• 영어어문교육
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• 제10권1호
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• pp.23-52
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• 2004

This paper investigated students' and teachers' attitudes toward L2 grammar in EFL learning context. In a study in which attitude was viewed as consisting of three different components such as cognitive, affective, and behavioral, questionnaire developed on the basis of such a view of attitude was used as a data collection method. The results of the study indicated that in general, both students and teachers were similar to each other in their attitude toward L2 grammar. Among the findings, most important, two groups were shown to fully understand the important role of grammar in L2 learning. Another finding was that despite the 6th national curriculum for English education, our English class was still dominated by grammar-centered instruction. Also it was shown that the way teachers had been taught L2 grammar had a considerable effect on the way they would instruct it in their future classes. Based on these findings, some suggestions were offered for effective grammar pedagogy in EFL context.

• Asia pacific journal of information systems
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• 제28권3호
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• pp.183-203
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• 2018

In the era of Web 2.0, social media advertising can simultaneously stimulate consumers' brand purchase intention and brand information sharing intention. Product sales and brand information diffusion are equally important for a company that conducts advertising. This study investigates how features of brand content influence social media advertising effectiveness by integrating the stimulus-organism-response model and classic advertising effectiveness models. An analysis of 267 survey questionnaires shows that brand content-related cues, including perceived uniqueness, perceived vividness, and perceived interactivity have significant effects on consumers' affective and cognitive involvement, which then affect their attitude toward brand content. As a result, the consumers' attitude toward the brand and their brand purchase intention, as well as their brand content sharing intention, are positively affected by attitude toward brand content. This study contributes to a better understanding of how social advertising works, which suggests that managers should effectively use social media to conduct advertising.

• 한국의류학회지
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• 제28권2호
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• pp.224-234
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• 2004

This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)＇s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo＇s ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.

• 한국의류학회지
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• 제28권7호
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• pp.916-926
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• 2004

The purpose of this study was to examine the workers＇ attitudes toward textile industry. Also the attitude was investigated how to be correlated to job stress symptoms and job performance. The data were obtained from questionnaire completed by 529 workers employed in textile or clothing companies. The SPSS package was used for data analysis which included t-test, ANOVA, mean, correlation, and factor analysis. The results showed that workers＇ attitudes toward textile industry were neither positive nor negative. The attitudes revealed to be divided into two components-cognition, affect/behavioral intention. Cognitive attitude was observed to be more positive than affective/behavioral intention attitude. The attitude differed according to personal characteristics such as sex, educational status, position, period of one＇s service, types of industry and job specifications. The attitude were correlated with job stress symptoms and job performance. The more positive the workers＇ attitudes were, the lesser job stress symptoms and the higher job performance were. As the two components of the attitudes are in the same way, the attitude toward textile industry exhibited to have higher correlation with job stress symptoms and job performance.

• 한국의류학회지
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• 제31권7호
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• pp.1030-1041
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• 2007

The purposes of this study were to identify the sub-dimensions of consumers' attitude and types of loyalty behavior toward fashion brands, and to analyze the influence of consumers' brand attitudes on brand loyalty. A survey was conducted with the questionnaire for consumer's buying experience of fashion brand. A total of 350 questionnaires were distributed, and 341 complete responses were analyzed. Exploratory factor analysis, confirmatory factor analysis, path analysis, and multi-group analysis were used for data analysis. The results of this study were as follows. First, the consumers' brand attitude consisted of four sub-dimensions of affective, familiar, value-expressive, and utilitarian attitude. Second, each brand attitude significantly influenced the brand loyalty behavior(single-brand loyalty, multi-brand loyalty, and brand switching). Finally, the causal relationship between brand attitude and brand loyalty differed by consumer's variety seeking tendency.

• 한국지구과학회:학술대회논문집
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• 한국지구과학회 2005년도 추계학술발표회 논문집
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• pp.279-286
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• 2005

This thesis aims to know about the effect science club activities have on the students' science-related attitude. The subjects are 551 high-school students who consists of the students who participate in science club activities and students who don't participate in science club activities. The questionnaires include the questions about cognition of science, interests toward science, and scientific attitudes which belong to the affective domain of Science. The answers are analyzed using by SPSS 11.5 program. This survey shows that whether or not students participate in science club activities affects the cognition of science, the interests toward science, and the scientific attitudes. In other words, science club activities affirmatively enhance the cognition of science, cultivate the thinking power about science, enlarge problem-solving ability by knowing how to survey natural phenomenon, increase the insight into science and help to cope with technological changes. Therefore, since science club activities affect the cognition of science, the interest toward science, and the scientific attitudes in the affective domain of Science, much consideration and concern should be given to science club activities so that students can cherish science club activities and deal with club activities with more attention.

