• Title/Summary/Keyword: Aesthetic effect

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A Study of Digital Typography (디지털 타이포그래피에 관한 연구)

  • 홍석일
    • Archives of design research
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    • v.21
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    • pp.149-158
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    • 1997
  • Since Macintosh computer was introduced in 1984, important technological evolution has not only changed the computer graphics field but had a significant effect in the graphic design field for its judgement of aesthetic value. In Korea, the development of digital typeface and electronic pre-press business became active due to computer design system since Macintosh computer was introduced in 1987. Currently there are many digital type foundries in Korea and they have produced over 500 typefaces of the Korean alphabet. However, a few technological limitations and aesthetic problems still exist in the development of the Korean typeface. In this study, I have examined the role and function of computer technology in typography. Also I analyzed the aesthetic elements which are found in computer technology and compared them to traditional typography to try to find some opportunity and possibility for new method of development.

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Effects of Aesthetics on Credibility in Web Site Design (신뢰감을 주는 웹사이트 디자인에서 미적 효과)

  • Kim, Ki Eun
    • Convergence Security Journal
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    • v.13 no.6
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    • pp.43-49
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    • 2013
  • Web sites provide the first impression of an organization. For many organizations, web sites are crucial to ensure sales or to procure services within. When a person opens a web site, the first impression is probably made in a few seconds, and the user will either say or move on to the next site on the basis of many factors. One of the factors that may influence users to stay or go is the page aesthetics. Another reason may involve a user's judgment of the site's credibility. Our findings indicate that when the same content is presented using different levels of aesthetic treatment, the content with a higher aesthetic content credibility. Our study suggests that this effect is operational within the first few seconds in which a user views a web page. Given the same content, a higher aesthetic treatment will increase perceived credibility.

Knitwear Consumers′Demographic Characteristics and Evaluation Criteria

  • Han, Sung-Ji;Kim, Moon-Sook
    • The International Journal of Costume Culture
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    • v.3 no.2
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    • pp.136-146
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    • 2000
  • The purpose of this study was to investigate the effect of demographic characteristics and general buying characteristics of knitwear consumers on evaluation criteria and information source searching. In this study, a self-administered questionnaire was distributed to young career women and female undergraduate students. Of 580 questionnaires, 496 were used in the following analysis. The data was analyzed with the SPSS package. The research method used factor and reliability analysis to segment consumers by their knitwear evaluation criteria. T-test, one-way ANOVA and χ²were used to characterize the impact of characteristics of the consumer on knitwear evaluation criteria and information source searching in buying knitwear. The results of this study were as follows. First, the information sources of consumers were significantly different depending on their demographic characteristics(age). According to the difference in relationship between the age of consumers and information sources, the younger the consumer, the more information in fashion magazine, the older, in fashion advertisement on catalog. Second, the knitwear evaluation criteria of consumers was classified according to six characteristics - quality, price, aesthetic, situation, self-expression and external. Their knitwear evaluation criteria were significantly different depending on demographic characteristics(job, age, education, marital status) and the general buying characteristics of knitwear(annual knitwear/clothing buying expense and frequency). Career women and married women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on aesthetic and self-expression characteristics. Also, a group with higher annual knitwear/clothing buying expense and frequency considered aesthetic and self-expression characteristics more important. The lower the annual knitwear/clothing buying expense and frequency, the higher a group considered quality and price characteristics more important.

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Consumer′s Aesthetic Response to Mediating Variables and Interactive Effects of Typicality and Aesthetics Elements in Product Design (제품디자인에 있어 전형성과 심미성 요소의 상호작용과 조절변수에 의한 사용자의 심미적 반응에 관한 연구)

  • 홍정표
    • Archives of design research
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    • v.17 no.3
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    • pp.179-188
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    • 2004
  • Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while rhythm is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and brand hierarchy on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price and brand hierarchy, Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

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The Influences of Shopping Orientation on Selection Criteria, Attitudes, and Preference of Collaborated Fashion Products (쇼핑성향이 패션 콜라보레이션 제품의 선택기준, 태도 및 선호도에 미치는 영향)

