• Asia Marketing Journal
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• 제26권1호
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• pp.11-22
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• 2024

In the uncertainty fueled by the COVID-19 pandemic, mergers and acquisitions (M&As) have emerged as key strategic responses by firms. This study explores the impact of M&As on acquirers' firm value, utilizing a firm-level panel dataset from SDC Platinum. Empirical evidence recognizes the potential negative impact of transaction value in M&As and the pandemic's effect on market uncertainty that may occasionally exacerbate the adverse influence on acquirers' firm value. The findings indicate that effective marketing strategies, such as enhancing consumer awareness through increasing advertising expenditures, can counterbalance these influences, particularly during uncertain times. This study accentuates the importance of adaptability and a responsive marketing approach in managing M&As during a global crisis. It provides valuable perspectives on consumer awareness in strategic decision-making, offering insights for both academic and business communities and focusing on actionable strategies for navigating the global market turmoil transformed by COVID-19.

• 한국콘텐츠학회논문지
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• 제12권10호
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• pp.430-438
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• 2012

본 연구에서는 코스닥 증권시장에 상장된 벤처기업을 대상으로 내생적 성장 연구개발비가 기업가치에 미치는 영향을 분석하였다. 연구방법은 실증연구방법을 택하였으며, 다중회귀분석을 이용하여 코스닥에 상장된 벤처기업을 대상으로 검증을 실시하였다. 분석결과 벤처기업의 내생적 성장 연구개발비가 기업규모에 양(+)의 유의한 영향을 미치고 있는 것으로 나타났다. 반면 유형자산과 광고선전비 및 교육훈련비 등은 음(-)의 유의한 영향을 미치는 것으로 나타났다. 벤처기업의 기업규모가 기업가치에 양(+)의 유의한 영향을 보인 것은 기술개발을 중점적으로 추진하는 벤처기업의 특성상 내생적 성장 무형자산이 기업가치에 유의적인 영향을 미치고 있는 것으로 해석된다. 결론적으로 코스닥 등록 벤처기업의 내생적 성장 연구개발비와 기업가치 간에는 양(+)의 상관관계를 갖고 있는 것으로 검증되었고, 벤처기업은 개발비 등 무형자산에 대한 투자가 집중되는 기업의 특성으로 인하여 벤처기업의 기업규모(총자산)가 기업가치에 양(+)의 유의한 영향을 미치는 것으로 분석되었다.

• 경영과학
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• 제34권3호
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• pp.15-41
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• 2017

The purpose of this study is to analyze the effects of the BSCs of 642 firms excluding the financial and insurance companies listed on KOSPI. The analysis of financial performance through analysis of major financial ratios between BSC and non-BSC firms is compared with the input of human and material resources for business growth. We will promote the spread of BSC and examine the areas differentiated performance improvement. The analytical categories are manufacturing, service, wholesale and retail, and information and communications, which are 2,136 business years out of 2,378 final analytical samples. The results of the analysis are as follows. As a result of the analysis, among the four industries analyzed, the industries that showed the best performance were manufacturing. In the case of service industry, growth and activity were lower than those of non-adoption (NA) companies, but the operating margin was significantly different from manufacturing. However, market value was higher than that of NA companies, and R&D expenditures and advertising expenses were significantly higher than NA firms. On the other hand, there was no significant difference in profitability between the BSC and NA firms, but the market value was very significant. EPS is 5.22 times, BPS is 5.64 times, PBR is 1.3 times, and EVA is 35 times higher. In addition, R&D expenditure and advertising expenditure are more than twice as high as those of NA. In the case of the service industry, there is no significant difference in the growth performance from the NA firms. Activity indicators, BSC introduced companies are three times lower than both the total assets turnover and the capital turnover rate. The operating profit margin was high at 45.8% for introduced companies and 37.2% for non-introduced companies. In market value analysis, only BPS was 1.68 times higher. On the other hand, investment in welfare expenses is 0.2% of total assets, which is relatively low compared to NA firms. However, research and development expenses and advertising expenses are 2.1% and 1.02% of total assets, respectively, but they are relatively lower than those of NA firms. Unlike the manufacturing and service industries, wholesale and retail trade was significantly higher than the NA firms in terms of sales growth and total assets growth rate. In terms of market value, EPS and BPS were significantly higher, but the benefits, R&D expenditures, and advertising expenses were lower than those of NA firms. The information and communication industry showed lower level of performance than the NA firms in all indicators except cash liquidity, BPS, and EVA.

