• Korean Journal of Agricultural Science
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• v.26 no.2
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• pp.94-105
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• 1999

Chungnam-Do is the major agricultural province, supplies the large amount of rice and has the best situation in rice production. Rice production in Chungnam region is the major income source of farmers in the Chungnam province. In spite of the best quality, the rice quality which is produced in Chungnam province has been underestimated. For the improvement of this situation. Chungnam local government has developed the 'Cheong-Pung-Myeong-Wall' brand. The objective of the study is to give marketing information on 'Cheong-Pung-Myeong-Wall' rice for its sales promotion. The survey data on consumption patterns of consumers in the Taejon city who consume the 'Cheong-Pung-Myeong-Wall' rice were used in the analysis. The conclusions of this study may be summarized as follows : Generally the people who live in the Taejon city and consume the 'Cheong-Pung-Myeong-Wall' rice satisfy its quality, but the sales promotion of 'Cheong-Pung-Myeong-Wall' rice is needed For the sales promotion of 'Cheong-Pung-Myeong-Wall' rice, diversification of products, efficient usability of market agency, improvement of packing design, adequate advertisement, guarantee of 'Cheong-Pung-Myeong-Wall' rice taste and food safety, introduction of differentiated price by the producing region are required.

• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.123-135
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• 2012

As contents go digital and networks go broadband, there are a lot of changes made to Ad market caused by multimedia and multichannel environment. While platforms as the contents distribution window are increasing, the reality is that additional Ad revenue through platforms is concentrated on mammoth exclusive media because there are small number of the media that has control over platforms is able to create production and provide capital. In addition, as Media rep laws is passed at the Assembly plenary session, tipping effect in Ad market concentrated to some media. In this reality, pay TV market is expected to be within its direct orbit as it is predicted to produce new contents and distribution growth thanks to a wide variety of genres and experimental challenge. Thus, this study is to propose the methodology and an alternative for pay Ad market expansion. As the result of this research, an improvement scheme of indirect advertisement, virtual advertisement, and prohibited advertising item is suggested, and methodology for advertising market expansion is suggested through enterprise and government.

• Journal of Digital Contents Society
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• v.16 no.4
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• pp.615-622
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• 2015

Recently virtual advertising is located in an important area of interest in the TV market by convenience of application and reduction of cost. The methods of inserting a virtual advertising in broadcasting are Up-link that method insert the image through the production equipment of the broadcasting station and dispatch equipment and technical personnel in the shooting and Down-streaming that method insert a virtual image automatically in relay video using image processing technology. In recent years, the image processing technology is an important research area in the virtual advertising area for automatically insertion of advertising images. In this paper, we propose the method to extract less-informative region in sports video using image processing. The proposed method extracts less-Informative region through rectangle detection of Hough transform and analysis of color histogram distribution.

• Archives of design research
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• v.17 no.4
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• pp.5-14
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• 2004

Black and white TV design process at early electronics industry can help greatly in strategy of forward product development or production and marketing. Because, there is history about existed all product to precess that progress. Past information make good use that estimate of new design. According to character of product, advertisement and business strategies are available some extension of life cycle or preservation. But, it is need the data accumulated with correct analysis for ability that competitive power of the product. Data of Past information take advantage of well information is essential. Information about past products arranged pamphlet and newspaper advertisement. At this study emphasized on console model TV and portable style TV design change process of technology ability from 1960s to 1980s about product selling point. Creation and extinction about products can get into iteration to other household electric appliance. Design process of past product design has a history with our international location or influence power of household electric appliance. Therefore, such past flowing can important role as basis of forward product design.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.170-177
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• 2011

As the Internet market develops and grows, the Internet advertising has emerged as a critical medium of advertisement and become important in a modern society. In addition, the Internet advertising is more fascinating and attractive than other media in terms of diversity and absorption. In the Internet banner advertising, for example, various expression methods which attract attention from users have been more than just visual advertisement, arousing curiosity and interest. Especially, humorous expressions in the Internet banner advertising have brought a new paradigm to advertising market. Therefore, this paper has investigated the patterns of humorous expressions in banner advertising and analyzed the related case studies to make a contribution to the effective production of the Internet banner advertising, which induces user awareness and selection. For this, it has been attempted to analyze humorous patterns and involvement that are found in humorous banner advertisings such as CIA Athletica, Panadol, Toy & Stok, Adidas and Lipton among the banners which have relatively high preference in Banner blogs.