  • Yang, Hyo-Jin;Kim, Chil-Soon;Kim, You-Young;Kim, Tae-Eun;Bae, Yeon-Jin;Chan, Sun;Yang, Hee-Soon
    • Fashion & Textile Research Journal
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    • v.14 no.4
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    • pp.567-577
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    • 2012
  • This study investigates how the type of fashion shopping orientation influence the selection criteria, attitudes, and preference of fashion products developed through collaboration. For data collection, the study conducted a survey in the Seoul and Metropolitan areas. The results are as follows: 1. Shopping orientation was identified with seven factors: pursuit of pleasure, trend, planning, uniqueness, famous brand, economic efficiency, and conspicuous consumption. Attitudes toward the collaborated of fashion products could be classified into two factors of reasonable ostentation and aesthetic value orientation. 2. The shopping orientation of the pursuit of trend is related to reasonable ostentation; in addition, the shopping orientation for the pursuit of uniqueness and economy is positively associated with an aesthetic value orientation. 3. The factors of fashion pursuit had a great positive effect on their preference for collaboration type among fashion brands and the factors of uniqueness and pleasure pursuit had a positive effect on the preference for collaboration type with fashion designers and artists. This showed that the pleasure pursuit factor had a positive effect on the collaboration type preference for celebrities. Fashion companies may be able to establish effective merchandising and marketing strategies that fit the characteristics and types of fashion collaboration.

Effect of Phorbol 12-Myristate 13-Acetate on the Differentiation of Adipose-Derived Stromal Cells from Different Subcutaneous Adipose Tissue Depots

  • Song, Jennifer K.;Lee, Chang Hoon;Hwang, So-Min;Joo, Bo Sun;Lee, Sun Young;Jung, Jin Sup
    • The Korean Journal of Physiology and Pharmacology
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    • v.18 no.4
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    • pp.289-296
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    • 2014
  • Human adipose-tissue-derived stromal cells (hADSCs) are abundant in adipose tissue and can differentiate into multi-lineage cell types, including adipocytes, osteoblasts, and chondrocytes. In order to define the optimal harvest site of adipose tissue harvest site, we solated hADSCs from different subcutaneous sites (upper abdomen, lower abdomen, and thigh) and compared their proliferation and potential to differentiate into adipocytes and osteoblasts. In addition, this study examined the effect of phorbol 12-myristate 13-acetate (PMA), a protein kinase C (PKC) activator, on proliferation and differentiation of hADSCs to adipocytes or osteoblasts. hADSCs isolated from different subcutaneous depots have a similar growth rate. Fluorescence-activated cell sorting (FACS) analysis showed that the expression levels of CD73 and CD90 were similar between hADSCs from abdomen and thigh regions. However, the expression of CD105 was lower in hADSCs from the thigh than in those from the abdomen. Although the adipogenic differentiation potential of hADSCs from both tissue regions was similar, the osteogenic differentiation potential of hADSCs from the thigh was greater than that of hADSCs from the abdomen. Phorbol 12-myristate 13-acetate (PMA) treatment increased osteogenic differentiation and suppressed adipogenic differentiation of all hADSCs without affecting their growth rate and the treatment of Go6983, a general inhibitor of protein kinase C (PKC) blocked the PMA effect. These findings indicate that the thigh region might be a suitable source of hADSCs for bone regeneration and that the PKC signaling pathway may be involved in the adipogenic and osteogenic differentiation of hADSCs.

The Kinematic Analysis According to a Dancesport Heel-Shoes Type on Rumba Cucarachas Movement Change (댄스스포츠 구두 굽 유형에 따른 룸바 쿠카라차 동작 변화에 대한 운동학적 분석)

  • Choi, In-Ae
    • Korean Journal of Applied Biomechanics
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    • v.16 no.3
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    • pp.125-135
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    • 2006
  • This study was to analyze the effect of dancesport heel-shoes heights on Rumba Cucarachas Movement in terms of analysis, and to provide the essential information to decide the proper heel-shoes heights for individual. six female subjects participated in this study. Dependent variables were set and divided into the amount of movement regarding the velocity and angle of the right elbow, pelvis, ankle, and knee. The following conclusion was drawn blow. 1) Angle: We all appeared in 5, 7, 9cm heel height so that we were similar in a knee and elbow angle and no significantly. The plantar flexion appeared greatly as an ankle angle's shoe high and significantly. 2) Velocity: An elbow velocity all appeared in a three shoes so that it was similar. We speed fast speed some in a 7cm heel height. A knee velocity expressed fast speed some in a 5cm heel height. The pelvis velocity in a that it was similar. Generaly, The aspect to be a dancesport competition o'clock and aesthetic is the height. and the muscular strength train after we need the thing to choose suitable to the individual shoe height. It is logical that the decision of heel-shoes heights should be made by anthropometric and sport dynamic analysis in order to maximize the dynamic and aesthetic aspect of dance sport.

