• Journal of the Korean housing association
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• v.14 no.1
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• pp.77-86
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• 2003

The purpose of this study is to set up a model of affective evaluation to structurally and systematically analyse subjective affective expressions of human beings with regard to the residential environment and to analyse the correlation between affective responses of residents and physical elements by positively applying the model to the evaluation of outdoor space of apartment complexes as an area of study on evaluation of residential environment. The area for evaluation was limited to three apartment complexes situated in Daegu, and the subjects for evaluation were also limited to a group of residents(housewives) living at the three apartment complexes. The research method is summarized as follows. 214 affective words(adjective phrases) expressing outdoor space of apartments were selected from literature on random sampling basis, and reduced to 25 ones through factor analysis. Then, these 25 words were systematized by an affective evaluating scale with 7 categories of meaning. The evaluation was conducted with 324 homemakers living at the apartment complexes selected for evaluation from September 29, 2000 to October 5, 2000. SPSSWIN, a statistical program was used for analysis.

• Journal of the Ergonomics Society of Korea
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• v.29 no.2
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• pp.217-224
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• 2010

Research has been conducted to examine the effects of mechanical and sound characteristics of fabrics on affective quality. The present study developed the Affective Quality Evaluation and Estimation System for Textiles (AQEEST) with distinguished features that can be effectively used in the affective research of fabric frictional sound. The AQEEST consists of three subsystems (affective quality evaluation, affective quality estimation, and audible distance estimation subsystems) and each subsystem consists of three to four modules (e.g., evaluation condition setup, evaluation experimentation, and textile database management modules) depending on its functional requirements. The affective quality evaluation subsystem was designed to help administer an experiment in a systematic manner and present acoustic and visual stimuli simultaneously in various gait conditions (walking, jogging, and running) to mimic a more realistic situation of textile frictional sound production. Next, the affective quality estimation subsystem was designed to estimate the sound characteristics, affective qualities, overall psychological satisfaction, and reference cluster of a textile using its mechanical and/or sound characteristic information. Lastly, the audible distance estimation subsystem was designed to estimate the just noticeable sound pressure levels and audible distances of a textile for various gait conditions using its mechanical characteristic information. The AQEEST can be upgraded by accommodating more affective quality study results for various textiles.

• Proceedings of the KSPS conference
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• 2007.05a
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• pp.67-70
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• 2007

The present paper focuses on the interaction between lexical-semantic information and affective prosody. The previous studies showed that the influence of lexical-semantic information on the affective evaluation of the prosody was relatively clear, but the influence of emotional prosody on the word evaluation remains still ambiguous. In the present, we explore whether affective prosody influence on the evaluation of affective meaning of a word and vice versa, using more ecological stimulus (sentences) than simple words. We asked participants to evaluate the emotional valence of the sentences which were recorded with affective prosody (negative, neutral, and positive) in Experiment 1 and the emotional valence of their prosodies in Experiment 2. The results showed that the emotional valence of prosody can influence on the emotional evaluation of sentences and vice versa. Interestingly, the positive prosody is likely to be more responsible to this interaction.

• Journal of the Ergonomics Society of Korea
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• v.33 no.6
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• pp.515-532
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• 2014

Objective: The purpose of this study is to define consumers' affection on the interior design of commercial cars in terms of its design factors: color, embossing and gloss as independent factors. Background: Existing affective studies related to interior of vehicle focus on just sedans. However, there is no affective study about the interior of commercial cars. In addition, it is hard to change levels to which manufactures want. Method: Representative design factors were drawn using ANOVA and SNK analysis and definitive affective vocabularies were drawn using factor analysis. Furthermore, the results of 3D experiment were analyzed using ANOVA and LSD analysis. 3D images for the experiment were made using 3D max program. The experiment revealed that consumers discerned the differences in levels of each design factor and affective vocabulary. Results: The ANOVA revealed that beige color "A" type and non-gloss were the most preferred design in terms of the affective vocabularies and total preference. Conclusion: The result of the experiment may help manufactures to design the interior of commercial cars in the near future. Furthermore, the ANOVA result of affective vocabularies evaluation is expected to suggest a meaningful guideline. Application: The study results may be utilized as a guideline for interior design of commercial cars.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2003.11a
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• pp.313-318
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• 2003

The purpose of this study is to investigate the correlation between the affective responses and residents' satisfaction in apartment housing estates. This study was conducted to empirically identify the effect of physical contents of apartment buildings on the affective response and satisfaction of residents. The area for evaluation was limited to four apartment buildings in Daegu, and the subjects for evaluation were also limited to a group of residents living at the four apartment buildings. SPSSWIN, a statistical program was used for analysis.

