• 제목/요약/키워드: Advertising trends

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vlda: An R package for statistical visualization of multidimensional longitudinal data

  • Lee, Bo-Hui;Ryu, Seongwon;Choi, Yong-Seok
    • Communications for Statistical Applications and Methods
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    • 제28권4호
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    • pp.369-391
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    • 2021
  • The vlda is an R (R Development Core team et al., 2011) package which provides functions for visualization of multidimensional longitudinal data. In particular, the R package vlda was developed to assist in producing a plot that more effectively expresses changes over time for two different types (long format and wide format) and uses a consistent calling scheme for longitudinal data. The main features of this package allow us to identify the relationship between categories and objects using an indicator matrix with object information, as well as to cluster objects. The R package vlda can be used to understand trends in observations over time in addition to identifying relative relationships at a simple visualization level. It also offers a new interactive implementation to perform additional interpretation, therefore it is useful for longitudinal data visual analysis. Due to the synergistic relationship between the existing VLDA plot and interactive features, the user is empowered by a refined observe the visual aspects of the VLDA plot layout. Furthermore, it allows the projection of supplementary information (supplementary objects and variables) that often occurs in longitudinal data of graphs. In this study, practical examples are provided to highlight the implemented methods of real applications.

한국 디지털 사이니지 연구의 어제와 오늘: 연구 추세와 미래 연구 제안 (The State and Trend of Digital Signage Research in Korea)

  • 유승철;민지원;황혜형
    • 한국콘텐츠학회논문지
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    • 제16권10호
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    • pp.745-757
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    • 2016
  • 본 연구의 목적은 정보기술의 혁신과 함께 최근 미디어 및 콘텐츠 시장에서 주목받고 있는 디지털 사이니지의 연구동향을 체계적으로 파악하고 미래 연구를 제안하는 데 있다. 연구동향 분석을 위해 2006년부터 2016년 현재까지 지난 10년간 국내 다양한 분야의 학술지에 출간된 디지털 사이니지 관련 학술논문 총 69편에 대해 메타분석을 진행했다. 코딩규칙에 따라 출판 논문들의 내용분석을 통해 출간년도, 학술지별 논문편수, 학술지 등급, 연구자의 수와 전공, 연구 분야, 연구 매체, 연구 방법, 연구 샘플, 적용된 통계분석방법을 체계적으로 분석했다. 분석결과 미디어 콘텐츠 분야를 포함한 다양한 학문 분야에서 디지털 사이니지에 대한 연구가 시도되어 왔음을 발견했다. 사례연구와 실증연구를 중심으로 연구가 이뤄졌으며 공학, 사회과학, 예술학 등의 이종 학문들이 융합된 학제적 연구들도 찾아볼 수 있었다. 디지털 사이니지가 학문영역으로서 발전하기 위해서는 향후 이론연구를 포함한 다양성 확대가 필요하며 복수의 학문 분야가 융합한 공동연구 및 산학협동연구가 보강되어야 할 것이다.

청소년 유해매체 이용이 성태도와 행동에 미치는 영향 (Predicting Adolescent Sexual Behaviors and Attitudes From the Use of Harmful Media)

  • 황명희송;김종민;문인옥
    • 한국학교ㆍ지역보건교육학회지
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    • 제9권2호
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    • pp.1-13
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    • 2008
  • Objectives: Literature has shown the relationship between the use of harmful media and sexual behaviors among adolescents. Laws and regulations of violent and sexual mass media are getting stricter, but young children reported that they were still accessible to these harmful materials. It might be due to the development of new techniques in media delivery and new trends of game addict among Korean adolescents. Since there were very few studies on recent harmful media available to young children, the authors explore the usability of harmful media and identify related factors that can predict adolescent sexual attitudes and activities. Methods: This study was conducted secondary analysis using the internal data that were drawn from National Youth Committee's survey of adolescent harmful environment in 2007. The self-reported questionnaires were administered to 13,721 adolescents who were randomly selected based on strata of geography, school, and gender. Results: Adolescents accessed mostly to NC-19(No Children under 19) TV programs(35.8%) and AO(Adult Only) games(35.5%). Most of them reported that they did not have difficulty in the contact of these harmful media. The factors that can predict adolescent sexual intercourse are male adolescents, attending high school, not being satisfied with family life and school, contact with phone-advertising of sex, AO games and other online games, viewing adult videos, or reading adult books. Conclusions: When sex education is designed, an instructor considers not only students' demographic characteristics but also the strategies to deter the use of harmful media especially for game materials.