A Study on Fashion Design Applying Reflection of the Light (빛의 반사를 응용한 패션디자인 연구)

  • Lee, Yun-Jung;Kim, Yun-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.3
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    • pp.1-14
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    • 2011
  • A dress is commonly designed and worn as a work of art. It is developed through various ways to show the expression of our bodies with functional aspects. Light plays a role in everyday life functionally and aesthetically. We can use the light in many different ways in order to enhance the beauty of the designs. The purpose of this study is to suggest sensible designs with the active expression of light reflection. The designs are especially focused on utilizing light that shows the combination between natural human body's movement and reflection of the light. The use of reflective materials shows the character of movement when it exposes to light. The methods allow to amplify the aesthetic effects of the designs. Reflective materials were used in the resulting design to show the various effects of light by applying the movement which is artistic and aesthetic pleasing aspect for the clothing. The movement is accentuated when the wearer moves, or the air flows through the adding materials on the clothing. In addition, the beads attached to the end of the springs to show the movement of the light. The combination of the spring and the light movement resulted in a dazzling effect. I hope in the future, more studies will be conducted to further use of fiber optics and other innovative ways to use light in fashion.

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Effects of Evaluation Criteria for Natural Cosmetics on Purchase and Word-of-mouth Intentions according to the LOHAS Class (로하스 계층에 따른 천연화장품의 평가기준이 구매의도 및 구전의도에 미치는 영향)

  • Kim, Soon Sim
    • The Korean Journal of Community Living Science
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    • v.26 no.1
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    • pp.145-154
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    • 2015
  • This study examines the effects of evaluation criteria for natural cosmetics on purchase and word-of-mouth intentions according to the LOHAS class. A survey was conducted from Feb. 2 to 17, 2013 and a total of 410 responses were analyzed using SPSS 18.0. The results of this study are described below. First, evaluation criteria for natural cosmetics had four dimensions - practical, aesthetic, promotional, and social criteria. Second, for the upper LOHAS class, all four dimensions of evaluation criteria for natural cosmetics were important relative to the middle and lower classes. Third, for the upper and middle LOHAS classes, purchase intentions were influenced by practical criteria. However, evaluation criteria had no effect for the lower LOHAS class. Fourth, the upper LOHAS class considered practical criteria, the middle LOHAS class considered practical and social criteria, and the lower LOHAS class considered aesthetic criteria, As a result, word-of-mouth intentions were influenced by evaluation criteria for natural cosmetics.

An Overview of Structural and Aesthetic Developments in Tall Buildings Using Exterior Bracing and Diagrid Systems

  • Al-Kodmany, Kheir;Ali, Mir M.
    • International Journal of High-Rise Buildings
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    • v.5 no.4
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    • pp.271-291
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    • 2016
  • There is much architectural and engineering literature which discusses the virtues of exterior bracing and diagrid systems in regards to sustainability - two systems which generally reduce building materials, enhance structural performance, and decrease overall construction cost. By surveying past, present as well as possible future towers, this paper examines another attribute of these structural systems - the blend of structural functionality and aesthetics. Given the external nature of these structural systems, diagrids and exterior bracings can visually communicate the inherent structural logic of a building while also serving as a medium for artistic effect. Viewed in this light, the visual appeal of these systems can be enhanced to give a tower a more distinct urban identity. This entails the creation of structural elements that are aesthetically pleasing, geometrically coherent and that demonstrate dexterity of application in regards to a building's composition, while also respecting the laws of physics and mechanics. In this fashion, an artistic approach can exhibit structural systems as not just purely rational features that enable the construction of tall buildings, but as important visual components that afford opportunities for creative expression. This paper, therefore, synthesizes the concepts of structural performance and creative artistry to facilitate a better understanding of the aesthetic developments in skyscrapers worldwide.