• Proceedings of the KSPS conference
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• 2006.11a
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• pp.11-13
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• 2006

The present paper focuses on the interaction between lexical-semantic information and affective prosody. More specifically, we explore whether affective prosody influence on evaluation of affective meaning of a word. To this end, we asked participants to listen a word and to evaluate the emotional content of the word which were recoded with affective prosody. Results showed that first, emotional evaluation was slower when the word meaning is negative than when they is positive. Second, when the prosody of words is negative, evaluation time is faster than when it is neutral or positive. And finally, when the affective meaning of word and prosody is congruent, response time is faster than it is incongruent.

• Journal of the Korean housing association
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• v.15 no.1
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• pp.121-128
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• 2004

The purpose of this study is to investigate the correlation between the affective responses and residents' satisfaction in apartment housing estates. This study was conducted to empirically identify the effect of physical contents of apartment buildings on the affective response and satisfaction of residents. The area for evaluation was limited to four apartment buildings in Daegu, and the subjects for evaluation were also limited to a group of residents living at the four apartment buildings. The correlation between the satisfaction with the physical elements of each apartment and the affective factors was analyzed. The analysis showed that there was mostly a statistically significant negative correlation. This result also suggests that the satisfaction with the physical elements may vary depending on the affective attitude. SPSSWIN, a statistical program was used for analysis.

• The Mathematical Education
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• v.55 no.4
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• pp.447-465
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• 2016

The purpose of this study is to analyze longitudinal trends of students' mathematical affective domain by use of the data mining method. For this purpose, we used the Korea education longitudinal study(KELS 2005) which was the survey data for students' achievement test, affective domain test, teachers' evaluation, and parents' evaluation from $7^{th}$ grader in the year of 2005 to $11^{th}$ grader in the year of 2010. Subjects of this study is a total of 5040 students who answered to the mathematical affective domain survey in KELS 2005. The result findings are as follows. First, students' affective domain had changed negatively as they went up to higher grade. Second, if students' affective domain had built at a certain level in $7^{th}$ grade, the level did not change easily until $11^{th}$ grade. Third, major factors of students' affective domain were shown to be self-efficacy, intrinsic motivation, efforts and patient, and time management.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.7
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• pp.953-964
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• 1999

The purpose of this study was to analyze the effectiveness of negative appeal ads taking social problems as their themes. Two social problem ad themes concerning abortion and drug addiction were selected as stimulus. Questionnaires consisted of questions about affective response cognitive evaluation consumer's characteristics(sex, clothing involvement social problem involvement) and the ad and brand attitudes They were distributed to 200 high school students in Seoul. Results were : 1 The affective response consisted of 4 dimensions(negative inactivating activating positive) and the cognitive evaluation had 3 dimensions(utility·persuasive power creativity awareness) 2. Creativity and awareness dimensions and the ad attitude had positive influence on the brand attitude for the abortion theme ad,. Creativity dimension and consumer's clothing involvement had positive influence on the brand attitude for the drug addiction theme ad . Especially the affective response had no significant influence on the brand attitude. This result suggests that in case of negative appeal ads the affective response does not necessarily degrade the brand attitude while positive cognitive evaluation on creativity and awareness of the could influence the brand attitude favorably through raising attention to the brand resulting in high effectiveness of the ad.

• Journal of Korean Institute of Industrial Engineers
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• v.33 no.4
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• pp.393-401
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• 2007

Affective aspects of design attributes such as color, Pattern, and texture are important to the overall impression and the success of interior products. Among all the interior materials, wallpapers and flooring materials take up largest construction area and they are main components in creating affective impression for customers. This study aims to investigate the relationship between luxuriousness and related affective variables and design elements of wallpapers and flooring materials. The approach consists of 3 steps: (1) selecting related affective features and product design attributes through a literature survey, opinion of expert panel, and focus group interview, (2) conducting evaluation experiments, and (3) developing Kansei models using multivariate statistical analysis and analyzing critical attributes. Evaluation experiment was conducted using a questionnaire made up of 7-point scale and 100-point scale and 30 housewives and 20 interior designers participated in the evaluation experiment. The result of evaluation was analyzed through principal component regression and quantification I analysis. As a result of analyzing the survey data, the relationship between luxuriousness and related affective features and product design attributes was identified, moreover a optimal combination of the design component was identified. Consequently, it is expected that the results of the study would be a basis of the concept of emotion-based design by giving insights about how customers perceive the luxuriousness and suggesting the optimal combination, and providing specific quantitative design guidelines.