• Asia Marketing Journal
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• 제11권1호
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• pp.39-72
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• 2009

최근 들어 마케팅지출의 수익책임성이 쟁점으로 떠오르고 있다. 재무제표에서 마케팅비가 차지하는 비중이 높아지고 있기 때문일 것이다. 본 연구는 이러한 쟁점을 연구하는 기초 작업으로서 마케팅지출과 마케팅성과를 분류하는 체계를 마련하는데 목적이 있다. 이를 위해 마케팅지출과 마케팅성과의 관계를 다섯 가지 가설로 검증하였으며 검증결과에 근거하여 다음과 같은 분류체계를 제안한다. 첫째는 투자성업무비가 마케팅성과에 미치는 영향이 비교적 많이 검증되었다. 따라서 마케팅지출을 투자성업무비로 정의하는 것이 타당함을 제안한다. 재무제표상의 계정과목으로 시장조사비, 경상개발비, 광고선전비, 판촉비, 해외시장개척비 등이 여기에 속한다. 둘째는 마케팅지출은 여러 시기에 걸쳐서 마케팅성과에 영향을 미치는 것을 확인할 수 있었다. 따라서 마케팅지출은 투자라고 할 수 있다. 장기간에 걸쳐서 효과가 나타나는 것을 일반적으로 투자라고 하기 때문이다. 셋째는 마케팅지출은 매출액에서 차지하는 비율도 중요하지만 업계의 비율과 비교한 초과개념이 중요하다. 끝으로 마케팅성과는 과정모델보다는 균형모델로 분류하는 것이 타당하다. 그 이유는 마케팅성과인 고객성과, 시장성과, 재무성과 간의 영향을 확인하기 어렵기 때문이다. 향후 연구에서는 연구의 목적에 맞추어 과정모델과 균형모델을 선택할 것을 제안한다.

• 산업경영시스템학회지
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• 제39권4호
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• pp.26-39
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• 2016

Korea's main manufacturing industries, which have led its economy for the past three decades, are faced with a serious downturn and loss of competitive advantages due to the current economic depression, China's rise, and the drop of oil prices. Korean business firms must adopt the paradigm shift in their value strategies, along with a government-led industrial restructuring in order to gain sustainable competitive advantages. Business firms allocate their limited resources between value creation and value appropriation, however, what effect does strategic emphasis on value creation versus value appropriation have on a business firm's financial performance? This paper empirically addresses this issue by examining the effect of shifts in strategic emphasis on stock return. Furthermore, this study examines appropriate choices of strategic emphasis to gain differential financial performance. The data set used in this regression analysis comes from the KISLINE database of NICE Information Service. The variables that form the basis of this analysis are stock return, ROA, and Strategic Emphasis [(advertising expenditures-R&D expenditures)/assets]. The interactive effect with situational factors regarding the firm and the type of technological environment in which the firm is operating was also analyzed. Our results show that investors acknowledge a shift of strategic emphasis as a sign of stock valuation. In comparison to US, Korean business firms have weak value creation capabilities in high-technology industries, and weak value appropriation capabilities in low-technology industries. This proves Korean firms are fast followers in the global market. Our findings suggest that Korean firms have to adopt a balanced value strategy, nurturing value creation and developing value appropriation for overcoming the current economic downturn and becoming a first mover in the dawn of "Industry 4.0."

