• 제목/요약/키워드: Advertizing

검색결과 39건 처리시간 0.024초

기후변화 대응 저탄소.그린 철도 홍보방안에 관한 연구 (A Study on PR Program for Low Carbon & Green Railroad)

  • 권태순;정우성;권성태;이종범;김희만;강성해
    • 한국철도학회:학술대회논문집
    • /
    • 한국철도학회 2008년도 추계학술대회 논문집
    • /
    • pp.695-697
    • /
    • 2008
  • Reduction of $CO_2$ emission is one of major issues in the whole industries, especially transport system. Railroad companies in the advanced countries such as EU, Japan, etc. have made great efforts on the improvement of their systems including energy sources, operational efficiency and PR of achievement resulted. Recently, to emphasize the environment-friendly characteristics of the railroad as public transport, the importance of PR is emerging. The achievements were listed in annual, sustainability and corporate responsibility reports. And the superiority of railroad in $CO_2$ emission can be confirmed in web sites and simple advertizing materials. In this study, we proposed the PR programs of achievement and ongoing works in Korean railroad through the case studies on web-based and off-line programs of railroad companies in EU and Japan.

  • PDF

식품산업의 경제적 파급효과와 수출 연계 방안에 관한 연구 (A Study on Economic Ripple Effect and Export Connection Method of Food Industry)

  • 채종훈
    • 통상정보연구
    • /
    • 제12권1호
    • /
    • pp.225-250
    • /
    • 2010
  • The purpose of this study is to grasp the ripple effect of food industry, which is rising as the prominent industry of the future and has a high forward & backward ripple effect, on domestic economy and other industries through Industrial Input-Output Analysis and suggest the export connection method for the development of food industry in the future. As an analysis result, it was found that the effect on product inducement and employment inducement was very high. Like that, it is necessary to establish export connection strategy to escape from narrow domestic market and advance into world market in order to develop food industry, which has a high ripple effect on domestic market. For the export connection of food industry, it is possible to enlarge overseas market demand of domestic food industry by providing domestic food companies with export-concerned information such as overseas export market information and food market information, advertising world market for domestic food industry actively through the globalization of Korea food, securing food processing technology, removing export unavailability risk through the export insurance policy and advertizing the safety of food industry through the reinforcement of food safety control standard and penalty standard.

  • PDF

패션 브랜드 분류 기준에 관한 소비자 인식 연구 (A Study on Consumer Cognition about Criteria for Classifying Fashion Brands)

  • 박송애
    • 한국의상디자인학회지
    • /
    • 제4권3호
    • /
    • pp.33-42
    • /
    • 2002
  • The purpose of this study was to find out criteria for classifying fashion brand from consumer point of view in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. Survey was used as a research method. Subject were 422 age of 20-30 women living in and near Seoul. Questionnaires was developed to based on 37 classification criteria, and SPSS package program were used to analyze data. The results of this study were as follows: First, factor analysis considering 37 classification criteria identified 8 factors as classification criteria. They were the level of brand form, the level of product concept, the level of management item, the level of brand sales ability, the level of customer management, the level of brand advertizing and awareness, the level of brand value, the level of product lead ability. Second, the most important factor was the level of customer management, but comparatively factor of the level of brand sales ability the level of brand value was less important. Third, consumer cognized difference of criteria for classifying fashion brands. And the level of product lead ability was the most important factor in women's wear category and the level of brand form was in general casual wear category.

  • PDF

연예기획사가 드라마제작산업 발전에 미친 영향 (Entertainment Agencies' Role in the Development of the Drama Production Industry)

  • 노동렬
    • 한국콘텐츠학회논문지
    • /
    • 제16권6호
    • /
    • pp.82-93
    • /
    • 2016
  • 드라마제작산업의 발달 과정은 지속적인 플레이어의 증가와 광고시장의 위축으로 귀결된다. 플레이어의 증가는 경쟁의 심화를 초래하였으며, 광고시장의 위축으로 인해 제로섬 게임 상황이 유발되었다. 드라마제작산업과 상호작용하면서 자기조직화한 연예기획사의 발달 과정은 지속적인 연기자 시장의 확대와 A급 연기자 쏠림현상으로 요약된다. 드라마제작산업의 경쟁 심화와 광고시장 위축은 연예기획사에게는 인센티브 확대의 기회로 작용하였다. 하지만 연예기획사의 경쟁전략은 A급 연기자 확보이다. 따라서 A급 생산요소로의 인센티브 쏠림현상은 필연이다. A급 연기자 쏠림현상을 극복하기 위하여 연예기획사는 매출 규모의 확대, 다양한 수익원 개발, 저작권 확보 등의 전략이 필요하다. 향후 드라마제작산업은 제작 중심 전략에서 사업 중심 전략으로의 전환이 필요하다.