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래퍼 기반 경제 데이터 수집 시스템 설계 및 구현 (Wrapper-based Economy Data Collection System Design And Implementation)

  • 박철호;구영현;유성준
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2015년도 춘계학술대회
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    • pp.227-230
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    • 2015
  • 경제의 흐름, 주가 등을 분석, 예측을 위해 경제 뉴스, 주가 등 데이터 수집이 필요하다. 일반적인 웹 크롤러는 자동적으로 웹서버를 방문하면서 웹페이지 내용을 분석하고 URL들을 추출하면서 웹 문서를 수집한다. 반면 특정한 주제의 문서만을 수집할 수 있는 크롤러 형태도 있다. 특정 사이트에서 경제 뉴스 정보만 수집하기 위하여 사이트의 구조를 분석하고 직접적으로 데이터를 수집해올 수 있는 래퍼 기반 웹 크롤러 설계가 필요하다. 본 논문에서는 빅데이터를 기반으로, 경제뉴스 분석 시스템을 위한 크롤러 래퍼를 설계, 구현하여 경제 전문 분야의 뉴스 데이터를 수집하였다. 2000년부터 현재까지 미국 자동차 시장의 주식 데이터를 래퍼 기반으로 가져오고, 사이트 상에서의 데이터가 업데이트되는 주기를 판단하여 주기적으로 업데이트 함으로써 중복되지 않게 하였다. 그리고 미국, 한국의 경제 기사를 래퍼 기반의 웹 크롤러를 사용하여 수집하고, 향후 분석이 쉽게 데이터를 정형화 시켜 저장한다.

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동대문 시장을 이용하는 리테일 바이어의 경력 및 소속업체 연매출에 따른 정보원 활용 (Retail Fashion Buyers' Utilization of Information Source in Dongdaemum Market)

  • 김지혜;정성지
    • 한국의상디자인학회지
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    • 제16권1호
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    • pp.41-52
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    • 2014
  • The purposes of this study were to explore differences in utilization of information sources depending on the length of buyers' career and annual sales volume of stores where buyers work for. The questionnaire was prepared by the researcher and was answered by 200 buyers who purchase their items from Dondaemun market. The researcher analyzed the data using both ANOVA and Tukey's test as a post-hoc test. The conclusion of this study is summarized below. First, there were significant differences in utilization of information sources among buyer groups depending on the length of buyers' career. The buyers with more than 10 years career showed more effective utilization of information source such as resident buying offices, manufacturers, trade publications, trade associations, fashion reports, celebrities, window shopping, professional magazines, and advice from others. Second, there were significant differences in utilization of information sources among buyer groups depending on annual sales volume of the stores where the buyers work for. The buyer who work for the store with its annual sales volume in excess of 2 billion won showed more effective utilization of information source such as trade association, professional magazines, sales record, want slips, advertising results, sales trends, customer surveys, sales meetings, customer advisory panel, in-store merchandising bureau and advice from other experienced buyers. However, buyers of the store with its annual sales volume lower than 100 million won showed different pattern utilization of information sources such as vendors, trade publication, celebrities and advice from others.

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Surrealistic Characteristics Expressed in Fashion Ads

