• Journal of Korean Society of Rural Planning
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• v.15 no.2
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• pp.59-68
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• 2009

Nowadays, local governments have been developing an image to represent their regions' identity. These characters contain unlimited capabilities of utilization and advertising effect that adds to their high value. However, we must consider how effectively the image helps in representing its region because some characters have been produced upon timely basis without consistent long-term planning. This study is to investigate the image and motif of the local government characters from the consumer's perspective. The results are as follows: 1)The images employed by the local governments are not highly preferred and most regions select motifs from their local agricultural products and native plants. 2)The variables that affect the character of the local governments are such as beauty, identity, etc. In conclusion, in order to maximize the local government image, one must improve the design concepts, encourage advertisement of regional festivities and travel commercialization, and advocate the identity and beauty of the local area to the residents and other regional people.

• Journal of Information Technology Applications and Management
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• v.15 no.1
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• pp.21-41
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• 2008

The development of POS (Point of Sales) systems for small retailers according to their needs is considered to be important to improve their competitive advantages. However, their financial statuses hinder the adoption of the tailored POS systems. Viewing ASP as a viable solution to provide tailored POS systems for the small retailers, this study develops ASP POS service models for the small retailers. First, this study elicits ASP POS requirements of the small retailers in the following areas: merchandising, pricing, store design and display, customer service, advertising and promotion and personal selling. Then, the requirements are clustered and the clusters are analyzed based on the characteristics of the retailers. Then, ASP service models are proposed according to the needs and profiles of the retailers.

• Journal of the Korean Society of Costume
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• v.52 no.1
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• pp.159-173
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• 2002

The subject of the paper is for the study about the implication and the changes of design and functions in the underwear by the change of the times from late 19c until present time. Researching on documents and magazine's articles, and interviewing with women older than 60s is used for the period of previous 1960s. researching on documents, advertising, newspaper, and interviewing with the persons concerned is used for the period of after 1960s. Analysis showed periodical change in underwear is divided into that the changes of the time is divided into 1890-1950 start to Westernization in underwear, 1957-1969 Ready made in underwear. 1950-1969 Variety in underwear, 1980-1989 Fashioning, functioning in underwear, 1990-present Withdrawing from fundamental notion in underwear. The time of 1890-l950 showed the biggest change in an external form in underwear. In 1950-1969, notions of beauty in underwear ultimately swatch from Oriental sense to Western sense, In 70s, underwear achieved the early stage of fashioning. In 80s, Underwear became one of fashion item. In 90s, underwear achieved higher quality and variety. The basic notion of underwear was destroyed by exposing underwear.

• Journal of Distribution Science
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• v.13 no.6
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• pp.45-70
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• 2015

Purpose - This study's purpose is to examine the effects of the country-of-origin antecedents on overall attitudes and the impact of overall attitudes on satisfaction and loyalty. Research design, data, and methodology - This study provides useful insights into international female purchasing behavior in the cosmetic industry in South Korea. This study explores the elements of country-of-origin antecedents, (cultural interest, perception of brand image, perception of fashion, perception of product quality, perception of price, and perception of advertising), on overall attitudes as well as the effect of overall attitudes on satisfaction and loyalty. Results - The results show that the effects of such antecedents are significant. Additionally, the effect of overall attitudes on satisfaction and of satisfaction on loyalty were significant. Conclusions - The findings of this study provide some important practical implications. First, with customer brand awareness growing along with products standards, considering the concepts points of parities and points of differences, the Korean cosmetic industry should try to establish brand associations with natural organic ingredients in its cosmetic items, distinguishing them from the majority of non-Korean brands.

• Journal of Distribution Science
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• v.13 no.8
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• pp.49-59
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• 2015

Purpose - This purpose of this research is to verify the influence of the care workers' environment on their job satisfaction and on their voluntary behavior. Research design, data, and methodology - Data were collected from care workers at elderly medical and home care facilities in Korea in Seoul and Kyung-ki. Of 367 total respondents, 285 responses were used. This study performed exploratory factor analysis in order to verify the validity and credibility of the data. Regression analysis was conducted to verify the influence of the working environment, which encompasses the worker's relationship with the agency and with the elderly, on job satisfaction. Results - The hypothesis results were: First, from analyzing the influence of the working environment on the worker's job satisfaction, both relationship with the agency (p<.001) and relationship with the elderly (p<.05) positively affect job satisfaction; second, the exploratory analysis verifies the influence or the working environment on job satisfaction. Conclusions - The results indicate that the relationship with the agency (p<.001) and relationship with the elderly (p<.001) both positively affect the voluntary behavior of the workers.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.411-412
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• 2017

