• 한국보건간호학회지
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• 제33권3호
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• pp.409-419
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• 2019

Purpose: Factors related to the major satisfaction of nursing students were systematically searched and quantitatively synthesized. Methods: Meta-analysis was conducted upon 47 articles in Korean master and doctorate degree dissertations and academic journals. Meta-analysis of major satisfaction-related variables was conducted using Comprehensive Meta-Analysis (CMA) 2.0 program. The effect size of the related variables was analyzed by converting the statistic r value to Fisher's Z. Results: The overall average effect size of major satisfaction was the largest effect size (ES=.49), followed by cognitive factors (ES=.58), affective factors (ES=.45), and psychomotor factors (ES=.31). The cognitive factors were in the order nursing professionalism(ES=.70), nurse's image (ES=.65), and critical thinking disposition (ES=.36). The affective factors were self-esteem (ES=.59), emotional intelligence (ES=.55), career identity (ES=.49), self-efficacy (ES=.48), college adjustment (ES=.45), practice satisfaction (ES=.45), resilience (ES=.42), (ES=.40), grit (ES=.34), and stress (ES=.26). The psychomotor factors were clinical performance ability (ES=.38) and career search behavior (ES=.31). Conclusion: The results of this study are valuable when giving consideration to the variables related to nursing students' major satisfaction, for developing a strategic model to enhance the satisfaction of nursing students.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2014년도 춘계학술발표대회
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• pp.992-994
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• 2014

Hemispheric asymmetry in prefrontal activation have been proposed in two decades ago, as measured by electroencephalographic (EEG) power in the theta band (4-8Hz), is related to reactivity to affectively pleasure audio stimuli. In this study, we designed an emotional audio stimulus experiment in order to verify frontal EEG asymmetry by analyzing ERSP results. Thirty healthy college students volunteered the stimulus experiment with the standard IADS affective sounds. These affective sound clips are classified in three emotion states, happy, neutral and fear. ERSP image results revealed that there are the stronger responses of high arousal (fear and happy) in the left prefrontal lobe, while the stronger responses of low arousal (neutral) in the right pre-frontal lobe. However, the high pleasure emotions (happy) can elicit greater relative right EEG activity, while the low and middle pleasure emotions (fear and neutral) can elicit the greater relative left EEG activity. Additionally, the most response differences of theta band have been found out in the medial frontal lobe, which is proved as the frontal midline theta.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.373-385
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• 2022

Due to the lack of information, medical tourists are regarded to be at high risk. Prior medical tourism research has found that various types of perceived risks have a significant impact on medical tourists' purchase behavior. Even though medical tourism is predicted to increase, there is a lack of behavioral research to explain how perceived risks affect medical tourists' purchase behavior. In the context of Korean medical tourism, this study attempts to evaluate the effects of multi-level (macro, organizational, and personal) factors on medical tourists' perceived risks and purchase intentions. A conceptual model and hypotheses were built and empirically validated to investigate links between multi-level characteristics, perceived risks, and purchasing intentions. The data for this study was collected from Chinese tourists using a questionnaire. The impact of cognitive country image, affective country image, and medical service quality on fundamental risk is confirmed by statistical testing. Surprisingly, expectancy discrepancy risk is influenced only by cognitive country image and information search capabilities. Both fundamental and expectation discrepancy risks lower medical tourists' purchase intentions. The findings of this study show that a multi-level strategy is required to investigate the links between perceived risks and medical tourism purchasing intentions based on macro, organizational, and personal factors.

