• 제목/요약/키워드: Advocacy behavior

검색결과 17건 처리시간 0.019초

Effect of Personality and Social Motive on Franchise Customers' Citizenship Behavior

  • Sthapit, Anesh;Oh, Min-Jung;Hwang, Yoon-Yong
    • 유통과학연구
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    • 제13권10호
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    • pp.35-44
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    • 2015
  • Purpose - This study focuses on the voluntary performance of franchise customers as a result of inherent social motives. It examines the interplay between traits and motives, and their influence on customer citizenship behavior (CCB). Research design, data, and methodology - Empirical evidence from the responses of 288 university students, validates that individual traits are related to social motives, which provides a basis for CCB. The results suggest that social motives do influence an individual's intention to provide feedback, advocate, help, or tolerate. Structural Equation Modeling using AMOS 22 was employed to test the concept. Results - This research illustrates that extraversion has a dominant influence on affiliation motive, and agreeableness is a strong predictor of the altruism motive among franchise customers. Conclusion - All three traits have positive influence on the power motive. Power and altruism motives were found to be the main determinants of CCB in a social setting. The power motive was a better predictor of advocacy and tolerance. The altruism motive significantly predicted helping and tolerance. Feedback was only positively predicted by the affiliation motive.

Election Prediction on Basis of Sentimental Analysis in 3rd World Countries

  • Bilal, Hafiz Syed Muhammad;Razzaq, Muhammad Asif;Lee, Sungyoung
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2014년도 추계학술발표대회
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    • pp.928-931
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    • 2014
  • The detection of human behavior from social media revolutionized health, business, criminal and political prediction. Significance of it, in incentive transformation of public opinion had already proven for developed countries in improving democratic process of elections. In $3^{rd}$ World countries, voters poll votes for personal interests being unaware of party manifesto or national interest. These issues can be addressed by social media, resulting as ongoing process of improvement for presently adopted electoral procedures. On the optimistic side, people of such countries applied social media to garner support and campaign for political parties in General Elections. Political leaders, parties, and people empowered themselves with social media, in disseminating party's agenda and advocacy of party's ideology on social media without much campaigning cost. To study effectiveness of social media inferred from individual's political behavior, large scale analysis, sentiment detection & tweet classification was done in order to classify, predict and forecast election results. The experimental results depicts that social media content can be used as an effective indicator for capturing political behaviors of different parties positive, negative and neutral behavior of the party followers as well as party campaign impact can be predicted from the analysis.

Do Sociodemographic Factors, Smoking Status, and Beliefs about the Health of Others Predict Attitudes about Smoke-free Air Policies in Various Settings?

  • Agley, Jon;Gassman, Ruth A.;Kolbe, Lloyd;Seo, Dong-Chul;Torabi, Mohammad R.
    • 보건교육건강증진학회지
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    • 제29권3호
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    • pp.91-101
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    • 2012
  • Objectives: This study examined the extent to which attitudes about smoke-free air policies (SFAPs) in bars/restaurants, workplaces, all public places, and motor vehicles when minors are present can be explained by individuals' sociodemographic characteristics, smoking status, and beliefs about the health of others. Methods: Data were gathered from 359 individuals age 18 or older who attended the Lawrence County Fair in Indiana, United States, in July, 2009, an area where there were no SFAPs in place at the time of survey administration. Results: Multinomial logistic regression analyses indicated that perceived severity of secondhand smoke (SHS) on others, perceived responsibility of smokers for the harm their SHS causes to others, and perceived susceptibility of others to SHS exposure, along with education level and smoking status, significantly predict opposition to SFAPs in this population. Conclusions: The results of this exploratory study suggest the need for additional research related to attitudes about health policies as well as to the practical applications of these findings for smoke-free air advocacy.

간호사의 정치적 역량 개념 개발 (Concept Development of Political Competence for Nurses)

  • 한남경;김광숙
    • 대한간호학회지
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    • 제50권1호
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    • pp.81-100
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    • 2020
  • Purpose: The purpose of this study was to define and clarify the concept of political competence for nurses. Methods: A hybrid model method was used to investigate the dimensions, attributes, and definitions of the concept. In the theoretical stage of the study, literature on nursing, politics, and other discipline were reviewed. In the fieldwork stage, individual in-depth interviews and focus groups interviews were conducted with politically seasoned experts or activists who had an understanding of the concept of political competence for extensive descriptions in nursing and field of health care. Results: The concept of political competence was represented in four dimensions as political knowledge, political efficacy, political interaction, and political activity. In the political knowledge dimension, there were three attributes, namely, political knowledge, political information and systematic analysis ability. The political efficacy dimension had three attributes of internal political efficacy, external political efficacy, and self-pride of nursing profession. The political interaction dimension had three attributes of organizations and community service, networking, and persuasive power. The political activity dimension had six attributes of political leadership, political expression, assertive behavior, political advocacy, political participation, and policy intervention. Conclusion: This concept development might provide a basic understanding of developing a measurement tool and for constructing a theory promoting nurses' political competence.