  • Ko Hyun-Zin
    • International Journal of Costume and Fashion
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    • 제5권2호
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    • pp.68-77
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    • 2005
  • In contemporary advertising market, one of main trends is to speak surrealistic visual language which provides 'enjoyable spectacles'. Specially, in the beginning of 21st century, there discovered more and more exhibitions and discourses about surrealism reinterpreted from the viewpoint of postmodernism. Surrealism as a creative style of expression based upon free association, has been a great inspiration for fashion ads for commercial communication as well as fashion design since its origin. However, there has been ignored the idea of analyzing surrealistic image expressed in fashion ads in spite of their flood. Accordingly, the purpose of this study is to grasp its cultural meaning through analyzing aesthetic characteristics of surrealistic image expressed in fashion ads. It will provide a better understanding of surrealistic image in fashion ads reflecting popular taste and preference directly as popular visual culture, focusing on post modern context. A case study of surrealistic fashion ads limits to TV or print commercials and digital ads as image ads stimulating visual expressions. The Results can be summarized as follows. Surrealism is an avant garde style which deconstructs the established meaning system as well as the existing formalistic order and then put them together in the frame of 'dream' and 'unconsciousness'. Defamiliarization questioning the whole edifice of representation can be adapted to. By means of paradox and metaphor, unfamiliar new visual world can be represented. The plastic characteristics of surrealistic image in fashion ads are founded as surrealistic styling of time and space, distortion of object by methods of automatism, depaysement, parody and trompe-l'oeil which bring about the deconstruction of gestalt. Aesthetic values of surrealistic fashion ads appear as dualistic representation, allegoric symbolism, fantastic romanticism. Ultimately they lead to marvelous. mysterious, humorous visual effects. Foster reinterpreted these effects of surrealism from Freud's 'Uncanny Concept'. 'Uncanny' means the phenomenon recurring to familiar being defamiliarized by repression. Surrealistic fashion ads strengthen this shocking effect more and more dramatically in company with our post modern needs for fantastic adventure and thrilling spectacle. It can be thought that surrealistic fashion ads reflects uncanny as an alternative which can relieve us of our stress and anxiety and which realize our potential desire in contemporary post industrial stage.

1인 가구 증가가 하이테크 산업에서 지니는 함의: 인공지능기술 탑재 상품을 중심으로 (Implications of the Increase of Single Person Households for High-Tech Industries: Focusing on AI Adopted Products)

  • 조재영
    • 융합정보논문지
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    • 제9권6호
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    • pp.146-152
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    • 2019
  • 본 연구에서는 1인 가구의 증가가 하이테크 산업에 미치는 함의에 대하여 특히 인공지능기술 (AI) 탑재 상품(AI탑재 상품)에 초점을 두고 논의하였다. 논의를 위해 1인 가구의 소비 트랜드의 특성, AI 기술의 발전 및 그것이 다양한 산업에서 지니는 잠재력과 관련된 기존 연구들에 대한 비판적인 검토가 이루어졌다. 분석 결과에 의하면, 오늘날의 1인 가구는 남녀 커플가구보다도 친구, 이웃 등과 더 많은 시간을 보낸다. 젊은 계층일수록 자신의 목표를 성취하기 위해 자기 스스로의 의지에 의해 혼자 사는 것을 선택하는 숫자가 점점 증가하고 있다. 이제 '혼자 산다는 것' 또는 '홀로 가는 것(되는 것)'을 더 이상 부정적으로 생각하지 않으며 오히려 미래의 새로운 시장의 파워로 인식되고 있는 것이다. 1인 가구의 독립심 및 개인주의적 사고에 기반한 가치 지향적 소비 행동을 고려하면, 그들은 AI탑재상품과 같은 하이테크 상품이 싱글라이프에 유리한 점을 주기 때문에 다른 가구 유형보다도 더 그러한 상품을 필요로 할 것이다. 따라서, AI 기술의 급진적인 발전으로 인해 1인 가구의 욕구를 만족시켜 줄 것으로 예측되는바, 향후 1인 가구를 AI의 최종 소비자로서 시장 세분화를 준비할 것을 제안한다.

2011-2019년 식품용 기구 및 용기·포장의 제외국 부적합 정보 분석 (Analysis of Non-compliance of Food Utensils, Containers, and Packages in Foreign Countries During 2011-2019)

  • 조승용;이예연;조상구
    • 한국포장학회지
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    • 제27권3호
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    • pp.141-147
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    • 2021
  • The foreign trends of noncompliance occurring frequently in food contact materials during the period of 2011-2019 was investigated by analyzing the food safety risk information DB in the National Food Safety Information Service (NFSI). A total of 2,042 cases of noncompliance of food utensils, containers, and packages were classified into 5 violation categories; administrative procedures, manufacturing and processing standards, residues and migration standards, labeling and advertising, and quality standards. This was again subcategorized according to non-compliance causative factors. The non-compliances in residues and migration standards comprised the largest proportion (76.4%) of the violative categories. The number of noncompliance information collected in 2011 was 88 cases and increased to 373 cases in 2019. A 72.8% of the non-compliance case was identified to be products of 4 countries (China 64.2%, Germany 4.0%, Japan 3.2%, and Taiwan 3.1%), those produce large quantities of containers and packaging products. During the period of 2011-2019, the number of illegal use of hazardous materials and illegal recycling of waste synthetic resins has decreased to less than one a year since 2014. On the other hand, after 2016, inconsistency of heat-resisting temperature labeling (Taiwan), non-compliance in paper container's strength standards, violation of printing standards, and the risk of consumer injury while using the products were newly reported due to the strengthening of consumer safety protection regulations. Migration of hazardous substances in synthetic polymer products such as heavy metals, melamine and formaldehyde in melamine tableware, primary aromatic amines which are colorant components in kitchenware such as ladles and spatulas, and phthalate plasticizers have been continuously reported with high frequency.

