• Title/Summary/Keyword: Aesthetic Evaluation

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The Consumers' Evaluative Criteria of Quality on The Organic Clothes and Their Purchase Intention (오가닉 의류제품에 대한 대학생 소비자의 품질평가기준과 구매의도)

  • Park, Hea-Ryung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.8001-8011
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    • 2015
  • This study aims to find evaluative criteria of quality on the organic clothes with college student consumers, categorize them, establish the basis of evaluation criteria, and examine the roles of each attribute according to their demographical characteristics and the association between their quality evaluation and their purchase intention. College students' evaluative criteria of quality factors of organic clothes were three factor; "aesthetic symbolism", "mainterance efficiency", and "functionality". As a result, first this study showed significant differences from the evaluation criteria of organic clothes in sex, major and pocket money among demographical characteristics Second, this study found that college student consumers' experience of purchasing organic clothes considered "aesthetic symbolism", "mainterance efficiency", and "functionality" more important compared to non-purchase group. Third, it was found that there might be differences between future purchase intention group and non-repurchase intention group according to evaluation standard of organic clothes. There was significant differences in "functionality" between the two groups.

Consumer Information Processing and Evaluation in Clothing Purchase Decision Making (의복구매시의 정보처리와 평가과정)

  • 이영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.8
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    • pp.1323-1333
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    • 1997
  • The objectives of this study were to identify 1) the steps of information processing and evaluation in clothing purchase decision making, 2) evaluative criteria and determinant attributes at each step, 3) decision making rule, and 4) the effect of clothing involvement on information processing and evaluation. The data were obtained 71 female adults using questionnaire, observation and protocol in real shopping behavior. Consumer's information processing and evaluation was a circulated process composed of multi-steps. Consumer considered aesthetic and intrinsic evaluative criteria to be important and used compensatory and noncompensatory rule together at each decision making step. Clothing involvement had an partial effect on information processing and evaluation.

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Three-dimensional morphometric analysis of mandibule in coronal plane after bimaxillary rotational surgery

  • Lee, Sung-Tak;Choi, Na-Rae;Song, Jae-Min;Shin, Sang-Hun
    • Maxillofacial Plastic and Reconstructive Surgery
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    • v.38
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    • pp.49.1-49.9
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    • 2016
  • Background: The aim of this report is to present a new reference for aesthetic mandible surgery using three-dimensional cone-beam computed tomography-based treatment planning for orthognathic surgery which can be implemented in surgical planning and perioperative procedure. Methods: To make an objective standard for evaluating aesthetic mandibular outline, we make an aesthetic scoring criteria with consideration of asymmetry, broad mandibular border line, and prominent mandibular angle. Two maxillofacial surgeons and two orthodontists rated their aesthetical evaluation from 1 to 5. Experimental group consisting of 47 female and 38 male patients who had rotational orthognathic two-jaw surgery from 2010 to 2011 were chosen according to aesthetic scoring done by two maxillofacial surgeons and two orthodontists. A high aesthetic score (${\geq}16$) means the facial contour is symmetric, with no broad and narrow aesthetic mandible frontal profiles. Control A group consisted of ten female and ten male patients who had no orthognathic surgery experience and low aesthetic score (${\geq}10$). Control B group consisted of ten female and ten male patients who had no orthognathic surgery experience and had anaesthetic mandibular frontal profile and a high aesthetic score (${\geq}16$). The three-dimensional image of the patient was taken from dental cone-beam CT (DCT) scanning (experimental group and control A group: 6 months DCT after surgery, control B group: 1st visit DCT). Each DCT was reformatted to reorient the 3D image using 3D analyzing program (OnDemand3D, cybermed Inc, CA, USA). After selection of 12 landmarks and the construction of reoriented horizontal, vertical, and coronal reference lines, 15 measurements were taken in 3D analysis of frontal mandibular morphology. Afterwards, horizontal and vertical linear measurements and angular measurements, linear ratio were obtained. Results: Mean $Go^{\prime}_{Rt}-Me^{\prime}-Go^{\prime}_{Lt}$ angular measurement was $100.74{\pm}2.14$ in female patients and $105.37{\pm}3.62$ in male patients. These showed significant difference with control A group in both genders. Ratio of $Go^{\prime}_{Rt}-Go^{\prime}_{Lt}-Me^{\prime}$ length to some linear measurements (ratio of $Me^{\prime}-Cd^{\prime}_{Rt}Cd^{\prime}_{Lt}$ to $Me^{\prime}-Go^{\prime}_{Rt}Go^{\prime}_{Lt}$, ratio of $Me^{\prime}-Go^{\prime}$ to $Me^{\prime}-Go^{\prime}_{Rt}Go^{\prime}_{Lt}$, ratio of $Go^{\prime}_{Rt}-Go^{\prime}_{Lt}$ to $Me^{\prime}-Go^{\prime}_{Rt}Go^{\prime}_{Lt}$) showed significant difference with control A group in both genders. Conclusion: This study was intended to find some standard measurement of mandible frontal view in 3D analysis of aesthetic patient. So, these potential measurement value may be helpful for orthognathic treatment planning to have more aesthetic and perspective outcomes.