• Culinary science and hospitality research
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• v.2
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• pp.237-354
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• 1996

The following, based on this study, are suggested as the efficient ways of the hotel restaurant management. Firstly, the introduction of the concept of marketing. Secondly, the exhaustive personal management. Fourthly, 2P (Positioning, Personality).1M (Merchandising) as the basic strategies Fiftyly, an introduction of quality control. Sixthly, the development of the advanced and updated technique of advertisement. Seventhly, the through control of the menu, a bill of fare. Eighthly, the impressive space production. Ninthly, the development of sincere service skills. As we have learned so far, the ultimate goal of hotel restaurants is undoubtedely the maximization of profitby enlarging the nubmer of repeating guests and new comers, the idealand alluring longrange management strategies should essentially be set up, and the unceasing study and effort are expected so that we can meet actively and positively atonce the varying guests needs and the management surroundings.

• Fashion & Textile Research Journal
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• v.1 no.4
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• pp.370-375
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• 1999

The aims of this research were to suppose the basic data to the producer for more useful manufactures production. 700 pieces of questionnaire were made and 552 pieces of questionnaire were used for this study. The results of this research are as follows ; Many consumers feel uncomfortable to using the unfinished clothing and by the point we could expect the shape retention finish has great possibilities. Just half percent of the people knew about the shape retention finish. So the producer have to do more advertisement for the shape retention finishing and functions. Generally the consumers are satisfied with the shape retention finished clothing.

• Management & Information Systems Review
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• v.8
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• pp.45-60
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• 2002

Recognition reactions about business area activities of business ethics measurement before and after business ethics educations are as follows: 1. Relativism average in production ethics after education shows the high rates, and deontological theory average shows the low levels. These facts show that period characteristics to respect value diversities are reflected. 2. The high average of justice theory, utilitarianism, relativism in distribution ethics before and after education reflects that fair competitions and multitude happiness are preferred, and situation adaptations about the environment changes are preferred. The low average of egoism and justice theory shows that value systems of minorities are not preferred. 3. The high average of relativism in advertisement ethics before and after education reflects the period characteristics to respect value diversities, and low egoism average shows that ethics standards of examine objects are high. 4. Egoism average in selling ethics before education is high, but this average after education is low. These reflect the fact that business ethics educations are efficient.

• Journal of the Korean Professional Engineers Association
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• v.43 no.3
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• pp.23-27
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• 2010

Since 3DTV was introduced, the market could not grow further due to the several causes such as the lack of content, technology for production and display and eyestrain. However, the rapid advances of the technologies on digital broadcasting, consumer electronics and computer enabled the commercialization of 3D animation, computer graphic, 3D advertising as well as 3D movies, and since then the international technical competition is growing fiercer. Since much more companies introduced the solutions for 3D in NAB 2010 than 2009, the expected size of the market will be bigger than ever before. This article describes the recent trends and the prospect of the 3D technologies including national defence strategy, content, construction, consumer electronics, advertisement, and terrestrial 3D1V pilot project in Korea.

• Proceedings of the IEEK Conference
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• 2006.06a
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• pp.287-288
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• 2006

CG and Photo-realistic image composition in the ocean scenes is frequently used in movies and TV advertisement. But it is very difficult task because it's impossible to use calibration tool in outdoor environment or to use auto-calibration algorithm using natural features like KLT(Kanade Lucas Tomasi feature tracker) from the ocean scene. We propose a simple, effective method for solving camera motion using previous knowledge about background structure. We applied our method to the production of a commercial movie, 'Hanbando' and the result was satisfactory.