• 산경연구논집
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• 제11권6호
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• pp.19-28
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• 2020

Purpose: Current study aimed at exploring the effects of ambient anger versus sadness on motive type and coping strategy type when consumers make decision. It focused on whether the negative affects of the anger and the sadness differentially induce approach versus avoidance motive at the place of making decision, and also explored the coping strategy differences between the consumers under the anger and those under the sadness, that is, which strategy is more used between problem-focused strategy and affect-focused strategy when they are under each negative affect. Research design, data and methodology: The experimental groups were divided into two types of group such as the anger-felt group and the sadness-felt group. The experiment was performed with the between-subjects design based on the anger and the sadness. Questionnaire data were collected from undergraduate students assigned to each of the anger group and the sadness group operated by the scenario method, and the data were used to verify research hypotheses by t-test. Results: - First, the anger induced the approach motive more rather than the avoidance motive in making decision. Second, to cope the negative affects, consumers under the anger used problem-focused strategy more than affect-focused strategy, while those under the sadness used affect-focused strategy more than problem-focused strategy. Therefore, this article contributes to the theory related to motive and making decision taken place to consumers under ambient negative emotions. Conclusions: Focusing on the results of this study, there could be managerial implications to brand or product marketing managers. Checking which affect consumers previously felt between anger and sadness when they are under negative affects is at issue to the brand or product marketers when they appeal their brand or product to the consumers. The marketers should build and communicate the messages about their product or brand in the respect of the points of showing problem solution or the best way to handle things to appeal the consumers under the anger. And they should develop and communicate the messages about their product or brand emphasizing the aspects of letting consumers' sad feelings out somehow or controlling their emotions to the consumers under sadness.

• 인터넷정보학회논문지
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• 제14권4호
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• pp.91-100
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• 2013

최근 많은 기업들이 도입하는 온라인 브랜드 커뮤니티는 기업 혁신에 도움이 될 고객의 의견을 수집하는 데 유용하게 활용되고 있다. 본 논문은 온라인 브랜드 커뮤니티에 게시되는 다양한 의견들 중 부정적 감정을 담고 있는 고객의견이 기업 혁신에 기여하는데 미치는 영향력을 분석하였다. 이를 위해 먼저 부정적 감정을 Fear, Anger, Shame, Sadness, Frustration의 총 다섯 가지 세분화된 감정으로 분류하고 WordNet과 SentiWordNet을 기반으로 부정적 감정에 대한 감정 어휘군을 구축하였다. 실험을 위해 본 연구에서는 스타벅스의 브랜드 커뮤니티인 MyStarbucksIdea.com에서 81,534건의 고객의견을 수집하였으며 부정적 감정 어휘군을 활용하여 각 고객의견 내 부정적 감정 정보를 추출하였다. 부정적 감정의 유무, 빈도, 강도의 세 가지 측면에 따른 기업 혁신에 대한 영향력을 분석한 결과, 부정적 감정이 담긴 고객의견이 기업 혁신에 유의미한 영향력을 미치는 것으로 나타났으며 부정적 감정 중, Frustration과 Sadness의 감정이 기업 혁신에 긍정적인 영향을 가지고 있음을 확인할 수 있었다.

• 감성과학
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• 제3권2호
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• pp.29-40
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• 2000

Autonomic and EEG responses were analyzed in 32 college students exposed to visual stimulation with Korean Affective Picture System (KAPS) and 36 students exposed to the International Affective Picture System (IAPS). Cardiac, electrodermal, and electrocortical measures were recorded during 30 sec of viewing affective pictures. The slides intended to elicit basic emotions (fear, anger, surprise, disgust, and sadness) were presented to subjects via Kodak slide-projector. The aim of the study was to differentiate autonomic and EEG responses associated with the same negative valence emotions elicited by KAPS and IAPS stimulation and to identify the influence of cultural relevance on physiological reactivity. The analysis of obtained results revealed significant differences in physiological responsiveness to emotionally negative valence slides from KAPS and IAPS. The typical response profile for all emotions elicited by the KAPS included HR acceleration (except surprise), and increase of electrodermal activity, slow and fast alpha blocking and fast beta power increase in EEG, which was not associated with significant asymmetry (except fast alpha in sadness). Stimulation with the IAPS evoked HR deceleration, specific electrodermal responses with relatively high tonic electrodermal activation, alpha-blocking and fast beta increase, and was accompanied also by theta power increase and marked frontal asymmetry (e.g., fast beta, theta asymmetries in sadness, fast alpha in fear). Physiological responses to fear and anger-eliciting slides from the IAPS were significantly less profound and were accompanied by autonomic and EEG changes more typical for attention rather than negative affect. Higher cardiovascular and electrodermal reactivity to fear emotion observed in the KAPS, e.g., as compared to data with the IAPS as stimuli, can be explained by cultural relevance and higher effectiveness of the KAPS in producing certain emotions such as fear in Koreans.