Aesthetic elements in Product Design of Korean and Chinese's Consumer preference (한국.중국 소비자 선호 제품디자인의 심미성 요소 연구)

  • Jeong, Su-Kyoung;Hong, Jung-Pyo
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.63-72
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    • 2006
  • The design in modern industrial society is the core of corporate administrational strategy and a factor that determines the competitiveness of a country. And the process of purchasing products is the matter related to the awareness of design which expresses the desire to own the design product that consumers prefer, implying that the aesthetic feature of product has become a critical characteristics of product design rather than the technical function of product. In this regard, the development of product design with a new dimension is urgently called for, by analyzing and shedding light on the aesthetic features of factors related to the preference of consumers. This study considers the preceding studies on the aesthetic factors and the reaction of customers to the product design to figure out the importance of factors related to the preference of customers, in an effort to shed light on the aesthetic factors that affect the customers' preference of product and the evaluation of product. In addition to that, this study investigated the preference that Korean and Chinese customers display toward the product and assessed the aesthetic features of preferred product in order to come to the conclusion from the experiment and analysis on how much effect the aesthetic factors and the aesthetic factors by product have on the preference of customers. Therefore, this study tries to propose the data that can be useful for the design of product targeted for consumers in Korea and China, by shedding light on what aesthetic factors that products preferred by consumers in Korea and China have and how much effect such factors have on the preference of consumers in an attempt to provide the guideline on the aesthetic factors of the product design.

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Development of Evaluation Indices for Forest Landscape Classification (산림경관 등급화를 위한 평가지표 개발)

  • Kang, Mi-Hee;Kim, Seong-Il
    • Journal of Korean Society of Forest Science
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    • v.99 no.6
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    • pp.777-784
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    • 2010
  • The purpose of this study was to develop evaluation indices for forest landscape classification. The indices were chosen to enable forest managers to establish effective landscape management strategies through three times of focus group interviews and email survey with experts. The 13 landscape evaluation indices were finally divided into four categories. They were ecological health (degree of green naturality, degree of ecological naturality, disease and insect damage, crown vitality), aesthetic visual quality (naturalness, harmony, diversity, traditionality, aesthetic appreciation, rarity), and sensitivity (level of tourism/recreational use), interruptions (damaged land, artificial structures). The five-level was suggested for the forest landscape classification system.

The Wearing Condition, Satisfaction, and Design Evaluation of Dental Hygienists' Uniform (치과위생사 유니폼 착용실태, 만족도, 디자인 평가에 관한 연구)

  • Hwang, Eun-Kyung;Chung, Sung-Ji;Jang, Nam-Kyung
    • The Research Journal of the Costume Culture
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    • v.14 no.1
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    • pp.93-107
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    • 2006
  • This study was designed from the concept that there is a need to establish the uniform for new emerging jobs in modern society. The purpose of the study was to examine dental hygienists'wearing condition, satisfaction, and design evaluation as to provide information for the development of dental hygienists' uniform. Three hundred fifteen dental hygienists completed questionnaires, and data were analyzed by descriptive statistics, factor analysis, multiple regression, ANOVA, and Duncan's test. The findings from the study were following. First, majority of dental hygienists currently wear shirts and pants two-piece uniform in white with no print. Second, dental hygienists' overall satisfaction level for their uniform was medium, and symbolic satisfaction as well as functional satisfaction did not reach the medium level while aesthetic satisfaction was above medium. The satisfaction levels were significant different between groups according to the education, clinic size, and work experience. Third, aesthetic satisfaction levels influenced on the job image as professional. Finally, designs consisting of two-piece style with shirts and pants and having Peter pan collar were recorded high evaluation. The findings can be implemented into dental hygienists' uniform design.