페미니즘 관점에서 본 화장품 TV광고의 여성 이미지 : 1991년~2019년의 마몽드 광고 사례를 중심으로 (Female Images in Cosmetic TV Commercials of Feminism : Focused on Cases (1991-2019) of Mamonde)

  • 최은섭
    • 한국엔터테인먼트산업학회논문지
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    • 제14권7호
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    • pp.1-26
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    • 2020
  • 본 연구는 국내 화장품 광고에 나타난 여성 이미지가 국내 페미니즘의 도입 및 변화와 관련하여 어떤 특징을 보이는지를 파악하고자 하였다. 이를 위해 1991년~2019년까지 방영된 <마몽드> 화장품 브랜드의 TV광고 총 86편을 양적, 질적으로 분석하였다. 분석결과 1기(1991~1997년)에는 남성과의 평등을 강조하는 급진주의 페미니즘의 경향이 짙었으나, 2기(1998~2005년)에는 다시 전통적인 여성상이 잔존하는 자유주의 페미니즘으로 회귀하는 모습을 보였다. 그리고 3기(2006~2011년)에는 페미니즘과 포스트 페미니즘이 혼재하는 양상을 보이다가 4기(2012~2019년)에 이르러서는 본격적으로 아름다움에 대한 적극적인 주체가 되는 포스트 페미니즘의 경향을 보였다. 이러한 연구결과는 학술적으로는 페미니즘 관점에서 화장품 단일 브랜드의 여성이미지를 수직적으로 조명한 사례연구라는 점에서, 실무적으로는 여성 제품의 마케팅 커뮤니케이션 전략이나 크리에이티브 전략 수립에 시사점을 제공한다는 점에서 의의를 지닌다.

Digital Marketing in the Condition of Wartime Posture in Ukraine

  • Dubovyk, Tetiana;Buchatska, Iryna;Diachuk, Iryna;Zerkal, Anastasiia
    • International Journal of Computer Science & Network Security
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    • 제22권7호
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    • pp.206-212
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    • 2022
  • Strengthening global geopolitical instability in the world leads to an aggravation of international conflicts; it destabilizes the domestic political situation in countries, violates the rights and freedoms of man and citizen, and also activates economic crime. The full-scale invasion of the Russian Federation on the territory of Ukraine and the deployment of military operations in a large territory of a sovereign country have created a number of destabilizing factors in the development of digital technologies and negatively affect the state and trends of digital marketing, which allows establishing interaction with a wide audience and facilitating the search for new customers in various places. The purpose of the research lies in substantiating the theoretical and applied principles for studying the features of digital marketing in the conditions of wartime posture in Ukraine. In the course of the research, general and special methods of economic analysis have been used and applied, namely: analysis and synthesis; analogies and comparisons; generalization and systematization; graphic and tabular methods. Regarding the results of the research of digital marketing in the conditions of wartime posture in Ukraine, it has been established that the intensification of the development of digital marketing is caused by the crisis phenomena of social-economic, social-political and military nature, as well as exacerbated by the challenges of the COVID-19 pandemic. It has been proven that highly developed countries use innovative digital technologies more effectively in the field of marketing, which indicates the importance of the Multidimensional Index of Digitization (the USA - MID: 0,92-0,92; the UK - MID: 0,80-0,97; Japan - MID: 0,80-0,88; Canada - MID: 0,78-0,81; Germany - MID: 0,78-0,88; France - MID: 0,72-0,76), however, the developing countries record much lower values (Ukraine - MID: 0,22-0,48). Accordingly, the level of cybersecurity in highly developed countries is also significantly higher than in transitive countries, in particular, in the United States (GCI: 0,919-0,999); Great Britain (GCI: 0,783-0,995); Canada (GCI: 0,818-0,978) and in Ukraine (GCI: 0,501-0,661).