맞춤형 IPTV 광고 서비스를 위한 에이전트 설계 (A Design of Agent for Personal IPTV Advertising)

  • 최준명;최한석;김동혁
    • 한국콘텐츠학회:학술대회논문집
    • /
    • 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
    • /
    • pp.949-952
    • /
    • 2009
  • 2007년 IPTV 가입 가구가 100가구를 넘어섬에 따라 앞으로 IPTV 시장은 더욱 확대될 것으로 예상되고 있다. IPTV 시장의 거대화로 인해 IPTV 광고 시장도 2015년 8500억 원에 이를 것으로 전망하고 있으며, 광고 중심 매체도 TV광고에서 IPTV광고 또는 웹상의 온라인 광고가 중심이 될 것이다. 이에 따라 본 논문에서는 현재 TV광고와 IPTV 광고를 비교하고 콘텐츠를 사용하는 사용자에 따라 맞춤형 IPTV 광고를 서비스하기 위한 에이전트를 설계한다.

  • PDF

통합된 CAD/CAE 자동화 System을 이용한 구조강도해석 및 설계최적화에 관한 연구 (A Study on the Structural Analysis & Design Optimization Using Automation System Integrated with CAD/CAE)

  • 윤종민;원준호;김종수;최주호
    • 한국CDE학회논문집
    • /
    • 제11권2호
    • /
    • pp.128-137
    • /
    • 2006
  • In this paper, a CAD/CAE integrated optimal design system is developed, in which design and analysis process is automated using CAD/CAE softwares for a complex model in which the modeling by parametric feature is not easy to apply. Unigraphics is used for CAD modeling, in which the process is automated by using UG/Knowledge Fusion for modeling itself and UG/Open API function for the other functions respectively. Structural analyses are also carried out automatically by ANSYS using the imported parasolid model. The developed system is applied for the PLS(Plasma Lighting System) consisting of more than 20 components, which is a next generation illumination system that is used to illuminate stadium or outdoor advertizing panel. The analyses include responses by static, wind and impact loads. As a result of analyses, tilt assembly, which is a link between upper and lower body, is found to be the most critical component bearing higher stresses. Experiment is conducted using MTS to validate the analysis result. Optimization is carried out using the software Visual DOC for the tilt assembly to minimize material volume while maintaining allowable stress level. As a result of optimization, the maximum stress is reduced by 57% from the existing design, though the material volume has increased by 21%.

미국의 농민시장에서 농촌지도요원의 역할 (Extension Educator's Role with Farmers' Markets in Rural America)

  • 박덕병
    • 농촌지도와개발
    • /
    • 제11권2호
    • /
    • pp.279-290
    • /
    • 2004
  • This study aims to explore the benefits and extension's role with farmers' markets in USA. This study was conducted by literature review and case study. They help establish connections between consumers and food producers, provide an additional income source for farmers. and in general, serve as a tool for community development. First, from education to advocacy, from research to advising, extension educators have multiple roles to play in promoting the growth of farmers' markets. Second, it is essential that extension engage others who are interested in seeing the markets succeed and create opportunities for such groups to make the market unique in their given communities. Third, extension promotes farmers' markets through the creation and dissemination of how-to publications. These publications typically include tips about having a market establishing a prominent and easily accessible market location, and offering a sufficient product variety to ensure consumer satisfaction. Fourth, efforts by extension offices are already paying off for consumers, vendors, and communities. Involving those who will purchase as well as produce the foods sold at who will purchase as well as produce the foods sold at farmers' markets should diversify the audience extension educators reach. Fifth, extension educators can aid in this effort by encouraging farmers' market vendors to diversify their of offerings and to produce and sell value-added products. Sixth, many extension offices offer guides to the direct marketing venues in their counties, such as farmers' markets, pick your own operations, roadside stands, and community supported apiculture farms. Once such a guide is produced. extension educators can distribute it at workshops and inform local media about the guide so that they can publicize it. Seventh, extension educators should seek to involve those groups who can collaborators could include community economic development organizations, consumer groups, churches, food banks, land preservation organizations, school, farmers' organizations, and other community groups. Eighth, extension educators can also contribute to the improvement of existing markets by offering workshops for vendors in business management, advertizing, marketing, bookkeeping, personnel management, and food preservation. Ninth, farmer's market also provide an opportunity for extension to have face-to face communication with farmers. Tenth, if farmers' markets are well managed, these markets can provide economic, nutritive, educational, social and psychological benefits to venders and the community.