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The Effects of Fashion Design Evaluation Factors on Design Value and Brand Loyalty from the Consumer's Perspective (소비자 관점에서의 패션디자인 평가요소가 디자인 가치 및 브랜드 충성도에 미치는 영향)

  • Yubeen Kim
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.3
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    • pp.69-80
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    • 2023
  • The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

Development and Evaluation of a Patient Garment Based on Functional-Modesty-Aesthetic (FMA) Model

  • Koo, Helen S.;Min, Seoha
    • International Journal of Costume and Fashion
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    • v.14 no.2
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    • pp.67-79
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    • 2014
  • Recent research suggested that hospitals have not responded to consumer demand for the improved aesthetic and comfort of their patient garments. Thus a new patient garment has been developed considering human factors based on the Functional-Modesty-Aesthetics model. Based on the reviewed literature and the model, necessary design requirements were identified. Then the patient garment was evaluated in comparison to existing ones with regard to potential patients' satisfaction levels. As a result, the developed patient garment received better evaluations in the aspects of overall aesthetic satisfaction, color satisfaction, and willingness to wear than the existing patient garments.

Landscape Assessment and Landscape Planning based on Landscapetope Classification (경관단위분류를 통한 경관가치평가 및 경관계획적 활용)

  • Kwon, Oh-Sung;Lee, Hyun-Taek;Ra, Jung-Hwa;Cho, Hyun-Ju
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.17 no.1
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    • pp.65-79
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    • 2014
  • This study selected Nakdong River basin zone in Daegu as an example area to conduct landscapetope classification and aesthetic value assessment of landscape according to the classified landscapetope. The main result of this research can be summed up as following. First, the result of landscapetope type classification showed 28 types of landscapetope including complex residential area (AA), natural stream type with copious vegetation (BA), forest type centered on mixed forest of soft and hardwood (EB) along with 129 types of imputed specific landscapetope. The result of the total first assessment using B-VAT showed the first grade 10 types, II grade 4 types, III grade6 types, IV grade 3 types, 5 types for V grade with the lowest value. The second assessment conducted toward the landscapetope types with the grade higher than the average (including III grade) in the result of the first assessment showed that there are 66 spaces for the sites (1a, 1b) with special meaning for aesthetic landscape evaluation. And also, there were 69 spaces for those (2a, 2b, 2c) with meaning for aesthetic landscape evaluation. The design model of this research is largely divided into improvement goal and specific execution plan. First, the improvement goal is divided into 6 categories including conservation area, complementary area, and restoration area, and the specific execution plan is divided into 14 categories including special landscape management area, general landscape management area, conservation of hill areas with optically good condition. A comprehensive master plan was suggested by directly applying the set landscape planning model to the subject place of this research.

Microsurgical reconstruction of posttraumatic large soft tissue defects on face (광범위한 안면외상 환자에서의 미세술기를 이용한 재건술)

  • Baek, Wooyeol;Song, Seung Yong;Roh, Tai Suk;Lee, Won Jai
    • Journal of the Korean Medical Association
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    • v.61 no.12
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    • pp.724-731
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    • 2018
  • Our faces can express a remarkable range of subtle emotions and silent messages. Because the face is so essential for complex social interactions that are part of our everyday lives, aesthetic repair and restoration of function are an important tasks that we must not take lightly. Soft-tissue defects occur in trauma patients and require thorough evaluation, planning, and surgical treatment to achieve optimal functional and aesthetic outcomes, while minimizing the risk of complications. Recognizing the full nature of the injury and developing a logical treatment plan help determine whether there will be future aesthetic or functional deformities. Proper classification of the wound enables appropriate treatment, and helps predict the postoperative appearance and function. Comprehensive care of trauma patients requires a diverse breadth of skills, beginning with an initial evaluation, followed by resuscitation. Traditionally, facial defects have been managed with closure or grafting, and prosthetic obturators. Sometimes, however, large defects cannot be closed using simple methods. Such cases, which involve exposure of critical structures, bone, joint spaces, and neurovascular structures, requires more complex treatment. We reviewed and classified causes of significant trauma resulting in facial injuries that were reconstructed by microsurgical techniques without simple sutures or coverage with partial flaps. A local flap is a good choice for reconstruction, but large defects are hard to cover with a local flap alone. Early microsurgical reconstruction of a large facial defect is an excellent choice for aesthetic and functional outcomes.