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A Study on Understanding of Affective Characteristics and its Instructional Method in Mathematics Education (수학 교과에서의 정의적 특성 요인의 의미 및 지도 방안 탐색)

  • Choe, Seung-Hyun;Hwang, Hye Jeang
    • Communications of Mathematical Education
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    • v.28 no.1
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    • pp.19-44
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    • 2014
  • This study aims to develop strategies for improving the affective characteristics of Korean students based on results from international achievement tests. In pursuing the goal, different research methods are employed including a) analysis of the theories and literature regarding the affective domains included in PISA and TIMSS studies; b) analysis of the current situation and needs of Korean students with respect to the affective factors based on PISA and TIMSS results; c) case studies of best practices in relation to students' affective domains in Korea and abroad; and d) development of strategies for improving and supporting Korean students' affective characteristics. In this paper, first of all, relevant theories on affective characteristics in literature are introduced. In other words, the concepts of three affective domains in question - interest, self-efficacy, and value - are reviewed, and their definitions for the present study are made. Also, teaching strategies and support plans for improving students' affective factors are extracted from previous studies. Furthermore, this paper reviews recent trends in research on how the affective domains are related to mathematics education and how one can teach them effectively. The teaching guidelines for each affective domain are developed according to the instruction principles extracted through literature review in general for all subjects. Based on the results of the findings mentioned above, this paper establishes and suggests the guidelines on how to teach mathematics reflecting the affective characteristic.

The affective components of facial beauty (아름다운 얼굴의 감성적 특징)

  • 김한경;박수진;정찬섭
    • Science of Emotion and Sensibility
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    • v.7 no.1
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    • pp.23-28
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    • 2004
  • In this paper, we investigated the affective components of facial beauty. In study 1, we did factor analysis of affective evaluations of the faces, and about 65% of the variances are explained by only two factors. Two factors were named 'sharp' and 'soft', respectively. In study 2, the correlation between facial beauty and affective evaluations was analyzed, and the correlation between facial beauty and sharp factor was significant. In study 3, we made the new images by morphing and warping the faces: 'average', 'high-ranked', and 'exaggerated'. The participants evaluated the 'high-ranked' face more beautiful than the 'average' face, and the 'exaggerated' face more beautiful than the 'high-ranked' face. The rating of affective words on the faces showed that the 'average' face was related to 'soft' impression, the 'high-ranked' image to 'sharp' impression, and the 'exaggerated' face might have double impression. These results might support the directional hypothesis for the facial beauty.

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The Influence of Failures in a Mileage Program on Consumers' Negative Emotions and Behavior (외식기업 마일리지 프로그램(Mileage Program) 실패가 소비자의 부정적 감정과 행동에 미치는 영향 연구 - 소비자의 몰입(Committment) 수준 조절 효과 검증 -)

  • Kim, Young-Hun
    • Culinary science and hospitality research
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    • v.16 no.2
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    • pp.110-135
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    • 2010
  • The purpose of this study was to examine the effects of a mileage program on consumers' negative emotions and behavior when the program failed. To accomplish the purpose of this study, the failures in mileage programs were classified into three types(refusal, delay, reduced advantages) with two types of customers' commitment(affective and calculative), and an experimental design was used to verify the effect of customers' negative emotions on their negative behavior when the programs fail. A total of 600 university students in Seoul and Pusan areas were surveyed from 1st of Sept. to 30th in 2009. The result suggests that both consumers with affective commitment and those with calculative commitment felt negative emotions(regret, disappointment) when a mileage program failed. Consumers with affective commitment to a company are expected to give negative words of mouth to others. Also, consumers with calculative commitment to a company are expected to complain and give negative words of mouth to others.

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A Study for Development of a Korean Pain Measurement Tool(II). A Study for Testing Ranks of Words in each Subclass of a Korean Pain Measurement Tool (동통 평가도구 개발을 위한 연구 -한국 통증 어휘별 강도 순위의 유의도 및 신뢰도 검사-)

  • 이은옥;송미순
    • Journal of Korean Academy of Nursing
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    • v.13 no.3
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    • pp.106-118
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    • 1983
  • The main purpose of this study is to systematically classify words indicating pain in terms of their ranks in each subclass. This study is a part of developing a Korean Pain Measurement Tool. This study didnot include exploration of each word's dimension such as sensory or affective. Eighty three Korean words tentatively classified in 19 subclasses in previous study were used for this study. At least three to six words were included in each subclass and the words were randomly placed in which each subject indicates their rank of pain degree. One hundred and fifty nursing students and one hundred clinical nurses were requested to indicate the rank of each word. One hundred and sixteen students and eighty three nurses completed the ratings for analysis. The data were collected from June 1983 to July 1983. The data using ordinal scale were analyzed by Friedman ANOVA to test significant difference between rank means. All of pain words indicated significant rank mean difference in all of 19 subclasses. Some of the words were either cancelled or replaced by other words, or rearranged for their ranks. Subclasses of which words were cancelled were 1) Simple stimulating pain, 2) Punctuate pressure, 3) peripheral nerve pain, 4) radiation pain, 5) punishment-related pain, and 6) suffering-related pain. Subclasses of which words were replaced or rearranged were 1) incisive pressure, 2) constrictive pressure, 3) dull pain, 4) tract pain, 5) digestion-related pain and 6) fear-related pain. Four subclasses such as traction pressure, thermal, cavity pressure, and fatigue- elated pain indicated significant differences among rank means in each subclasses and showed no visible overlaps of the ranks among means. Further research is needed using high level measurement of pain degree of each word and more sophisticated analysis of the pain degrees. Three pain words which would be related to chemical stimulation were newly explored and included as a new subclass. Through this study, the total number of subclasses increases from 19 to 20 and the total number of Korean words in the scale decreases from 83 to 80.