가정 내에서 오래동안 사용되고 있는 가전제품의 에너지 효율은 신제품과 대비하여 상대적으로 낮다. 이러한 가전제품을 가정에서 계속 사용하는 경우, 전력 소비량이 높게 소비되므로 해당 가정은 불필요하게 높은 전기요금을 납부하고, 국가적으로는 높은 전력 발전량을 유지해야 하는 탄소절감이 전세계적으로 요구되는 현실에 역행하는 상황이다. 이에 가정의 소비자가 인지하지 못하고 있는 저효율의 가전제품을 AMI가 제공하는 전력 소비량을 분석하여 보유 중인 가전제품의 에너지 효율을 신제품으로 대체시에 절약 효과를 통보하고, 제품 광고 콘텐츠를 전달하는 시스템을 설계한다.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.20-29
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• 2012

Recently, Digital Information Display(DID) technologies have been used to advertise the various contents such as video, image, text and etc. However most of recent DIDs are still using the traditional one directional advertising mechanism delivering the contents only to the customers. In this paper, we present the design and implementation of an App Scheduler on Android platform to effectively manage the Android Apps related to the advertisement which can attract customers' attention and reflect their ideas in the advertisement.

• Proceedings of the Korea Information Processing Society Conference
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• 2016.04a
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• pp.897-899
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• 2016

In recent years, BLE technology has received extensive attention and has been applied to all aspects of life. The existing BLE device has two methods, one is the connection method, and the other is a non-connection method. The representative profile of the connection method is the proximity file. The most typical example of Non-connection method BLE device is a beacon. However, they are both independent and have their own shortcomings. Connection method device can provide service for only one user, others can't use. Security performance of Non-connection method BLE device is poor and the device can't be controlled by the user. In this paper, a combination-mode BLE device profile design scheme is presented, which combines with the previous two methods, and solves the defaults. And We define a dual purpose advertising package that can be used in a normal environment as well as in a disaster environment. Finally, a unidirectional Control idea is proposed. Through performance evaluation, we found that the device has strong stability and low power consumption.

• Journal of the Korea Society of Computer and Information
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• v.23 no.9
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• pp.27-34
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• 2018

Personal media centered on blogs, Twitter, and Facebook has opened up a personal broadcasting area while meeting platforms such as YouTube and Africa TV. Due to the many advantages and disadvantages of personal broadcasting, a study on it was necessary and statistical survey was conducted. The study conducted opinion survey of 118 university students on personal broadcasting. As a result, we are getting news using smartphones and mainly watching videos through YouTube, and watching videos type in the order of games, music videos and sports. Satisfaction rate of video was 72.4%, 80.2% of survey did not use paid services, experiences about personal broadcasting was 96.6% and 90.5% of survey the prospect of person broadcasting of the opinion that "it will be expanded". The first thing we want to be improved in personal broadcasting is the prevention of abusive language and hate speech. Second, we were reluctant to sensational content. Third, the survey results are the improvement of excessive advertising.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.487-488
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• 2009

지난 50년 동안 TV 방송은 우리의 문화와 생활에 중요한 영향력을 가져왔다. 시청자들의 더욱 많은 콘텐츠와 서비스에 대한 요구는 급증하였다. 이전 방송서비스는 지상파, 케이블, 위성, DMB를 통하여 제공되었다. 최근 IP망을 통한 IPTV는 새롭고 다양한 서비스가 제공될 것으로 기대되어 시청자들을 충족시킬 수 있을 것으로 기대된다. 대표적인 인터넷 방송의 특징인 양방향성은 기존의 방송들과의 차이점으로서 새로운 서비스 기술개발이 이루어지고 있다. 본 논문에서는 기존의 광고 서비스의 단점을 보완하여 인터넷 방송에서의 양방향성 이점을 이용한 개인별 맞춤형 타깃 광고 방송시스템을 설계 및 구현하였다.