• 생물정신의학
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• 제15권3호
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• pp.211-218
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• 2008

Objectives : The purpose of this study is to compare the ability of facial affect perception among schizophrenia patients, their first degree relatives, and normal control subjects. Methods : Thirty five patients with schizophrenia, 22 first degree relatives, and 34 normal control subjects were recruited in this study. All three groups were matched for age and education levels. The facial affect identification test(FAIT), and neurocognitive test were applied. In the FAIT, the correct response rate, perceived intensity, and sensitivity for 6 kinds of affects were compared among three groups. Results : We found that correct response rate of sadness and anger were decreased in the schizophrenia patients compared with the normal control group. Also the schizophrenia patients showed reduced sensitivity for all six affects compared with the normal control group. The ability of facial affect perception in first degree relatives of schizophrenia patients was decreased but there were not any significant differences compared with normal control group. Conclusion : This study confirmed significantly reduced ability of facial affect perception in schizophrenia patients compared with normal control. Decreased ability of facial affect perception in first degree relatives suggests that affective sensitivity can be influenced by genetic predisposition.

• Asian Pacific Journal of Cancer Prevention
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• 제13권7호
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• pp.3129-3133
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• 2012

Diagnosis and treatment procedures in cancers and resulting anxiety negatively affect the individual and the family. Particularly treatment methods may generate psychological symptoms. The aim of this study was to determine the level of such symptoms in Turkish gynecologic cancer patients receiving chemotherapy. A total of 41 patients who were referred to our gynecologic oncology research clinic between January-March 2012, receiving 3 months or more chemotherapy and who agreed to participate were enrolled in study. All the data were collected using a personal information form, Edmonton Symptom Assesment System and State-Trait Anxiety Inventory. Patients received highest point average from fatigue symptom ($6.53{\pm}2.67$) and lowest point average from dyspnea ($1.53{\pm}3.03$) according to Edmonton Symptom Assesment System. The mean State Anxiety score of patients was $43.1{\pm}9.77$ and mean Trait Anxiety score was $46.7{\pm}7.01$. Comparing symptoms of patients and mean State Anxiety score it was found that there was a statistically significant corelation with symptoms like pain (p<0.05), sadness (p<0.001), insomnia (p<0.05), state of well being (p<0.001) and dyspnea (p<0.05). Similarly comparing symptoms of patients and mean Trait Anxiety score demonstrated significant correlations for fatigue (p<0.05), sadness (p<0.01), insomnia (p<0.01) and state of well-being (p<0.01). As a result, patients with gynecological cancers experienced symptoms related to chemotherapy and a moderate level of anxiety. In accordance, appropriate interventions should recommended for the evaluation and improvement of anxiety and symptoms related to treatment in cancer patients.

• 가정과삶의질연구
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• 제23권5호
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• pp.171-180
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• 2005

The purposes of this study were to examine how the nested social systems affect the identity development of the local university students, and to explore how they integrate externally imposed identities and internally defined ideas of ego. From the protocol writings and personal face-to-face interviews with 87 local university students, the present study found that the participants tended to identify themselves as a university student rather than a 'local' university student. They were aware of the social prejudices against local university students. Some participants resisted the stereotypes imposed by the media, which they perceived as overly simplistic and biased labeling, while others accepted those with feelings of frustration, inferiority, and sadness. However, they kept making efforts to overcome social prejudices by means of their affection for the local community. The study highlighted that individual identities were constructed in the systems which the individuals belonged to.

• 아동학회지
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• 제28권2호
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• pp.1-17
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• 2007

The subjects, 114 mothers with infants from 6- to 24- months of age, were administered the Infant Behavior Questionnaire-Revised(Gartstein & Rothbart, 2003), Adult Temperament Questionnaire(Derryberry & Rothbart, 1988) and Parenting Efficacy(Park & Rha, 2003; Lederman, Weigarten & Lederman, 1981) Boys were more distressed than girls in limitation and in falling reactivity/rate of recovery. Parenting efficacy was greater for mothers with daughters than mothers with sons. Infants' fear and distress to limitation correlated positively with mothers' sadness. Infants' attention span correlated positively with mothers' attentional control, inhibition control and positive control. Parenting efficacy was higher in mothers whose children fall asleep easily and have longer attention spans. Mothers' positive affect and activation control increased and frustration decreased parenting efficacy.

