• 반도체디스플레이기술학회지
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• 제22권4호
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• pp.48-52
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• 2023

From the past to the present, banners are consistently used as effective advertising means. In the case of Korea, there are frequent situations in which hidden advertisements are installed. As a result, such hidden advertisement materials may damage urban aesthetics and moreover, incur unnecessary manpower consumption and waste of money. The proposed method classifies the detected banners into good banner and bad banner. The classification results are based on whether the relevant banners are installed in compliance with legal guidelines. In the process, YOLO and Open Computer Vision library are used to determine from various perspectives whether banners in CCTV images comply with the guidelines. YOLO is used to detect the banner area in CCTV images, and OpenCV is used to detect the color values in the area for color comparison. If a banner is detected in the video, the proposed method calculates the location of the banner and the distance from the designated bulletin to determine whether it was installed within the designated location, and then compares whether the color used in the banner is complied with local government guidelines.

• 디지털융복합연구
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• 제11권8호
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• pp.331-340
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• 2013

초현실주의 대표적인 작가 르네마그리트가 주장한 데페이즈망 기법은 여러매체에 활용되어지고 응용되어 왔다. TV, CF, 광고등 다양한 매체를 통하여 데페이즈망의 기법들을 적용한 흔히 사용되어지는 소재들을 새로운 낯선 환경에 재배치되었을때 고정관념의 탈피와 시각적 충격을 통해 흥미를 부여하고자 하였다. 서로 다른 용도의 투명스크린과 오브제를 활용하여 프로젝션 맵핑의 매체에 접목하여 작품 '환영'에 데페이즈망 기법을 적용하여 낯선 환경을 통해 시각적 즐거움과, 새로운 미디어로써의 가능성과 투명스크린과 오브제를 활용한 프로젝션 맵핑의 기법을 제시하였다. 데페이즈망의 기법에서 대표적인 공간의 변조, 모순된 이미지의 결합, 물체의 변형과 변화 3가지 분류에 의해 표현방법과 효과를 적용하여 작품사례를 제시하였고, 레이아웃, 타이포그래피, 이미지, 컬러, 시간으로 분류하여 유형별 분석하였다. 작품 '환영'을 통해 프로젝션 맵핑과 데페이즈망 기법을 활용한 새로운 오브제와 매체의 특성을 적용하여 확장하였다.

• 한국융합학회논문지
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• 제8권12호
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• pp.227-234
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• 2017

기부문화가 활성화되지 못한 한국에서 기부는 아직도 대부분의 사람들에게 경제적인 여유나 시간적인 여유를 가진 사람들의 몫이라는 선입견이 팽배하다. 게다가 몇몇 기부단체들의 비리로 인해 기부금의 쓰임새에 대한 불신 또한 많은 사람들이 기부를 주저하게 하는 이유가 되고 있는 실정이다. 이러한 기부에 대한 불신과 잘못된 시각에 대한 인식개선과 함께 사람들이 행동의 변화로 기부에 동참할 수 있도록 유도하는 기부 캠페인의 필요성이 대두되고 있다. 따라서 다양한 기부 캠페인 성공사례를 유형별로 분류하여 살펴보고 각 유형별 특징을 토대로 기부문화 확산과 정착을 위한 기부 캠페인의 제작방향을 제시하고자 하였다. 연구결과, 사람들의 호기심을 자극하고 재미와 즐거움이 제공되었을 때 공감하고 기부로 이어지는 효과가 좋았다. 또한 기부과정이나 결과를 투명하게 보여 주는 것이 신뢰를 형성하고 지속성 있는 기부로 이어짐을 알 수 있었다.

• 패션비즈니스
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• 제11권4호
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• pp.69-81
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• 2007

This study, for the purpose of comparing and analyzing 23ea of national unisex apparel brands website consists of product, price, promotion and place divided by marketin gmix. Based of theoretical study and pre-research about the marketing mix, we made the classification standard for the marketing mix and analyzed the unisex apparel brand website according to 4P's individual item and the result was appeared like this. First of all, in the product section, this study provide information about product introduction/guidance, a product figure for item, introduction for new items, propose for coordination and brand introduction/information. Secondly, in the price part, almost apparel brands are provide their product's image, or present their goods photo with price, or displayed through the banner advertisement of discount or special price. Thirdly, For the marketing promotion part, compare to the other component in the most of apparel brand's website, marketing promotion has more section than the other marketing mix. And, especially, various events and customer service space has more weight than the others. Forth, in the place section, it's focused on the information of shopping mall location, contact number, address, and on-line shopping mall. In Conclusion, when the most of apparel brands are doing internet marketing, they're concern to product and promotion, but price and place needs more supplement in the unisex apparel brand's marketing mix.