• 경영과정보연구
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• 제27권
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• pp.31-52
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• 2008

Intangible Assets are more important determinants of firm value than others in a digital information-based economy(Lev, 2001). Prior research reveals that investments in intangible assets such as R&D and advertising expenditures are associated with firm value. This paper examines the effects of the corporate investments in the information technologies(IT) on stock return and economic goodwill. The sample consists of 152 firms listed on the Korean stock market in 2002. To test hypothesis We employed multiple regression models. Results are as follows; First, IT environment, IT process, and IT human resource are positively associated with firm's IT value. Second, firm's IT value is positively correlated with firm's economic goodwill. Third, firm's IT value is positively correlated with firm's stock return. These results suggest that the investments related with IT are effective in cultivating firm's value and Stock investors can make the best use of firm's announcements related with IT value. Thus the authorities concerned need to expand the public announcements related IT value.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.113-122
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• 2021

This study aims to investigate the effects of fiscal policy instruments on economic growth in Jordan using annual data from 1970 to 2019, by applying the VAR model (Vector Auto regression) and the Vector Error Correction Model (VECM). The study also examines the dynamic relationship among economic variables over time using the Granger casualty test, Impulse Response Function, and Variance Decomposition. The results show that not only the public expenditures have a positive effect on economic growth in Jordan, but also the tax revenues positively affect the economic growth in the short-run, and this is because of using the tax revenues to finance the government activities in Jordan. This effect becomes negative in the long run, and this is explained because the tax seems a source of distortions in the economy, The extreme taxes may cause huge distortions in the economy, and these distortions destroys the purchasing power, the aggregate demand, and supply. More governmental dependence on tax revenues is the main source of tax evasion and less efficiency. The effect of taxation will curb any prosperity in the economy. Therefore, the government should estimate the fair tax rates to generate sufficient revenues to finance the public expenditure required to enhance economic prosperity.

• 한국산학기술학회논문지
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• 제19권4호
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• pp.446-453
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• 2018

본 연구에서는 경영학 재무 분야 중 국내 유가증권 시장 상장기업의 연구개발비에 관한 2가지 가설이 수립, 검정되었다. 기업의 목표인 이윤 극대화라는 관점에서, 동 연구개발비의 최적 수준을 유지하는 것이 실무적으로도 중필수적 요인이라고 판단된다. 이와 관련하여, 본 논문의 첫 번째 가설에서는 국제금융위기 이후인 2010년부터 2015년의 표본기간 동안, 국내 KOSPI 유가증권 시장에 상장된 기업들을 표본 대상으로 동 연구개발비 지출에 관한 재무적 결정요인들이 통계적으로 분석되었다. 또한, 이와 관련된 두 번째 가설 검정에서는 동 표본기업들을 대상으로 이들을 상대적 고성장산업과 저성장산업 그룹으로 2분화하여 양 그룹 간의 재무적 차이점에 대한 재무적 결정 요인 분석을 시행하였다. 동 가설검정 결과와 관련하여, 전기의 연구개발비 비율, 산업더비변수와 전기의 연구개발비 간의 교차효과, 그리고 광고비 등 3가징 요인들이 (당기의) 연구개발비 (비율)에 통계적으로 유의한 영향을 주는 설명변수들로서 판명되었다. 또한, 고성장산업 소속 KOSPI 상장기업들은 비교그룹인 저성장산업 소속의 기업들과 비교하여, 전기의 연구개발비 비율, 수익성, 그리고 외국인 지분율 등에서 상대적으로 높은 수준을 유지한 것으로 실증적으로 분석되었고, 반면에, 후자인 저성장산업 소속 기업들은 시장가치 기준의 부채비율과 광고비 등에서 높은 수준을 유지한 것으로 판명되었다. 종합적인 관점에서, 본 연구 결과는 향후 기업 경영의 목표인 주주의 부의 극대화를 위한 방안 중 하나인, 연구개발비의 최적 수준을 규명하기 위한 측면에 응용될 수 있을 것으로 기대된다.