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Structural Causal Relationships among Service Image, Service Satisfaction, Emotional Commitment and Customer Loyalty in Hospitals: Moderating Effects of Relationship Proneness (병원의 서비스이미지, 서비스만족, 감정적 몰입 및 고객충성도 간 구조적 인과관계: 관계성향의 조절효과)

  • Cho, Hyoungrae;Choi, Chul-Jae
    • Korea Journal of Hospital Management
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    • v.23 no.1
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    • pp.65-77
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    • 2018
  • The purpose of this study is to examine the structural causal relationships between service image, service satisfaction, affective commitment, and customer loyalty to customers who have experienced hospital medical services, and to identifies the mediating effect of relationship proneness in explaining the effects of service image, service satisfaction, and affectivel commitment on customer loyalty. For this study, 250 respondents were surveyed and data were analyzed using SPSS 21.0 and AMOS 20.0 statistical package. Statistical analysis tools, such as SPSS 21.0 and AMOS 20.0 were utilized for ensuring the validity and the reliability, whereas the SEM method was used for testing the research hypothesis. The results of study are as follows. Service image had significant influence on service satisfaction and emotional commitment. First, Service satisfaction was significant for emotional commitment and customer loyalty, and emotional commitment had a significant effect on customer loyalty. Therefore, the path relations between variables were all statistically significant. Second, there was differences the moderating effect of the relationship proneness in the effects of service satisfaction, service image and affective commitment on customer loyalty. In other words, the moderating effect of the relationship tendency was consistent with the research hypothesis and the adjustment effect was significant in the relationship between service satisfaction and customer loyalty. However, there was no control effect in relation to service image and customer loyalty and affective commitment and customer loyalty. Therefore, In order to secure long-term and stable profits by establishing a relationship with their customers, the medical service marketing strategies of hospitals should be promoted to enhance customer loyalty by raising the level of service satisfaction to high relationship proneness group and by raising the the level of affective commitment to low relationship proneness group.

A Study on the Working Mother's Parental Attitude and the Psychological Well-being of Children (취업모의 양육태도와 자녀의 심리적 복지에 관한 연구)

  • 오선영;최정미
    • The Korean Journal of Community Living Science
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    • v.15 no.2
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    • pp.109-121
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    • 2004
  • This study is about the working mother's parental attitude and the psychological well-being of children. This investigation also analyzed the differences in the psychological well-being of children according to socio-demographic variables and whether there was a percieved affective nurturing attitude and monitoring of the mother. To study such differences, 437 second and third grade children with both parents working were chosen as the subjects of this investigation. The data was analyzed according to frequency, percentage, averages, standard deviation, Cronbach's alpha, t-test, one way ANOVA, and Duncan's mutiple comparison. The major finding were as follows: First, the results of examining the differences of the psychological well-being of children according to socio-demographic variables showed significant differences in the area of anxiety with respect to children's genders, maternal educational levels and maternal occupations. In the area of loneliness, the differences came only from the differences in the grade levels. Second, there were significant differences between loneliness and self-perceived competence in the psychological well-being of children according to the subjects' perception of an affective nurturing attitude and monitoring of mothers. In other words, it revealed that the group of children that strongly perceived an affective nurturing attitude and monitoring by their parents showed a lower level of loneliness and a higher level of self-perceived competence.

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Affective Computing Among Individuals in Deep Learning

  • Kim, Seong-Kyu (Steve)
    • Journal of Multimedia Information System
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    • v.7 no.2
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    • pp.115-124
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    • 2020
  • This paper is a study of deep learning among artificial intelligence technology which has been developing many technologies recently. Especially, I am talking about emotional computing that has been mentioned a lot recently during deep learning. Emotional computing, in other words, is a passive concept that is dominated by people who scientifically analyze human sensibilities and reflect them in product development or system design, and a more active concept that studies how devices and systems understand humans and communicate with people in different modes. This emotional signal extraction, sensitivity, and psychology recognition technology is defined as a technology to process, analyze, and recognize psycho-sensitivity based on micro-small, hyper-sensor technology, and sensitive signals and information that can be sensed by the active movement of the autonomic nervous system caused by human emotional changes in everyday life. Chapter 1 talks about overview and Chapter 2 shows related research. Chapter 3 shows the problems and models of real emotional computing and Chapter 4 shows this paper as a conclusion.