• 전자공학회논문지
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• 제53권9호
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• pp.82-88
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• 2016

제안한 개선안은 인쇄, 바코드, QR코드 등 콘텐츠 유형에 따라 고정된 길이를 사용하여 코드 자체의 활용이 용이하면서 기존 식별자도 최대한 활용할 수 있게 한다. 이를 위해 우선 UCI 식별메타데이터 요소를 변경하여 기존의 UCI 식별자를 key로 변경하고 새로운 식별자를 UCI로 정의하여 사용하며, 새로운 UCI는 변환서비스 및 표현에 사용하고, key는 내부DB 관리용으로 사용한다. 또한 개체코드는 의미가 있는 코드와 의미가 없는 코드로 분류하며, 의미를 부여할 경우에는 음악, 만화, 영화 등의 콘텐츠 분야별 또는 게임, 광고 등 비즈니스 영역별로 표준화된 분류체계에 따른 의미의 부여가 가능하다. 한 기관이 자체적으로 의미를 부여해도 무관하지만 코드를 활용하고 이용하는 데는 불편함이 따를 경우에는 등록 관리기관 또는 단체에서 콘텐츠의 분류체계를 표준화하고, 이를 코드별 의미를 총괄기관에서 제정할 수 있도록 지원한다.

• 패션비즈니스
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• 제15권5호
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• pp.195-219
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• 2011

The purpose of the study is to analyze Hollywood actresses' makeup in formative characteristics and see the transition of the change for the usage as the fundamental materials to develop the future makeup field academy with the focus focused from 1920s to 2000s when the cosmetic industry began in earnest. The content of the study is to see the transition of the change by analyzing makeup of each era in formative aspect after seeing the transition of the makeup change in the social background by classifying by 10 years from 1920s to 2000s with related literature as the center in the theoretical background. The method of the study is to analyze makeup in formative aspect with total 180 pieces of pictures selected by two experts among their photos by selecting four actresses by each era and analyze Hollywood actresses' advertisement pictures which can be called as beauty icons at that time. Analysis frame to analyze the formativeness established new classification frame based on theories of Marian L. Davis, Marilyn Revell Delong, and Kang to analyze line, shape, texture, and decoration, and researcher's analysis frame was prepared based Munsell's color circle, tone analysis of P.C.C.S color system, and Kang's makeup color name to analyze colors. The result of the study is like below. Generally 20s and 30s highlighted line of eyebrows, 40s naturalness, 50s and 60s highlighted eye makeup, and from 70s makeup was focused on health, in 80s colorful makeup was boom, and 90s and 2000s has shown characteristics focused on texture of face.

• 대한가정학회지
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• 제41권1호
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• pp.187-211
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• 2003

This study deals with activities in internet, including activities on consumer counseling, exchange of consumer information, and anti-sites. Among consumers having utilized those three types of internet sites, this study examines whether their satisfactions on them differ depending on their socio-demographic characteristics and types of activities and also explores which factors critically influence consumer satisfactions. According to the results of this study, consumers' satisfactions were higher when consumers evaluated counselors were objective, rapid, and reliable. Thus, Counselors must be more efficiently classify counseling contents, systematically manage, rapid, active and concrete answers for consumers applying for counseling. Second, in the case of consumer information site, the consumer satisfaction turns out to be positively related with exchange of consumer information, rapid provision of information, and reliability. Connection of relevant specialized information, encouragement of active information exchange among consumers, and objectivity and specialty in consumer information site are necessary to increase the quality of internet consumer information cite. Third, in the case of anti site, consumer satisfaction is higher in cases of consumer being joined in anti-site and in cases of objective and reliable sites. In order to facilitate the utilization of anti-sites, those solutions include systematic classification and management of writings listed in the site, active management of the site managers, reducing criticisms on the writings listed and objectivity of information provided, and active searches for solutions. Finally, in order to preserve consumer sovereignty, policy suggestions include improvements of service qualities provided in internet sites, active advertisement, improvement of site management through charging some fees for users, enhancing specialties.

• 전자공학회논문지
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• 제52권11호
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• pp.47-54
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• 2015

인터넷의 발달과 스마트폰 등과 같은 휴대기기 보급의 확산으로 트위터, 페이스북과 같은 SNS 사용자의 수가 증가하고 있다. 그리고 이와 함께 상품 광고, 비방 및 성인 콘텐츠 등을 게재함으로써 SNS를 오염시키는 콘텐츠 오염 문제 또한 점차 커지고 있다. 따라서 본 논문은 SNS에서의 콘텐츠 오염자를 탐지하기 위한 개선된 콘텐츠 오염자의 특징 추출 방법을 제안한다. 특히, 본 논문은 콘텐츠 오염자의 예측 및 분류 단계에서 새로운 사용자 데이터의 특징 값을 효율적으로 추출하기 위하여 전체 데이터를 대상으로 하는 일괄 처리 방식이 아니라 데이터 증가분만을 고려하는 점진적 접근 방법에 기초한 콘텐츠 오염자 특징 추출 방법을 제안한다. 그리고 제안한 방법이 일괄 처리한 방법과 비교해서 분류 정확도는 유지되고 시간 효율성이 향상되는 것을 실험을 통해 비교 평가한다.

• Asia pacific journal of information systems
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• 제22권4호
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• pp.125-149
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• 2012

As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.