• 한국콘텐츠학회논문지
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• 제10권8호
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• pp.168-176
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• 2010

영상을 주의 깊게 시청하는 관객은 보이는 영상의 성격에 따라 여러 심적 변화를 경험한다. 기쁨, 슬픔, 놀람 등 관객이 느낄 수 있는 다양한 감정 상태는 심리학에서 많이 활용되는 제임스 러셀(James Russell)이 정의한 감정 원형모형을 통해 정리된다. 관객이 느낄 수 있는 감정들 중에서도 특히 지그문트 프로이트(Sigmund Freud)가 언급한 언캐니(uncanny)는 기존의 명료한 정서적 개념들의 틈새에 존재하는 첨예한 중간자로 대변된다. 언캐니 현상은 비윤리적으로 인식되는 영상을 시청하는 관객이 보편적으로 느끼는 불쾌한 부분이 쾌로 수용되는 상태, 즉 사회적 금기에 대해 긍정적인 상태이기 때문에 이는 사회윤리적인 해석과 더불어 명확한 수리적 분석이 후행될 때 비로소 첨예한 심리상태로서 분석 가치를 지닌다. 따라서 본 논문에서는 감정 원형모형과 언캐니 상태를 분석하고, 관객의 언캐니 상태에 관한 가설을 설립하여 ECG(Electronic Cardiogram)와 GSR(Galvanic Skin Response) 신호 측청과 같은 생체신호 실험을 수치화한 결과를 러셀의 감정 원형모형을 기반으로 분포, 거리, 시간 등을 분석하는 방향으로 진행된다.

• 대한건축학회논문집:계획계
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• 제34권9호
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• pp.55-66
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• 2018

This study aims to propose color affective model of indoor space by evaluating subjects' physiological responses according to the types of behavioral and affective system. 99 subjects(44 females, 55 males) in their 20s, who had no disorders in visual perception, participated in the experiment. To categorize the subjects based on behavioral and affective system, BAS/BIS scale and Affective scale were used. Color stimuli were composed of five basic colors and three tones: vivid, pale and dull tone of R, Y, G, B, P. For physiological experiment, right and left prefrontal alpha activity was measured to analyze prefrontal EEG asymmetry. Participants were exposed to fifteen color stimuli for 20 seconds each other under the positive and negative emotional condition in a research room with the natural light blocked. The results and conclusion of this study are as follows. Along with factors of behavioral and affective system, cluster analysis was carried out and four types were classified. Type A had high BAS sensitivity, especially high 'drive' trait, and showed high levels of 'anxiety' and 'anger'. Type B had low BAS sensitivity, especially low 'fun seeking' and low 'drive' trait, and showed low levels of 'anxiety' as well as low levels of 'happiness'. Type C had low BIS sensitivity and showed high levels of 'happiness' and low levels of 'sadness'. Type D had high BIS sensitivity and showed high levels of 'lethargy' and 'sadness'. As a result of EEG signal analysis of color stimuli, Type B, Type C, and Type D showed significant differences in prefrontal alpha asymmetry under the negative emotional stimuli. Type B showed more left prefrontal activation in the spaces with pale R and dull G. Type C showed more left prefrontal activation in the spaces with vivid Y and B, pale R, and dull R, G, P. Type D showed more left prefrontal activation in the spaces with vivid Y and P, pale R, Y, P, and dull R, Y, G, B, P. The group of high BAS sensitivity was not influenced by color stimuli under the emotional conditions, whereas the group of high BIS sensitivity was affected by color stimuli under the negative emotional conditions. They showed left prefrontal activation when they were exposed the spaces with vivid, pale, dull tones of Y and P wall.

• 기록학연구
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• 제74호
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• pp.5-43
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• 2022

본 연구는 기록의 '정동적 가치'에 대한 탐색을 목적으로 한다. 전통적으로 기록은 증거 가치, 정보 가치, 그리고 실물 가치를 지니는 것으로 평가되어왔다. 하지만, 1990년대 이후 시작된 서구 인문사회학 전반에서의 '정동적 전환(affective turn)'은 기록이 가지는 권위 밖 이질적인 것으로 간주되던 '정동 가치'에 대한 논의를 촉구했다. 불행히도 서구에서 기록의 정동적 가치에 대한 논의를 본격화했던 반면 국내 기록학계 내 기록에 대한 정동적 논의는 거의 부재한 실정이다. 본 연구는 기록의 정동적 가치를 본격적으로 탐색하기 위해 먼저 정동의 이론적 논의를 살핀다. 이어서 정동의 기록화를 보여줄 국내 사례를 구체적으로 다루고 있다. 재난 시대의 고통과 슬픔, 애도를 기록하는 대표적인 정동의 저장소로서 4.16 기억저장소의 기록관리 사례를 살펴본다. 이 연구는 사회적 정동의 예상치 못한 파급 효과를 드러냄과 동시에 극적계기를 제공한 세월호 참사, 그리고 이의 기록활동으로서 '4.16 기억저장소'를 동시대 트라우마적 사건의 생존자들과 유가족의 고통과 슬픔을 기록한 정동 기록의 대표 사례로 보고 집중적으로 관찰한다. 본 연구는 '4.16 기억저장소'의 사례를 통해 기존의 기록관리 관행과는 다른 정동 기록화의 차별성이 수집에서부터 평가 및 서비스에 이르기까지 어떻게 구현되는지를 구체적으로 드러내 보인다.