• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.13 no.6
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• pp.530-538
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• 2020

Safety inspections of outdoor advertisements are conducted to determine the aging status, specifications, and compliance with design documents. Regular inspections are conducted on outdoor advertisements from a safety perspective, as they not only undermine the aesthetic elements of the city but also could cause falls on roads or pedestrian paths. However, the current safety inspection methods are at risk of various accidents during the inspection advertisements on the outer wall of the building. And it is difficult to conduct in-depth inspections on them if they are fixed to the elevation of the building. Furthermore, there also is a risk of safety accidents, such as advertising structures falling onto a pedestrian path. Therefore, this paper aims to enhance the safety inspection system of outdoor advertisements using drones. This paper also intends to propose measures for facility inspection history management such as safety inspection cycle, maintenance, and removal of signboards.

• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.215-228
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• 2022

This paper aims to summarize and analyze the optical illusion designs in magazine advertisements. By giving questionnaires that compare print advertisements using the optical illusion design method and traditional print magazine advertisements without adopting the method, the paper performs a quantitative analysis of technical statistics along with a factor analysis of reliability and exploration using IBM SPSS 27.0. when designing through visual illusion expression methods, you can design from the perspective of visual impact and how the information contained in the product is expressed. While making full use of the characteristics of visual illusion, appropriate use of the combination of visual language and overall structure to maximize the brand The effectiveness of information transmission.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.347-348
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• 2013

과학기술이 급격하게 발전하고 있는 오늘날, 중국과 한국에서 뛰어난 광고 작품들을 다양하게 제시하고 있다. 본 논문에서는 중국과 한국의 구체적인 광고 사례에 대한 비교 분석을 하여 양국의 TV광고 특성의 차이점을 분석하고자 한다.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.1
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• pp.149-152
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• 2017

This paper investigated the method for the output of power management IC (PMIC) for BLE beacon with energy harvesting device to be maintained constantly. The capacitor was used to store the energy supplied from energy harvesting device such as solar module and the capacitance was estimated to the optimum value according to the interval for the BLE beacon to send advertising signal.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.35-50
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• 2016

As the fashion industry increasingly fierce competition in the market we are elements of product quality can only be differentiated through a difficult period. Because academia and strengthen brand image and measures proposed business, a way to strengthen advertising and promotional marketing. However, this action reminds consumers that have a direct feel of the experience with the product is very easy to see, but counterproductive when advertising and contradictions. Korean fashion brand has sufficient capacity in this part of the judgment, because reason can not spread to the global luxury fashion brand. This study analyzed who help give identity to the domestic fashion luxury brand global strategy angry, it is part of the goal of the current development and product strategy features. Export capabilities, improve product identification components for their product development strategy has been carried out case studies and the recommendations based on this identity-based international luxury fashion brand analysis. The concept of product identification is not strong, the lack of previous studies of this study also adopted the international luxury fashion brand case studies, based on the country. The importance of product identification and product identification research methods derived from the characteristic side also granular component. Then there is the need to achieve national identity customized product development strategy for domestic enterprises to further expand the practice target. This will help enhance the competitiveness of the domestic apparel design.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1589-1594
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• 2013

V.M.D(Visual Merchandising Design) covers every space, environment, and visually stimulating factor. This includes not only the architectural appearance but interior, graphic sign boards, window display, layout, store appliances, lighting, and even the looks and service attitude that sales employees have and show to customers. V.M.D aims to display merchandise in multiple ways; to heighten brand images; to steadily lure many customers to the store. One of the characteristics that V.M.D has is, that this abandons the previous design concept which solely puts stress on luxurious interior-focused display; that this displays merchandise in a rational and systemic way and induces customers to buy products. In this regard, the objective of this study is to study brand perception and effect of V.M.D displayed in the stores, on customers, and thereby to present the concepts of V.M.D, suitable for display in the stores, which can be used continuously in the future.

• Archives of design research
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• v.11 no.1
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• pp.209-218
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• 1998

Information is the most important rather then wealth in the information age. According to propagation of the information by new media, this era is called communication innovation age. And away of thought and life style as well as a society system are changing. Propagation by newspaper and TV as well as new media makes new view on value of consumers, and they recognize propensity to consume as needs from emotion rather than economical value. Changes of thoughts make lots of innovation:from one side, modern design to multi-meanimg design, from consuming of products to consuming of the image, from outer object to inner object, from consuming by mass to consuming individually by fashion. It means the possibilities that a meaning could be interpreted variously. Sign is a configuration for communication with discourse, which is the communication between meaning maker and meaning solver. In this study, various expression of sign in advertising were divided into direct expression and metaphoritical expression which was analysed deeply because it was recoquized as proper expression methed in postmodem design.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.396-403
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• 2019

Metro stations are public places used by many people. If they use the station frequently, there is no struggling to find a way. But the first tourists or foreigners to visit are facing finding difficulties because of errors of the complicated sign and information. This study is the guidance of the metro station sign to provide effective information system and the research on the design improvement of metro station. In the first survey for this study I proceeded research about the concept of sign systems in metro station and literature search. In the second survey, I researched needs of the problems of the metro station users. In the third survey, I investigated Busan Metro Station's problems and design to improve the guide sign. In the survey results, users had a lot of difficulties in finding information because systematically increasing amount of information and guidance of the metro station. People can't find information because of sign indiscreet commercial advertising. Also they can get false information from sign without unity. To deal with these problems the metro station needs to improve design for a second-class citizen and refrain commercial advertising and design for information transfer capability.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2000.10a
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• pp.355-359
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• 2000

This paper presents design of an advertising E-commerce (electronic commerce) serve. using push technology which provides clients with multimedia information such as text, audio and video according to their setting information. In the most of existing E-commerce system, users visit the web site in person, see and buy goods. In this paper we show the new E-commerce format: Clients select a field of advertisement of what they want to see on the browser, then EC server sends the clients moving advertisements at regular intervals. Subsequently, the users see advertisements and buy goods. The server of this system was designed using push server that saves moving advertisements in the database and sends the user-specific advertisements to users. The system designed in this study is very an active system contrary to existing passive E-commerce systems.

• Archives of design research
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• v.15 no.2
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• pp.27-36
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• 2002

As interpretation of descriptive illustrations without caption differs from each viewer, it is deemed that the effect of attention is represented differently and the acceptance level of any advertisements will be ultimately different according to the visualization method of concept in the creative. The purpose of this research is to recognize the reality and status of visualization for real estate ads in newspapers via visualization analysis through Otto Kleppner's visualization model and to reasonably and efficiently conduct creative of real estate ads by representing problems and their solutions based on the surrey. These activities are to more efficiently produce real estate ads, which occupy a relatively important portion in newspaper ads.