• 복식문화연구
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• 제10권4호
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• pp.336-349
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• 2002

The purpose of this paper is to examine the characteristics of consumption vision related to the apparel buying decision-making. They propose that consumers form mental images of future consumption situations and that these consumption visions influence their decision-making. Consumers can imagine themselves consuming apparel products and experiencing the consequences of this consumption. By imagining the likely outcomes, they are able to identify the salient characteristics of each alternative and develop beliefs about their outcomes. Also, they can experience affective reactions to the outcomes they imagines. In this way, they form the cognitive and affective basis for their preferences and construct several consumption visions in the apparel buying decision-making. A consumption vision is "a visual image of certain product-related behaviors and their consequences....(they consisted of concrete and vivid mental images that enable consumers to vicariously experience the self-relevant consequences of product use"(Walker & Olson, 1994). We conducted unstructured, depth interviews with 9 groups participating 48 students at universities located in Busan, based on the results of previous studies. The results show that consumption visions related to the apparel buying decision-making are characterized as self-image, reactions of others, affection and mood, visual imagine, and self-satisfaction. By constructing consumption visions based on the various perspectives, consumers are influenced in the apparel buying decision-making. Many subjects reported experiencing positive affect when imagining positive outcomes of product use. Other subjects mentioned using consumption visions for purely hedonic reasons. With no intention of purchasing apparel products, consumers may evoke consumption visions to escape from the daily life, to fantasize and daydream about pleasurable consumption situations, and to enhance the mood. That is, the consumption vision related to the apparel buying decision-making helps consumers anticipate an uncertain future and make the purchase of apparel products.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1998년도 추계학술발표 논문집
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• pp.218-224
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• 1998

본 연구에서는 직물 디자인과 관련된 감성 어휘 모형과 디자인 요소 분석 체계를 통합하여 직물 디자인 감성 이미지 스케일을 제안하고자 한다. 이를 위해 3차원으로 구성되었던 감성 어휘 모형을 수정하여 2차원-범주 모형으로 만들고 디자인 요소 분석 체계를 이용하여 개별 직물 표본에 대한 디자인 평가가 선행되었다. 두 체계를 토대로 33개의 직물 표본에 대해 76개의 감성 어휘를 사용한 감성 조사가 실시되었다. 직물관련 감성 평가시 개별 감성 어휘를 모두 비교, 판단하는 경우 생길 수 있는 과제의 어려움을 줄이고자 범주 평가 후 범주 내 개별 어휘를 평가하는 방식을 취했다. 설문을 연령대가 다른 일반인과 전문가에게 실시되었으며 설문 결과를 토대로 직물 표본을 2차원-범주 모형에 분포시키고 필수적인 디자인 요소에 대해 확인하였다.

• 한국정보통신학회논문지
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• 제18권1호
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• pp.155-161
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• 2014

본 연구는 사용자의 감성을 효율적으로 유도하는 실시간 감성 이미지 콘텐츠 플레이어를 제안한다. 감성 이미지 콘텐츠 플레이어는 실시간으로 이미지 콘텐츠의 명도, 채도에 변화를 줌으로써 사용자의 감성에 따라 효율적으로 감성 유도가 가능하도록 설계하였다. 감성인식 부분은 자율신경계 기반의 맥파, 피부온도, 피부저항의 생체신호를 활용하였다. 사용된 감성 콘텐츠 이미지는 국제적 정서체계(IAPS)에서 분류된 9가지 감성영역의 이미지를 적용하였다. 실험결과로 감성 이미지 콘텐츠 플레이어를 통해 이미지의 감성 상태에 맞는 사용자의 감성이 10% 더 정확하게 유도되었다. 감성 콘텐츠 플레이어는 실시간으로 감성 반영을 통해 사용자와 콘텐츠간의 감성적 교감을 증대시킬 것으로 기대된다.

• 유통과학연구
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• 제18권10호
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• pp.5-14
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• 2020

Purpose: Early morning delivery markets have grown exponentially in the last few years. This study aims to verify the effects of brand experience factors and brand personality factors of Market Kurly, a representative early morning delivery brand, on brand attachment and brand loyalty. Research design, data, and methodology: For this purpose, 204 ordinary people in their 20s and 40s who have experience in using Market Kurly were surveyed. 7 hypotheses were verified by using hierarchical regression analysis. Results: Affective experience, intellectual experience, and behavioral experience among brand experience factors had a positive effect on brand attachment. Also, brand personality-self-image congruence and brand personality-human brand congruence as brand personality factors had a positive effect on brand attachment. The brand attachment was identified as an important preceding factor to explain the brand loyalty of Market Kurly. Conclusions: When applying brand experience factors to the early morning delivery service context, each brand experience factor affected brand attachment and brand loyalty. The scope of research on brand personality-self-image congruence was expanded in that it considered both brand personality-human brand congruence and brand personality-self-image congruence. This study provides academic and practical implications by revealing that brand experience factors and brand personality factors can positively affect brand attachment and brand loyalty.