• 융합경영연구
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• 제12권1호
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• pp.29-38
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• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• 한국과학교육학회지
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• 제19권2호
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• pp.315-328
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• 1999

과학 및 과학교과에 대한 학생들의 정의적 인식이 어떻게 하면 긍정적인 방향으로 행동변화를 가져올 수 있는가?에 연구의 목적을 가지고서, 과학수업 과정에서 교사에 의한 학습환경의 분위기나 풍토를 조성하는 심리적 측면이 학생들의 성취도에 미치는 영향을 조사하였다. 1년간 동일한 교사로부터 과학수업을 받은 중 고등학교 2, 3학년학생들이 가지고 있는 교사인식을 바탕으로 심리적 학습환경을 측정하고, 이 환경인식에 따른 과학불안 인식, 과학에 대한 태도, 과학 탐구능력, 과학성취도와의 관계 및 효과를 조사하였다. 이를 토대로 밝혀진 결과는 심리적 학습 환경은 학생들의 정의적 인식 성향과 인지적 학습결과에 직 간접적인 효과를 주며, 유의한 정적 상관을 보였다. 즉, 교사가 조성하는 수업태도, 인성특성, 학습분위기, 수업행동, 지원적 행동 등은 학생들의 과학에 대한 정의적인 행동특성을 변화시킬 수 있는 수업의 사태로써 유의하게 작용할 수 있으며, 과학 성취에도 의미있게 작용한다는 점을 시사해주고 있다.

• 한국초등과학교육학회지:초등과학교육
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• 제28권2호
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• pp.121-131
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• 2009

In this study, we investigated the elementary school students' perceptions toward scientific and/or technological professions in the views of accuracy, complexity, and diversity, and compared them by the students' grades and their science-related career aspiration levels. We also studied the relationships among the students' perceptions toward scientific and/or technological professions and their cognitive (science achievement), affective (enjoyment of science lessons, attitude to scientific inquiry, self-efficacy), and behavioral (participation in science-related activity) characteristics. The subjects were 369 students of 4th and 6th grades at three elementary schools in Seoul. The results revealed that the students were relatively well aware of what works and professions in science and/or technology were, but they did not have good understanding of them in the views of complexity and diversity. The 6th graders had better perceptions toward science and/or technological professions than 4th graders, although they showed the lower scores of attitude to scientific inquiry. Moreover, the higher science-related career aspirations were, the higher scores in all tests of the perceptions and the personal characteristics were. The students' perceptions toward scientific and/or technological professions were found to have relationships with their cognitive, affective, and behavioral characteristics. The multiple regression analysis of the personal characteristics on the perceptions toward scientific and/or technological professions indicated that science-related activity, science achievement, and self-efficacy were significant predictors. Educational implications are discussed.

• 한국과학교육학회지
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• 제34권5호
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• pp.491-497
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• 2014

본 연구는 중학생의 과학에 대한 태도, 과학 학습 동기와 같은 정의적 특성과 자기조절학습 전략과 같은 인지적 특성의 과학 학업성취도에 대한 직 간접적인 효과를 검증하여 변인들 간의 구조적 관계를 규명하고자 하였다. 이를 위해 검사지를 통해 수집된 서울시 중학교 1, 2, 3학년 853명의 자료를 사용하여 변인들 간의 인과관계를 살펴보았다. 중학생의 과학에 대한 태도, 과학 학습 동기 및 자기조절학습 전략은 과학 학업성취도에 직접적인 영향을 미쳤으며, 과학에 대한 태도와 과학 학습 동기는 자기조절학습 전략에 직접적인 영향을 미치는 것으로 나타났다. 또한, 중학생의 과학에 대한 태도와 과학 학습동기는 모두 자기조절학습 전략을 매개로 과학 학업성취도에 간접적인 영향을 미쳤다. 그러므로 중학생의 과학 학업성취도를 향상시키기 위해서는 과학에 대한 태도나 과학 학습 동기와 같은 정의적 특성과 인지적 요인인 자기조절학습 전략을 동시에 고려하여 보다 종합적인 관점에서 교육할 수 있는 방안을 마련해야 할 것이다.