  • PDF

통합된 CAD/CAE 자동화 System을 이용한 구조 강도 해석 및 설계 최적화에 관한 연구 (A Study on the Structural Analysis & Design Optimization Using Automation System Integrated with CAD/CAE)

  • 원준호;김종수;최주호;윤종민
    • 한국전산구조공학회:학술대회논문집
    • /
    • 한국전산구조공학회 2005년도 춘계 학술발표회 논문집
    • /
    • pp.55-62
    • /
    • 2005
  • In this paper, a CAB/CAE integrated optimal design system is developed, in which design and analysis process is automated using CAD/CAE softwares, for a complicated model for which parametric modeling provided by CAD software is not possible. CAD modeling process is automated by using UG/OPEN API function and UG/Knowledge Fusion provided by Unigraphics. The generated model is transferred to the analysis code ANSYS in parasolid format. Visual DOC software is used for optimization. The system is developed for PLS(Plasma Lighting System), which is a next generation illumination system that is used to illuminate stadium or outdoor advertizing panel. The PLS system consists of more then 20 components, which requires a lot of human efforts in modeling and analysis. The analysis for PLS includes static load, wind load and impact load analysis. As a result of analysis, it is found that the most critical component is a tilt assembly, which links lower & upper body assembly. For more reliable analysis, experiment is conducted using MTS and compared with the Finite element analysis result. The objective in the optimization is to minimize the material volume under allowable stresses. The design variables are three parameters in the tilt assembly that are chosen to be the most sensitive in stress values of twelve parameters. Gradient based method and RSM(Response Surface Method) are used for the algorithm and the results are compared. As a result of optimization, the maximum stress is reduced by 57%.

  • PDF

웹사이트 평가지표에 기초한 지역축제 웹사이트 분석 (A Study on the Evaluation of Local Festival Based Upon the Evaluation Factors of the Website)

  • 우찬복
    • 한국경제지리학회지
    • /
    • 제6권1호
    • /
    • pp.193-209
    • /
    • 2003
  • 본 연구는 지역축제 정보를 담고 있는 웹사이트들의 효율적인 운영 및 활용의 입장에서 지역축제 웹사이트를 평가지표를 새롭게 구성하여 정량적 평가모델에 의해서 분석을 해보고자 한다. 이러한 평가지표모델은 국내외의 웹사이트 평가 및 관광, 호텔 웹사이트 평가와 관련된 연구결과들을 토대로 평가기준(criteria)을 종합하여 공통적인 것을 하나의 영역으로 그룹화하고 재분류과정을 통해서 디자인(design), 인터페이스(interface), 축제정보(contents), 사용자와의 커뮤니케이션(communication)의 D-1-C-C라는 총 4개의 평가영역으로 분류하였다. 이렇게 분류된 영역은 다시 세부측정항목 39개를 도출하여 평가하였다. 지역축제 관련 웹사이트의 보다 객관적인 분석을 위하여 본 연구에서는 2002년 문화관광부가 지정한 29개 문화관광축제를 그 대상으로 하였으며, 최종적으로는 지방자치단체 웹사이트와는 별개로 독자적인 도메인을 가지고 축제사이트를 운영하고 있는 영암왕인문화축제, 대구약령시축제, 춘천국제마임축제, 세계태권도문화축제, 고성공룡나라축제, 대전사이언스페스티벌, 금산인삼축제, 안동국제탈춤페스티벌, 부산자갈치문화관광축제 등 9개의 축제를 그 대상으로 하였다.

  • PDF

광고를 통해 본 여대생의 서구 이미지 선호경향 (Preference Tendency to Western Images through Advertising Pictures)

  • 임진영;나영주
    • 감성과학
    • /
    • 제7권4호
    • /
    • pp.1-6
    • /
    • 2004
  • 본 연구는 동서양 문물 이미지 사진에 대한 여대생의 선호도와 패션잡지에서 의류광고 사진에 등장한 모델의 동서양 국적에 따른 소비자의 긍정적/부정적 인식 정도의 영향을 조사하고자 하였다. 100명의 여학생이 설문에 응답해 주었으며 20개 사진이 자극물로 제시되었다. 자극물은 주택, 실내, 식품, 미인도, 음료수로 하고, 패션 광고사진으로는 남성복 정장, 여성복 정장, 여성복캐주얼, 여성복 속옷, 여성손목시계 등으로 하여 동서양 모델 사진을 각 1점씩 선택하였다. 여대생들은 간식과 미인도에서는 서양이미지보다 동양이미지를 선호하였으나, 패션잡지의 의류광고 사진의 광고에는 모든 경우에서 서양모델이 사용된 경우에 긍정적인 인식정도를 나타냈다. 이러한 사실로서 여대생의 서양이미지에 대한 인식은 긍정적이며 이것은 의류제품 브랜드의 소비자 선호도에 영향을 미칠 것을 추측할 수 있었다.

  • PDF