• 조명전기설비학회논문지
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• 제29권5호
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• pp.1-12
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• 2015

In this study, we derive an evaluation structure and 18 Valuation vocabulary for the media facade lighting conditions. In addition, this study deduced the applicable elements that could be applied in time of building nightscape lighting design using media facade by conducting affective evaluation. The research results are as follows: It was found that the image axis of "Dynamic, Colorful" showed the lighting change speed was fast with diverse application of lighting color, and its evaluation object applied by general emphasis, vertical emphasis, partial emphasis lighting method was highly assessed. In addition, it was found that "Luxurious, Unusual" axis showed lighting change speed was slow with the application of lighting color in warm hue series, and its evaluation object applied by line lighting, dot lighting, general emphasis lighting methods was highly assessed. Lastly, it was found that "Soft, Secure" image axis showed the lighting change speed was slow with the application of pastel tone lighting color, and the evaluation object applied by general emphasis lighting method was highly assessed.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 2부
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• pp.18-23
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• 2008

과거의 전통적인 마케팅 방법론들과 그 이론을 믿어온 기업의 경영자들은 소비자의 사고 과정을 합리적이고 이성적인 행위라고 규정하였다. 하지만 최근 발표되는 다양한 연구결과들에 의하면 소비자의 사고 과정은 무의식적 영역에서 감성에 의해 일어나는 행위에 가깝다. 이러한 소비자의 사고 과정은 제품을 구매하는 과정, 즉 소비자의 구매 결정 과정에도 영향을 미친다. 소비지는 제품 구매 시, 가격, 성능, 품질 등의 다양한 이성적 기준에 의해 제품을 판단하지만 결국 구매는 제품에 대한 좋고 나쁨의 감성적 기준에 의해 결정된다. 브랜드 이미지는 소비자의 무의식적 영역에서 형성된 브랜드에 대한 심상으로 감성적 가치를 갖으며 소비자의 제품 구매에 영향을 미친다. 따라서 긍정적인 감성의 결합을 통한 제품 개발은 감성적인 제품 이미지의 구축으로 연결되는 제품의 판매와 브랜드 이미지 강화의 중요한 요소이다. 이러한 관점에서 본 연구는 브랜드 이미지 강화의 한 요인으로써 효율적이고 감성적인 의사 전달 방식인 스토리텔링을 적용한 제품 개발 프로세스의 제안을 목표로 하여 내용을 구성하였다.

• 한국콘텐츠학회논문지
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• 제11권11호
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• pp.120-129
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• 2011

본 연구의 목적은 3D 입체영상 라이드 필름에서 발현되는 사용자 감성을 규명하기 위하여 대표감성어휘를 도출하고 이들 간의 구조를 파악하는 것이다. 이를 위하여 감성관련 선행 연구를 고찰하고 3D 입체영상에 적합한 감성어휘를 수집하였다. 그 결과 206개 기초감성 어휘가 수집되었으며 이에 대하여 62명의 일반 사용자와 4명의 전문가에 의한 적절성 평가를 실시하였다. 이를 통해 77개의 감성어휘 후보를 선발 하였으며 단어 유사성을 배재하여 26개의 대표감성 어휘 후보를 선발하였다. 이를 기초로 자유연상 기법을 활용해 최종 15개의 대표감성어휘를 도출하고 감성어휘 간의 구조를 파악 할 수 있었다. 기존 감성에 대한 연구가 정지된 대상이라면 본 연구는 움직임에 대한 감성으로서 감각, 감정을 포함한 감성연구를 제안하며 향후 3D입체영상의 감성공간과 감성효과에 대한 연구로 이어질 것이다. 본 연구는 3D 입체영상 라이드 필름을 제작할 때 기초가 되는 디자인 지침을 제공할 것으로 기대된다.