오픈소스 개발 커뮤니티 참여자들의 지속적 지식기여 의도에 관한 연구 (A Study on Sustaining Knowledge Contribution Intention of Participants in the Open Source Software Development Communities)

  • 주진오;황경태
    • 경영정보학연구
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    • 제18권3호
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    • pp.111-135
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    • 2016
  • 오픈소스 소프트웨어는 그 자체의 혁신성으로 인해 차별화되며, 혁신성의 원천은 기술적인 문제를 공유하여 함께 해결하는 것에서 비롯된다. 본 연구에서는 오픈소스 개발자들의 자발적 참여와 협력이 지속적인 참여에 미치는 영향을 분석하였고, 이러한 상관관계를 조직시민행동이론과 사회적 자본이론을 결합하여 살펴보았다. 본 연구는 Bolino et al.(2002)의 조직시민행동과 사회적 자본의 연관성 연구, Wasko and Faraj(2005)의 사회적 자본과 지식기여의 연관성 연구를 토대로 연구모형 및 연구가설을 설정하였다. 오픈소스 개발자 152명을 대상으로 설문을 실시하고, 구조방정식을 통하여 가설을 검증하였다. 분석 결과, 조직시민행동의 충성, 사회적 참여, 변화주도적 참여가 사회적 자본을 축적하는 것으로 나타났고, 사회적 자본의 상호호혜성과 공유 비전은 지속적 지식기여 의도를 강화하는 것으로 나타났다. 그러나 사회적 참여와 공유 비전, 응집성과 지속적 지식기여 의도 간의 관계는 유의하지 않은 것으로 나타났다.

Public Health Nutrition Policies and the Role of the Government: International Examples and the Need for Action in the Republic of Korea

  • Engellhardt, Katrin;Joung, Hyojee
    • Nutritional Sciences
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    • 제8권1호
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    • pp.42-49
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    • 2005
  • Many of the non-communicable diseases, which are now the major causes of death and disability worldwide, can be linked to our lifestyles, and thus to what eat The life-style related risk factors are - to a great extent - preventable. Public health nutrition (PHN) policies are means through which govemments can have an enornous impact on the reduction of nutrition-related non-communicable diseases, such as diabetes, hypertension, obesity, cancer and cardiovascular disease, by creating and supporting environments which enable healthier food choices and which are conducive to healthy nutrition behavior. More and more countries are developing nutrition policies. Nutrition policies are tools through which governments can intervene and control nutrition-related concerns throughout all levels of society. The need for more concerted action in the Republic of Korea is demonstrated, by showing the lack of priority for nutrition issues. Four recommendations for action are made; the first recommendation places emphasis on the need to implement a structure at the political level, through which nutrition concerns can be addressed, such as a nutrition unit within the Ministry of Health and Welfare. The second recommendation stresses the need for a strong nutrition advocacy strategy, to raise the awareness of the gains that can be achieved by promoting healthy nutrition. The third recommendation calls for more vigorous regulations and stricter enforcement of food and nutrition advertisement, and the fourth recommendation emphasizes the need for a settings-bsed approach to nutrition interventions. Acknowledging the developments that have already occurred in Korea, public health nutrition has yet to become a priority on the agenda of policy makers in Korea.

신학적 미학을 적용한 가톨릭 피정시설 환경설계 - 순천 예수회 영성센터를 대상으로 - (An Environmental Design of the Catholic Retreat Center Adopting the Theoretical Aesthetics - In the Case of the Suncheon Jesuits Spiritual Center -)

  • 윤예화;김민;성종상
    • 한국조경학회지
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    • 제51권6호
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    • pp.12-32
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    • 2023
  • 최근 내면의 치유를 위해 떠나는 종교여행객의 수요가 늘어나면서 불교의 '산사체험'이나 개신교의 '수련회', 가톨릭의 '피정'이 일종의 대안 휴가로 자리잡고 있다. 그러나 토착화가 이루어진 불교와 달리 범기독교계의 피정시설은 일반적인 휴양시설의 형태를 따르고 있으며, 후원에 의존함으로써 전체적인 틀을 구축하지 못한 채 조성하고 있다. 이에 본 연구에서는 피정의 방법인 '영신수련' 과정을 토대로 '신학적 미학'을 반영하여 '피정의 집'에 적합한 외부 환경을 설계하고자 하였다. 먼저 영신수련은 '내적 순례'라고 표현되는 만큼, 각 기도주제에서 체험하게 되는 이미지와 신학적 미학에 관해 고찰하였다. 다음으로 피정시설에 필요한 기능 및 공간 특성을 분석하고, 종교적 공간의 구성원리를 파악하였다. 또한 실제 대상지의 경관을 조사하고, 참여자들의 이용행태를 분석하여 일정에 따른 선호 공간을 도출하였다. 이를 종합하여 의식의 전환을 이끌어낼 수 있는 외부공간을 구상하고, 기도 메커니즘과 부합하는 물리적 환경 속에서 참여자의 체험 스펙트럼이 확장될 수 있도록 계획하였다. 본 연구는 경관자원의 잠재력이 많은 피정시설을 선정하여 신학적 미학을 구현하고자 하였다. 이를 통해 영신수련의 기도법인 '관상기도(觀相祈禱)' 시에 이미지를 효과적으로 불러일으키고 종교적 체험을 보조할 수 있는 시적((詩的) 경관의 가능성을 드러낼 수 있었다. 본 연구는 그동안 등한시된 종교시설의 다양한 외부공간 설계어휘를 도출해냈다는 점에서 의의를 갖는다.